The Next Internet Revolution

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Gavin Wright
5 years ago
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1 The Next Internet Revolution Panel Detail: Wednesday, May 4, 211 8: AM - 9:15 AM Speakers: Sam Feder, Partner, Jenner & Block LLP John Rogovin, Executive Vice President and General Counsel, Warner Bros. Entertainment Inc. Gigi Sohn, President and Co-Founder, Public Knowledge Jonathan Spalter, Chairman, Mobile Future Moderator: Robert Hahn, Professor of Economics, Sustainable Consumption Institute, University of Manchester

2 User interface and device usage has evolved over past 3 years Source: Morgan Stanley.

3 U.S. online ad revenue rebounds in 21 US$ billions $16.88 $21.21 $23.45 $22.66 $ $8.9 $7.13 $6.1 $7.27 $9.63 $ Source: Interactive Advertising Bureau.

4 8 of the 2 most visited websites are social networks/ social media Top 2 sites 1 Google 11 Windows live 2 Facebook 12 LinkedIn 3 Yahoo! 13 MSN 4 YouTube 14 Bing 5 Amazon.com 15 GO 6 Wikipedia 16 CNN Interactive 7 Twitter 17 AOL 8 Blogger.com 18 ESPN 9 ebay 19 WorldPress 1 Craigslist.org 2 PayPal Source: Alexa.

5 More than 6% of Internet users are on social network sites Millions Social network users (left axis) % of Internet users (right axis) % 66.% 67.% % % % % 7% 6% 5% 4% 3% 2% 1% % Source: emarketer.

6 Social networks accounts for one-fifth of time spent online U.S. Internet time by category: June 21 Other 34.3% Social networks 22.7% Online games 1.2% Classifieds/ Auctions 2.7% Videos/Movies 3.5% Software manufacturers 3.3% Search 3.5% Videos/Movies 3.9% Instant messaging 4.% 8.3% Portals 4.4% Source: Nielsen.

On mobile phones, social networks are a distant second to e-mail U.S. mobile Internet time by category: May 21 Videos/Movies 3.5% Music 4.% Sports 4.

7 On mobile phones, social networks are a distant second to U.S. mobile Internet time by category: May 21 Videos/Movies 3.5% Music 4.% Sports 4.1% Entertainment 4.3% Portals 4.6% Weather 2.8% Search 6.3% Other 14.5% News & current events 7.2% 38.5% Social networking 1.7% Source: Nielsen.

8 Advertisers worldwide to spend almost $6 billion on social networks in 211 US$ millions worldwide social network ad revenues 9, 8, 7, 6, 5, 4, 3, 2, 1, Social games Other 8,94 Twitter Myspace Facebook 5,968 3, Source: emarketer.

9 U.S. social network ad spend continues to rise Facebook ad revenue US$ billions 6 Non-US 5 US U.S. social network ad revenue US$ billions Source: emarketer.

10 Social networks are a powerful way to connect with consumers of all generations 1% 9% 8% 7% 6% 5% 4% 3% 2% 1% % 88% 81% Age % Age % Age % Age 65 and up 46% 44% 31% 3% 31% 26% 21% 23% 2% 16% 17% 13% 14% 17% 15% 7% 7% 1% 7% Facebook YouTube Myspace Twitter Classmates.com LinkedIn Source: Fiserv.

11 Why do you use social networking sites? It's part of my job For professional development Make new professional development For political reasons Keep in touch with professional contacts Get recommendations Find information relevant to me Communicate with like-minded people Meet new friends Express myself and views Reconnect with people Keep in touch with family For fun Keep in touch with friends 5% 6% 9% 9% 19% 25% 29% 29% 32% 39% 68% 7% 73% 88% % 1% 2% 3% 4% 5% 6% 7% 8% 9% 1% Source: Simmons New Media Study.

12 Smartphones surpass global PC shipments for the first time in history Million PC shipments Smartphone shipments Q1 29 Q2 29 Q3 29 Q4 29 Q1 21 Q2 21 Q3 21 Q4 21 Source: International Data Corp.

13 Number of mobile-only Internet users expected to climb significantly Million Mobile Internet users Global 1,413 U.S. 1, Million Mobile-only Internet users Global North America Source: emarketer, Cisco VNI Mobile.

14 Mobile revenue will surpass $15 billion in 211 US$ billions 6 Mobile app store revenue US$ millions 3,5 Mobile advertising forecast 5 3, ,5 2, 1,5 1, Source: Gartner, BIA Kesley.

Smartphone market share U.S., 29 and 21 U.S. smartphone penetration 29 U.S. smartphone penetration 21 83.

15 Smartphone market share U.S., 29 and 21 U.S. smartphone penetration 29 U.S. smartphone penetration % 17.% 73.% 27.% Smartphone Non-Smartphone Smartphone Non-Smartphone Source: comscore MobiLens.

7% Symbian 2.5% RIM 31.6% Apple 25.3% Google 5.2% Apple 25.% Google 28.

16 Smartphone OS market share U.S., 29 and 21 Microsoft 17.9% U.S. smartphone OS market share 29 Palm 6.1% Symbian 3.8% RIM 41.6% Microsoft 8.4% U.S. smartphone OS market share 21 Palm 3.7% Symbian 2.5% RIM 31.6% Apple 25.3% Google 5.2% Apple 25.% Google 28.7% Source: comscore MobiLens.

17 Top mobile activities in the U.S. 21 Sent text message Took photo Accessed news and information Used browser Used application Used Accessed weather Accessed social networking or blogs Played games Accessed search Captured video Accessed maps Used instant messenging Accessed sports information Listened to music 39.5% 36.4% 34.4% 3.5% 25.2% 24.7% 23.2% 21.4% 2.2% 17.8% 17.2% 15.8% 15.7% 52.4% 68.% % 2% 4% 6% 8% Source: comscore MobiLens.

18 U.S. retail e-commerce spending shows healthy recovery in 21 US$ millions 5, 45, 4, 35, 3, 25, 2, 15, 1, 5, Q1 27 Q2 27 E-commerce spending (left axis) Q3 27 Q4 27 Q1 28 Q2 28 Q3 28 Q4 28 Q1 29 Y/Y percent change (right axis) Q2 29 Q3 29 Q4 29 Q1 21 Q2 21 Q3 21 Q4 21 Percent 25% 2% 15% 1% 5% % -5% Source: comscore E-Commerce Measurement.

19 U.S. e-commerce: Customer behavior Top 5 growing U.S. retail e-commerce categories in 21 Search engines have the highest influence on online shopping Consumer electronics Computer hardware Books & magazines 19% 17% 16% 33% 31% Search engines Recommendation engines Flowers, greetings & gifts Jewelry & watches 13% 11% 5% 27% Social networks none of these Y/Y % change Source: comscore E-Commerce Measurement, Silicon Alley Insider.

20 Growth in total U.S. online video market Dec 29 & Dec Average daily unique viewers (millions) Dec 29 Dec Viewing sessions (billions) Dec 29 Dec Videos per viewer Dec 29 Dec 21 Hours per viewer Dec 29 Dec 21 Source: comscore Video Metrix.

21 The first iconic handset Portable phones won t get a lot smaller than this one. After all, they have to reach from your ear to your mouth. -Fortune Magazine, 1989 Motorola s MicroTAC flip phone

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