W H I T E P A P E R M o b i l i t y O n t h e M o v e a n d i n C o n t r o l I D C O P I N I O N. M o b i l i t y M a t t e r s.

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1 IDC Sweden Upplandsgatan Stockholm +46-(0) (0) W H I T E P A P E R M o b i l i t y O n t h e M o v e a n d i n C o n t r o l Sponsored by: IFS Anders Ebbesen Jason Andersson September 2012 Anders Elbak I D C O P I N I O N M o b i l i t y M a t t e r s Mobile ERP solutions are critical for companies as they increase employee productivity and enable lower costs. More companies find that the opportunities with mobile ERP lie with mobilizing customer care and sales solutions (CRM) and using mobility to stay competitive and improve data quality by embracing real-time data registration. One in every 10 dollars spent on IT budgets is dedicated to mobile ERP solutions today, according to a survey IDC carried out with IFS to assess the attitudes toward using mobility solutions in today's workplace and to identify to what extent companies have a strategy or plan for mobile ERP solutions. The survey found that companies dedicate 10.1% of their IT budgets to mobile ERP solutions, and 59% said this rate will increase more than the rest of the IT budget by an average of 12%. Over half of enterprises have a plan for mobile ERP solutions. The survey found that 46% still do not have a plan for mobile solutions, but 14% of these are earmarking funds specifically for mobile solutions. The rollout of smartphones and tablets dominates the three-year plans for most companies. The investigation shows that 55% will focus on rolling out mobile smart devices, with Apple's ios devices favored by the majority. The main barrier to adopting mobile ERP solutions is security concerns. The survey found that 31% of companies saw security as the main inhibitor, while 10% cited company policy. Only 7% are looking to invest in mobile device management (MDM), to administer, secure, and control company mobile devices, in the next three years, which would improve security and policy management. Integration costs and work processes are hurdles that need to be overcome. The survey reveals that 13% of companies are concerned with the cost of integrating with back-end systems and 12% have not adapted their work processes to mobile solutions. Customer care and sales solutions (CRM) are seen as the key functional areas to mobilize. In the survey, 25% of respondents expect to invest in mobilizing the customer care and sales force, and 31% identify CRM integration as the killer mobile app.

2 I N T H I S W H I T E P A P E R This IDC White Paper, sponsored by IFS, explores how companies are embracing strategies for mobile ERP solutions. It also looks at the types of solutions they have and what direction their investments in mobility is taking compared with other IT areas. The survey was carried out in nine countries with a total of 455 phone interviews and Web survey responses in a number of industry verticals across Europe, Australia, and the United States. In the survey, respondents indicated what current mobile capabilities they provide to their workforce, as well as specific drivers for investing in mobility solutions. T A B L E 1 T o t a l N u m b e r o f R e s p o n d e n t s Sweden 51 Denmark 50 Norway 50 Poland 50 Germany 50 United Kingdom 50 Australia 50 United States 54 France 50 Total 455 Source: IDC, 2012 Over half of the responding companies (52%) belong to one of five industry verticals: industrial manufacturing, process manufacturing, retail, construction and contracting, and service provider. In the Appendix, we present specific country findings summarizing results by country. 2 #IDCWP30U 2012 IDC

3 I D C S U R V E Y R E S U L T S M o b i l i t y i s S t r a t e g i c a l l y I m p o r t a n t Mobility as a solution has moved from being a voice-centric to a data-centric solution focusing on smartphones and tablets with access to corporate data, and this is creating a whole new set of challenges for CIOs and IT managers. As can be seen in this paper, the use of mobile solutions has established itself as an interface to solutions, but is growing steadily as a tool for collaborative solutions, other types of communications, and push information to mobile workers. Over half of companies today have a strategy for their mobile ERP solutions. One in five companies has a strategy that it reviews regularly and includes return on investment (ROI) follow up in its work. This shows that organizations are preparing for a mobile workforce and the changes it brings. However, nearly a third of companies still have no plans at all. F I G U R E 1 M o b i l e E R P S t r a t e g y Q. To what extent do you have a strategy or plan for mobile ERP solutions? Note: Q1 Number of respondents: 455 It is worth noting that 14% have earmarked funds for mobile solutions in their budgets while not having plans on how to use that money IDC #IDCWP30U 3

