Search Engine Optimization

Transcription

1 Search Engine Optimization

2 Organic Vs. Paid

3

4 Why Does SEO Matter? 93% of All Traffic Starts With a Search Engine 70 80% of Users Ignore Paid Traffic 70% of Clicks Users Make on The Search Engine are Organic Traffic People Trust Organic and Are Skeptical of Advertising

5 Why It s Important To Be #1

6 How Do You Rank #1 in Google? You Must be a Powerful Trusted Website Get Votes of Trust From Authority Sites Create Fresh, Unique, Quality Content Title All Your Pages With The Correct Phrases Keep Users Engaged Build a Brand Deliver Value

7 What Does a Vote of Trust Look Like?

8 Votes of Trust

9 Truth About Ranking New Websites It s Difficult Not The Best Use of Your Time Stressful Expensive Not Predictable Built on a House of Cards Requires Countless Hours of Education Has Too Many Smoke Blowers Will NOT Provide ROI Quickly

10 Some Realtor Website Facts Percent of business generated by REALTOR personal web sites (all REALTORS ): Zero: 32% 1-5%: 26% 6-10%: 16% 11-25%: 12% 26-50%: 8% More than 50%: 4%

11 Why Are They Failing?

12 Because They Are Creating a Monster!

13 Should You Compete With? Zillow.com Realtor.com Trulia.com Etc

14 You Can

15 Or You Can Live By The If You Can t Beat Em, Join Em

16 It looks a little something like this

17 Introducing Rank Hacking

18 What is Rank Hacking? Rank Hacking is Finding Trusted Powerful Websites That Google ALREADY LOVES, Building Pages on Those Sites, and Boosting Those Pages to the #1 Position in Google s Search Engine Rank Keywords on the First Page of Google Literally Overnight, While Your Competitors Spend Countless Hours and Dollars Trying To Keep Up.

19 How Do You Find Powerful Trusted Websites To Get a Piggy Back Ride To The Top of Google Search For Them in Google!

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21 Here Are Some of Our Favorites Press Release Websites (PRWeb.com, PRLog) YouTube.com Yahoo Answers Facebook Pages Eventbrite or Meetup Twitter Other Peoples Websites (Blogs, Relevant Sites) Google Maps

22 Live Demo Who has the traffic? Look at Titles Can You Post on Their Websites? How Powerful Are The Websites?

23 Before You Start The Rank Hacking Process, Make Sure To Have a Landing Page on Your Website For The Topic

24 Example Main Page Houses For Sale in Jacksonville Rank Hack Jacksonville Page Directs Here Inner Page Houses For Sale in Mandarin Rank Hack Mandarin Page Directs Here Inner Page Houses For Sale in Orange Park Rank Hack Orange Park Page Directs Here Inner Page Houses For Sale in Arlington Rank Hack Arlington Page Directs Here

25 Rank Hack Assignment #1

26 Create a Video

27 Why Use Video? People Watch Videos To Help Make Buying Decisions Educated Consumers Are More Likely To Do Business With You

28 Video Made Up 57% of ALL Traffic in 2012 Video is expected to increase to 69% by % or more of People Watching TV Will Be Doing it on the Internet by 2017 Over 4 Billion YouTube Videos Are Watched Every Day!

29 Google Loves Video, We Love Free Traffic!

30 What Would Google Charge?

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33 Keys to Success Channel Use Your Top Searched Phrase Title Include Your Topics Hottest Phrase Description Include Your Topics Hottest Phrase Must Use To Create a Real Link Tags Use Your Channel Name as Your First Tag Video File Name Name Your Videos with Phrases Pro Tip: Copy Your Competitors

34 Title Description Tags

35 Make YouTube Another One of Your Websites! 1. Create Videos 2. Upload Them To YouTube 3. Get Free Traffic and Rank in Search Engines! It s As Easy As Pie, Free, and No Website Needed!

36 Choosing a User Name Pick a Keyword Rich User Name -Bad User Name Example: rlg Good Example: realestateinvesting

37 Exact Match Channel Use Your Top Searched Phrase Title Include Your Topics Hottest Phrase Description Include Your Topics Hottest Phrase Must Use To Create a Real Link Tags Use Your Channel Name as Your First Tag Video File Name Name Your Videos with Phrases Pro Tip: Copy Your Competitors 37

38 Creating Your Video

39 How To Create Videos 39

40 Don t Like Being on Video? 40

41 Tools For Using Animoto: Paid IStockPhoto.com BigStockPhoto.com Free Morguefile.com Stockvault.net thecliparchive.com SXC.HU 41

42 Fiverr.com Bachas85

43 Rinse and Repeat

44 Animation Power Toon Pow Toon Sparkol Video Scribe Toon Boom Studio Anime Studio Stick Figure Animator Roxio Video Lab Photo Magico Windows Photo Story Slide Roll GoAnimate.com 44

45 Video Rules To Follow Best Length is 30 Seconds to 2 Minutes Don t go over 8 minutes Make sure to make the first 15 sec the best Make sure to include a call to action Mention to click the url below and point down Don t use pure commercial videos, they will never go viral. Use Watermarks or Annotations Leave The Viewer Wanting More 45

46 Syndication OR 46

47 List Building Secret Ninja Weapon Follows YouTubes Guidelines 100% Finds People in Your Niche, Sends Friend Requests Works While You Sleep Can Target Competitors Subscribers! Warning: Set Time Delays! 47

48 Make Money From Your Views! Get Paid When People Click Ads on Your Videos 48

49 Assignment #2 Facebook Page Create a Facebook Page With a Targeted Keyword Example Facebook.com/WeBuyHomesJacksonville

50 Using Press To Skyrocket Your Real Estate Business

51 Google Would Charge $29 Per Click

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54 WHY PRESS RELEASES? Build Quality Links To Your Website Announce News Can Be Used for Product or Website Launches Reputation Management As Seen On Dominate Trends Get in Local Media and Increase Citations Get National Exposure and TV Interviews No Website Needed

55 Other Things To Promote With PRs YouTube Videos Books (Kindle, Apple, etc ) Affiliate Links Other PRs Facebook Pages Yahoo Answers MeetUp Groups Yahoo Voices Events Be Creative!

