Website Design pg 13 Mobile App Design pg 14 Digital Publication pg 14 Logos pg 6 Letterhead Program pg 6 Packaging pg 7.

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1 Rules, Guidelines & Categories Table of Contents (Click on Title to Jump to Page) Qualification Rules pg 2 Guidelines pg 4 General Design Interactive Design Website Design pg 13 Mobile App Design pg 14 Digital Publication pg 14 Logos pg 6 Letterhead Program pg 6 Packaging pg 7 Miscellaneous Interactive Design pg 15 Motion Design Posters pg 7 Animated Short pg 16 Book Covers / Spreads pg 7 Short Film pg 16 M agazine & Periodicals Covers / Spreads pg 8 Motion Graphics pg 17 Brochures & Catalogs pg 8 Annual Report pg 8 Environmental pg 9 T ypeface Design, Hand Lettering & Experimental Typography pg 9 Invitations & Event Announcements pg 9 Miscellaneous Design pg 10 Branding Campaign pg 10 Advertising Advertising General pg 11 Broadcast Advertising: Video or Radio pg 11 Advertising Campaign pg 12 Illustration Illustration pg 18 I llustrator Master s pg 18 Illustration Scholarship Photography Photography pg 19 Richard Patrick Memorial Scholarship pg 19 Group Projects pg 20 Portfolio Senior Portfolio pg 21 D ick Sloan Scholarship for Best Junior Portfolio pg 21 D ick Sloan Scholarship pg 21 for Best Junior Portfolio

2 Rules, Guidelines & Categories Entry Qualification Read these rules and guidelines carefully. If you have questions that are not answered in this document, contact us at You are responsible for following the rules and guidelines. NSSC may disqualify any entrants who do not adhere to these guidelines. Only Student Work is Eligible Any entries submitted into the National Student Show & Conference (NSSC) must have been produced by a student who is currently pursuing an undergraduate degree at an accredited college, university, or art school. Graduate work is not accepted. All entries must have been produced between March 2017 February 2018 as part of a school s curriculum, with the exception of entries submitted to portfolio categories. Work produced outside of a school s curriculum is not permitted (e.g. personal, freelance, or work produced at an internship). Enter Only Your Own Work Do not plagiarize. NSSC defines plagiarism (as found on ethicsingraphic.org) as the unauthorized use or close imitation of existing work and the representation of it as one s own original work. Any entries found by NSSC or the judges to be plagiarized will not only be immediately disqualified, but also the professor/school of the errant entrant will be notified. Additional academic consequences may occur according to the school s code of ethics. Submit as Many Entries as You See Fit There is no limit to the number of entries allowed per student or per school. With the exception of the Group Projects category, you may also submit the same work in multiple categories as applicable (e.g. Ice Cream Shop Re-Branding Project may have assets that could be entered individually into categories like logos, packaging, website, total campaign, etc.). Due to the volume of submissions, entries will not be returned. 2

3 Rules, Guidelines & Categories Entry Qualification (cont.) Entry Field Art Direction: Submitting Student Illustration: Artist s name Typography: Artist s name Design Ex. Properly Credit Co-Authors and Assets Used Unless all assets in a submitted have been created only by the single submitting student, proper credits must be provided in the online description field at the time of submission. Any assets not created by the submitting student that are used for the submitted must include proper credits (e.g. Art Direction: Submitting Student, Illustration: Artist s name, Typography: Artist s name). All work produced as a group project must be entered only once in the Group Projects category. Entries in this category must properly credit all contributing team members. NSSC defines group projects as: any where two or more students were specifically assigned a project with the express direction to work together to create an end product. NSSC recognizes that students may be tasked to use non-student-produced assets to create layouts or s. However, the following limitations apply: Any usage of non-student-produced assets (e.g. stock photography or stock illustration) must be credited in the, clearly marked directly on or next to the asset used, and in the online description field (e.g. Image(s) courtesy of istockphoto.com ). image courtesty of istock photo.com Any non-student-produced assets must represent less than 20% of the or have been significantly altered from the original asset (e.g. multiple stock photos combined to create a new image). Image courtesty of istockphoto.com 3