4 F I G U R E 2 M o b i l e S o l u t i o n D e c i d i n g P o w e r Q. Which department has the responsibility for deciding/budgeting and purchasing mobile solutions? Note: Q2 Number of respondents: 455 IT departments are the main owner of deciding, budgeting, and purchasing mobile solutions across the board. The integration of voice competences into traditional IT competences is a critical success factor for these departments. IDC recommends that companies should develop a mobility plan as an internal roadmap and discuss this with their vendors. The roadmap should include key processes and systems to integrate as well as security and device management solutions. T o d a y ' s U s e o f M o b i l e E R P Media tablets are becoming the new desktop and mobile collaboration devices. They are becoming increasingly popular as the enterprise end-user device of choice for accessing data on the move and collaborating with colleagues, especially among executives, professionals, and knowledge workers. Tablets can typically support voice and videoconferencing, , IM, and social networking applications all in one device. Along with cell phones and smartphones, IDC sees mobile devices eventually supplanting a sizeable portion of desktop IP phone revenue within the enterprise, which is remarkable considering the limited exposure the tablet has had in the market and the lack of specific unified communication features that are available today. 4 #IDCWP30U 2012 IDC

5 Apple is the leader in the tablet category, with the ipad having few competitors, but many are waiting to be launched. The hype around the ipad scrambled companies that work with mobile management to develop support for device management for the ipad. With the release of ios 4 and 5, the features specifically for enterprise IT improved significantly, making the devices even more interesting for companies to deploy. Worldwide media tablet shipments will grow from 19.4 million units in 2010 to more than 222 million units in 2016, according to IDC's Worldwide and U.S. Media Tablet Forecast (IDC #235681, June 2012). Media tablets remain a largely consumer-driven category. While there are a growing number of people utilizing tablets for work, the vast majority of those tablets were selfpurchased. That is starting to change as more enterprises examine the productivity gains possible with the rollout of tablets. According to IDC's Worldwide Smartphone Forecast Update: June 2012 (IDC #235193), the worldwide smartphone market will reach 686 million units in Smartphones will continue to be emphasized by vendors and carriers, and broad device availability, lower price points, and strong end-user demand will continue to fuel smartphone growth in the short term. IDC believes that worldwide smartphone shipments will reach 1,246.0 million units in In the survey, IFS and IDC asked respondents about how mobility is impacting the way they work. The survey shows that of the most common features used on mobile devices, was the most popular, followed by collaboration solutions, including forums, team sites, online meetings and desktop sharing, and other communications such as instant messaging and voice over IP IDC #IDCWP30U 5

6 F I G U R E 3 C u r r e n t M o b i l e C a p a b i l i t i e s Q. Which of the following mobile capabilities are available to employees in your organization today? Note: Q3 Number of respondents: 455 has been the core mobile application for a number of years. Collaborative features look like they will become the next wave of important features to include in tablets and smartphones. Over the last few years, collaboration features have increased in popularity on mobile devices and vendors have increased their investments to provide access to these features for mobile users. With the growth of tablets, the benefits of collaboration features increased even more, and IDC expects this to increase over the coming years. The focus for future integration into mobile environments lies in enabling better customer care and customer relationship management by integrating the company CRM solutions into the mobile solution, making the mobile devices a core component in companies' business development processes. Almost a third (29%) of companies use on their mobile devices today, but considering the benefits of mobile mail, this is fairly low. Using on mobile devices is a global trend, but, based on the survey, many companies are still not enabling this feature for their employees. 6 #IDCWP30U 2012 IDC

7 is the most used mobile capability across the survey countries, peaking in France, Denmark, and Germany, with the lowest level reported in the United States. Australia and the U.K. report the highest number of companies that provide collaboration solutions for their employees' mobile devices. Inv e s t i n g i n M o b i l e E R P On average companies dedicate a tenth of their IT budgets to mobile solutions. Other focus areas are virtualization and cloud deployments, as well as collaboration, both of which can benefit a mobile workforce IDC #IDCWP30U 7

