Unlocking Yarm School s Digital Potential.

Transcription

1 Unlocking Yarm School s Digital Potential. Client: Yarm School. Presented by: Mark Easby, Managing Director. Date: March Building brands people believe in. That s Better.

2 What we know. What we ve learnt, and what you ve told us. Building brands people believe in. That s Better.

3 What we know. Yarm School is a major educational success story, both regionally and nationally.

4 What we know. The values and ethos of the school are as strong, if not stronger, today than ever holding a firm belief in educating for life.

5 What we know. The facilities at the school are rich in an unrivalled mix of history and heritage alongside design innovation and state of the art construction.

6 What we know. Yarm School boasts and enviable sporting reputation, an adventurous outdoor education programme and is highly respected for performing arts.

7 What we know. The current website no longer works hard enough to support the school, communicate the brand, enhance the school experience and generate enquiries. It also does not support the evolving requirements of the management/marketing team and provide a flexible and powerful management system for creating, managing and delivering content.

8 What we know. It has been identified, through ongoing discussions and the recent brief, that the website is need of updating from a design and technology perspective. The new website must provide a more powerful, flexible and valuable platform to become the foundation for the School s digital footprint.

9 What we know. We ve got a strong foundation on which to build. Established brand. Great content. Committed to evolving. Traffic levels are good. High volumes of returning visitors. Content indexing is strong. Access to lots of data. Deep insight into user behaviour.

10 The needs of you and your users. Defining the requirements and objectives. Building brands people believe in. That s Better.

11 Objectives for you and your users. There are a number of key objectives to be met with the new website to ensure delivery of the most impactful and valuable solution.

12 Objectives for you and your users. 1. Brand - building the story and creative style. Evolving the Yarm School brand, telling the story, communicating the experience, developing the creative toolkit and increasing consistency/use of brand assets.

13 Objectives for you and your users. 2. Design - creating the unique experience. Fresh and engaging user interface design embracing the latest web design techniques. Enhanced brand communication toolkit and data insight/audience requirements creating an exciting, compelling and action based design.

14 Objectives for you and your users. 3. Telling the story - compelling content. Powerful, visual and effective delivery of content including revised navigation structure. Based on existing user habits and data insight to make best use of content, visual assets and vibrant media tools.

15 Objectives for you and your users. 4. Developing the toolkit - powerful platform. Simple, powerful and flexible content management platform with all technical tools required to support management of all key content areas. Must provide flexibility for future development and app integration.

16 Objectives for you and your users. 5. Getting more visible - search and engagement. Building a stronger digital footprint though improved SEO tools and social media integration. Embracing latest inbound marketing logic to ensure a focus on driving traffic and developing leads.

17 Standing out from the crowd. Understanding the competitive landscape. Building brands people believe in. That s Better.

18 Stand out from the crowd. The Competition. During the preparation of this proposal, and based on our sector experience, we have researched a number of competitor/education websites. These include some highlighted local and national examples, to review the structure, information, design and functionality.

19 Stand out from the crowd. Teesside High School. Red House School. Barnard Castle School. Sedburgh School. St. Peter s, York. Leeds Grammar School. King s College School. Stowe.

20 Stand out from the crowd. The Competition. These sites include a varying approach to design, structure and content presentation as well as varying levels of digital marketing around the core website hub. As part of the inclusive scoping meeting for the project these, amongst others with your input, will be reviewed in more detail to help further formalise the creative and technical brief.

21 Exceeding your expectations. Delivering on the objectives, and much more. Building brands people believe in. That s Better.

22 Meeting and exceeding your expectations. 1. Brand - building the story and creative style. History and heritage. Unique environment - heritage & innovation. Buildings and environment. The Houses. Values & Ethos - Educating for Life. Current identity and corporate style. Typeface, colour palette and imagery. Creative toolkit.

23 History and heritage. Yarm School was founded in 1978 when a group of parents formed the Cleveland Independent School Trust and acquired the buildings and grounds of the old Yarm Grammar School site. Yarm School admitted its first pupils in September Since then it has become the major educational success story in the North East. The School is now firmly established amongst the country's leading independent schools.

24 Unique environment - of heritage & innovation. A unique mix of historically significant architecture, innovative design and state of the art construction.

25 The Houses. Aidan, Bede, Cuthbert and Oswald provide inspiration and opportunity for pupils to involve themselves in a wide variety of events, social functions and activities that make a significant contribution to the life of the School and pupils' own social development. All of the Houses are also heavily involved in charitable works and fundraising throughout the year.

26 Current identity and colour palette.

27 Educating for Life. Taking the core value and ethos of Educating for Life and ensuring this inspires the imagery, content and brand story.. "It s far more than just academic education".

28 Typeface, colour palette and imagery. Supporting the mix of heritage and contemporary. Evolving the font style and typeface toolkit to support content, headings, navigation elements and button styles. Current Proposed

29 Typeface, colour palette and imagery. Using the powerful and relevant images to help communicate the unique Yarm School experience and deliver the brand story.

