PRODUCT PREVIEW GUIDE FREE PUBLICITY OPPORTUNITY

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2 PRODUCT PREVIEW GUIDE FREE PUBLICITY OPPORTUNITY As your marketing partner, we want to invite you to take advantage of a FREE PUBLICITY opportunity in the popular Product Preview Brochure. This 4-color brochure is mailed out prior to the show to pre-registered and prospective attendees. It features complete details about the show, including travel discounts, educational seminars and events, along with PRODUCT SHOTS SUBMITTED BY EXHIBITORS. Each photo will be accompanied by 25 words of descriptive copy as well as the phone fax, website and booth number of the company. To ensure that this piece truly communicates the breadth of quality lines and new resources LAMKT offers, all photography will be reviewed by a jury and those pictures that best meet this criteria will be chosen and featured. EASY ONLINE SUBMISSION PROCEDURE!! It s easier than ever to submit your images and information for inclusion! Be on the lookout for an from Urban Expositions with detailed instructions and your login user name and password. Please be sure to read the directions closely (see next pages) to ensure that your product information is listed correctly and your artwork is in the correct format. Urban Expositions cannot be responsible for information and materials that are submitted incorrectly or incompletely. To be considered you must provide us with high quality images of your product(s)**. Digital images must be high resolution (300 dpi at 4 x 5 image size) in either a tiff or jpeg format. Please note, no product images will be considered from company unless the 50% deposit is paid before Product Preview Guide deadline. If your image is chosen for the guide, company booth fee must be paid in full to be included. * Due to the volume of responses, we will not be able to notify you if your image is unacceptable or in the incorrect format. Photography will not be returned to you. ** By submitting images, you are giving Urban Expositions permission to feature your product shot(s) on any/all promotional materials for the LAMKT, including website, mail pieces, social media outlets and other collateral/marketing materials. DEADLINE for online submission: November 1, 2016 Questions? Call Jennifer Welborn

3 Quick & Easy Online Submission Procedure For Product Preview Guide Deadline For Online Submission: November 1, 2016 See below for instructions to submit your information through our quick and easy online procedure. STEP 1: Log in with your username and password which you will receive via . If you do not know your username and password, please contact Jennifer Finn at or STEP 2: Click the product preview guide button underneath your company name. STEP 3: Read the directions and agree to the guidelines STEP 4:

4 Click the choose file button to search and select your image and then select the upload image button. Please wait while image uploads STEP 5: Once it has uploaded, you will see a preview of your image. STEP 6: Fill out the required product description. If you are a rep group, please include the name of the line for which you are submitting. If you are not a rep, please leave blank. If you would like your contact information published in the guide, please also fill out phone, fax and website. Please note- you may not change the company name, your or the booth number. Once done, please select the submit button.

5 STEP 7: Once you hit submit, you will be asked to review your product and description. If you would like to make any changes, click the edit button. Otherwise, click continue to complete your submission for consideration for the LAMKT Product Preview Guide. Once you click continue, you have successfully submitted for the LAMKT Product Preview Guide. You can then repeat steps 1 7 to submit up to 3 more images (4 total submissions for each company). Thank you for submitting your image to be considered for the LAMKT Product Preview Guide. An confirmation will be sent to Jwelborn@urban-expo.com. Questions? Call Jennifer Welborn

6 USE PERSONALIZED BUYER REGISTRATION CODE/URL RECEIVE $25 FOR EACH NEW COMPANY* IT BRINGS TO THE SHOW Make it easy for your buyers to register to attend the show all while putting cash in your pocket! Simply request your personalized registration code/url today. Request To: Jennifer Welborn Then, simply link it to your own buyer e-vites, social media, website or other buyer promotions. BONUS INCENTIVE RECEIVE $25 FOR EACH NEW RETAIL COMPANY THAT REGISTERS THROUGH YOUR LINK & VERIFIES ON SITE*. Looking for some graphics to use to promote your presence at the show? You can also download our web banners. Visit the marketing kit section on the show website and click the button labeled Download Show Logo & Web Banner. TWO SIZE OPTIONS! *Bonus Incentive: Applies for each new retail company that DID NOT attend the July 2016, January 2016, July 2015 edition(s). In the event of multiple registrations, only the first exhibitor with registration through their unique URL will be awarded the $25.