8 T A B L E 2 M o b i l e S o l u t i o n I T S p e n d a s P o r t i o n o f T o t a l I T B u d g e t Q.: In your view what portion of your company's total IT budget is dedicated to mobile solutions today? Sweden Denmark Norway Poland Germany U.K. Australia U.S. France Total/Average Average 7.9% 8.5% 11.7% 12.4% 8.1% 10.6% 12.4% 9.6% 8.3% 10.1% Minimum 0.5% 0.0% 0.5% 1.0% 0.0% 0.0% 0.0% 1.0% 0.3% 0.0% Maximum 40.0% 50.0% 100.0% 80.0% 30.0% 70.0% 75.0% 30.0% 25.0% 100.0% No. of respondents Note: Q4. Number of respondents: #IDCWP30U 2012 IDC

9 Poland and Australia report the highest share of IT budgets dedicated to mobile solutions, peaking at 12.4%, followed by Norway and the U.K., all of which report averages above the survey total average, while mobility-strong countries such as Sweden and Denmark report investments below the survey average of IT budgets dedicated to mobility. Of the Nordic countries, Norway reports the highest number of companies that support collaboration solutions on mobile devices, while Sweden and Denmark are either on or below the survey average. This can be one explanation for the higher rate of mobility investments in Norway compared with its neighboring countries. The two top mobility-investing countries, Poland and Australia, differ in their current mobile capabilities focus. As with other countries, both these countries prioritize , but Poland is using push information more than any other surveyed country and is significantly higher than the survey average. Australia, however, focuses mainly on collaboration solutions, and more so than any of the surveyed countries. M a i n M o b i l i t y I n h i b i t o r s Mobility solutions are not easy to implement, control, and administer, and the survey highlights that there are many inhibitors that hinder the deployment of solutions that benefit from the qualities of the mobile device and tablets. The number 1 inhibitor by far, when asked to identify the top three obstacles for investing in and using mobile solutions, was security aspects. Security concerns were selected by most respondents as their first and second top concern. Of the survey companies only France indicated that company policy was a bigger main inhibitor, followed by security aspects at number 2. In general the countries are fairly homogenous in their views on what hinders them to invest in and deploy mobility solutions. Poland has the greatest variety in terms of the top concern, selecting mobile network infrastructure and work process not adapted to mobile solutions after security concerns. Many companies report that they have not adapted their company policy to mobile working. This is an area in which many corporate CIOs and IT managers must focus their efforts. IT policies without clear support for mobile working are not future proof as more IT investments move to virtual solutions, cloud, and mobility. Compared with concerns around security of mobile solutions, cost is not a major inhibitor for companies investing in mobile solutions, but it is in the top three concerns mentioned. Taking all of the responses into account (first, second, and third mentioned obstacles), security was the largest inhibitor, as mentioned above. Cost followed security as a major obstacle, and vendors need to simplify how to integrate mobility solutions into existing back-end systems IDC #IDCWP30U 9

10 F I G U R E 4 O b s t a c l e s t o G o i n g M o b i l e Q. What are the top 3 obstacles to investing in and using mobile solutions in your company? Note: Q7 Number of respondents: 455 (multiple answers) Overall, the third most picked concern (first, second, and third mentioned obstacles) was the lack of mobile solution adaption of current work processes. This is reflected as well in that companies have not adapted their policies to mobile working. This is a major challenge for company CIOs in the near future and will have a direct impact on the company's ability to compete, provide customer support, and recruit talent. I n c r e a s i n g M o b i l i t y Inves t m e n t s D r i v e n b y E m p l o y e e P r o d u c t i v i t y a n d L o w e r C o s t s Globally the main driver across the board is the belief that mobile solutions will offer increased employee productivity and lower costs. There are of course costs involved in supporting a mobile workforce but some companies are able to work out a quick ROI based on cost savings on telecom expenses. For example, incorporating a UC client in mobile devices enables employees to contact their customers or business associates overseas without incurring costly international charges. There are also fixed/mobile convergence (FMC) solutions that allow users to roam seamlessly from the mobile networks to their corporate WiFi, thereby reducing mobile charges. The U.S., Sweden, and Norway are the most optimistic about the mobile solution's ability to increase productivity and lower costs. These countries also report the highest usage of collaboration solutions on mobile devices. Their experience is clearly leading them to believe that there is much to gain from moving to mobile solutions. 10 #IDCWP30U 2012 IDC

