D-SLR. Seven reasons to get creative with Sony. Easy Display Mode. New Lenses. Smile Shutter. 7fps Megapixel Full Frame Exmor CMOS Sensor

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Norma Davidson
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Seven reasons to get creative with Sony Easy Display Mode The information presented on the screen when shooting with a can be overwhelming for new users, so thankfully the new s feature a refined

2 Seven reasons to get creative with Sony Easy Display Mode The information presented on the screen when shooting with a can be overwhelming for new users, so thankfully the new s feature a refined Easy Mode which is available when shooting in automatic. It only gives you access to the key settings, making an as easy to use as a Cyber-shot. New Lenses One of the joys of owning a is the world of creative options it opens up. If you want to take your photography to the next level why not consider one of the new inexpensive lenses. The SAL30M28 is a great little compact Macro Lens for closeup photography and the SAL50F18 is absolutely perfect for portraits. Smile Shutter Available in Sony Cyber-shot and Handycam models, Smile Shutter makes its debut in with the 550. Used in conjunction with Quick AF, Smile Shutter will automatically snap a photo when it detects a smiling face in the frame, perfect for capturing those candid moments. 7fps Thanks to the Exmor CMOS sensor and the BIONZ Image processor, the 550 is able to shoot at an incredible 7 frames per second with fixed autofocus and exposure. Never miss the moment with 7fps shooting! 24.6 Megapixel Full Frame Exmor CMOS Sensor This groundbreaking image sensor has been specifically designed for the 850 and 900 and delivers outstanding clarity for the most discerning photographer. The sensor itself is the same size as a 35mm piece of film, and with 24.6 megapixels, is enough to capture the finest detail in whatever you are shooting. Intelligent Preview Intelligent Preview on the 850 and 900 lets you see the effects of tweaking settings such as white balance and exposure compensation before you start shooting. No more guess work! G Lens After years of collaboration with Konica Minolta, the G Series Lenses represent the pinnacle of lens craftsmanship. Using both Aspherical and Extra-Low Dispersion elements to reduce chromatic aberration distortion, G series lenses are crafted to take full advantage of the high resolution image sensors used in. 82 For further information visit sony.co.nz/d-slr 83

BIONZ processor At Sony we ve packed every camera with advanced features to help you get more great-looking shots.

You ll experience detail packed, low noise images with rich, vivid colours and natural tonal reproduction.

high-contrast scenes. With you can be sure that extraordinary picture quality comes as standard. Lenses in focus Carl Zeiss Lenses Unparalleled quality has long been the hallmark of Carl Zeiss lenses.

With exclusive T* ( T-star ) coating technology for higher light transmission, minimal flare and ghosting. With marvellously faithful and luminous colors.

BIONZ Image processor with Exmor technology It s the key to superlative image quality and ultra-fast responses that you ll appreciate with every camera.

You ll be rewarded with the most lifelike images you ve ever seen.

3 BIONZ processor At Sony we ve packed every camera with advanced features to help you get more great-looking shots. Advanced Sony semiconductor technology delivers ultra-high resolution up to an incredible 24.6 effective megapixels. You ll experience detail packed, low noise images with rich, vivid colours and natural tonal reproduction. Then add smart technologies like Quick AF Live View shooting to catch the perfect moment, SteadyShot INSIDE for reduced blur with handheld shots and D-Range Optimiser for natural results with high-contrast scenes. With you can be sure that extraordinary picture quality comes as standard. Lenses in focus Carl Zeiss Lenses Unparalleled quality has long been the hallmark of Carl Zeiss lenses. And now, over 160 years of optical expertise has been distilled into a series of mount lenses, jointly developed by Carl Zeiss and Sony. With exclusive T* ( T-star ) coating technology for higher light transmission, minimal flare and ghosting. With marvellously faithful and luminous colors. And with extreme compensation of various optical aberrations. Discover some of the world s finest lenses, and unlock your true artistic potential. BIONZ Image processor with Exmor technology It s the key to superlative image quality and ultra-fast responses that you ll appreciate with every camera. The powerful Sony developed BIONZ processing engine ensures that every last detail captured by the camera s sensor is reproduced with absolute clarity and extremely low noise. You ll be rewarded with the most lifelike images you ve ever seen. Image processing gets a big boost in speed and power from the new dual BIONZ image processing engine on 850 and 900 processing even greater amounts of data instantly. G Lenses lenses bearing the 'G' designation are specially designed and constructed to the highest standards of optical Built to last a lifetime, they combine superb clarity and sharpness with exquisite defocusing characteristics, measuring up to the most demanding professional specifications in every detail. Spoilt for Choice Choose from a wide range of lenses and other specialised accessories, to customise and control your shots and explore your creativity. SteadyShot INSIDE Everyone knows about the frustrations of camera shake when you re shooting handheld in available light. Inside the body of every camera, SteadyShot INSIDE works with all your lenses, delivering crisper, clearer pictures. You ll enjoy up to 4 steps anti-shake correction without the need to invest in expensive imagestabilised optics. It s great for macro and zoom shots, portraits, dimly-lit interiors or any situation when you don t want to spoil the mood with a flash. Free-angle LCD Explore fresh angles and watch your creative options increase. The large free-angle 2.7or 3-inch LCD screen tilts up and down (on selected models), making it easier and more comfortable to frame shots in any position. It s great for portraits when you need to maintain eye contact with your subject and landscapes when you can t bear to take your eyes off the view. Get down low for dramatic angles without crouching uncomfortably. Shoot from the hip and see the world from your children s point of view. Or take the high ground and see things from a different perspective. The bright, high-contrast screen features a special anti-reflective coating that reduces glare for a clearer picture even when you re shooting outdoors. Telephoto lenses Able to focus from as close as 1.5m, Sony s telephoto lenses are ideal for portraits where you can t get close to your subject and for images where you require a beautifully defocused background. Wide-angle lenses Capture large scale scenes and landscapes using wide-angle lenses which have been designed to reduce lens flare and distortion while increasing contrast at any focal length. Specialty lenses When you are ready to step up to the highest levels of photography, Sony s lenses are ready to expand your experience and drive your creativity. 84 For further information visit sony.co.nz/d-slr 85

