SPECIFICATIONS ADVERTISING

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Virginia Wilkins
6 years ago
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1 SPECIFICATIONS ADVERTISING

2 GENERAL GUIDELINES WEIGHT Display Standard: 70 KB Video Desktop: 5 MB Video Mobile: 3 MB Performance: 30 KB DELIVERY Maximum 3 subjects (image or HTML), otherwise please use a Third Party Tag Target URL mandatory Advertising media delivered as a 3rd party tag must be https redirects Send to dctn@tamedia.ch DATES General advertising material: 3 workdays prior to campaign start HTML5 advertising media: 5 working days prior to campaign start IMPORTANT In order for Tamedia Network (TN) to guarantee the campaign to start on time, delivery must be made according to the mentioned lead times. The creative agency is responsible for ensuring that the ads work on TN smoothly. If the implementation works on an external test page, this does not necessarily mean that this is also the case on TN. If the advertising media supplied does not correspond to the TN specifications, TN has the right to stop/withdraw the campaign until the relevant guidelines have been implemented correctly. In such cases, any damages and costs must be fully borne by the creative agency which has not complied with the specifications. CONTACT Tamedia Network tamedianetwork@tamedia.ch Tel

3 GENERAL GUIDELINES HTML5 Preferably delivered as 3rd Party Tag. We impose the following requirements for HTML5 advertising. Technical const ruct ion The ad must have a click-url (as soon as the cursor reaches the ad, a click interaction must be possible) The click-tag (jump to target page) must be easy to find in the code. * Click-tags must always open in a new window (target=_blank) Ad testings must be possible locally in the browser. The ad must be accessible regardless of whether accessed locally on a computer or a server environment. The file size of the ad is limited to max150 KB for desktop and max 100 KB for mobile. The ad must be coded in latin-1 not UTF8: ä instead of ä References in the ad to external resources (JS libraries, videos, fonts) have to be delivered via SSL ( The ad must render itself in a iframe.* The following script must be included in the index.html: <script type="text/javascript" src=" Delivery: Each ad must be in a single zip-file halfpage_de.zip contains only the code and the file that the German HalfpageAd requires. wideboard_fr.zip contains only the code and the file that the French Wideboard ad requires. Et c *Best Practice setup of a HTML5 Rectangle ad: index.html: example of a Rectangle ad with the mesures Optionally contains tracking pixels (count pixels) and tracking codes. rect angle.js: Animation of the ad background.jpg, schriftzug.jpg: graphics for the ad index.html /* optional tracking codes, tracking pixel, moat, etc */ // To be able to count clicks, we have to put our click measurement in front of the target url <html> <head> <script type="text/javascript" src=" <script> var zielseite = ; </script> </head> <body width="300" height="250"> <a href="javascript:void(0)" onclick="window.open(appnexus.getclicktag(), '_blank');"> //to test the redirect to your site, replace APPNEXUS.getClickTag()  //with window.zielseite or </a> </body> </html> 2

max. 70 KB Format s: GIF, JPEG,HTML5, 3rd Party Tag, Tag in Tag WIDE SKYSCRAPER Dimensions: 160x600

4 DISPLAY STANDARD RECTANGLE Dimensions: 300x250 Weight : max. 70 KB Format s: GIF, JPEG, HTML5, 3rd Party Tag, Tag in Tag LEADERBOARD Dimensions: 728x90 Weight : max. 70 KB Format s: GIF, JPEG,HTML5, 3rd Party Tag, Tag in Tag WIDE SKYSCRAPER Dimensions: 160x600 Weight : max. 70 KB Format s: GIF, JPEG, HTML5, 3rd Party Tag, Tag in Tag PLEASE NOTE All 3rd party tags must be delivered as https redirects! 3

5 DISPLAY STANDARD WIDEBOARD Dimensions: 994x250 Weight : max. 70 KB Format s: GIF, JPEG, HTML5, 3rd Party Tag, Tag in Tag HALFPAGE Dimensions: 300x600 Weight : max. 70 KB Format s: GIF, JPEG,HTML5, 3rd Party Tag, Tag in Tag MAXIBOARD Dimensions: 994x118 Weight : max. 70 KB Format s: GIF, JPEG, HTML5, 3rd Party Tag, Tag in Tag PLEASE NOTE All 3rd party tags must be delivered as https redirects! 4

MOBILE ADS WIDEBOARD Dimensions: 640x320 Weight : max. 60 KB Format s: GIF, JPEG, 3rd Party Tag, Tag in Tag, HTML5 RECTANGLE Dimensions: 600x500 Weight : max.

80 KB pro Bild Format s: GIF, JPEG, PNG, 3rd Party Tag, Tag in Tag, HTML5 INTERSTITIAL Dimensions: 640x832 Weight : max.

6 MOBILE ADS WIDEBOARD Dimensions: 640x320 Weight : max. 60 KB Format s: GIF, JPEG, 3rd Party Tag, Tag in Tag, HTML5 RECTANGLE Dimensions: 600x500 Weight : max. 80 KB Format s: GIF, JPEG, 3rd Party Tag, Tag in Tag, HTML5 SWIPE CUBE Dimensions: 600x500 Weight : max. 80 KB pro Bild Format s: GIF, JPEG, PNG, 3rd Party Tag, Tag in Tag, HTML5 INTERSTITIAL Dimensions: 640x832 Weight : max. 90 KB Format s: GIF, JPEG, 3rd Party Tag, Tag in Tag, HTML5 IMPORTANT Banner: The Close button must not be integrated in promotional material. It is delivered via our ad server. Banners have a duration of 10 seconds. Platforms: iapp, Android, Mobile Web. Integration of Clickcommand and web beacons are possible in all formats. Graphics behind the tags must be (600x500px) according to our specifications, but the ad has to be defined to the dimension 300x250px via DIV. 5

100 KB Format s: GIF, JPEG, 3rd Party Tag, Tag in Tag, HTML5 IMPORTANT Banner: The Close button must not be integrated in promotional material.