11 F I G U R E 5 M o b i l i t y D r i v e r s Q. What are the top 3 drivers for mobile investments in your company? Note: Q6 Number of respondents: 455 (multiple answers) Secondly, mobility is seen as a way to stay competitive in the industry that the company is active in. The combination of more efficient staff and lower costs can lead to a better competitive situation, until the whole industry uses the same type of solutions, then other drivers will be key. Australia and the U.S. are most positive in their view of mobility as a competitive advantage. France is a mature mobile market where companies do not feel that mobility is a key competitive factor. The third top area that drives investments in mobility solutions according to our survey is the possibility of entering real-time data into office systems to improve data quality. The industry is very innovative as to how companies can benefit from using mobile devices. This includes all industries, from the services industry, such as restaurants, to healthcare, where doctors and nurses use media tablets to access medical journals, to the transportation industry dispatching information using push technology to mobile devices across the globe. The automobile industry is increasingly integrating mobile solutions into cars and trucks to enable voice control, better hands-free solutions, and direct connection to the Internet for passengers. Not many companies view mobile solutions as a means to expand geographically, nor do they view them as a way to enter into new go-to-market models. Rather the view is that mobility solutions will enable them to build better business practices, stay competitive, and benefit from real-time data entry IDC #IDCWP30U 11

12 Some mobility solutions are an HR challenge as well. It is interesting to note that even if mobile devices have penetrated the lives of most end users today, one in 10 companies still believe that a mobile solution will enable them to attract and retain talent. The possibility of allowing employees to use whatever device they want ("bring your own device," or BYOD) is a growing concern for many IT departments and solutions that support these are gaining traction. On average, one in every 10 dollars spent on IT goes to mobility solutions today. This, however, looks like it will increase in the near future. On average the increase will be about 12%, but Poland and the U.S. are more bullish about future investments in mobile technology. In general, companies in Poland are split between keeping the same level of investments and increasing them, and companies in the U.S. are more convinced that they will increase in the next three years but they both report the same level of increase. France has the highest number of respondents indicating that they will lower their investments in mobile solutions. France also had the highest number of respondents selecting company policy as their main inhibitor. These results indicate that companies here are fairly satisfied with their current solutions and that their focus is now mainly internal. 12 #IDCWP30U 2012 IDC

13 F I G U R E 6 M o b i l e I T S p e n d C h a n g e s Q. Will your investments in mobile solutions as a portion of your total IT budget in the next three years Don't know 8% Stay the same 28% Increase 59% Decrease 5% Note: Q5 Number of respondents: 450 Companies based in the U.K. are the most likely to keep current investment levels, while other countries are more likely to invest more than before. Mobility implementations are not one-time solutions. They must evolve over time to take advantage of new developments. Integration opportunities will also develop over time as support systems are upgraded and new features added. Cloud and virtualization solutions will in addition enable a whole range of new possibilities for users of mobile devices IDC #IDCWP30U 13