230 550 Entry Level Packed with advanced Sony technologies like SteadyShot INSIDE for more great-looking shots, even if you re new to photography.

2 effective megapixels APS-C sensor 2.7 LCD screen 2.5 fps Up to ISO3200 Advanced with Quick AF The fastest Alpha yet with up to 7fps continuous shooting.

2 effective megapixels CMOS sensor Quick AF with Precision Focus 3.

2-megapixel (14.2 megapixel for 380) resolution, free-angle tilting screen and enhanced SteadyShot INSIDE for extraordinary results with any subject. 10.2 (A330) / 14.

4 Entry Level Packed with advanced Sony technologies like SteadyShot INSIDE for more great-looking shots, even if you re new to photography. With an enhanced BIONZ processor and D-Range Optimiser for breathtaking results with any scene, it s a perfect introduction to the exciting world of creative possibilities that s opened up by effective megapixels APS-C sensor 2.7 LCD screen 2.5 fps Up to ISO3200 Advanced with Quick AF The fastest Alpha yet with up to 7fps continuous shooting. Quick AF is further enhanced with Face Detection and Smile Shutter for beautiful portraits and the new Precision Focus is perfect for macro photography effective megapixels CMOS sensor Quick AF with Precision Focus 3.0 Two Way Tilt 920k LCD screen Up to 7 fps Auto HDR (High Dynamic Range) Up to ISO12800 Face Detection with Smile Shutter 330 & & 900 with Quick AF Quick AF meets the high quality 10.2-megapixel (14.2 megapixel for 380) resolution, free-angle tilting screen and enhanced SteadyShot INSIDE for extraordinary results with any subject (A330) / 14.2 (A380) effective megapixels APS-C sensor Quick AF 2.7 Tilt LCD screen 2.5 fps Up to ISO3200 Full Frame The flagship of the range enables unprecedented levels of creative expression. For the first time ever, a new 24.6 effective megapixel full-frame Exmor CMOS sensor delivers flawless, detail packed images with incredibly low noise. It s also the world s first full-frame camera that features SteadyShot INSIDE, offering impressive anti-shake correction with your lens collection effective megapixels full frame sensor k LCD screen 3 fps (A850) / 5ps (A900) 98% FoV (A850) / 100% FoV (A900) Pentaprism Viewfinder 9-point centre-dual cross AF with 10 assists Enhanced SteadyShot INSIDE Up to ISO6400 Dual BIONZ image processor sync terminal Weather sealed magnesium alloy body 850 shot battery life Quick AutoFocus D-Range Optimiser D-Range Optimiser Both the 330 and 380 feature Quick AutoFocus, the world s fastest AutoFocus system. Unique to Sony, this advanced system fuses the convenience of live image preview with accurate throughthe-lens (TTL) phase-detection autofocus. You ll enjoy fast, precise autofocusing and accurate predictive focus to help capture moving subjects, together with rapid continuous shooting that s prized by DSLR users. With AutoFocus you ll really see the difference. OTHERS The subject cannot be seen in the live view in the instant you want to take the picture AF shot With Quick AF, the decisive moment can be captured AF shot The D-Range Optimiser can capture a natural level of shadow and highlight detail that more realistically represents the tonal range of human vision. Ideal for portraits and active subjects such as children and pets, it uses proprietary Sony technology in the newly developed BIONZ engine to optimise images in real time, making it possible to use the D-Range Optimiser even during continuous shooting. Settings include Auto, which automatically optimises images based on an area by area analysis of the scene, and level, which allows the user to choose from 5 levels of optimisation. Off Auto Conventional screen blackout Quick AF { screen blackout LV1 LV2 LV3 LV4 LV5 86 Denotes 'Step-Up' Feature For further information visit sony.co.nz/d-slr 87

