2019 DIGITAL MEDIA KIT
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1 LagunaBeachIndy.com LagunaBeachMagazine.com NewportBeachIndy.com NewportBeachMagazine.com 2019 DIGITAL MEDIA KIT WEBSITES MOBILE SOCIAL EVENTS
2 BLAST We send out s every week to a database of 5,260 opt-in locals MONDAY: The Coastal Real Estate Guide - Real Estate Report TUESDAY: The Weekly Line Up events update FRIDAY: Laguna Beach At Large & Newport Beach At Large - News and lifestyle content for the local community Monday Real Estate Newsletter Tuesday Events Newsletter Friday At Large Newsletter Optional Dedicated s marketing averages an ROI of $38 for every $1 spent. DMA National Client Report is the preferred source of business communication for 72 percent of consumers. MarketingSherpa
3 WEBSITES With over 500,000 visitors a year and 1,000,000 page views, the Firebrand Media collections of websites offers a target audience focusing on the affluent coastal residents and visitors. Our packages bundle our city websites to give you maximum coverage across all of our local titles in each market. Laguna Beach Websites Newport Beach Websites WEBSITE MARKETING OPPORTUNITIES Banner ads - Our banners ads are sold as sponsored placements. Featured Events - Our online calendar is highlighted on five of our major sites. If you are looking to promote your event, upgrade to the Featured Event Posting and receive premium placement on the calendar and inclusion in our weekly events newsletter, which is sent out on Tuesdays. 728x90 Leaderboard 300x250 Box Banners Sponsored Editorial - Sponsored advertorial includes a dedicated page on our website with all of your messaging and relevant links. Featured Business Listings - The City Guide websites are the most comprehensive business listing sites in each market: enhance your placement with a featured listing. Featured Events Sponsored Editorial Category Sponsorships - Website category sponsorships are available; get targeted impressions on your primary business category. NEW - Push Notifications! - With our push notification database building daily, we have the ability to push your message straight to our audience s desktop and mobile devices. Push Notifications Category Sponsor
4 DIGITAL ADVERTISING RATES - LAGUNA BEACH DESCRIPTION RATE Leaderboard Ad Box Ad Box Ad Box Ad Section Sponsor Sponsored Editorial Featured Business Listing Push Notifications* Dedicated ** Banner Ad Special Section Sponsorship Social Media Promotion*** Social Media Raffle $1,000/Month $600/Month $400/Month $200/Month $250/Month $250/Post $50/Month Call For Quote $100/1,000 s $50/Insertion $2,500/Section $300/Month $250+Gift Card **Price based on database size at the time of delivery, call for quote. ***4 posts per mo/ 1 post weekly via our SM platforms, three-month minimum commitment DIGITAL ADVERTISING RATES - NEWPORT BEACH DESCRIPTION RATE Leaderboard Ad Box Ad Box Ad Box Ad Section Sponsor Sponsored Editorial Featured Business Listing Push Notifications* Dedicated ** Banner Ad Special Section Sponsorship Social Media Promotion*** Social Media Contest $700/Month $400/Month $250/Month $150/Month $200/Month $200/Post $50/Month Call For Quote $100/1,000 s $50/Insertion $2,000/Section $300/Month $250+Gift Card **Price based on database size at the time of delivery, call for quote. ***4 posts per mo/ 1 post weekly via our SM platforms, three-month minimum commitment
5 DIGITAL ADVERTISING GUIDELINES Web specifications are measured in pixels (px), image quality should be at least 72 DPI and, if used for digital and print, 300 DPI is recommended. All dimensions are noted WxH, i.e. 300x250px means 300px in width and 250px in height Animated ad banners are 15-second maximum OR 3 times looping maximum (5-seconds per loop). Creative with a white background must have a minimum of 1-pixel border to differentiate ad from editorial content. File sizes for banner ads should not exceed 100k, accepted file extensions:.jpeg.gif.png Submit destination URL (i.e. for all of your submitted online marketing materials Linking URL - Linking URLs must be domain name based and cannot be the IP address (i.e., Any sound must be user-intiated and is defined as a click-based interaction rather than a mouseover or rollover. The dedicated should be submitted as a single image file with the subject line, and destination URL. HTML coded s are accepted and preferred for s with multiple links. Social media promotions and sponsored editorial should include all relevant images, text, URL links, social links and hashtags, if applicable. All digital assets submissions should go to Megan Shelhamer, megan@firebrandmediainc.com: x220 DIGITAL ADVERTISING SPECIFICATIONS Leaderboard ad - 728x90 Newsletter & Category sponsor ad - 468x60 DEDICATED Image width not to exceed 580px, there is no height limitation, but we suggest this image does not exceed 1,500px Box ad - 300x250 SPONSORED EDITORIAL SPECIFICATIONS Title text (if any) maximum of 60 characters with spaces Body Text: maximum 250 characters with spaces Image/logo (1): maximum size 600x250 Call To Action (CTA) i.e. Click Here, See More or Buy Now Destination URL for Call To Action For additional information, contact your Firebrand representative or: Scott Sanchez Publisher & CTO scott@firebrandmediainc.com (c) (o)
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