26 29 SEPTEMBER 2018 & 8 11 MAY 2019 COLOGNE

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1 THE PLACE TO BE SEPTEMBER 2018 & 8 11 MAY 2019 COLOGNE PHOTOKINA ON THE MOVE WE RE HERE FOR YOU!

2 THE PLACE TO BE REASONS TO EXHIBIT AT PHOTOKINA WHAT S NEW

3 REASONS TO EXHIBIT AT PHOTOKINA 51 % CONSUMERS* 190,669 VISITORS FROM 134 COUNTRIES* 49 % PROFESSIONALS* *Results of photokina 2016

4 WHAT S NEW NEW CYCLE ANNUALLY AS OF 2018 NEW TOPICS VIDEO & CINE, VR/AR, MOBILE, CLOUD & SHARING, SOFTWARE, START-UPS & IMAGING LAB NEW SCHEDULE 4 DAYS, FROM WEDNESDAY TO SATURDAY NEW DATE ALWAYS IN MAY, AS OF 2019 (AFTER NAB)

5 VIDEO/MOTION PHOTOKINA ON THE MOVE YOUR BOOTH AT PHOTOKINA

6 PHOTOKINA ON THE MOVE As technology boundaries become increasingly blurred, user expectations and methods to let creativity run wild are blended as well. 59 % of visiting professionals are highly interested in video cameras and digital video editing.* 44 % of consumers show special interest in 4K-technology and action cams.* *Results of photokina 2016

7 BOOTH CONCEPT& SPECIFICS YOUR BOOTH AT PHOTOKINA POSITIONING

8 BOOTH CONCEPT All-in-packages setting focus on product experiences and interaction with potential customers. Exhibitors arranged into themed islands Positioned in MOTION HALL 5.2 All-in-packages: 6 sqm or 9 sqm POWERED BY

9 BOOTH SPECIFICS & PRICES Booth space (6 or 9 sqm) Energy costs AUMA fee Clickwall (black), exhibitor logo included, height: 2.50 m Counter (black), lockable (W: 80 cm x D: 40 cm x H: 110 cm) 2 barstools Display cabinet in two different versions Velours carpet 3 spotlights Waste bin Daily cleaning Outlet 230 V 3 exhibitor passes Communications Package Handling fee 6 sqm = EUR 4,999 (+TAX) 9 sqm = EUR 6,779 (+TAX)

10 POSITION INSIDE HALL 5.2 Booths will be grouped into themed islands covering the entire motion workflow. The position inside the hall guarantees extraordinary visibility at the show.

11 MOTION STAGE Next to the newest imaging technology it s the unique content on different stages that attracts ten thousands of people to visit photokina. One of the most popular stages of photokina 30 minute slot in every MOTION package Create a buzz for your product on stage and show all the details at your booth! POWERED BY

12 TOP 5 REASONS FOR THE MOTION PACKAGE COMMUNICATION SERVICES

13 TOP 5 REASONS FOR THE MOTION PACKAGE MOTION exhibitors get the whole package of extensive media coverage in VIDEOAKTIV-media and through the numerous photokina channels: 1. All eyes on MOTION The cooperation of photokina and VIDEOAKTIV guarantees great attention for the MOTION exhibitors at the world s leading imaging show 2. The whole is greater than the sum of it parts Themed islands close to MOTION STAGE ensure high visibility in spite of cost-effective offer 3. Even more buzz through MOTION STAGE One of the popular slots on MOTION STAGE comes with the package 4. One-stop shop The entire show handling including all services from one source 5. MOTION prelude for 2019 When in 2019 photokina becomes the first international imaging show of the year in Europe all MOTION exhibitors of 2018 have already saved their spot POWERED BY

14 WHAT S INCLUDED COMMUNICATION SERVICES WHAT S OPTIONAL (ON REQUEST)

15 INCLUDED COMMUNICATION SERVICES Complimentary speaking slot on MOTION STAGE Leadtracking app for registering visitors at the booth Unlimited number of admission ticket vouchers Entry in the alphabetical list of exhibitors in all fair media Presentation of one product highlight in mobile app and online exhibitor search incl. product photo and product description Article about photokina Motion in visitor newsletter mentioning all exhibitors (more than 100,000 recipients) Special featured photokina Motion website on and including logo and link to company websites Set-up and provision of online press compartment incl. company profile, company logo, five press releases, ten pictures Use of new products database in the press area Inclusion and activation for Matchmaking365 Company mentioned in photokina preview in VIDEOAKTIV 6/2018 (released September 25) Company mentioned in photokina preview on VIDEOAKTIV.de