7 MOBILE ADS RICCHI Dimensions: 640x832 POSTER AD Dimensions: 828x910 Weight : max. 100 KB pro Bild Format s: GIF, JPEG, PNG, 3rd Party Tag, Tag in Tag, HTML5 Weight : max. 100 KB Format s: GIF, JPEG, 3rd Party Tag, Tag in Tag, HTML5 IMPORTANT Banner: The Close button must not be integrated in promotional material. It is delivered via our ad server. Banners have a duration of 10 seconds. Platforms: iapp, Android, Mobile Web. Integration of Clickcommand and web beacons are possible in all formats. Graphics behind the tags must be (600x500px) according to our specifications, but the ad has to be defined to the dimension 300x250px via DIV. 5

8 AD SCALING VIA TAG Mobile Rectangle The HTML ad has to be created with a width of 300px via HTML/CSS. Behind it, however, graphics must be integrated with a width of 600px. Example for a Mobile Rectangle: <div style= width:300px; height:250px; ><img width= 100% height= 100% src= creative600x500.jpg /></div> This is the only way to ensure that banners are displayed correctly in WebView and the graphics to be optimized for Retina displays. 6

VIDEO ADS PREROLL Weight : max. 5 MB, max.

30 seconds Format s: AVI, MPEG, MOV, 3PG MOBILE

9 VIDEO ADS PREROLL Weight : max. 5 MB, max. 30 seconds Format s: AVI, MPEG, FLV, VAST 2.0 Spot length: max. 30 Sekunden INREAD VIDEO AD Spot length: max. 30 seconds Format s: AVI, MPEG, MOV, 3PG MOBILE PREROLL Weight : max. 3 MB Format s: MPEG4, VAST 2.0 Spot length: max. 30 seconds 7

10 ADSPOT DISPLAY VIDEO ADS *All Adspot Formats will be produced by our external partner. Detailed specifications can be found on the Adspot website: A production fee will be charged. SITEBAR Weight : unlimited Format s: AVI, MPEG, MOV Duration: max. 60 seconds Qualit y: 1280 x 720 bis 1920 x 1080 RESPONSE SITEBAR Weight : unlimited Format s: AVI, MPEG, MOV Duration: max. 60 seconds Qualit y: 1280 x 720 bis 1920 x 1080 PLEASE NOTE The Adspot Sitebar is a scalable advertising medium that adjusts itself to the size of the browser window. Production costs upon request. Max. 1 spot can be used per language region and campaign. Extra charges will arise for further spots. 8

11 ADSPOT DISPLAY VIDEO ADS *All Adspot Formats will be produced by our external partner. Detailed specifications can be found on the Adspot website: A production fee will be charged. RECTANGLE Weight : unlimited Format s: AVI, MPEG, MOV Duration: max. 60 seconds Qualit y: 1280 x 720 bis 1920 x 1080 WIDEBOARD Weight : unlimited Format s: AVI, MPEG, MOV Duration: max. 60 seconds Qualit y: 1280 x 720 bis 1920 x 1080 PLEASE NOTE Production costs upon request. Max. 1 spot can be used per language region and capaign. Extra charges will arise for further spots. 9

RECTANGLE Weight : max. 15 MB Format s: AVI, MOV, MP4 Duration: max. 60 seconds Qualit y: 1280 x 720 SWIPE CUBE Weight : max.

12 ADSPOT MOBILE ADS *All Adspot Formats will be produced by our external partner. Detailed specifications can be found on the Adspot website: A production fee will be charged. RECTANGLE Weight : max. 15 MB Format s: AVI, MOV, MP4 Duration: max. 60 seconds Qualit y: 1280 x 720 SWIPE CUBE Weight : max. 15 MB Format s: AVI, MOV, MP4 Duration: max. 60 seconds Qualit y: 1280 x 720 PLEASE NOTE Production costs upon request. Max. 1 spot can be used per language region and campaign. Extra charges will arise for further spots. 10

NATIVE AD IMAGE Dimensions: 320x180 Weight : max.

or logos, no animations TEXT Headline: max.

spaces) PLEASE NOTE Maximum 5 text/image

13 NATIVE AD IMAGE Dimensions: 320x180 Weight : max. 30 KB Format s: GIF, JPEG, PNG Ot her: No texts or logos, no animations TEXT Headline: max. 25 characters (incl. spaces) Copy: max. 90 characters (incl. spaces) IMAGE Dimensions: 320x180 Weight : max. 30 KB Format s: GIF, JPEG, PNG Ot her: No texts or logos, no animations TEXT Headline: max. 25 characters (incl. spaces) Copy: max. 90 characters (incl. spaces) PLEASE NOTE Maximum 5 text/image combinations possible per language and campaign 11

CONTACT Do you have questions about our products? Or would you like to benefit from our services straight away? Either way, we look forward to hearing from you.

14 CONTACT Do you have questions about our products? Or would you like to benefit from our services straight away? Either way, we look forward to hearing from you. Deputy Chief Sales Officer Martin Garling Key Account Manager Digital Mickaël Bonenti tamedia.ch Tamedia Network Werdstrasse Zurich 13

Technical Specifications ONLINE 2019 Q1. De Standaard Het Nieuwsblad Gazet van Antwerpen Het Belang van Limburg

Technical Specifications ONLINE 2019 Q1 De Standaard Het Nieuwsblad Gazet van Antwerpen Het Belang van Limburg Index DISPLAY & VIDEO 3 Formats overview Display 3 Formats overview Video 4 TABLET 5 Formats