Evolving Wireless Services to the Future

Transcription

1 Evolving Wireless Services to the Future

2 Dr. Mark Epstein Senior Vice President, Development

3 3G and LTE Will Drive Mobile Broadband Into the Next Decade Sources: Strategy Analytics, July 2007; Informa, September HSPA Family includes HSDPA, HSUPA & HSPA+. EV-DO Family includes Rel. 0, Rev. A and Rev. B.

4 Nearly 2 Billion More Than Any Other Computing or CE Device Source: Wireless Intelligence, Instat, IDC, September 2007

5 Smartphone Percentage of Total Shipments Worldwide SMARTPHONE DEVICES FORECAST TO BE MORE THAN 32% OF TOTAL SHIPMENTS BY % 7% 10% 14% 19% 23% 27% 32% Sources: Smartphone Forecast - ABI - Smartphone and OS Markets (Q1 2008) Total Handsets: Average of Strategy Analytics (July 2008), Gartner (Dec 2007), IDC (June 2008), Ovum (Mar 2008), Yankee Group (June 2008), WCIS (May 2008) and Forward Concepts (June 2008)

6 Operators Worldwide Show Strong Data Growth Source: Verizon, Vodafone Group, AT&T, Telstra

7 Ovum, May Developed world includes W. Europe, North America, and developed APAC (Austr. Japan, Korea, New Zealand). Developing world includes all others. Developing Markets Drive YoY 3G Growth 3G Handset Forecast Breakdown

8 Value Added Services Informa Telecoms & Media, "Mobile Entertainment: Country Profiles" ( Dec. 2007) Opportunity and Informa, "Mobile Advertising" and ABI Research, "Mobile Marketing and Advertising" MediaFLO Technologies 2009 Strategy Plan P.8

9 Technology Enables New Pocket Devices

10 Creating New Mobile, Computing and CE Device Categories All trademarks are property of respective owners

11 Bringing Mobility, Ubiquity and New Services to the Web

12 The Vision ANY CONTENT NETWORK DEVICE

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14 Service Enablers CONTENT Media Internet Original Financial Social DEVICES

15 Mobile Location Based Services Gaming Enterprise Peer-to-Peer Points of Interest Personal Security

16 Increasing Number of Devices Incorporating Location Based Services Functionality Global Device Forecasts Sources 3G Devices: Average of Strategy Analytics (January 2006) and Yankee Group (March 2006) handset forecasts. All other data: Strategy Analytics, 2005 and 2006

17 Location-Based Applications & Services Forecast to Reach >$3B Globally by 2010 Source: Deutche Bank, Merill Lynch,Juniper Research, and incode analysis

18 Personal Gateway: Hub for Personal Data

19 On the way to work, purchases train ticket via electronic pass on mobile device

20 After purchase, prompted to top off rail pass Amount debited from card/account

21 Later, while out with friends, location-based recommend provides offers/ads for shopping and restaurants based on user profile and preferences

22 Taking a break between classes to check social networking site via mobile device

23 Views new friends profiles, status and location are updated automatically via LBS preferences Sees that two friends are heading to a campus event

24 Uploading a vlog entry to friends page at rival college - talking about next week s game between their schools

25 Integrated Horizontal Applications to Deliver Advanced Services SOCIAL NETWORKING MOBILE ADVERTISING

26 Consumer Desires Are Changing The Wireless Ecosystem

27 Advanced Mobile Internet User Interfaces

28 Platforms & Service Opportunities

29 Mobile Interactive Television

30 Worldwide Mobile TV Subscribers are Forecast to Reach More Than 216 Million Users by 2011 Worldwide Mobile TV Subscribers Estimates from ABI, Informa, In-Stat, isuppli, Datamonitor, NSR, Strategy Analytics, IMS Research, Mobile Youth, emarketer, and Juniper. Compiled and combined by Robert Hale & Associates, 10/2006.

31 The Evolution of Mobile Commerce

32 Platforms & Service Opportunities

33 Account History Bill Payment Money Transfer Gift Cards Loyalty mpurchases POS Payments Preloaded, placed, marketed and supported Unique customer experience Control of use and profitability Enables speed to market

34 Payments Banking P2P / IMT Transfers Bill Pay Gift Cards Trusted Service Manager Remote Banking Accounts Stores Loyalty / Rewards Remote Checkout Transit mcommerce Content Ticketing Discovery Coupons / Offers Services Remote Commerce Redemption Contactless Evolution In Store

35 Increasing Number of Mobile Financial Services Users Source: Juniper Mobile Financial Services Banking Payment Markets 2007

36 Improved Wireless Reading Devices "This isn't a device, it's a service." - Jeff Bezos, Amazon From Newsweek, 11/26/ Newsweek, Inc. All rights reserved. Used by permission and protected by the Copyright Laws of the United States. The printing, copying, redistribution, or retransmission of the Material without express written permission is prohibited. Note: Products sold for use in U.S. are in compliance with recent ITC and Federal Court rulings.

37 Wireless Mobile Devices and Biosensors Will Transform Healthcare

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39 Targeted Mobile Advertising, Content Discovery & Recommendations

40 Thank You