14 F I G U R E 7 M o b i l e F u n c t i o n a l A r e a F o c u s i n t h e S h o r t T e r m Q. For your future mobile investments, what are the top 3 functional areas where you expect to invest? Note: Q8 Number of respondents: 455 (multiple answers) Investments in the near future are going into improving employee productivity as well as improving sales and customer care to secure competitive advantage. Our survey found that customer care/sales with integration to the company's CRM system are the key focus of investment in the future. Ensuring a competitive advantage and enabling an even more productive workforce that gets access to correct data, even when they are on the move, is a critical success factor in the future and a major focus for mobility solutions. Nearly one in five companies will focus their investments on enabling mobile solutions for field service management. This is particularly clear in Poland, France, and the U.S. There are some regional differences to investments outside of the focus on investing in enabling mobile access to CRM solutions. Germany shows interest in mobile warehouse management, while Poland is also looking at field service management. Sweden, the U.K., Australia, and Norway show a wide spread of interest besides CRM, which indicates that they are prepared to invest in many mobile areas. S t r a t e g i c D i r e c t i o n o f M o b i l e E R P I n v e s t m e n t s i n t h e N e x t T h r e e Y e a r s Mobility solutions are an area that will continue to be the focus for many companies. The BYOD concept will shift some investments away from deploying devices to 14 #IDCWP30U 2012 IDC

15 implementing systems to administer and secure privately owned devices so they will be safe to use for corporate data. That said, the main focus of companies' mobile solution investments will still mainly be to roll out smartphone devices and tablets, followed by supporting enterprise apps for smartphones and tablets. F I G U R E 8 S t r a t e g i c D i r e c t i o n o f M o b i l e I T I n v e s t m e n t Q. Related to mobile solutions, which area do you expect to be the focus of your investments in the next three years? Mobile device management 7% Enterprise apps for smartphones and tablets 15% Others, please specify: 4% New distribution models (e.g. cloud) 5% Offline solutions (access to information without access to network) 3% Private (corporate) app store 1% Rollout of smartphones 35% Rollout of tablets 30% Note: Q9 Number of respondents: 396 Mobile device management (MDM) will be a key functionality for mobility solutions to handle security, policy, and integration to back-office systems. Without a clear MDM solution it will be near impossible to secure a mobile device and enable full or partial wipe in case of theft or loss of device. These MDM solutions can be hosted or premises based and they enable a company to maintain and develop a policy for application, usage, and if necessary create a company specific app store. It is worth noting that only 7% said MDM will be the focus of their strategic investment in the next three years. It could be that this area is a target for outsourcing instead of direct investments as many telecom providers today offer MDM as a service practice to limit the direct investments necessary IDC #IDCWP30U 15

16 Looking specifically at the rollout of devices such as smartphones and tablets, companies show a clear preference for ios devices such as the iphone and ipad ahead of Android and Windows 8 based devices. Even with the launch of devices with larger screens using Android, most organizations still focus on Apple's iphone. It is also interesting to note that BlackBerry maintains a large share in the survey. Globally, according to IDC's Worldwide Smartphone Forecast Update: June 2012 (IDC #235193), Research In Motion (which developed the BlackBerry) has a market share of 6.4%. F I G U R E 9 D e v i c e R o l l o O u t F o c u s Q. Related to mobile solutions, which area do you expect to be the focus of your investment in the next three years; if roll out of tablets or roll out of smartphones, which one Smartphones iphone 52% BlackBerry 24% Android 20% Windows phone 4% Tablets ipad 66% Android tablets 19% Windows 8 tablets 14% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Note: Q9 Number of respondents: 178 (smartphones), 118 (tablets) IT department investments are also focusing on cloud solutions in general and offer opportunities for a mobile workforce to gain access to desktop environments as if they were on traditional computers or laptops. Our survey found that new distribution models such as cloud are the focus of about 5 in every 100 companies' investments in mobility solutions. With smartphones and tablet devices, access to corporate data via virtual desktops and cloud-based applications employee productivity as well as support for BYOD can become even more pervasive. The concept of a private 16 #IDCWP30U 2012 IDC