16 OPTIONAL COMMUNICATION SERVICES Product showcase in VIDEOAKTIV preview (1/6 page) (VIDEOAKTIV 6/2018, released September 25) Product showcase in photokina preview on VIDEOAKTIV.de Videoclip of new products displayed at photokina released via videoaktiv.de, VIDEOAKTIV YouTube channel as well as photokina Facebook page photokina special price for advertisement in VIDEOAKTIV magazine April/Mai 8,90 Österreich 9,50 Belgien, Luxemburg, Niederlande, Italien, Spanien 9,50 Schweiz SFr. 13,50 Test: Consumer-Camcorder in 4K Top-Kameras von Canon, Fuji & Sony Test: Videostative für Profis Workshops: Konzertvideos, Sprachaufnahmen 5/13 3/18 ISSN Filmen in 4K Camcorder von JVC und Panasonic Canon, Fuji, Sony Die Top-Kameras für 4K-Profis Schnit t für lau Was taugt Gratis-Software für die Videobearbeitung? Im Test Sachtler, Manfrotto & Co. Ideal für Schnitt-PC: 8 billige Audiointerfaces UHD-Recorder Wer baut das beste Videostativ? Lenovo-Laptop Tipps & Tricks für wackelfreie Bilder Praxis Stehende Ovationen Rockpalast im Alleingang Wie man mit wenig Aufwand effektvolle Konzertvideos dreht Filmen mit System Panasonics GH 5 S bandelt mit Tascam und Sennheiser an Klare Sache Gewusst wie: besser klingende Sprachaufnahmen

17 WE RE HERE FOR YOU!

18 WE RE HERE FOR YOU! Michael Ahlgrimm Sales Manager Exhibitors photokina Phone: AT YOUR DISPOSAL Joachim Sauer Managing Director Aktiv Verlag & Medienservice GmbH Phone: #PHOTOKINA #IMAGINGUNLIMITED

19 Customer number: Name of exhibitor: We are exhibiting: Hall / Aisle / Stand no. Koelnmesse GmbH Postfach Köln Germany Tel Fax photokina@koelnmesse.de Application MOTION by photokina S.14b Deadline for submission: 4 weeks before the fair opens* Please note reverse side! *Applications received after this date will be dealt with according to availability. powered by Example stand Order: We like to take part at photokina MOTION 2018 and order hereby Package S (6 sqm) for the price of Package M (9 sqm) for the price of 4,999 EUR 6,779 EUR * to register for this option, you first need to register for photokina using forms 1.10 and All prices given are net prices and already include the proportional flat-rate energy fee and AUMA fee. In cases where value added tax applies, it will be added to the price. Package includes: 1) Stand package/stand set-up Stand area Flat-rate energy fee AUMA fee Click-wall in black, height 2.50 m with exhibitor logo ** Counter in black (W: 80 cm x D: 40 cm x H: 110 cm) 2 bar stools 1 high cabinet or 1 table cabinet Velour carpeting 3 cantilevered spotlights in black Wastepaper basket (incl. daily garbage disposal) Daily cleaning 230 V electrical outlet 3 exhibitor passes Set-up/Handling **Exhibitor logo on front of counter (or back wall), digital print approx. 100 x 100 cm, to be sent via to m.lorbach@koelnmesse.de 8 weeks before the start of the trade fair at the latest. 2) Communications services: photokina marketing package (incl. visitor voucher flat-rate) Free-of-charge speaking slot on the Motion Stage Presence in the Motion sub-page on and with logo and company link Mention of participants of Motion special area in the photokina visitor newsletter Mention in photokina preliminary report in VIDEOAKTIV 6/2018 Mention in preliminary report photokina video-filmer guide on VIDEOAKTIV.de Please note: It is not possible to exchange the package contents for other items!

20 S.14.b /2 Name of exhibitor: Customer number: We are also interested in the following optional communications services from VIDEOAKTIV: Product presentation in VIDEOAKTIV photokina preliminary report (1/6 page) (VIDEOAKTIV 6/2018, first day of sales September 25) Product presentation in photokina video-filmer guide on VIDEOAKTIV.de Trade fair video with innovation presentation / product presentation within the scope of the photokina report on videoaktiv.de or on the VIDEOAKTIV YouTube channel and on the photokina Facebook page Ad placement in VIDEOAKTIV at special photokina price Stand handover: 24 hours prior to the start of the event. Deviations from this rule have to be made in writing. Payment is due on receipt of the invoice. Payment is required to acquire the stand. Important notes: We hereby acknowledge and accept as obligatory Koelnmesse's terms of participation (general and special section) as well as the technical guidelines. These terms and guidelines apply to company employees as well as independent contractors to the extent that they are employed to work at our stand. We recognize that, as an exhibitor, we are responsible for ensuring that the terms are upheld and that we are held liable for our employees. We regard the layout plan and furnishing confirmation sent to us following this order as binding. Cancelling the order is only possible 6 weeks or more before construction is officially scheduled to begin. Koelnmesse GmbH is not obligated to accept and cancellations issued after this point. Koelnmesse is entitled to contract a service partner to perform the service ordered. The service partner acts in the name and on behalf of Koelnmesse. The place of fulfilment shall be Cologne, Germany and German law shall apply. Company Contact person Full address Telephone Telefax Place, date, legally binding signature and company stamp

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