WITTENBERG UNIVERSITY
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1 WITTENBERG UNIVERSITY GRAPHIC IDENTITY - QUICK OVERVIEW Wittenberg University has adopted a new graphic identity that reflects the institution s distinguished tradition and sense of mission. By projecting a consistent and bold image of Wittenberg, the new graphic identity will help foster awareness of, and recognition for, the university. All requests for copies of the logo available in a variety of formats as well as approvals for usage should be routed through the Office of University Communications. If you require further direction on usage of the university s graphic elements in production of your materials, please contact the office at (937)
2 The Wittenberg Gothic logo Designed by a typographer specifically for Wittenberg University, the gothic font was officially unveiled in the early 1970s. Known as the Wittenberg Gothic logo, this is the main university logo. The official look of Wittenberg University for generations, the Wittenberg gothic logo appears on most university-sponsored materials. Beginning in 2006, the cupola, which appeared with the Wittenberg gothic logo during the Defining Moments Campaign ( ) and up until 2006, was officially dropped in light of the new secondary logo. The logo can appear in red, black or white.
3 The Wittenberg Pass It On logo Introduced in May 2006, the Pass It On logo, is the university s secondary logo. As such, it should only be used as an accent mark. The logo reflects the light that is continually passed on at Wittenberg from professor to student and vice versa, and then from each student to the world. The logo can appear in red, black or white.
4 The Wittenberg Tiger logo The official logo for Wittenberg s athletics program, the Tiger W appears in numerous publications and on a variety of athletics-related merchandise. Questions regarding official use of this logo should be directed to the Office of University Communications at (937) The logo can appear in red, black or white.
5 The Wittenberg Seal Introduced in 1959, the official university Seal reflects the change from college to university and includes the Wittenberg motto: Having Light We Pass It On To Others. Although debate still continues today regarding the translation of the motto from Greek to English, the actual Greek quotation from Plato s Republic is Lampadia Exontes Diadosousin Allelois, which forms the basis for the modern version of the motto. Questions regarding use of the Seal should be directed to the Office of University Communications at (937) The Seal can appear in red, black or white.
6 Typography Frutiger 55 Roman Frutiger 45 Light Bembo University Fonts Wittenberg branding will be greatly enhanced by using complementary type style within publications. For that reason, Frutiger has been chosen as the standard font family. Captions, headings, sidebars and highlighted materials use this font family. Bembo is the preferred font family to use for body text. Bembo Bold can be used for body text accents. If necessary the substitute fonts Helvetica and Times, maybe be used, respectively. Questions regarding official fonts should be directed to the Office of University Communications at (937) Bembo Bold
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