DIGITAL IMAGING. Lens built for the future, a new level of resolution & bokeh. World s fastest & most intelligent Auto-Focus

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Meryl Flowers
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DIGITAL IMAGING DIGITAL IMAGING DIGITAL IMAGING 9 7 PRODUCT OF THE YEAR Sony Alpha a7r III 7 HIGH-END CAMERA OF THE YEAR Sony Alpha a7r III TECH AWARDS 2018 EDITORS CHOICE 1-inch big sensor compact

Lenses The RX Series was launched in 2012 to critical acclaim offering a 1.0 inch-type sensor & expert features in a sleek, compact design, crafted in weight-saving aluminium.

The RXV is equipped with the world s fastest Auto-Focus acquisition at 0.

1 DIGITAL IMAGING DIGITAL IMAGING DIGITAL IMAGING 9 7 PRODUCT OF THE YEAR Sony Alpha a7r III 7 HIGH-END CAMERA OF THE YEAR Sony Alpha a7r III TECH AWARDS 2018 EDITORS CHOICE 1-inch big sensor compact advanced cameras World s fastest & most intelligent Auto-Focus World's first full-frame mirror-less cameras Lens built for the future, a new level of resolution & bokeh RX Series Series G Master Lenses The RX Series was launched in 2012 to critical acclaim offering a 1.0 inch-type sensor & expert features in a sleek, compact design, crafted in weight-saving aluminium. Since then, the RX Series has gone from strength to strength & its latest fifth generation RXV brings a new level of Auto-Focus performance & speed to today s compact camera market. The RXV is equipped with the world s fastest Auto-Focus acquisition at 0.05 seconds, the world s highest number of Auto-Focus points on a sensor with 315 points covering approximately 65% of the frame & is the world s fastest continuous shooting compact camera at speed of up to 24fps. Take sharper photos than ever before with Sony s 4D FOCUS technology. 4D FOCUS enables superior Auto-Focus performance in four dimensions: wide Auto-Focus coverage (2D height & width), fast Auto-Focus speed (3D depth) & enhanced predictive tracking (4D time). Sony unveiled the α7 & α7r in 2013, the world s first full-frame mirror-less cameras combining portability & capability in one. Five years later, the α7 Series is still the only full-frame mirror-less cameras in the market. The latest addition to the family, the third generation α7 III features a newly developed full-frame 24.2MP backilluminated EXMOR R CMOS image sensor, world class Auto-Focus system featuring 693 phase-detection Auto-Focus points & continuous shooting at up to 10fps with silent shooting to satisfy the most demanding photographer. G Master represents the finest & most impressive group of lenses that Sony has ever brought to market. Representing the ultimate blend of high resolution & beautiful bokeh, it allows photographers & videographers to produce still image & video content with a level of detail & expression that has never before been possible. [02] [03]

2 TECH AWARDS 2018 EDITORS CHOICE

^ COLOURS ILCE-5L Body + SELP1650 lens 749 Fun with photography Photography & Videography Ally Sony s α6500, α6, α6000. Your tool for creativity meant for the every day ILCE-6500 Body only 1,549 U.

05s1) Auto-Focus with 425 phase-detection Auto-Focus points n BIONZ X image processing engine for superior detail reproduction @joycesayshello Joyce, the bright eyed 28 year old fashion entrepreneur

180º tilt n Send photos or MP4 movies instantly to your smartphone using built-in Wi-Fi & NFC APS-C 1,679 U.

FREE GIFT (S) Fast Hybrid Auto-Focus Full-Frame : ILCE-9L, ILCE-7M3, ILCE-7M2 L, ILCE-7RM2, ILCE-7RM3, ILCE-7SM2 Inspirational Ally FULL-FRAME ^ U.

P 1,479 SEL2470Z SEL24105G SEL1670Z SEL18105G FE 24-70mm F4 ZA OSS FE 24-105mm F4 G OSS E 16 70mm F4 ZA OSS E PZ 18-105mm F4 G OSS 1,199 ENJOY IMMEDIATE SAVINGS ON THESE LENSES! n 24.2MP APS-C (23.

05s1) Auto-Focus with 425 phase-detection Auto-Focus points n ISO -25600 (expandable to -51200) n BIONZ X image processing engine for superior detail reproduction SEL1635Z FE 16-35mm F4 ZA OSS BEST

P 1,099 @cookiesnqream Hoong Qi Rong s passion for creating content extends beyond just photographs as he explores other mediums of content such as cinemagraphs & creative gifs @airmocks Founder

