Brand Identity Guidelines

Transcription

1 1st - 7th November 2018 Brand Identity Guidelines

2 Introduction Week is taking place from 1st-7th November 2018 and is a national, cross-industry initiative to promote responsible gambling. To create a unified campaign and help with awareness, Week has its own unique visual identity. This branding has been designed specifically for Week. The colour scheme and logos have been designed to provide a clear and impactful visual identity for the campaign, setting it apart from the branding of operators and other interested third parties. This document provides the specification and guidelines for the use and implementation of the Week identity and should be read in conjunction with the Terms and Conditions of Use document, which dictate the legal terms on which the identity and supporting artworks and materials are made available. This document forms part of those Terms, a fully copy of which is available at Week Colour Palette Navy Blue C95 M85 Y24 K12 Orange C0 M53 Y90 K0 R48 G57 B112 R242 G141 B37 # #f28c25 Please don t use any colours other than the ones above. White text should only be used on the navy blue background and navy text should only be used on the orange background.

3 The logo and its application Full Colour Logo Black Logo Week Navy C95 M85 Y24 K12 R48 G57 B112 # To be used only on the orange background. To be used if the only colours available are black and white. White Logo Please don t change the colour of the logo: Black, Blue, White and Orange are the only acceptable colours. To be used only on the navy Week speech bubble vector or if the only colours available are black and white. Fonts and logos are available by request and can be found at: For specific file formats of the logo please contact your trade association. If you are not a member of a trade association please artwork@responsiblegamblingweek.org.

4 Typography The Week collateral includes a complementary typeface family called Montserrat that has been chosen to support the brand identity. The recommended weights of the Montserrat family are shown below: Montserrat Black Most suitable for headers. Montserrat Extra Bold Most suitable for sub headers. Montserrat Medium Most suitable for the body of text or strap lines. Montserrat Light Most suitable for footers. Please don t use any other font other than the above. However, if absolutely necessary, please use Arial or Helvetica as a substitute font.

5 Order of information Logo Placed at top of page with at least 10-20mm of space around it. Date Placed immediately below logo. 1st - 7th November 2018 Week is a national, cross-industry awareness campaign promoting responsible gambling. Week is an Industry Group for (IGRG) initiative Placement of information is subject to change depending on type of marketing collateral, but please use this order where possible. Header Placed below logo and date/center of page. Sub-header/body Placed in the lowest third of the page. Website/social media Placed in lowest third of the page, underneath sub-header. Always put website address above social media handles. Footer Placed at bottom right hand corner of the page.