YouTube is the new business card

Transcription

1 YouTube is the new business card Hector Garcia, CPA, 11/15/17 WiFi: QBConnect Password not required

2 Take a few moments to Connect with your neighbor

3 CPE Process CPE Credit In order to receive CPE credit Be sure to sign in or scan your badge for this session You must stay in the session for the duration of the training This session is eligible for 2 hours of CPE CPE certificates are ed directly to you within 4 weeks of the conference date to the same address you used to register CP E Credit CPE credit administered in coordination with 3

4 Today s speaker Hector Garcia, CPA CEO of QBK Accounting hector.com 4

5 Agenda Why is YouTube the new business card? Comparing video capture software & video platforms Comparing different video & presentation styles Understanding YouTube search and analytics Using video as your PRIMARY marketing platform 5

6 Why is YouTube the new business card?

7 What is a business card? Your company name Your name You position / title Phone number Website / Location What you do and how to reach you 7

8 The trade card 8

9 Public demonstrations 9

10 Glory days of infomercials 10

11 The old business card vs. new business card 11

12 Why is YouTube the new business card? 3 rd most visited website (after Google and Facebook) 1.3 billion people use YouTube 30 million visitors a day 80% of people under 50 years old watches at least 1 YouTube video per month 12

13 Why is YouTube the new business card? 52% of YouTube views come from mobile devices 30% of all YouTube views come from US 8% people start most of their searches on YouTube. Compared to less than 1% of people 5 years ago 13

14 Why is YouTube the new business card? Prove your worth via demonstrating your knowledge and skills with a few short videos People do not read websites anymore. And there is so much information out there, that customers tend to search as narrow and specific as possible 14

15 Why is YouTube the new business card? 15

16 Why is YouTube the new business card? 16

17 Why is YouTube the new business card? 17

18 Why is YouTube the new business card? 18

19 Influencers (not your traditional celebrity) 19

20 Influencers (not your traditional celebrity) 20

21 Influencers (not your traditional celebrity) 21

22 Influencers (not your traditional celebrity) 22

23 Comparing Video Capture Software YouTube vs. Other Platforms

24 Comparing video capture and editing software PC Camtasia ($200) Adobe Premier ($20/month) Vegas Pro ($400) Ice Cream Screen Recording (free) QuickBooks Replay (free) Mac Screenflow ($100) Camtasia for Mac ($100) Adobe Premier ($20/month) Movavi Screencapture Studio ($49) QuickTime Player (free) 24

25 YouTube director 25

26 YouTube director 26

27 Webinar software as screen capture Google Hangout (Free) Zoom.us Pro ($15/m) GotoMeeting Pro ($30/m) GotoWebinar ($90/m) Webex ($25/m) Bluejeans ($20/m) Skype for Business ($15/m = Office 365 Business Premium) 27

28 Leveraging all video platforms Youtube Vimeo Wistia Linkedin video Periscope Facebook video Facebook live Udemy Teachable 28

29 Comparing Video/Presentation Styles

30 Comparing formats and styles Talking head (single) One on one interview Group discussion Documentary/commercial Screen capture Explainer Action Hybrid 30

31 Talking head 31

32 One on one interview 32

33 Group discussions (3 or more) 33

34 Audio only (podcast style) 34

35 Slides + talking head 35

36 Documentary / commercial 36

37 Screen capture / software walkthrough 37

38 Phone / tablet screen capture 38

39 Floating head 39

40 Explainer animations 40

41 Action 41

42 Pop culture / viral 42

43 Choosing the right format Environment where filming, background Message trying to transmit Call to action to create Type of client to attract Pros and Cons of LIVE video 43

44 Understanding YouTube Search and Analytics

45 Publishing tips Title Description Tags Thumbnail Closed caption / language Playlist 45

46 Using the new video checklist Download: new video checklist 46

47 Video performance analytics Total views and watch time Percentage watch rate Peak bounce time specific timestamp of video) Visitor source Watch device and demographics Click-through rate and cost-per-click (AdWords) 47

48 Video engagement analytics Comments Likes and dislikes Subscribers Shared videos or added to personal playlists Embedding Direct responses (phone, , etc ) 48

49 What does YouTube want? For people to stay in YouTube.com Ad impressions For people to CLICK on ads For people to subscribe to channels For people to purchase paid content or subscribe to YouTube red (and eventually YouTube TV) 49

50 YouTube resources TubeBuddy App VidIQ App Wondershare AllMyTube Royalty free background music Royalty free video loops 50

51 Using Video as your PRIMARY Marketing Platform

52 Promoting your videos or channel Twitter (auto-post) Facebook (Embed vs. upload) LinkedIn vs. LinkedIn video Google AdWords for YouTube Boosting video in Facebook with ads Embedding in website or blog 52

53 Why video as your PRIMARY marketing strategy Getting immediate recognition/confirmation when meeting a customer for the first time YouTube, LinkedIn Videos, Facebook Videos, and Facebook live are FREE Stand out from competitors (unique personality) Show off your skills / share your knowledge Go uber-niche / specialize 53

54 Why video as your PRIMARY marketing strategy, cont. Expand your reach (global client base) People will look for YOU and you will attract the customers you want Having a video channel is becoming new standard (up there with having a website and social media presence) Challenging and fun 54

55 The business model of video Receive free stuff from your followers or companies hoping you would show/mention it Sponsorship (channel sponsorship or specific video/mention sponsorship) Hired to produce other videos or host other videos 55

56 The business model of video, cont. Get interviews Sell your videos, other training programs, or by-product being developed as part of your regular work Build celebrity status ; command higher pricing Receive requests for coaching and/or consulting on the subject matters you discuss 56

57 Your channel s personality Narrowly defined topic Consistent video quality, background, environment, and setting Consistent audio quality and volume Consistent messaging and tone Your YouTube Channel is your new business card 57

58 More resources on video marketing Videos Guides Worksheets 58

59 Access the presentations & continue the conversation The QuickBooks Connect 2017 Conference App The QuickBooks Community qbcommunity.com Sign in with your QuickBooks login

60 Questions?

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