4 ^ COLOURS ILCE-5L Body + SELP1650 lens 749 Fun with photography Photography & Videography Ally Sony s α6500, α6, α6000. Your tool for creativity meant for the every day ILCE-6500 Body only 1,549 U.P 1, Exceptional all-around performance Winner of #SonyCreativeAlly Contest n 24.2MP APS-C (23.5 x 15.6mm) Exmor CMOS sensor n Built-in 5-axis image stabilisation n Fastest (0.05s1) Auto-Focus with 425 phase-detection Auto-Focus points n BIONZ X image processing engine for superior detail Joyce, the bright eyed 28 year old fashion entrepreneur created her fashion in Armed with her heart for fashion, passion for photography & eye for aesthetics, she set about capturing photographs reflecting the very essence of her brand. n Achieve DSLR quality with 24.3MP Exmor APS-C CMOS image sensor & BIONZ X image processing engine n Focus with one single tap on the camera screen with Touch Auto-Focus n Take selfies by simply flipping the LCD screen up with 180º tilt n Send photos or MP4 movies instantly to your smartphone using built-in Wi-Fi & NFC APS-C 1,679 U.P 2,029 APS-C : ILCE-5000L, ILCE-5L, ILCE-6000 L, ILCE-6 L, ILCE-6500 YOUR SUPERIOR STANDARD ZOOM FOR FULL-FRAME STARTERS A WIDER ZOOM RANGE FOR ALL OCCASIONS PWP 200 ILCE-6M Body + SEL18135 lens FREE GIFT (S) Fast Hybrid Auto-Focus Full-Frame : ILCE-9L, ILCE-7M3, ILCE-7M2 L, ILCE-7RM2, ILCE-7RM3, ILCE-7SM2 Inspirational Ally FULL-FRAME ^ U.P 999 #SonyCreativeAlly Enterpreneurs on Instagram PWP PWP ILCE-6L Body + SELP1650 lens 1,349 U.P 1,699 ILCE-6 Body only 1,129 U.P 1,479 SEL2470Z SEL24105G SEL1670Z SEL18105G FE 24-70mm F4 ZA OSS FE mm F4 G OSS E 16 70mm F4 ZA OSS E PZ mm F4 G OSS 1,199 ENJOY IMMEDIATE SAVINGS ON THESE LENSES! n 24.2MP APS-C (23.5 x 15.6mm) Exmor CMOS sensor n Fastest (0.05s1) Auto-Focus with 425 phase-detection Auto-Focus points n ISO (expandable to ) n BIONZ X image processing engine for superior detail reproduction SEL1635Z FE 16-35mm F4 ZA OSS BEST 1,549 SELLING 200 SEL70200G Essential Ally FE mm F4 G OSS 1,899 COLOURS ILCE-6000L Body + SELP1650 lens 849 U.P Hoong Qi Rong s passion for creating content extends beyond just photographs as he explores other mediums of content such as cinemagraphs & creative Founder Ernest Ng created airmocks to encourage everyone to create fresh spaces within Singapore s surroundings, empowering people to gain new outlooks in life & make time for a moment of tranquility & contemplation. ILCE-6000 Body only 599 U.P 849 Quicker Auto-Focus than a DSLR n 24.3MP APS-C (23.5 x 15.6mm) Exmor CMOS sensor n 179 phase-detection Auto-Focus points n Full manual control for creative photography n Simple sharing & control with Wi-Fi & NFC One-touch Among interchangeable-lens digital cameras equipped with an APS-C image sensor as of October 2016, based on Sony research, measured using CIPA-compliant guidelines & internal measurement method with an E PZ 16-50mm F OSS lens mounted, Pre-Auto-Focus off & viewfinder in use. ^4K: 3,840 x 2,160 pixels 1 [08] 699 FE 35mm, F1.4 ZA FE 35mm, F2.8 ZA FE 55mm F1.8 ZA SEL55F18Z SEL24F18Z E 24mm F1.8 ZA E 10 18mm F4 OSS SEL35F14Z 2,019 0 SEL28F20 FE 28mm F2 519 SEL35F28Z ENJOY IMMEDIATE SAVINGS ON THESE LENSES! 200 PWP 999 Unbeatable Speed. 4K Clarity. 1, ,099 SEL1018 1, , SEL55210 SEL50F18F SEL85F18 FE 85mm F1.8 E 35mm F1.8 OSS E 50mm F1.8 OSS E mm F OSS FE 50mm F SEL35F BATTERY/CHARGERS SEL50F MOUNT ADAPTORS GRIPS Get up to 120 off with PWP Purchase with Purchase is only entitled to one item per purchase. BC-QM1 79 U.P 99 Battery Charger BC-TRW 49 U.P 69 Compact Battery Charger 39 U.P 120 Rechargeable battery pack for mirror-less camera LA-EA4 329 U.P 449 Mount Adaptor (For all α7 series) LA-EA3 139 U.P 259 Mount Adaptor (For all α7 series) Free SDW course is valid only for 3 months from the date of purchase of the Sony product. To enjoy this course, customers must first register their Sony products online at as a My Sony member by 22 July Membership is free & lasts a lifetime & you ll receive exclusive rewards. For more details, please visit Cashbacks are for selected models only. Prices stated are after cashbacks. Terms & conditions apply. VG-C2EM 339 U.P 459 Vertical grip (For α7ii, α7rii, α7sii) VG-C3EM 429 U.P 499 Vertical grip (For α7iii, α7riii, α9) [09]