56 Finding Press Release Topics - News Jacking RSS Feeds, News Websites, Yahoo or Google News - Recent Trends Google Trends, Yahoo Buzz, Forums - Keyword Research AdWords Keyword Tool, UberSuggest.org Make sure adwords are running for the niche!

57 How to Write Press Releases for Exposure Must Be Written 3 rd Person Title Should Be 70 Characters Or Less Primary Keyword Starts The Title Summary Lets Editors Know What Its About Best Length is Around Words (spell check) Boiler Plate At End (around 80 words)

58 How to Write Press Releases for Exposure Every press release first paragraph must include the 5 Ws. 1. Who 2. What 3. When 4. Where 5. Why

59 How to Write News Titles News words are the following: Now Offering, Now Selling, On Sale, New Report, Published Book etc., New Service, New Website, Launches, Discovers. News headlines show something in progress or something that has happened. Old news will always be old news to an editor!

60 Done For You Writing Services

61 Fiverr

62 Journalists Newspaper Editors News Anchors Press Release Writers Textbroker.com

63 Over 100,000 U.S. Writers Turnaround Time is Usually 1 to 3 Days Just About Every Topic or Genre Available Prices Start at $.01 Per Word Free Copyscape with Every Order Revisions are Included in Price

64 iwriter

65 iwriter vs. Textbroker vs. Odesk Odesk Slowest Harder To Hire Can Find Diamonds in the Rough iwriter Fastest (2 hour turnaround) Cheap Quality is Hit and Miss Textbroker Highest Quality Fast Fair Prices

66 New Find

67 Where To Submit Press Releases

68 Free Press Releases 1. PRLog.org 2. Free-Press-Release.com 3. FreePressIndex.com 4. FreePressBox.com 5. I-Newswire.com 6. PressReleasePoint.com 7. newswiretoday.com 8. pr-inside.com pressrelease.com These websites all have high PR and create instant backlinks to your website or blog! Tip: Never publish the same press release more than once online. Have your main PR re-written. 68

69 Our Favorite PRLog.com Hot Tip: PRLog.com Let s You Get Away With Murder on Your Releases 69

70 Free PR! No Website Needed!

71 Cheating on Free Press Releases Re-write Your Summaries Google Allows Them To Rank Cuts Out Re-Write Time Allows You To Use Quality Content Makes Pounding Out Releases Easy

72 Inman.com Free Real Estate PRs

73 Cheap Paid Press Releases For $5

74 Premium Paid Press Releases

75 Paid Press Releases Where The REAL Money, Traffic and Credibility Comes From 75

76 Tips With PRWeb If there are less than 40,000 competiting pages, you should rank on page 1 without links. (competing pages are shown in SEMRush report) Also, PRWeb almost always outranks Amazon. If you see Amazon at the top, it s game on!

77 You Can Get 2,000+ Reads Each Release 2,000 X 7 14,000

78 But Even Lower Visits Can Get High Conversions! Reverse Phone Lookup

79 Another Example

80 PRWeb Pricing

81 Assignment #3

82 Do a Free PRLog.org Press Release Use a phrase like Sell Your House Fast in City State Or Rent to Own Homes in St Louis Missouri

83 HARO HelpAReporter.com I Got Published in This Best Selling Book For FREE 83

84 Guest Blogging Guest Blogging is an Insanely Powerful Way To Get Loads of Free Traffic Guest Blogging is Putting Your Articles on Someone Else s Website Generally The Site Should Be an Authority Site in the Same Niche Contact The Website Owners And Offer Them Free Content (don t tell them about your link) 84

85 Where To Find Guest Post Opportunities Alltop.com MyBlogGuest.com blogengage.com Blogdash Bloggerlinkup Guestr MyBlogGuest blogsynergy.com contentfacilitator.com guestbloggenius.com submitcore.com/guest-posting-service seosmarty.com/guest-blogging-services-by-ann-smarty famousbloggers.net 85

86 OK, So We Pretty Much Forgot About Trying To Rank Our Website, or Messing With Learning SEO, But Now We Are Ranking on The First Page With Facebook YouTube PRWeb PRLog Guest Posts Etc

87 Two Keys To Rank Hacking Success 1.) Title Your Pages/Videos Need to Start With Your Keyphrase 2.) Build Links That s It!

88 Building Links - Fiverr.com

89 Keys To Building Links Use as Many Keywords as They Allow Mix in Click Here, Brand Name, into Keywords Use Different Services for Each Product, Don t Keep Ordering The Same One

90 You Are Raking In Tons of Sales While Your Competitors Trying To SEO Their Site, Spending Countless Hours and Dollars And Still Not on The Front Page.

91 Our SEO

92 Example of Domination

93 Why This Method Works So Well

94 1 Hour of Work $15k Not Bad

95 Brainstorming Session

96 Trusted Authority Sites