Apocalypse Survival Guide Vol. 01

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Arts. Submit samples of your best from the last year and help us recognize the work that will stand the test of time.

1 CSCA Publishing Apocalypse Survival Guide Vol. 01 Be Prepared Submissions Due Awards Show Creative Best is an annual competition held by Columbus Society of Communicating Arts. Submit samples of your best from the last year and help us recognize the work that will stand the test of time. September 20, :00pm 8:00pm Drop-Off Location Gateway Film Center 1550 North High St. Columbus, OH November 15, :00pm 10:00pm Awards Show Location Vue Columbus 95 South Liberty St. Columbus, OH 43215

2 Rules & Guidelines What Is Eligible? Who Can Enter? Any work that fits one of the categories that has been produced after September 21, Entries from past Creative Best competitions will be disqualified without consideration or refund. Work done with CSCA as client (ex. CSCA event posters) is ineligible for Creative Best awards. CSCA members and non-members living within 75 miles of Columbus, Ohio. Students living within the state of Ohio may enter their student work completed within an accredited arts, design, business, or communication curriculum. What Do I Submit? Campaign Vs. Single Entry CSCA prefers to have the work judged in its final form. When possible, submit actual printed samples, links to live web and digital content or HD video files. If not possible or practical (website is no longer live, work is overly large, etc.), please submit photographs or PDF files of work. A series of three or fewer related pieces (ex. Poster series; logo with business card, letterhead and envelope) that fit in a single category may be submitted as a single entry in that category. More than three related pieces or related pieces that fit into different categories should be broken up or submitted as a campaign. Moving Categories When/Where Pick-Up Work will not be moved between categories. Please carefully read applicable categories and judging criteria. Do not hesitate to reach out to presidents@cscarts.org if there are any questions. Work to be returned will be available for pickup at the CSCA volunteer meeting on October 9, 6:30pm 8:00pm, and during the CSCA event on October 18, 6:30pm 7:30pm. If neither time works, please reach out to presidents@cscarts.org for other arrangements.

3 Rules & Guidelines Online Submissions Digital Work Submission Online submissions will be accepted for all categories except LF. Work in DA, IN, UX, and SDI categories will be viewed digitally and should follow digital submission guidelines below. Video pieces should follow video guidelines below. Other work will be printed at tabloid size for judging and is limited to three total pages. Submitted work not at tabloid sizes will be scaled to tabloid size and printed centered on page. Online entries are limited to 1gb total size per entry. Digital work meant to be viewed digitally (websites, apps, banner ads, etc.) should be submitted as a link to live content when possible. When not possible, please submit as locally running files or PDF at work s intended size. For more info on accepted formats and to submit, visit cscarts.org/creative-best Video Work Submissions In-Person Digital/Video Submitted videos (or series of 3 or fewer related videos submitted together as single entry) should total no more than 3 minutes in length. Please submit in.mov,.mp4 format. Online entries are limited to 1gb total size per entry. Entries submitted in person can be at any size. For in-person digital and video submissions (DA, AN, VI, MD, UX and IN categories) you may put multiple entries on one drive that you attach to your Master Form. Please label each file on the drive with its category and name and make sure to fill out a separate Entry Form for each submission.

4 How To Enter 01. Select Your Entry Pick your work that will stand the test of time. Make sure it was produced after September 21, Place Entry In Envelope Each entry goes in an envelope (or box for larger work). Just make sure to keep each entry separate if you have multiple submissions. Members Entry Single Entry Professionals Students Campaign Professionals Students $50 $10 $55 $ Fill Out Entry Form Fill out an entry form and make a copy of it. Non-Members Entry 04. Attach Entry Form To Envelope Attach the entry form to the outside of the envelope or box. Repeat steps 1 4 for each entry. Single Entry Professionals Students $60 $ Fill Out Master Form Fill out one master registration form. It lists all your entries and fees. Attach the second copy of your entry form(s) to it. Campaign Professionals Students $65 $ Drop Off Entries Bring all your entry envelopes, along with your master registration form (with attached entry forms) to the Creative Best Call for Entries on September 20, 2018 at the Gateway Film Center.