7 THERE IS SUCH A THING AS A FREE LUNCH FOR YOUR BUYERS! VIP BUYER LUNCH PROGRAM Send us the names of 10 buyers you d like to see at the LAMKT, and we ll give you five (5) lunch coupons to pass out to your key customers on show site. Here s how it works: Complete the form with 10 customer names of buyers who have not attended the last three shows. All fields must be completed. LAMKT Buyer Relations Representative will work to secure their attendance at the show. Check the box under each contact if you think this customer might qualify for the LAMKT VIP Travel Incentive program. LAMKT Buyer Relations Representative will contact these customers and pre-qualify them to see if they meet the program criteria to be eligible for complimentary hotel or airfare opportunities. Stop by the show office to pick up your lunch vouchers. Hand them out to your customers during the show. To redeem the voucher, your buyer will need to present the voucher to the LAMKT Information Desk located at registration to receive a lunch coupon redeemable for a lunch or snack up to $10. Coupon is valid for one day of the show only. Can be redeemed January 17-20, COMPANY NAME: CONTACT: SUBMIT COMPLETED FORM TO LAMKT BUYER RELATIONS REPRESENTATIVE JHANA JORDAN. FAX COMPLETED FORM TO OR FORM TO JJORDAN@URBAN-EXPO.COM

8 THERE IS SUCH A THING AS A FREE LUNCH FOR YOUR BUYERS! VIP BUYER LUNCH PROGRAM COMPANY NAME: CONTACT: SUBMIT COMPLETED FORM TO LAMKT BUYER RELATIONS REPRESENTATIVE JHANA JORDAN. FAX COMPLETED FORM TO OR FORM TO JJORDAN@URBAN-EXPO.COM

9 EXHIBITOR REFERRAL REWARDS PROGRAM Refer A New Exhibitor Earn A Free Broadcast Help us continue to expand the new product resources at the LAMKT and we ll help increase your brand awareness among the show s attendees. Refer a company that has never exhibited at the LAMKT and we ll design, produce and launch a graphically enhanced message showcasing your company and products that will be sent to all of our pre-registered buyers. Here s How it Works: 1. Refer a company to our Sales team to contact. 2. Once the company sign up for the show and the payment has been received, LAMKT marketing representative, Jennifer Welborn will contact you to schedule your message. 3. The message will include your company logo, website, and information/product photos you would like included. This message will be launched to all pre-registered buyers for the winter 2017 show. YOUR COMPANY NAME: CONTACT: PHONE: Company Contact Address City State Zip Phone Fax Company Contact Address City State Zip Phone Fax Company Contact Address City State Zip Phone Fax Company Contact Address City State Zip Phone Fax Company Contact Address City State Zip Phone Fax Company Contact Address City State Zip Phone Fax SEND COMPLETED FORM TO SHOW DIRECTOR JIM WALKER FAX TO: OR JWALKER@URBAN-EXPO.COM

10 FREE BUYER POSTCARDS & STICKERS ORDER FORM DEADLINE WHILE SUPPLIES LAST Take advantage of this wonderful and FREE promotional tool. Show management has prepared 4-color invitations that are ready for mailing to your customers -- complete with a place for you to add your own special message. We re also offering you show stickers that can be placed on all your company correspondence targeting your retail customers. So use these tools! You can: Send the invitations to your reps to hand out to valued customers Use the invitations as inserts with your monthly statements or other bulk mailings prior to the show Use the stickers on all buyer correspondence Please indicate quantity needed: (Additional quantities subject to availability. Quantities are limited. Please order only what you will use. These items are to be shipped out to you as soon as possible.) LA Gift & Home Marketplace (Includes both venues): Exhibitor Invitations: (Approximate Quantities) California Marketplace LA Mart: Exhibitor Stickers: (Approximate Quantities) Kentia Collective LA Convention Center Exhibitor Stickers: (Approximate Quantities) Company Contact Address City State Zip Return Completed Form To: Urban Expositions: Attn: Jennifer Finn 1690 Roberts Blvd., Suite 111 Kennesaw, GA Phone: Fax: Jfinn@urban-expo.com

