A Brief Overview of the History of the Liberty Alliance and its Application in the Mobile Space
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1 A Brief Overview of the History of the Liberty Alliance and its Application in the Mobile Space Barcelona 15 February 2006 Ian Nordman Nokia Nokia
2 Topics Nokia in Liberty Alliance Trends and Opportunities How they come together Bringing the Liberty Specifications to the Mobile Community Nokia
![In the very beginning: Market Studies Its [mobile marketing] all about communication and trust Marketing technology firm says it s all about trust, Mobile internet Nov 2, 2001 Consumers indicate that](/docs-images/72/66537071/images/3-1.jpg "they are deeply dissatisfied with the results of personalization efforts [of mobile commerce].")
3 In the very beginning: Market Studies Its [mobile marketing] all about communication and trust Marketing technology firm says it s all about trust, Mobile internet Nov 2, 2001 Consumers indicate that they are deeply dissatisfied with the results of personalization efforts [of mobile commerce]... The personalization paradox, Jupiter research November 13, 2001 Mobile Identity services should become core component of wireless Infrastructure Context based personalization in wireless applications, Jupiter research 2001 Personalization and context sensitivity increase the likelihood that consumers will get relevant information quickly Mobile decision support; many payoffs, but no easy money, Gartner, August Nokia
4 Nokia in Liberty Alliance Founding Member (2001) Board Member Chaired Technology Expert Group Chaired Business and Marketing Expert Group during 2005 Provided key technical expertise for creating Liberty architecture Nokia footprint in a large number of Liberty specifications Nokia
5 Business Drivers for Nokia involvement in Liberty Enhance Mobile Browsing User Experience End-user promise: Ease of access and Trust Method: Identity Management, Simplified Sign-On Targets: Extended operator portals (Circles of Trust) and personalized, trusted mobile services Drive Emergence of connected Mobile Smart Applications End-user promise: New innovative services Method: Identity Web Services, Web Services Clients Targets: Mobile Enterprise Applications integrated into Service Oriented Architectures, and trusted Internet Consumer Applications Nokia
6 Liberty opportunities: Pieces in place for Enterprise mobility Identity Web Services The Liberty Identity Web services framework provides a standardised way of integrating mobile applications over the Internet using open protocols and interfaces. Mobile Healthcare Sales Professionals Blue collar workers Nokia Identity Web Services
7 How it all comes together benefits of Liberty deliverables Benefit for operators: Leverage operator s natural role as Identity Provider for its customers and partners - providing trusted devices and services Benefits for the Enterprise CIO: Ability to integrate mobility into the Identity fabric of the enterprise IT Benefits for the Service Provider: Possibility to build exciting new mobile applications utilizing Identity Web Services Benefits for the mobile user: A wealth of personal and connected smart applications Benefit for the ICT Industry: Converged fixed and mobile Federated Identity and Identity Web Services specifications are available Nokia
8 S60 Platform and Nokia Series 80 Platform devices supporting Liberty Identity Web Services specifications Nokia
9 Bringing the Liberty Specifications to the Mobile Community From 2006 onwards, all S60 Platform devices will be Liberty enabled Nokia alone will have cumulatively shipped more than 50 million S60 enabled devices by end of February 2006 Forum Nokia delivers Liberty enabled tools and Programmers Guides to the world s largest mobile application developer community Forum Nokia has more than 2 million registered developers OMA Mobile Web Services endorses Liberty specifications Mobile Web Services: Architecture and Implementation, Paperback Frederick Hirsch, John Kemp, Jani Ilkka January Nokia
10 Ready to Deploy...! Thank You! nokia.com/webservices nokia.com/bookshelf Nokia
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