1 Join the #DeloittePredicts conversation. September 2016

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1 1 Join the #DeloittePredicts conversation September 2016

2 TMT Predictions was first published in Join the #DeloittePredicts conversation Deloitte LLP and affiliated entities.

3 2015 Technology Predictions report card The Internet of Things really is things, not people Drones: high-profile and niche 3D printing is a revolution: just not the revolution you think Click and collect booms in Europe Smartphone batteries: better but not breakthrough Nanosats take off, but they don t take over (We were too high!) The Re-enterprization of IT Legend Didn t come true as we predicted Came true, but less than we predicted. At least so far Came true exactly as much as we predicted 3 Join the #DeloittePredicts conversation Deloitte LLP and affiliated entities.

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5 2015 Media Predictions report card Short form video: a future, but not the future, of television The generation that won t spend is spending a lot in media content Print is alive and well at least for books Legend Didn t come true as we predicted Came true, but less than we predicted. At least so far Came true exactly as much as we predicted 5 Join the #DeloittePredicts conversation Deloitte LLP and affiliated entities.

6 US unit sales of print books, (millions) Source: Nielsen BookScan (captures 80% of US print book sales) 6 Join the #DeloittePredicts conversation Deloitte LLP and affiliated entities.

7 2015 Telecom Predictions report card One billion smartphone upgrades The connectivity chasm deepens: the growing gap in broadband speeds Contactless mobile payments (finally) gain momentum Legend Didn t come true as we predicted Came true, but less than we predicted. At least so far Came true exactly as much as we predicted 7 Join the #DeloittePredicts conversation Deloitte LLP and affiliated entities.

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9 Total prediction accuracy 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Join the #DeloittePredicts conversation Deloitte LLP and affiliated entities.

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11 ANDREESSEN HOROWITZ Mobile is eating the world BENEDICT EVANS 11 Join the #DeloittePredicts conversation

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13 Daily time spent per media platform (minutes) Source: David Pakman blog on Medium.com 13 Join the #DeloittePredicts conversation Deloitte LLP and affiliated entities.

14 Laptop and smartphone adoption among year olds Which of the following devices do you own or have ready access to? Weighted base: Respondents aged 18-24: Australia (265), Canada (253), Finland (120), France (242), Germany (212), Italy (193), Japan (185), Netherlands (253), Norway (130), Singapore (327), Spain (193), UK (510), US (279) Source: Deloitte members firms Global Mobile Consumer Survey, developed countries, May-July Join the #DeloittePredicts conversation Deloitte LLP and affiliated entities.

15 Intent to purchase a laptop and smartphone within the next 12 months among year olds Which of the following devices are you likely to buy in the next 12 months? Weighted base: Respondents aged 18-24: Australia (265), Canada (253), Finland (120), France (242), Germany (212), Italy (193), Japan (185), Netherlands (253), Norway (130), Singapore (327), Spain (193), UK (510), US (279) Source: Deloitte members firms Global Mobile Consumer Survey, developed countries, May-July Join the #DeloittePredicts conversation Deloitte LLP and affiliated entities.

16 Source: Deloitte Digital Democracy survey, US only, Join the #DeloittePredicts conversation Deloitte LLP and affiliated entities.

17 It s not either/or, it s BOTH 17 Join the #DeloittePredicts conversation Deloitte LLP and affiliated entities.

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19 Global tablet shipments in millions of units Q2 '10 Q3 '10 Q4 '10 Q1 '11 Q2 '11 Q3 '11 Q4 '11 Q1 '12 Q2 '12 Q3 '12 Q4 '12 Q1 '13 Q2 '13 Q3 '13 Q4 '13 Q1 '14 Q2 '14 Q3 '14 Q4 '14 Q1 '15 Q2 '15 Q3 '15 Q4 '15 Q1 '16 19 Join the #DeloittePredicts conversation Quarterly shipments Rolling 4Q total

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22 Communications and marketing > It s not always mobile Mobile apps: Not for all Millennials Insight Millennials (at 26%) are far more likely to use a bank s mobile application than Generation X (12%) or Boomers (3%). However, when looking at the preferred way that Millennials want to transact with their bank, the website plays a more important role. Interestingly, 30% of Millennials with smartphones don t use any banking apps (from their bank, or 3 rd -party banking apps). Of those that don t use banking apps, 45% said they prefer not to conduct banking-related activities on their mobile device. Opportunity One might expect a text heavy generation like Millennials to exclusively prefer SMS or mobile app notifications for communications, but that isn t always the case. Often trumps both text and mobile app notifications as the preferred digital means for push notifications. Banks need a comprehensive and analytic-based communications infrastructure to understand each consumer, and deliver the right messages via the right channels. 22 Join the #DeloittePredicts conversation Deloitte LLP and affiliated entities.

23 Customer channel usage to research and apply for bank products (global) Source: Capgemini World Retail Banking Report 2015 and CIBC World Markets Inc. 23 Join the #DeloittePredicts conversation Deloitte LLP and affiliated entities.

