In 1995, Larry Page (22) and Sergey Brin (21) meet at Stanford University. 5/20/2014 4

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4 In 1995, Larry Page (22) and Sergey Brin (21) meet at Stanford University. 5/20/2014 4

5 The next year (1996), Larry and Sergey begin collaborating on a search engine called BackRub. BackRub operates on Stanford servers for more than a year eventually taking up too much bandwidth. 5/20/2014 5

6 Google.com is registered as a domain on September 15, The name a play on the word "googol," a mathematical term for the number represented by the numeral 1 followed by 100 zeros reflects Larry and Sergey's mission to organize a seemingly infinite amount of information on the web. Search engine - users can find any website or document on the web based on keyword or exact searches. 5/20/2014 6

7 Doodles are the fun, surprising, and sometimes spontaneous changes that are made to the Google logo to celebrate holidays, anniversaries, and the lives of famous artists, pioneers, and scientists. In 1998, Larry and Sergey incorporate the iconic Man into the logo to keep people informed about where the Google crew would be for a few days. 5/20/2014 7

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9 In 2000, AdWords - Advertise your business on Google You create your ads, choose keywords, which are words or phrases related to your business. Your ads appear on Google Pay only if people click your ads. 5/20/2014 9

10 In 2001, Image Search launches, initially offering access to 250 million images. In 2002, APIs - enabling developers to query more than 2 billion web documents and program by Java, Perl and Visual Studio. 5/20/

11 2003 Google AdSense - A content-targeted advertising service Google Books - Show small excerpts from books to appear in search results. To date, scanned more than 20 million books. 5/20/

12 2004 Launch Gmail on April Fools' Day. Today it boasts more than 425 million users. Online photos sharing service Google Scholar - Search scholarly literature such as peer-reviewed papers, theses, books, preprints, abstracts and technical reports. 5/20/

13 2005 Google Earth - A satellite imagery-based mapping service that lets you take a virtual journey to any location in the world. Be downloaded more than 1 billion times. Google Analytics to measure the impact of websites and marketing campaigns. 5/20/

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15 2007 Android - the first open platform for mobile devices 5/20/

16 2008 Web-browser - Chrome boasts more than 750 million users /20/

17 2010 Google TV - Built on Android and Chrome. Give an easy and fast way to navigate to television channels, websites, apps, shows and movies. Cars can drive themselves. Help to prevent traffic accidents, free up people s time and reduce carbon emissions. A new kind of ad after 5 seconds, if an ad doesn't seem relevant or interesting to you, you can skip it. 5/20/

18 2011 Google+ - Social network site Compete to Facebook Android Market exceeds 10 billion app downloads with a growth rate of one billion app downloads per month. 5/20/

19 2012 Android Market becomes Google Play, a digital content store offering apps, games, books, movies, music and more. Google Drive - Cloud storage service Acquire Motorola Mobility to become a part of Android 7" tablet -> Nexus family includes 10" tablet and Nexus 4 phone. 5/20/

20 2013 Google+ Photos experience helps your photos look their best. Hangouts - Google s single communications system, replacing Google Talk, Google+ Hangouts and Messenger. A brand new inbox to see what s new at a glance and decide which s you want to read when. Android passes 1 billion device activations - reflecting the entire Android ecosystem and thanks to the enthusiasm of users all around the world. 5/20/

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22 Area Search Advertising Operating Systems/Platforms Enterprise Smart device Products and Services Index of Websites and Online Content Google Search AdWods Google Display AdSense, Double-Click Ad Exchange, Youtube, Google Finance Google Mobile Android platform Google Chrome OS Google TV Google Books Google Search Appliance Google Apps Google Car Google Glass Nexus 5/20/

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26 Google Services Google currently provides 50 tools or services. Some of the more important, and the advantages to Google ( besides simply increasing the size of their network) 5/20/

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29 Google Traffic Similarly, contrary to appearances, Google buys in much of its traffic. Firefox. Google finances 85% of Firefox in exchange for having its search engine embedded in its browser. (60 million users in 2006.) Dell. By a 2006 partnership agreement, Google search engine appears by default on Dell computers. iphones. By a 2008 partnership agreement, Google search engine appears by default on Apple iphones. (13 million units sold by October 2008). Adobe. By a 2006 agreement, Google toolbar is installed as part of Adobe's Shockwave package. Sun. Sun have been installing the Google toolbar on Java packages since (20 million downloads monthly.) AOL. Google acquired 5% of AOL in Google became AOL's White Label search engine. (20 million subscribers at time of purchase.) 5/20/

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44 Threats to Google Antitrust suits 1. In 2007 Microsoft called for regulator action to stop Google acquiring DoubleClick 2. In November 2008 regulator action stopped negotiations between Google and Yahoo. 3. In February 2009, Sourcetool, a B2B search engine, filed an antitrust suit against Google, accusing it of unfair pricing. 4. Google has settled antitrust issues with Federal Trade Commission, but the matter is not entirely closed. Copyright infringement suits 1. In May 2007, Viacom sued Google for 'intentional copyright infringement', asking US $1 billion. 2. In May 2008 a group of Belgian newspapers sued Google for making copyrighted material available free: they asked 49 million. 3. In October 2008, Google paid US$125 million to settle various publishers suits arising out of its Google Books service. Privacy concerns 1. Google's widespread acquisition of data on all Internet users is raising concern in libertarian 5/20/2014 groups. 44

45 Conclusions 1. Google's dominance in the search engine and online advertising markets. 2. Large advertising profits invested to Expand networks Diversify into other markets: smart devices, online services. 3. Increasing concern about Google's antitrust and privacy violations. 5/20/

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47 References services-case-study.html 5/20/