5 Professional Categories DA Digital Ad EN Environmental & Large Scale ID Identity Systems Examples: Banner ads, social media ads, ads, site takeovers. Formats: Digital or online submissions of PDF, video or image file. Link to live ad or mockup. photography (as applicable) Examples: Interior design, exterior design, booths for exhibitions and trade shows, wayfinding systems and signage, wall scapes, billboards, point of sale, other large-scale dimensional space design. Formats: Rendered prints, photographic prints, video. Online submission of PDF, image or video file. photography (as applicable), usability. Clarity and cohesiveness of signage, success of piece within space. Examples: Brand systems, collection of branded touchpoints, identity launch collateral (business cards, letterhead, swag, etc.). A logo and up to 5 other items may be submitted. Formats: Printed samples. Online submission of PDF or image file. Execution, strength of concept, success of identity in representing subject, application of brand to different touchpoints. LG Logo IN Interactive UX User Experience Examples: A single logo and/or word mark on a page. No more, no less. For larger identity systems, please submit in the Identity Systems category. Formats: Printed samples. Online submission of PDF or image file. Execution, strength of concept, success of identity in representing subject. Examples: Design of websites and microsites, apps and extensions, digital games, digital publishing, interactive installations (kiosks, trade show displays, and museum exhibits). Judged primarily on design and content. Formats: Online or physical entry of URLs to web sites or app store pages. If piece is no longer live, submit PDF or locally running files. Examples: User Experience of websites and microsites, apps and extensions, digital games, interactive installations (kiosks, trade show displays, and museum exhibits). Judged on usability and quality of user experience. Formats: Online or physical entry of URLs to web sites or app store pages. If piece is no longer live, submit PDF or locally running files. Execution, art, copy and photography (as applicable), design aesthetics, presentation of information. Execution, user experience, clarity and flow of information.

6 Professional Categories AN Animation MD Motion PH Photography Examples: Moving Illustration Fully or mostly animated either traditionally or digitally. Based around narrative or characters. Structured similarly to an edited liveaction video but animated. Cartoons, animated commercials, educational videos. Formats: Digital or online entry in.mov or.mp4 format. Video, or series of related videos, with total runtime not to exceed 3 minutes. Execution, editing, sound design and voice work, scene design, character design, animation. Examples: Moving Graphic Design Motion graphics, kinetic typography and iconography, opening sequences, trailers, educational pieces, motion demo reels. Graphics integrated with or a large part of live footage. A piece of moving graphic design largely centered around animated typography and iconography. Formats: Digital or online entry in.mov or.mp4 format. Video, or series of related videos, with total runtime not to exceed 3 minutes. execution, design, pacing, typography and iconography, sound design and voice work, animation, transitions. Examples: Photographs for ads and print, editorial or photographic series, photo retouching. Formats: Printed samples, photographic prints. Online submission of PDF or image file. Judged On: If other elements present, piece is to be judged only on the quality of the photography. Creativity, Execution, photographic merits. WR Writing IL Illustration PA Packaging Examples: Writing in sales and promotional materials, website content, case studies and white papers. Writing in radio ads. Blog posts and articles. Formats: Printed samples, URLs, white papers. Online submission of PDF, video, audio, text or image file. Judged On: If other elements present, piece is to be judged only on the quality of the writing. Creativity, execution, success conveying message. Examples: Illustration or iconography for print, packaging, digital, web applications, editorial and books, lettering and custom type, illustrated poster design. Formats: Printed samples, photographic prints, tearsheets. Online submission of PDF, video or image file. Judged On: If other elements present, piece is to be judged only on the quality of the illustration. Creativity, execution. Examples: Graphics and labels, consumer goods packaging, packaging for promotional pieces, other three-dimensional objects. Formats: Physical samples, photographic or rendered prints, flat art samples. photography (as applicable), production quality, shelf presence.