6 COMPARISON CHART E-MOUNT (FULL-FRAME) E-MOUNT CAMERA (APS-C) MODEL Price Before Cashback ILCE-9 6,299 SF-G64 Worth Worth 45 ILCE-7RM3K 4,699 SF-G64 Worth NP-FZA Worth 149 Worth 45 ILCE-7RM2 4,099 Worth 85 1,000 Worth 45 ILCE-7SM2 4,299 Worth Worth 45 NEW! ILCE-7M3K 3,299 ILCE-7M3 2,899 NP-FZA Worth 149 ILCE-7M2K 2,549 ILCE-7M2 2,149 Worth Worth 45 ILCE , Worth 120 Worth 45 Worth 85 LCS-BBK Worth 59 ILCE-6M 2,029 ILCE-6L 1,699 ILCE-6 1,479 Worth 120 Worth 45 Worth 85 LCS-BBK Worth 59 ILCE-6000L 1,099 Worth 120 ILCE Worth 45 SF-16UY3 Worth 25 LCS-BBK Worth 59 LCS-BBF Worth 29 ILCE-5L 999 Worth 45 SF-16UY3 Worth 25 Sony x kai Coin Pouch Worth Kit Options/Model ILCE-9 Body Only ILCE-7RM3 Body Only ILCE-7RM2 Body Only ILCE-7SM2 Body Only ILCE-7M3K SEL2870 ILCE-7M3 Body Only ILCE-7M2K SEL2870 ILCE-7M2 Body Only ILCE-6500 Body Only ILCE-6M SEL18135 ILCE-6L SELP1650 ILCE-6 Body Only ILCE-6000L SELP1650 ILCE-6000 Body Only ILCE-5L SELP1650 Image Capture Recording (Still Image) Image Sensor 35mm Full-frame Exmor CMOS No. of Pixels 24.2MP 42.4MP 12.2MP 24.2MP Expandable Sensitivity Recording Media ISO ISO ISO ISO Memory Stick /SD Memory Card Frames per second 20fps 10fps 5fps 10fps File Format Noise Reduction RAW & JPEG Available of shutter speeds longer than 1 sec 35mm Full-frame Exmor CMOS 23.5 x 15.6mm APS-C Exmor APS HD CMOS 24.3MP 24.2MP 24.3MP ISO ISO ISO Memory Stick /SD Memory Card Memory Stick /SD Memory Card 5fps 11fps 6fps RAW & JPEG Available of shutter speeds longer than 1 sec RAW & JPEG Available of shutter speeds longer than 1 sec Recording (Movie) Recording Format XAVC S, 4K^, AVCHD & MP4 XAVC S & AVCHD XAVC S, 4K^, AVCHD & MP4 XAVC S & AVCHD XAVC S, AVCHD & MP4 S, 4K^, AVCHD & MP4 AVCHD & MP4 AF System/AE System Type Focus Points AE Lock 693-points Fast Hybrid AF (Phase Detection AF/ Contrast Detection AF) 399-points points Contrast Detection AF 169-points Fast Hybrid AF (Phase Detection AF/ Contrast Detection AF) 693-points 4 Fast Hybrid AF (Phase Detection AF/ Contrast Detection AF) 117-points points Fast Hybrid AF (Phase Detection AF/Contrast Detection AF) 179-points Display Display LCD Monitor 3.0, 1,440,000 dots TFT 3.0, 1,228,800 dots TFT 3.0, 921,600 dots TFT 3.0, 1,228,800 dots TFT 3.0, 921,600 dots TFT Other Features Flash - Built-in 5-axis Image Stabilisation Shutter Type Electronically-controlled, vertical-traverse, focal-plane type Viewfinder Type Quad-VGA OLED Tru-Finder XGA OLED Tru-Finder Wi-Fi /NFC Wi-Fi /NFC - Built-in - Electronically-controlled, vertical-traverse, focal-plane type Electronically-controlled, vertical-traverse, focal-plane type XGA OLED Tru-Finder XGA OLED Tru-Finder - Wi-Fi /NFC Wi-Fi /NFC Battery Performance Approx. 480 shots Approx. 650 shots (LCD) Approx. 530 shots Approx. 650 shots (LCD) Approx. 290 shots Approx. 340 shots (LCD) Approx. 310 shots Approx. 370 shots (LCD) Approx. 610 shots Approx. 710 shots (LCD) Approx. 270 shots Approx. 340 shots (LCD) Approx. 310 shots Approx. shots (LCD) Approx. images Approx. 400 images (LCD) Approx. 310 shots Approx. 360 shots (LCD) Approx. 400 shots Available Colour(s) [12] ^For - 4K movie recording requires an external 4K-compatible recorder. Free SDW course is valid only for 3 months from the date of purchase of the Sony product. To enjoy this course, customers must first register their Sony products online at as a My Sony member by 22 July Membership is free & lasts a lifetime & you ll receive exclusive rewards. For more details, please visit Cashbacks are for selected models only. Prices stated are before cashbacks. Terms & conditions apply. [13]

Sony s New α9 Camera Revolutionises the Professional Imaging Market

2 International Business Park #05-10 Tower One The Strategy Singapore 609930 Telephone: (65) 6544 8338 Facsimile: (65) 6544 8330 NEWS RELEASE: Immediate Sony s New α9 Camera Revolutionises the Professional