4 Rules, Guidelines & Categories Name Return Address Front ATTN: National Student Show Olmsted-Kirk Paper 1601 Valley View Ln. Dallas, TX Back Guidelines Shipping or Physical Drop-Off On the outside of the package, you must clearly write National Student Show, your first and last name, and the name of your school. Online & Limitations Only Interactive Design, Motion Design, Advertising Broadcast, Advertising Campaign, Branding Campaign, or Group Projects allow for online submission for some or all elements of an. Ship or deliver your packages to: ATTN: National Student Show Olmsted-Kirk Paper 1601 Valley View Ln. Dallas, TX Follow the submission guidelines for a category carefully. Any submitted incorrectly will be disqualified. National Student Show John Smith Yale University No Late Entries Will Be Accepted ALL entries must be delivered to Olmsted-Kirk Paper no later than 5:00 P.M. CST on March 2nd, Postmark dates do NOT apply. Do not contact Olmstead-Kirk Paper for special delivery accommodations. NSSC reserves the right to disqualify any entrants who disobey this rule. Work Should Not Be Openly Attributed Do NOT display your name or the name of your school in your work unless it is part of the (e.g. senior exit show poster or self-branding). This is to help ensure that our judges have an unbiased opinion when judging. 4

5 Rules, Guidelines & Categories Front Back Guidelines (cont.) Entries Must Be Received in the Correct Format Follow the specific submission guidelines for each category. Each must be accompanied by a completed taped securely to the back of the. Please do NOT staple, glue, paper clip, or affix in any other manner than masking, transparent, or clear tape. Entries with multiple printed pages for one must have an on the back of each separate page. Pages must be numbered as a series (e.g. 1 of 3, 2 of 3, 3 of 3). This ensures all prints for an are accounted for in judging. on back of each page Any received without an attached will be disqualified. Put all pages of a single into its own envelope or sleeve. No paper clips or staples, please. 1/3 2/3 2/3 There Is No Requirement to Mount Your Work for Judging We encourage you to send flat printouts of each or photos of dimensional entries, such as packaging. Due to the volume of submissions, entries will not be returned. 5

6 Rules, Guidelines & Categories Entry Categories Read the category descriptions and accepted submission guidelines carefully. If you have questions, contact us at Include a brief explanation of your in the online Entry field. Including ination about the project parameters is often helpful to the judges. Logo ex. description General Design Logos Logotypes or graphical representations to represent a company or organization. Center work on a vertical 8.5 x 11 sheet of paper with short description below. For a logo series, put all logos on a single sheet. description Letterhead Program Branded stationery set including, but not limited to: letterhead, envelope, and business card. Printouts or mockups are accepted. 6

7 Rules, Guidelines & Categories General Design (cont.) Front Back Packaging Design pertaining to the container, graphics, and visible outer presence of a product. Printouts or mockups are accepted. Printouts are especially encouraged. If submitting mockups, attach a tracking tag to each piece submitted and number as a series. (1 of 3, 2 of 3, 3 of 3). Posters Large at, picture, notice, or advertisement for display in a public place. Printouts accepted. Full scale prints are encouraged. 1/3 2/3 2/3 Book Covers / Spreads Design of covers or spreads for published literature (print only, see Digital Publication category for digital work). Printouts or mockups are accepted. 7

8 Rules, Guidelines & Categories General Design (cont.) Magazine & Periodical Covers / Spreads Design of covers or spreads for magazines, newspapers, and other periodicals (print only, see Digital Publication category for digital work). Printouts or mockups are accepted. Brochures & Catalogs Multi-page promotional materials for products or services. (print only, see Digital Publication category for digital work). Printouts or mockups are accepted. Annual Reports Annual publication for a company or organization that describes their operations and financial conditions. (print only, see Digital Publication category for digital work). Printouts or mockups are accepted. 8

9 Rules, Guidelines & Categories General Design (cont.) Environmental The of environmental graphics including, but not limited to: store signage, way-finding, point of purchase displays, and exhibit. Printouts accepted. Typeface Design, Hand Lettering & Experimental Typography The, creation, and manipulation of type. Printouts accepted. Invitations & Event Announcements Includes, but is not limited to event invitations and announcement sets, save the dates, and RSVP cards. Printouts or mockups are accepted. 9

10 Rules, Guidelines & Categories General Design (cont.) Miscellaneous Design Any solutions not specifically outlined previously. Includes, but is not limited to: icons, infographics, and menus. Printouts or mockups are accepted. Front Back Branding Campaign One branding campaign that includes 3 or more pieces from 3 different categories from General Design categories. (e.g. 1 poster, 1 brochure, and 1 packaging piece). Must submit as a series; minimum of 3 pieces. Number as a series. (1 of 3, 2 of 3, 3 of 3). Printouts or mockups are accepted. 1/3 Front Back 2/3 3/3 10