17 corporate app store is still in its very early stages for investments today. Distribution models for private or corporate apps will rely on other methods in the near future. F I G U R E 1 0 M o b i l e K i l l e r A p p l i c a t i o n Q. If you could choose one "killer mobile application" that would significantly impact your business, what type of application would that be? CRM app (e.g. sales reps can manage accounts, contracts, activities, and opportunities) 31% Travel expense management app (e.g. registration and management approval) 3% Other: please specify 31% Time reporting app (e.g. registration and management approval) 5% Product catalogue app (e.g. find product details, customer, supplier, and contract data 7% Approvals & authorization (e.g. for requisitions, purchase orders, supplier invoices, and purchase requisitions) 10% Business intelligence (KPI and reporting) 13% Note: Q10 Number of respondents: 401 Companies are very clear on where they want mobility apps to go, namely in the same way as their near-term investments. The focus for future integration into mobile environments lies in enabling better customer care and customer relationship management by integrating the company CRM solutions into the mobile solution, making the mobile devices a core component in companies' business development processes. One in every four responses will focus on integrating CRM applications into a mobile solution using current budgets and this is also the killer app that almost three out of 10 are saying they would want as a killer mobile app. Excluding the others category, companies in the U.S. are looking for CRM integration or BI integration as the killer app. No other country in the survey leans so strongly toward BI integration. Germany and Norway would pick a product catalogue app if they got to choose a killer app after CRM integration, but Sweden, Denmark, Poland, the U.K., and 2012 IDC #IDCWP30U 17

18 Australia would prefer an approvals and authorization app for requisitions, purchase orders, supplier invoices, and purchase requisitions. C O N C L U S I O N M o b i l i t y M a t t e r s a n d I n v e s t m e n t s a r e I n c r e a s i n g Mobility solutions are evolving, and their focus is changing from voice centric to a business enabler. Companies are looking to increase their investments in mobility solutions and their focus is clearly on business enabling apps, such as access to customer relationship management systems, but also for the growing area of collaborative solutions and other communications such as instant messaging. remains the most used capability on smartphones and tablets, used by one in three organizations. Today almost one in six companies uses mobile devices to enable collaboration solutions and other communication on mobile devices. For the future, companies will be investing more than currently as a portion of their IT budget and focus is on integrations that create value, such as business development, customer care, and improving employee efficiency. IDC recommends that companies take a strategic look at the opportunities that mobility can offer in terms of increasing competitive advantage by reducing cost or increasing employee efficiency or improving the business processes. The main obstacle for using mobile solutions are security, but investments in solutions that can secure a mobile workforce such as mobile device management are still no higher than the top four, indicating that there is a need to grow understanding about how to secure mobile devices and tablets. IDC recommends, in collaboration with mobility solution vendors, also discussing the use of mobile device management as a service or deploying on-premises to secure their mobile solutions and users' devices. Devices with ios as their operating system dominate the rollout plans in our survey. IDC recommends a strategy where companies focus on two or three mobile operating systems and not on the type of devices they support. BYOD is a way to allow users to use privately funded devices for work, and a good MDM solution will support BYOD users. A P P E N D I X : C O U N T R Y / R E G I O N S U M M A R I E S A u s t r a l i a The majority of Australian companies have a plan for their mobility solutions, but 36% have no plan at all. 14% of Australian companies have allocated a budget for mobile solutions but don't have a plan. However, they allocate 12.4%, which, together with Poland, is the highest portion of the IT budget allocated to mobile solutions of the surveyed countries, driven by the belief that mobility increases employee productivity and lower costs, and inhibited by the concerns around security. The focus of investments in future in Australia will be the rollout of tablets, which 38% of 18 #IDCWP30U 2012 IDC