24 Daily media minutes for US year olds, in Q Source: Nielsen Total Audience Report 24 Join the #DeloittePredicts conversation Deloitte LLP and affiliated entities.

25 Time spent watching video content by device, US, among year olds Of the time you spend watching movies/tv shows/sports/user-generated content, what percentage do you watch on the following devices? Base: Respondents aged (424 respondents) Source: Deloitte Digital Democracy Survey US, Ninth edition, November Join the #DeloittePredicts conversation Deloitte LLP and affiliated entities.

26 Traditional television remains resilient, even in the US US TV is approaching a plateau, not a fall; it is eroding, not imploding 26 Join the #DeloittePredicts conversation

27 US Pay TV subscribers (millions) E 27 Join the #DeloittePredicts conversation Deloitte LLP and affiliated entities.

28 Pay TV penetration (US only) 28 Join the #DeloittePredicts conversation Deloitte LLP and affiliated entities.

29 Sample Pay TV monthly rates in Brooklyn, Join the #DeloittePredicts conversation Deloitte LLP and affiliated entities.

30 ESPN Subs Monthly Revenues (millions) Average (billions) $ 5.54 $ $ 7.21 $ % 30% 17% 30 Join the #DeloittePredicts conversation

31 US Broadcast Only homes (millions) Source: Nielsen 31 Join the #DeloittePredicts conversation Deloitte LLP and affiliated entities.

32 US Daily Traditional TV viewing by those 18+ in Q Source: Nielsen 32 Join the #DeloittePredicts conversation Deloitte LLP and affiliated entities.

33 300 US TV viewing by year olds Daily live + time shifted minutes of TV Annual change - right hand axis 33 Join the #DeloittePredicts conversation Source: Nielsen Three Screen Report Q1 2010, Nielsen Cross Platform Reports Q1 2011, 2012, 2013, 2014, Nielsen Total Audience Report Q1 2015, and Deloitte Global estimate for Q Deloitte LLP and affiliated entities.

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45 Weekly use of standard voice calling among smartphone owners ( ) Global 2016: 71% Canada 2016: 68% Source: Deloitte Global Mobile Consumer Survey, Join the #DeloittePredicts conversation Deloitte LLP and affiliated entities.

46 Data exclusive mobile users, by age group, developed countries, % 30% 25% 20% 15% 10% 5% 0% Source: Deloitte Global Mobile Consumer Survey, Join the #DeloittePredicts conversation Deloitte LLP and affiliated entities.

47 Use Smartphone Function: Daily (Among those who use each Function, n=286 to n=690) 0% 10% 20% 30% 40% 50% 60% MIL GX BMR 58% 67% 51% Text 61% 61% 54% Social Network 56% 54% 38% Use Messaging App 43% 47% 33% Play Game 41% 42% 23% Talk on Phone: Dialing Number 27% 35% 28% Listen to Music 26% 26% 13% Take Picture 11% 19% 7% Talk on Phone: using App 12% 16% 11% Video Call 13% 8% 2% Source: Ipsos Reid Custom Deloitte Study (data collected Jan 2016) Among 47 those Join the who #DeloittePredicts use each Function, conversation sample size varies by Function (Mil. n=100 to n=221 / Gen Xers n=127 to n=297 / Boomers n=54 to n=158)

48 Text Phone Call - Dial Number Social Network Phone Call - Using an App Video call Preferred Method of Communication on Smartphone (Among Smartphone Owners/Users n=672) MIL GX BMR 49% 56% 49% 28% 28% 37% 6% 7% 6% 10% 5% 5% 4% 2% 2% 4% 2% 1% 0% 20% 40% 60% Source: Ipsos Reid Custom Deloitte Study (data collected Jan 2016) Among 48 those Join the who #DeloittePredicts own/use a Smartphone conversation (Mil. n=67 / Gen Xers n=330 / Boomers n=234)

49 Factors Driving Phone Call Avoidance on a Smartphone (Among Smartphone Owners/Users n=672) MIL GX BMR No urgency Topic not important enough Inappropriate location Avoiding interrupting other person Can t multi-task as easily when on the phone Personally too busy to talk Avoiding awkwardness of a live convo 44% 44% 50% 43% 31% 29% 29% 31% 31% 15% 28% 23% 26% 21% 8% 17% 23% 13% 18% 12% 11% 0% 10% 20% 30% 40% 50% Source: Ipsos Reid Custom Deloitte Study (data collected Jan 2016) Among 49 those Join the who #DeloittePredicts own/use a Smartphone conversation (Mil. n=67 / Gen Xers n=330 / Boomers n=234)

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57 TMT Predictions tailored events Duncan Stewart can deliver a presentation for your office/industry. Duncan: dunstewart@deloitte.ca Follow him on Connect on LinkedIn Subscribe to him on Facebook Read his blog: dunstewart.wordpress.com 57 Join the #DeloittePredicts conversation

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