11 Rules, Guidelines & Categories Advertising Print Advertising Series of print ads (includes billboards or out of home displays) with the purpose of promoting a product, service, or cause. Must submit as a series; minimum of 3 pieces. Printouts accepted. video PDF page 1 screen shots PDF page 1 transcript radio PDF page 2 PDF page 2 Broadcast Advertising: Video or Radio Series of video or radio ads with the purpose of promoting a product, service, or cause. Upload a PDF with still frames of video or transcript of audio file and include the. Must submit as a series; minimum of 3 pieces. Upload a compressed video (MP4) or audio file (MP3) under 1 GB to the following URL: dropbox.com/request/ecrmx6k 2f2cn2IHJc1SL EntryTrackingNumber_BroadAd_ ShortTitle.ext. Encode all video entries with an H264 codec (directions for encoding with Quicktime) and at as 720x480 if it is a 4:3 (standard definition) video, or 1280x720 if it is a 16:9 (high definition) video. 11

12 Rules, Guidelines & Categories Advertising (cont.) Print ads, billboards, out of home Front Front PDF page 1 1/3 2/3 video / radio Back Back PDF page 2 Advertising Campaign Single advertising campaign that incorporates multiple media vehicles. (e.g. print, video, radio, guerrilla, social, etc.) Must submit as a series; minimum of 3 pieces. Printouts accepted. If submitting video or audio files as part of acampaign, online must include a PDF of still frames of video, or transcript of audio file and corresponding. Any print elements of the campaign must be submitted as printouts. Make sure to note in your printed that there are pieces submitted online and attach s on the back. Upload a compressed video (MP4) or audio file (MP3) under 1GB to the following URL: dropbox.com/request/ecrmx6k2f2cn2ih Jc1SL EntryTrackingNumber_AdCamp_ ShortTitle.ext. Encode all video entries with an H264 codec (directions for encoding with Quicktime) and at as 720x480 if it is a 4:3 (standard definition) video, or 1280x720 if it is a 16:9 (high definition) video. screen shots 3/3 12

13 Rules, Guidelines & Categories Front Printoff submission OR Back Interactive Design (cont.) Website Design Concept,, layout, art direction, and content organization of a website for a product, company, organization, or cause. Printouts or URL of live site or online site mockups (e.g. invisionapp.com) Must include at least 3 pages of the site. Website may be presented on desktop, tablet or mobile devices. You may upload your work via the dropbox link below only if submitting a live URL. Any PDFs uploaded that only include screen shots without a live URL will be disqualified. If submitting a live URL, upload a PDF under 5MB that includes screen shots of the, URL, and here: 2f2cn2IHJc1SL EntryTrackingNumber_WebDes_ ShortTitle.ext. URL submission PDF page 1 URL screen shots PDF page 2 13

14 Rules, Guidelines & Categories Interactive Design (cont.) Front Printoff submission Back Mobile App Design Concept, branding, layout, art direction, and content organization of a mobile app for a product, company, organization, or cause. Printouts or URL of live site or online site mockups (e.g. invisionapp.com) App may be presented on phone, tablet or watch. No desktop mobile viewing. Must include 6 screen states of app. You may upload your work via the dropbox link below only if submitting a live URL. If submitting a live URL, upload a PDF under 5MB that includes screen shots of the, URL, and here: dropbox.com/ request/ecrmx6k2f2cn2ihjc1sl EntryTrackingNumber_MobileApp_ ShortTitle.ext. PDF page 1 URL screen shots OR URL submission PDF page 2 Digital Publication Online representations of any multi-page publication, including, but not limited to: magazines, newspapers, books, annual reports, and periodicals. Printouts or URL of live site or online site mockups (e.g. invisionapp.com) You may upload your work via the dropbox link below only if submitting a live URL. Any PDFs uploaded that include only screen shots without a live URL will be disqualified. If submitting a live URL, upload a PDF under 5MB that includes screen shots of the, URL, and here: dropbox.com/ request/ecrmx6k2f2cn2ihjc1sl EntryTrackingNumber_DigPub_ ShortTitle.ext. 14

15 Rules, Guidelines & Categories Interactive Design (cont.) Front Printoff submission Back Miscellaneous Interactive Design Digital interactive work not specifically outlined above. Includes, but is not limited to: kiosks, point of purchase interfaces, and interactive infographics. Printouts or URL of live site or online site mockups (e.g. invisionapp.com). You may upload your work via the dropbox link below only if submitting a live URL. Any PDFs uploaded that include only screen shots without a live URL will be disqualified. If submitting a live URL, upload a PDF under 5MB that includes screen shots of the, URL, and here: dropbox.com/ request/ecrmx6k2f2cn2ihjc1sl EntryTrackingNumber_DigPub_ ShortTitle.ext. OR URL submission PDF page 1 URL screen shots PDF page 2 15