7 Professional Categories LF Long Form PR Product SF Short Form Examples: Printed pieces 8 or more pages in length. Periodical and book design, self-promotional print, annual reports, catalogs. Portions less than 8 pages within a larger piece such as book covers and periodical ads should be submitted in the short form category. Formats: Physical samples. Online entries are not accepted for this category at this time. photography (as applicable), production quality, success of piece within space, Examples: Printed design work that is for sale. Art posters, apparel design, stationary, pins and patches. Formats: Physical samples, photographic or rendered prints, flat art samples. Online submission of PDF or image file. photography (as applicable) production quality, use of format. Examples: Printed work under 8 pages. Cards, invitations and announcements, promotional or self-promotional items (including posters, shirts, etc.) menus, brochures, direct mail. Formats: Physical samples, mockups. Online submission of PDF or image file. photography (as applicable) production quality, use of format. VI Video CA Campaign XX Didn t Make It Examples: Live action promotional videos, television ads, educational videos, trailers, demo reels. The footage, editing, and cinematography should be the main focus, although some titles and/or motion work is acceptable as well. Formats: Digital or online entry in.mov or.mp4 format. Video, or series of related videos, with total runtime not to exceed 3 minutes. Execution, editing, cinematography, sound design and voice work. Examples: A set of three or more related pieces from one or more other categories. Formats: Follow the format requirements specific to each piece in your campaign. Judged On: Merits of individual pieces, cohesiveness, success applying concept to multiple touchpoints. Examples: Any piece from any category created in the last year that was going to be great but got killed off by the client, creative director, budget, etc. Comps, storyboards and other partially finished work. Greeked text and other elements characteristic of unfinished work is ok but we unfortunately can t accept work with watermarked or unlicensed photos or assets. Formats: Follow the format requirements specific to each piece in your campaign. Judged On: Merits of the piece had it been completed.

Student Categories SID Student Identity SDI Student Digital SPR Student Print Examples: Logos, logos systems, identity launch collateral created by a student as part of an accredited arts, design,

8 Student Categories SID Student Identity SDI Student Digital SPR Student Print Examples: Logos, logos systems, identity launch collateral created by a student as part of an accredited arts, design, business, or communications curriculum. Any project created by a student outside of an accredited class must be entered as professional work. Formats: Printed samples. Online submission of PDF or image file. Judged on: Creativity, Execution, strength of concept, success of identity in representing subject. SCA Student Campaign Examples: A set of three or more related pieces from one or more other categories created by a student as part of an accredited arts, design, business, or communications curriculum. Any project created by a student outside of an accredited class must be entered as professional work. Formats: Follow the format requirements specific to each piece in your campaign. Judged On: Merits of individual pieces, cohesiveness, success applying concept to multiple touchpoints. Examples: Websites, apps, banner ads, social media ads, ads, site takeovers created by a student as part of an accredited arts, design, business, or communications curriculum. Any project created by a student outside of an accredited class must be entered as professional work. Formats: Digital or online submissions of pdf, jpg or video. Link to live piece or mockup. Judged on: Creativity, photography (as applicable), presentation of information. SVI Student Video Examples: Motion graphics, animation or live action video created by a student as part of an accredited arts, design, business, or communications curriculum. Any project created by a student outside of an accredited class must be entered as professional work. Formats: Digital or online entry in.mov or.mp4 format. Video, or series of related videos, with total runtime not to exceed 3 minutes. execution, design, pacing, typography and iconography, sound design and voice work, animation, transitions and editing. Examples: Packaging, wall graphics, signage, advertising and promotional posters, billboards, art posters, apparel design, stationary, pins and patches, cards, invitations and announcements, periodical and book design, self-promotional prints, menus, brochures, direct mail created by a student as part of an accredited arts, design, business, or communications curriculum. Any project created by a student outside of an accredited class must be entered as professional work. Formats: Physical samples, photographic or rendered prints, flat art samples. Online submission of PDF or image file. Judged on: Creativity, photography (as applicable) production quality, use of format.

9 Entry Form Each entry requires 2 copies of this form. Attach one to the outside of the envelope containing your entry. Attach the other to your master form. Your Entry Return My Work +$5 Professional/+$0 Student Entry Title Assignment (Student Only) Entrant School (Student Only) Category Instructor (Student Only) Who Worked On It? Include names and roles. Examples: client, creative director, designer, photographer, illustrator, writer, developer, printer, etc. Project Description Provide a brief description of your project. What need or challenge was solved by this work? What was unique or different?

10 Master Form Attach entry forms to this master form. Make sure the info below matches the attached entry forms. Pay fees with cash, credit, or checks payable to CSCA. Your Information Entrant (Individual Or Company) Contact Person Phone Address Your Entries Entry Title Category Fee Return work? $5($0 student) Please fill out this form completely and legibly. This is your invoice. Total Fee

Website Design pg 13 Mobile App Design pg 14 Digital Publication pg 14 Logos pg 6 Letterhead Program pg 6 Packaging pg 7.

Rules, Guidelines & Categories Table of Contents (Click on Title to Jump to Page) Qualification Rules pg 2 Guidelines pg 4 General Design Interactive Design Website Design pg 13 Mobile App Design pg 14