How you can reach the world. derstandard.at advertising types
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1 How you can reach the world. derstandard.at advertising types derstandard.at advertising types Stand:
2 Advertising types overview Dynamically positioned advertising types You specify how many users you want to reach and the maximum desired advertising contacts per user. Full Banner Page 5 Wallpaper Large Page 12 Advertorial / Sitelink Page 6 Sitebar Page 13 Button Page 7 Billboard Page 14 Leaderboard Page 8 Article-Page Exklusive Page 15 Medium Rectangle Page 9 More on the subject Page 16 Half Page / Skyscraper Page 10 Mobile advertising Page 17 Wallpaper Page 11 2
3 Advertising types overview Stationary advertising types These advertising types are stationary on the website and will therefore appear each time the page is downloaded. Leaderboard Page 19 Advertorial / Promotion Page 26 Billboard Page 20 Skyline Button Page 27 Wallpaper Page 21 Newsletter Page 28 Wallpaper Large Page 22 Mutation full / Mutation light Page 29 Sitebar Page 23 Advertising on the ipad Page 30 eflyer Page 24 Medium Rectangle left / right Page 25 3
4 Dynamically positioned advertising types 4
5 Full Banner Can be a static image or animated. This advertisement can be booked tag in tag / 3rd party serving. 468x60 pixels, gif/jpg/flash Live view: Full Banner 5
6 Advertorial / Sitelink For all formats: A static image for the header (200 x 133 pixels) and 200 text characters. Advertorial 1,500 characters for an article + links + documents Sitelink URL to your website Live view: Advertorial / Sitelink 6
7 Button Can be a static image or animated. This advertisement can be booked tag in tag / 3rd party serving. 200 x 100 pixels, gif/jpg/flash Live view: Button 7
8 Leaderboard Can be a static image or animated. This advertisement can be booked tag in tag / 3rd party serving. 960 x 100 pixels or 728 x 90 pixels gif/jpg/flash Live view: Leaderboard 8
9 Medium Rectangle Can be a static image, animated or even a movie short (e.g. advertisement with sound). This advertisement can be booked tag in tag / 3rd party serving. Medium rectangle to a maximum of 300 x 300 pixels, gif/jpg/flash Live view: Medium Rectangle 9
10 Half Page / Skyscraper Can be a static image, animated or even a movie short (e.g. advertisement with sound). This advertisement can be booked tag in tag / 3rd party serving. Half Page / Skyscraper to a maximum of 300 x 600 pixels gif/jpg/flash Live view: Half Page / Skyscraper 10
11 Wallpaper (Leaderboard + Skyscraper) Can be a static image or animated. This advertisement can be booked tag in tag / 3rd party serving. 960 x 100 pixels and 160 x 600 pixels, gif/jpg/flash Live view: Wallpaper Ad Arrangement The leaderboard s right margin meets the skyscraper s left margin. The skyscraper can be sticky. 11
12 Wallpaper (Leaderboard + Sitebar) Is an area scalable in width and height. Leaderboard: 960 x 100 pixels, gif/jpg/flash Sitebar: flash (scalable) Ad Arrangement The leaderboard s right margin meets the sitebar s left margin. The sitebar is sticky. Live view: Wallpaper 12
13 Dynamic Sitebar Is an area scalable in width and height. flash (scalable) Live view: Sitebar 13
14 Billboard Can be a static image or animated. This advertisement can be booked tag in tag / 3rd party serving. 960 x 250 pixels Live view: Billboard 14
15 Article-Page Exclusive Can be a static image or animated. This advertisement can be booked tag in tag / 3rd party serving. Live view: Article-Page Exklusive Depending on the compilation. We recommend a combination of SuperBanner (728 x 90 pixels) + Medium Rectangle (300 x 250 pixels) + Full Banner (468 x 60 pixels) or Sitebar (300 x 600 pixels) + Medium Rectangle (300 x 250 pixels) + Site Link (as pictured) 15
16 More on the subject A maximum of 40 text characters per reserved word. Booking period at least 2 months 16
17 Mobile Advertising sticky Banner mobile Medium Rectangle Banner: 300 x 50 pixels, max: 20kB mobile Medium Rectangle: 300 x 250 pixels, max. 40kB.gif,.jpg, HTML5, no flash! Link Link to your mobile pages (please don t link to your normal pages). Upon request we can make you an offer for a mobile landing page. For all formats: A static image for the header (200 x 133 pixels) and 200 text characters. Advertorial 1,500 characters for an article + links + documents Sitelink URL to your website 17
18 Stationary advertising 18
19 Leaderboard Can be a static image or animated. This advertisement can be booked tag in tag / 3rd party serving. 960 x 100 or 728 x 90 pixels Live view: Leaderboard 19
20 Billboard Can be a static image or animated. This advertisement can be booked tag in tag / 3rd party serving. 960 x 250 pixels Live view: Billboard 20
21 Wallpaper (Leadarboard + Skyscraper) Can be a static image or animated. This advertisement can be booked tag in tag / 3rd party serving. 960 x 100 pixels and 160 x 600 pixels, gif/jpg/flash Live view: Wallpaper Ad Arrangement The leaderboard s right margin meets the skyscraper s left margin. The skyscraper can be sticky. 21
22 Wallpaper (Leaderboard + Sitebar) Is an area scalable in width and height. Leaderboard: 960 x 100 pixels, gif/jpg/flash Sitebar: flash (scalable) Live view: Wallpaper 22
23 Sitebar Is an area scalable in width and height. Live view: Sitebar flash (scalable) 23
24 eflyer Details in an advice conversation. Live view: eflyer 24
25 Medium Rectangle left: 16:9 HD 420 x 240 pixels Live view left: 300 x 250 pixels Can be a static image or animated. This advertisement can be booked tag in tag / 3rd party serving. right: 300 x 250 pixels Live view varies depending on the position, gif/jpg/flash Placement Bookable daily (page 1) or weekly (channels) (Monday through Sunday) in the guaranteed field of vision. 25
26 Advertorial / Sitelink Example of sitelink left Is linked directly to a website of your choice Example of advertorial centre/right A static image for the header and 200 text characters. left: 200 x 133 pixels image centre: 200 x 133 pixels image right: 133 x 89 pixels image Placement bookable daily or weekly (Mon Sun) Miscellaneous 200 text characters for the header, 1,500 characters for the article (including blanks) Live view: Sitelink 26
27 Skyline Button Can be a static image or animated. This advertisement can be booked tag in tag / 3rd party serving. 180 x 150 pixels Placement The booking period on the homepage is daily. Live view: Skyline Button 27
28 Newsletter Banner or text ads banner 468 x 60 pixels (.jpg or.gif) Text ads approximately 200 characters including the link to your URL. Placement daily (5 times) or weekly 28
29 Mutation Full / Mutation Light Mutation Full An example of a mutation full for our customer simplitv Mutation Light An example of a mutation light for our customer bob 29
30 ipad App Can be a static image or animated. This advertisement can be booked tag in tag / 3rd party serving. content ad: 245 x 325 pixels, advertorial/sitelink/promotion: 245 x 167 pixels and 200 text characters; max. 20 kb,.gif,.jpg, no flash! Placement Your advertising type will be shown on the starting page and on the first page in each channel. 30
31 Measurability 31
32 Successful advertising. Crossgenial.
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