19 companies will focus on, followed by mobile device management, which 17% will devote time and effort to. This is the highest level of investment in MDM solutions of the surveyed companies. 18% of companies have launched collaboration solutions on their mobile platforms, which is the highest of the surveyed countries together with the U.K. 8% support twoway "actionable" business transactions and capture business data, while 27% of companies support . Australia is focusing on providing mobile access to CRM solutions as well as project management tools and mobilizing business intelligence solutions. F r a n c e Six out of 10 (66%) French companies do not have a plan for mobile solutions, but 22% have allocated funds for a mobile solution. They allocate on average 8.3% of their IT budgets to mobile solutions and 39% of them support access on mobile devices. In addition, 18% have implemented mobile solutions for other communication types, such as and voice over IP. 30% of French organizations said they will keep mobile solution investment levels the same, which is the highest of the surveyed countries. 16% say they will lower their investments, which is also the highest in the survey, but they claim that what drives investments in this area is increased employee productivity and lower costs. Unlike other survey countries, French organizations have the largest number of respondents (34%) who claim that company policy is the biggest inhibitor to using mobile ERP solutions, followed by security (20%) and that solutions are expensive to integrate with back-end systems (18%). In the next three years, French companies will focus their investments on enterprise apps on smartphones, new distribution models such as cloud, and offline access to information. Unlike most other countries in the survey, there are very few plans to roll out smartphones, and no plans to roll out tablets. France has the highest number of companies (36%) claiming they will roll out BlackBerry devices. French companies want to improve mobile access to their CRM applications and this is the killer app (excluding others) for French organizations as well. G e r m a n y 58% of German organizations have a plan for mobile ERP solutions which they review regularly, but only 8% include ROI calculations, which is the lowest of the surveyed countries. German companies dedicate 8.1% of their IT budget to mobility solutions. 8% of German companies support business data capturing, while 34% support access on mobile devices. For future investments, German companies look to integrate their customer care and sales solutions with mobile platforms, followed by mobilizing warehouse management and project management. The main concern against moving into mobile solutions is security, but only 2% are looking to invest in mobile device management in the next three years IDC #IDCWP30U 19

20 On average they plan to increase their investments in mobile ERP solutions by 14%, and driving their investments is increased employee productivity and lower costs. Looking to the future, in the next three years, German organizations are very smartphone and tablet oriented with 34% planning to invest in the rollout of tablets, followed by 20% who will roll out smartphones and 18% who will release enterprise apps for smartphones and tablets. For tablets, Germany seems to exclusively trust Apple, and this is the only country in the survey with that clear bias for the ipad. P o l a n d About half (46%) of Polish companies have a strategy for mobile ERP solutions, but only 14% include a return on investment (ROI) follow up. 20% currently support push information to mobile workers, and 17% support other types of communication such as instant messaging on mobiles devices as well as collaboration solutions. 9% have released support for two-way actionable business transactions and 27% give employees access to on a mobile device. Polish organizations dedicate 12.4% of their IT budget to mobility solutions, which is the highest of the surveyed countries together with Australia. This is driven mainly by the belief that it will enable increased employee efficiency and lower costs, followed by improved data quality thanks to real-time data registration. The functional areas Polish companies plan to invest in are customer care and sales (CRM solutions) followed by mobile solutions for warehouse management and field service management. In Poland, 41% of companies say they will increase the mobile portions of their IT budget, on average by 20%, which is the highest increase (which they share with companies in the U.S.). The main inhibitors to mobile solutions in Poland are security (30%) and mobile network infrastructure (15%), which is the highest of all surveyed countries. In the next three years, half (50%) of Polish companies will focus on rolling out smartphones and 17% on rolling out tablets followed by enterprise apps for smartphones and tablets. Polish companies show no interest in Windows-based smartphones, but rely almost equally on iphone (32%), Android (27%), and BlackBerry (41%). S c a n d i n a v i a Four in 10 companies in Sweden and Norway have a plan that is reviewed regularly and 6 in 10 have a plan with or without a return on investment. After Germany, Norway is the country in the survey with the most companies that have a plan which they review regularly. After France, Denmark has the lowest number of companies with a plan for mobility at all. Norway leads the Scandinavian companies in terms of how much of their IT budgets are dedicated to mobile solutions, with 11.7%, while Denmark and Sweden report below 9%. Sweden has the lowest allocation of the surveyed countries with 7.9% of their IT budgets allocated to mobile solutions. Companies in Sweden and Norway view mobility as key to increasing employee productivity and lowering costs, while in Denmark they also believe it can be used to 20 #IDCWP30U 2012 IDC