5 Lenses Complement your camera SAL1680Z SAL85F14Z SAL135F18Z SAL2470Z Light it - Macro and Light Stabilise it - Remote Commander Find it - GPS Carl Zeiss lenses A standard zoom lens with an impeccable pedigree. SAL1635Z Bright wideangle lens with superlative optical A bright, medium telephoto lens with impressive credentials. Teleconverters SAL14TC An affordable and compact addition for powerful super telephoto shooting. A versatile largeaperture telephoto lens of outstanding quality and brightness. SAL20TC Fast, bright, versatile zoom with exceptional description. A fast, easy answer to the quest for even greater telephoto power. HVLMT24AM Macro twin flash kit See it - Lens Accessories HVLRLAM Ring light RMS1AM Remote commander RML1AM Remote commander GPSCS3KA GPS location unit SAL70200G SAL35F14G SAL300F28G G lenses A bright, powerful telephoto zoom built to the highest optical standards. SAL70300G A fast, large-aperture lens with the superb performance of highquality G optics. SAL70400G Bright, long-range telephoto power with quiet, responsive autofocusing. Replacement lens hoods ALCB55 Body cap ALCR55 Rear lens cap Replacement lens caps LCL140AM/90AM/60AM Lens cases Premium high-zoom telephoto with uncompromising optical specification. SAL1118 A super wideangle zoom for imaging beyond the limits of human vision. SAL16105 Light, versatile, easy- to-carry zoom with excellent optical Premium super telephoto zoom delivering class-leading BEST EXPERT LENS SAL16F28 A unique fisheye perspective that expands your photographic horizons. LENS Sony mm f/ G SSM SAL20F28 A super-wide angle view that captures depth and drama on a grand scale. HVLF58AM Light it - HVLF42AM HVLF20AM FACS1AM Off-camera shoe FAEC1AM Extension cable FAMC1AM Multi flash cable FACC1AM Off-camera cable Store it - Removable Memory Zoom lenses SAL18200 Bright, long-range telephoto power with quiet, responsive autofocusing. SAL18250 Extremely high 14x zoom range to cover virtually any shooting situation. SAL2875 SAL1870 A classic all-round zoom with wide, standard, and telephoto angles of view. SAL24105 A 35mm format standard zoom lens with ultra-compact handling ease. SAL55200 Fixed focal length lenses SAL28F28 Light, compact and fast: an easy-tohandle wide angle with a built-in sliding lens hood. SAL50F14 A large-aperture standard lens with natural perspective and a rich range of expression. SAL50M28 SAL500F80 The ultra-compact, super telephoto lens that pioneered reflexdesign autofocusing. SAL30M28 A light, compact macro lens with 1:1 life-size imaging, and in-lens AF drive for smooth AF operation. SAL100M28 FAST1AM Sync terminal flash adapter LCSAMLC3 Genuine leather soft carrying case 200, 300 and 350) FASHC1AM shoe cap LCSAMLC4 Genuine leather soft carrying case 900) FATC1AM Triple connector LCSAMA Soft carrying case FAEB1AM External battery adapter *HVL-F58AM LCSAMSC30 Soft carrying case Screen protectors MSHX8/16/32G Memory Stick PRO-HG Duo cards STPGB1AM Grip belt High quality, wide aperture zoom lens for general purpose shooting. SAL75300 This light, compact and affordable zoom makes a great companion to the DT* 18-70mm standard zoom lens. A compact and versatile macro lens with ultrasmooth defocusing. SAL135F28 A telephoto macro lens with a versatile and comfortable shooting distance. Protect it - Case and Strap Power it - Battery, Charger & Vertical Grip A telephoto zoom lens of awesome versatility and power. *-A900 compatible with all Sony lenses except for DT lens models. Operation with DT lens is not guaranteed because camera does not meet primary AE performance standard A unique medium telephoto lens with distinctively rich defocusing characteristics. Shoulder straps NPFH50AM Rechargeable battery pack NPFM500H Rechargeable battery pack ACVQ900AM AC Adapter/ charger VGB50AM Vertical control grip 550) VGB30AM Vertical control grip 200, 300 and 350) VGC90AM Vertical control grip (compatible with 850 & 900) 88 For further information visit sony.co.nz/d-slr 89

Zoom High-power zoom lenses of at least 30x magnification let you zoom in on those smiling faces. Wide. Macro. Movie

FUJIFILM super long zoom camera technology From wide-angle to zoom, macro and Full HD video recording. All in a single camera! Zoom High-power zoom lenses of at least 30x magnification let you zoom in