30 Creative toolkit. Developing a unique creative brand world and visual style to support the existing identity.

31 Typeface, colour palette and imagery. Developing a unique creative brand world and visual style to support the existing identity.

32 Typeface, colour palette and imagery. Developing a unique creative brand world and visual style to support the existing identity.

33 Typeface, colour palette and imagery. Creating a unique set of icons used to support themes across the school areas and curriculum activities.

34 Meeting and exceeding your expectations. 2. Design - creating the unique experience. Building the Yarm School story. Visual and engaging. Clear and dynamic content areas. Landing page theme design (e.g. schools, calendar). Visible call to actions. Clear Promotional Areas. Enhanced mobile and tablet experience.

35 Meeting and exceeding your expectations. 2. Design - optimising the unique experience. Homepage. School Homepage and Content page. Events Calendar and Event Page. News index and story. Gallery. Team Page. Including navigation, content design, promotional areas, relevant content, social sharing, and CTAs.

36 Meeting and exceeding your expectations. 3. Telling the story - compelling content. Simple and structured navigation - MegaMenu. Effective use of space and content design. Highlight key content - events, news, gallery. Advanced content styling tools. Effective and visual use of video and imagery. Improved relevancy to support key content. Promoting contact - call, enquire, share, like. Data capture - action focused.

37 Meeting and exceeding your expectations. 4. Developing the toolkit - powerful platform. BetterPress CMS Platform. Core CMS tools to manage all content areas. Simple Menu management. Bespoke feature development (Events, News, Gallery, Staff, Downloads, Data Capture, Promotional Areas). Categorised/tagged content areas. Powerful Media Library & embed tools for images and files. Improved Enquiry management (e.g. Prospectus request) Flexible foundation for future growth.

38 Meeting and exceeding your expectations. 5. Getting more visible - search and engagement. Improved SEO settings and control. Enhanced Social Media integration - feed content. Redirect and XML site map. Custom 404 page. AddThis - Share functionality. Custom 404 page. Web forwarding and redirects. Google Sitemap - indexing within google. Powerful measurement tools - analytics/webmaster/seomoz.

39 The big reveal. Let s take a look. Building brands people believe in. That s Better.

40 The big reveal. [Link to Invision]

41 The commercials. Deliverables, costs and timescales. Building brands people believe in. That s Better.

42 The commercials. Website Design and Development. Includes project scoping, design (including mobile/tablet theme) for all key content pages, front end theme development, functionality development (core CMS, team, bespoke elements, social media integration, technical SEO set up. Also includes all CMS training, Google Analytics/Webmaster, testing, project management & warranty. Total Project Costs (25 days): 11,250+vat. Please note: This does note include any website copywriting costs, ongoing support or hosting charges. Annual Website Hosting. 350+vat per year. Includes 12 months hosting, server set up and server maintenance. Please note this does not include any ongoing website design, development and content support.

43 The commercials. Design/Technical Support Package (Optional) vat per day vat per month (incl. hosting). We can help provide ongoing support for design and development requirements for the new website. This can include preparation of graphics, additional functionality and platform updates once the core website project has been completed.

44 The commercials. Digital Marketing Support Package (Optional) vat per day vat per month. We can help create, manage, and develop digital marketing content and detailed below are examples of the activity that can be delivered on a monthly basis. SEO and Content Development - Monthly Analytics and measurement of website usage, ongoing SEO support and content optimisation and training and content development and assets styling/creation - offers, promotional, blog posts, and download resources. This also includes off-site SEO e.g. link building and guest blogs. Social Media - Create and support the management of your viral content: rich, useful and interesting material to be shared and managed across social media platforms including LinkedIn, Twitter, YouTube, Google +.

45 The commercials. Design & Development Stages.* Stage 1 Stage 2 Stage 3 Stage 4 Stage 5 Stage 6 Stage 7 Stage 8 Stage 9 Stage 10 Scoping (Better and Yarm School). Design: homepage and content pages Design application & functionality Development. Content integration. Internal testing External client testing. Refinement and final testing. Sign off and go live. Warranty. Post go live support. * The project process has estimated timescales of weeks.

46 Going mobile. Exploring the need for and approach for app development. Building brands people believe in. That s Better.

47 Exploring the need for and approach for app development. Approaches to App Development. Online App Builder - Monthly subscription from services such as MobileRockit, AppyBunny, AppyPie which have limited functionality but small monthly costs. PhoneGap - Open Source app development platform using web technologies to create mobile apps integrating web APIs for pulling content and user push notifications. Custom Build - custom design and development for targeted platform specific mobile applications.

48 The commercials. PhoneGap based mobile app. Open Source app development platform using web technologies to create mobile apps using web APIs with pulled content and user push notifications. Including app design and functionality set up to use website data to populate news and calendar information and push notifications for users (change in event, urgent updates). Total Project Costs (10 days): 4,500+vat.

49 Building brands people believe in.