RAW, SMACKDOWN AND PRIMETIME CABLE TV RATINGS

Transcription

1 KEY PERFORMANCE INDICATORS FEBRUARY 7, 2019

2 AVERAGE US PRIMETIME CABLE TV RATINGS RAW, SMACKDOWN AND PRIMETIME CABLE TV RATINGS % % % % Q4 2018Q4 2017Q4 2018Q4 2017Q4 2018Q4 2017Q4 2018Q4 Raw SmackDown USA Network Top 25 Cable Networks Coverage National Rating Rating Television ratings are measured on a Live+SD basis for Q and Q Top 25 Cable Networks reflect those 25 networks with the highest average total primetime US national ratings in Q (excludes Broadcast and Premium networks) Definitions of Coverage Rating and National Rating above are provided on page 8 1

3 MEDIA CONSUMPTION: WWE AVOD CONSUMPTION AVOD Global Hours Viewed (MM) WWE Free Video on Demand 1 (in billions) AVOD Global Views (B) Social Media Followers 2 (average, in millions) Q1 Q2 Q3 Q4 Q1 Q2 Q Q4 Q1 Q2 Q3 Q Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q AVOD is ad-supported video on demand. Consumption includes videos viewed on third party (Facebook, YouTube,Twitter, Instagram, Snapchat) and WWE platforms (WWE.com and WWE App) figures include only Facebook, You Tube, and WWE platforms includes Facebook, You Tube, Twitter, Instagram, Snapchat, and WWE platforms Note: Due to potential data re-statements by YouTube, rounding differences may occur 2

4 SOCIAL MEDIA: WWE REACH WWE Free Video on Demand 1 (in billions) Social Media Followers 1 (MM) Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q Other Platforms Twitter Facebook 1 Social media followers represent the number of follows for each individual platform - Facebook, Twitter, etc.- as sourced from each platform; as such, total followers shown have not been adjusted for duplication among or within platforms and do not represent the number of unique followers 3

5 WWE NETWORK ENDING SUBSCRIBERS Total Subscribers Free & Paid (000s) 1,633 1,787 1,697 1,681 1,578 1,662 1, , ,486 1, , , Total Subscribers US & Int l (000s) 1,697 1,633 1,787 1,681 1,469 1, Social Media 481 Followers 1, (average, in millions) 1,578 1,662 1, ,473 1, ,624 1,574 1,357 1,742 1,615 1,528 1,232 1,306 1,221 1,142 1,568 1,507 1,471 1,257 1,206 1,159 1,118 1,511 1,444 1,403 1,107 1,166 1,102 1,082 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Int l US 1,574 1,624 1, Total Paid Subscribers US & Int l (000s) 1,568 1,742 1,507 1,615 1,471 1, ,444 1, , ,190 1,272 1,186 1,116 1,165 1,158 1,106 1,065 1,027 1,130 1,071 1,033 Q1 Q2 Q3 Q4 1, WrestleMania Total Subscribers (000s) 1, , ,454 1,661 1,808 Apr. 4, 2016 WrestleMania 32 +7% Apr. 3, 2017 WrestleMania 33 +9% Apr. 9, 2018 WrestleMania 34 Int l US Free Paid Definitions of subscriber metrics above are provided on page 9 4

6 WWE NETWORK AVERAGE SUBSCRIBERS 1,289 Average Paid Subscribers (000s) 1,634 1,4901,558 1,517 1,800 1,664 1,484 1,585 1,212 1,522 1,1361,143 1,458 1,098 1, Average Paid Domestic Subscribers (000s) Social Media Followers 2 (average, 1,316 in millions) 1,119 1,213 1,082 1,156 1,083 1,038 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Definitions of subscriber metrics above are provided on page 9 5

7 LIVE EVENT ATTENDANCE North America (average in 000s) International (average in 000s) Excluding WM Excluding WM 33 Excluding WM No Int l events in Q N/A Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Number of Events Q1 Q2 Q3 Q Number of Events Q1 Q2 Q3 Q WrestleMania took place in the second quarter of 2016, 2017 and

8 APPENDIX

9 FOOTNOTES DEFINITION OF METRICS 1. Coverage Rating: An average of the U.S. viewing audience (households) for each minute of a selected daypart or program aired on a U.S. television network expressed as a percentage of the estimated U.S. television households within that network s coverage area. During Q and Q4 2017, USA Network s coverage area included an average of approximately 90 million and 92 million U.S. households, respectively. 2. National Rating: An average of the U.S. viewing audience (households) for each minute of a program or daypart expressed as a percentage of total U.S. television households. During both Q and Q4 2017, there were approximately 120 million U.S. television households. 3. Top 25 Cable Networks reflect those 25 networks with the highest average total primetime U.S. national ratings in Q (excludes broadcast and premium networks). 4. Media Consumption AVOD: Hours of content viewed on 3 rd party platforms, including YouTube and Facebook, are based on Google Analytics. Hours viewed on WWE owned and operated platforms are from internal data. 5. Social media followers represent the number of follows for each individual platform - Facebook, Twitter, etc.- as sourced from each platform; as such, total followers shown have not been adjusted for duplication among or within platforms and do not represent the number of unique followers. 8

10 FOOTNOTES DEFINITION OF METRICS 6. Subscriber metrics reflect direct customers of WWE Network and subscribers reported under licensed partner agreements, which have different economic terms for the network. 7. Total subscribers reflect all active subscribers over the relevant time period. These include WWE Network customers who have activated a free trial of the network and those who have made payments. 8. Free trial subscribers refer to WWE Network customers who received a free trial upon activating network service, and were still within their promotion period as of the date reported. Subscribers are eligible to receive a free trial upon their initial service activation, or upon reactivation (i.e. following a period of discontinued service) if they did not previously receive a free trial. 9. Average paid subscribers reflect the sum of the arithmetic daily mean over the relevant period for our direct-to-consumer subscribers, and the average of the monthly reported subscribers from our license partners (such reporting is received and recognized on an approximate 30 day lag). Average paid subscribers may differ substantially from paid subscribers at the end of any period due to the timing of paid subscriber additions. 9