21 improve data quality through real-time data registration (the highest of all surveyed countries). With current plans, Scandinavian countries are focused on the rollout of smartphones and tablets and very few look at delivering mobile device management. But all see security as the main inhibitor, which is interesting, as they are complementary to each other. CRM is the focus of investment and it is also where Scandinavian countries would like to see a killer app. U n i t e d K i n g d o m Just over half (52%) of organizations in the U.K. have a plan for mobility solutions which they review regularly, with 16% of these including ROI calculations. The capabilities they have released to their mobile workforce include process transforming which enables new business scenarios (7%) and capturing business data (15%). 18% of U.K. companies support collaboration solutions on mobile devices and 27% allow corporate on them. U.K. companies are fairly satisfied with their current investment levels. 47% say they will keep current levels, which is the highest in the survey. They dedicate 10.6% of their IT budgets to mobile ERP solutions. Increased employee productivity and lowered costs drive their investments in mobile ERP solutions. U.K. companies that say they will increase their mobility budgets (39%) will do so on average by 9% and they are most likely to invest in customer care and sales (CRM) solutions. In the next three years, 41% will focus their investments on rolling out tablets, of which 53% will be ipads, 29% Android based, and 18% Windows 8 tablets. 30% will focus their future investments on rolling out smartphones, of which 43% will be BlackBerrys, 29% iphone, 21% Android, and 7% Windows based. U.K. companies are very clear on investing in CRM solutions, and their view of the killer app is the same, with CRM applications considered by most a killer app for mobile devices. U n i t e d S t a t e s In the survey the U.S. had the highest number of respondents with a mobile ERP plan that is regularly followed up (72%) and the highest number of companies that include ROI calculations (35%). They dedicate 9.6% of their IT budget to mobility solutions and deliver more advanced mobile applications than any other surveyed country with 8% using process transforming capabilities, 8% using two-way "actionable" business transactions, and 14% business data capturing. 20% of respondents provide access to , the lowest of the responding countries. The U.S. has the highest number of companies planning to increase their IT budget share for mobile solutions, and the highest average increase (20%) together with Poland. The investments are mainly driven by increased employee productivity and lower costs, followed by the thought that it will keep them competitive in their industry. Their focus is clearly on customer care/sales solutions (CRM) followed by mobilizing project management and field service management IDC #IDCWP30U 21

22 In the next three years 39% will focus on investing in enterprise apps for smartphones and tablets, 24% will roll out tablets, of which 85% will be ipads, and 15% Android based. The main inhibitor for U.S. companies to invest in mobility is security, which was cited by 59% of respondents. 11% said they would be investing in mobile device management, which is the second highest response rate for this area in the survey (Australia was higher). Similar to other countries in the survey, U.S. companies consider customer relationship management as the killer mobile app, but also mobilizing business intelligence systems, with both receiving the highest response rates of all surveyed countries. M e t h o d o l o g y IDC carried out a survey with IFS to assess the attitudes toward using mobility solutions in today's workplace and to identify to what extent companies have a strategy or plan for mobile ERP solutions. The survey targeted CIOs and IT managers who were decision makers for mobile solutions, budgets, and strategies in nine countries. The survey was carried out by telephone interviews and over the Web. F I G U R E 1 1 S u r v e y R e s p o n d e n t s Respondents per country France 50 Sweden 51 United States 54 Denmark 50 Australia 50 Norway 50 United Kingdom 50 Germany 50 Poland 50 Number of respondents: #IDCWP30U 2012 IDC

23 F I G U R E 1 2 S u r v e y R e s p o n d e n t s by V e r t i c a l I n d u s t r y Survey respondents per vertical Asset intensive 1% Other 19% Aerospace & defense 2% Oil & gas 3% Energy & utilities 3% Industrial manufacturing 16% Process manufacturing 14% High-tech 5% Automotive 6% Service provider 9% Retail 12% Construction & contracting 10% Number of respondents: 455 C o p y r i g h t N o t i c e External Publication of IDC Information and Data Any IDC information that is to be used in advertising, press releases, or promotional materials requires prior written approval from the appropriate IDC Vice President or Country Manager. A draft of the proposed document should accompany any such request. IDC reserves the right to deny approval of external usage for any reason. Copyright 2012 IDC. Reproduction without written permission is completely forbidden IDC #IDCWP30U 23