16 Rules, Guidelines & Categories Motion Design PDF page 1 screen shots Online submission PDF page 2 Animated Short Any 2D or 3D, non live-action animation up to 5 minutes in length. Includes, but is not limited to: explainer or how-to videos, brand story videos, and original story. Upload a compressed MP4 under 1GB to the following URL: dropbox.com/request/ Ecrmx6K2f2cn2IHJc1SL EntryTrackingNumber_AniShort_ ShortTitle.ext. Encode all video entries with an H264 codec (directions for encoding with Quicktime) and at as 720x480 if it is a 4:3 (standard definition) video, or 1280x720 if it is a 16:9 (high definition) video. Short Film Any live-action video up to 5 minutes in length. Includes, but is not limited to: explainer or how-to videos, brand story videos, documentary, and original story. Upload a compressed MP4 under 1GB to the following URL: dropbox.com/request/ Ecrmx6K2f2cn2IHJc1SL EntryTrackingNumber_ShortFilm_ ShortTitle.ext. Encode all video entries with an H264 codec (directions for encoding with Quicktime) and at as 720x480 if it is a 4:3 (standard definition) video, or 1280x720 if it is a 16:9 (high definition) video. 16

17 Rules, Guidelines & Categories Motion Design (cont.) PDF page 1 screen shots Online submission PDF page 2 Motion Graphics Graphic elements brought to life with motion up to 2 minutes in length. Includes, but is not limited to: video transitions, intro or title screen graphics, end credits, and animated logos or icons. Upload a compressed MP4 under 1GB to the following URL: dropbox.com/request/ Ecrmx6K2f2cn2IHJc1SL EntryTrackingNumber_MoGraph_ ShortTitle.ext. Encode all video entries with an H264 codec (directions for encoding with Quicktime) and at as 720x480 if it is a 4:3 (standard definition) video, or 1280x720 if it is a 16:9 (high definition) video. 17

18 Rules, Guidelines & Categories Illustration Illustration Images created for the decoration, interpretation, or visual explanation of a text, concept, or process. Images must be ed for integration in published media such as posters, flyers, magazines, books, animations, video games, etc. Printouts accepted. Do not send original artwork. You may submit a single illustration or a series. Series must be submitted with a minimum of 3 pieces. Number as a series. (1 of 3, 2 of 3, 3 of 3). Illustrator Masters Illustration Scholarship For full-time Illustration major or minor students with a portfolio of at least 3 projects. Entries should range between 7-10 images total. Mail to: ATTN: National Student Show Olmsted-Kirk Paper 1601 Valley View Ln. Dallas, TX Must submit at least 3 project types. Entries should range between 7-10 images total. Must be an illustration-related major or minor student. Must have a minimum GPA of 2.5. Must submit a letter signed by the department head on official university letterhead verifying eligibility. No printouts or physical copies of images will be accepted for into this category. Submit a PDF of less than 1GB to: dropbox. com/request/ecrmx6k2f2cn2ihjc1sl EntryTrackingNumber_IllustMast_ ShortTitle.pdf. 18

19 Rules, Guidelines & Categories Photography Photography Photography, single and series. Printouts accepted. Do not send original work. Series entries must include at least 3 pieces. Richard Patrick Memorial Scholarship For full-time Photography major or minor students with a portfolio of work consisting of 7 10 images. Must be either a Photography major or minor. Must have a minimum GPA of 2.5. Must submit between 7-10 images. Must submit a letter signed by the department head on official university letterhead verifying eligibility. Mail to: ATTN: National Student Show Olmsted-Kirk Paper 1601 Valley View Ln. Dallas, TX No printouts or physical copies of images will be accepted for into this category. Submit a PDF of less than 1GB to: dropbox.com/request/ecrmx6k2f2cn2ih Jc1SL Entries larger than 2000px on the longest axis will not be accepted. EntryTrackingNumber_DickPatrick_ ShortTitle.pdf. 19

20 Rules, Guidelines & Categories Group Projects Group Projects NSSC defines group projects as: any where two or more students were specifically assigned a project with the express direction to work together to create an end product. Group projects may encompass any of the previously listed categories. Printouts accepted. Group project entries may be submitted only once, and may not be entered in other categories. Follow the parameters of submission for the type (e.g. If submitting a branding campaign, follow the rules under that category). 20

21 Rules, Guidelines & Categories Portfolio Senior Portfolio Body of work containing at least 5 projects. May include work made before April For students with more than 90 hours of credits. Printouts or mockups accepted. Dick Sloan Scholarship for Best Junior Portfolio Body of work containing at least 5 projects. May include work made before April For students with more than 60 and fewer than 90 hours of credits. Printouts or mockups accepted. Dick Sloan Scholarship for Best Sophomore Portfolio May include work made before April Body of work containing at least 5 projects. For student with fewer than 60 hours of credits. Printouts or mockups accepted. 21