11 FREE SHOW SPECIAL PROMOTIONAL OPPORTUNITY Don t miss your chance to drive more traffic to your booth by announcing your show special to buyers on the show website. NEW! EASY ONLINE SUBMISSION PROCEDURE Now it's even easier to submit your show specials through the Online Directory Promo Tools System. Once we receive your official contract, be on the lookout for an from Urban Expositions with detailed instructions and your username & password for logging into the directory system. Once you're logged in, outline your specials by clicking on the SHOW SPECIALS tab. Need some examples of the show specials? One exhibitor may offer free shipping with all orders placed at the show. Another company may offer a discount for orders placed at the show. The better the special, the more traffic you ll see! DEADLINE FOR ONLINE SUBMISSION: FEBRUARY 7, 2017 Need your username/password or have questions? Call Jennifer Finn at ext. 0349

12 LAMKT TELL US WHAT S NEW! We all know buyers come to market to see what s new, what s fresh. Don't miss your chance to drive traffic to your booth by telling buyers about your new introductions through the official show website! NEW! EASY ONLINE SUBMISSION PROCEDURE Now it's even easier to submit your new introductions through the Online Directory Promo Tools System. Once we receive your official contract, be on the lookout for an from Urban Expositions with detailed instructions and your user name and password for logging into the directory system. Once you're logged in, outline your new introductions, new lines, etc. by clicking on the NEW ANNOUNCEMENT tab. DEADLINE FOR ONLINE SUBMISSION: FEBRUARY 7, 2017 Need your username/password or have questions? Call Jennifer Finn at ext. 0349

13 LAMKT Attendee Mailing List Here s your chance to send promotional information about your company and products to past LAMKT attendees about your participation in the winter 2017 show. This list is available to all show exhibitors for the sole purpose of promoting participation at the LAMKT. Select the list you d like to receive: 2016 Past LAMKT Attending Stores PLUS Winter 2017 Pre-Registered Stores To Date 2017 Winter LAMKT Pre-Registered Stores Only (available after 1/17/2017) Please read the non-disclosure below, fill out the company information and back to Jennifer Finn at jfinn@urban-expo.com. Please note, this is a mailing list only. No phone, fax or addresses are included. Thanks for your request for the LAMKT Attendee List. As you know, databases are one of the few tangible assets of a trade event. Therefore, we are very serious about restricting the sharing of and intended use of databases outside of the parameters described below. Our process in providing exhibitors and participating exhibitors, associations and organizations with the database from the show includes one additional step. Please read below and reply with an acknowledgement of your agreement or is agreement with the following terms and conditions of acceptance and use of this database. Following your confirmation of the terms and conditions below, we will you the database a copy of the database. By replying affirmatively, you understand that this database may not be shared with any company, member of your company, association or organization or individual outside the administrative executive of YOUR COMPANY and this database and information is owned by and the privileged property of Urban Expositions and is offered to YOUR COMPANY for the intent that it may only be used for the purpose of promoting YOUR COMPANY or a product or service of LAMKT. YOUR COMPANY may not use list for the purpose of promoting any event that would compete with the show. YOUR COMPANY may not share this list or use this list in such a manner as mentioned above, it would be a violation of our agreement and such sharing or use is strictly prohibited. Any such prohibited use would result in URBAN seeking damages from YOUR COMPANY sharing or using this information inappropriately as outlined above. Therefore, please return this form with your acknowledgement of and agreement with these terms and conditions of receiving this database and we will send it to you via . I understand my booth must be paid in full prior to receiving the mailing list. Company Contact Date Send this form to Urban Expositions by faxing to or the form to Jennifer Finn at jfinn@urban-expo.com. NOTE: PLEASE ALLOW UP TO 48 HOURS FOR PROCESSING

14 LAMKT PRESS ROOM Make sure your company s press releases are handed out to attending members of the press during the winter 2017 show. Bring press kits to the LAMKT office where we ll not only display your kits, but will also hand them out to attending press when they arrive at the show office to pick up their badges. Please bring your kits to the show office during move-in or regular show hours. Questions? Contact Jennifer Welborn 1690 Roberts Blvd., NW Suite 111 Kennesaw, GA jwelborn@urban-expo.com