TELMAP METRICS REPORT Q4, 2010

Transcription

1 TELMAP METRICS REPORT Q4, 2010 Q4, 2010 Page 1

2 OVERVIEW Telmap Metrics Report Welcome to the inaugural Telmap metrics report. Telmap is a world leader in mobile locationbased services, providing white-label, fully hosted and managed location-based services to over 26 mobile operators globally. As such, Telmap has a broad perspective and vast knowledge that when viewed collectively can be beneficial to the LBS industry as it represents a large chunk of mobile search, mapping and navigation sessions conducted in the market today. Telmap is proud to share some key usage statistics with industry movers, shakers and opinion leaders. The report, presented to you in this document, summarizes usage and activity for the fourth quarter of As of the end of the fourth quarter, Telmap users show a truly global footprint, navigating in more than 100 countries, through more than 400 million kilometers, which is equivalent to approximately 567 trips to the moon and back or 10,023 trips around the world, in just one quarter. During Q3, 2010, that naturally included summer travels, Telmap users navigated through more than 0.5 billion kilometers! Some of the most popular search terms include IKEA, gas, cinema and hospitals, while the popular points of interest (POI) categories include restaurants, shopping, gas stations and hospitals, indicating that people use Telmap based solutions to search, map and navigate to many of their day-to-day destinations and activities. We hope you enjoy the report and find it useful. For further inquiries, please contact us at telmap@miliberty.com. Best Regards, Motti Kushnir, Chief Marketing Officer, Telmap Q4, 2010 Page 2

3 TABLE OF CONTENTS 1. Key Statistics since inception Q4, 2010 report Trend lines: Key statistics over the past 15 months This Quarter s top 10 most popular free text search terms This Quarter s top 10 most popular POI categories Days of the week analysis Hours of the day analysis Top devices analysis EMEA About Telmap..15 Q4, 2010 Page 3

4 KEY STATISTICS SINCE INCEPTION Inception= First commercial launch in March, 2005 Since Inception Q4, 2010 Year to Date Total number of km driven 4,102,440, ,673,700 1,646,801,705 Total number of pedestrian 4,397, ,642 1,798,020 navigations Total number of address searches 93,316,933 9,091,925 34,440,587 Total number of POI searches 42,157,514 14,665,422 27,619,813 Total number of map requests 20,068,041 3,219,980 9,617,807 Pedestrian navigation and POI searches clearly reflect that Telmap Mobile Location Companion usage goes beyond in-car navigation, serving people s on-the-go needs, and we expect to see these numbers grow significantly in future reports. Q4, 2010 REPORT Top 10 Devices using Telmap based solutions (Devices with the highest numbers of activated users) % of Top Devices iphone 25% Blackberry % Sony Ericsson W995 9% Nokia E71 9% Samsung Galaxy 9% Samsung Wave 9% Blackberry % Samsung Monte 7% Blackberry % Blackberry % Q4, 2010 Page 4

5 Trend lines: Key statistics over the past 15 months 210,000,000 Number of KM Driven Past 15 Months 190,000, ,000, ,000, ,000, ,000,000 90,000,000 YoY we see a 17% increase in the number of km driven from Q4, 2009 to Q4, 2010 Q4, 2010 Page 5

6 3,600,000 Number of Address Searches Past 15 Months 3,400,000 3,200,000 3,000,000 2,800,000 2,600,000 2,400,000 2,200,000 YoY we see a 21% increase in the number of address searches from Q4, 2009 to Q4, ,600,000 Number of POI Searches Past 15 Months 5,600,000 4,600,000 3,600,000 2,600,000 1,600, ,000 Q4, 2010 Page 6

7 YoY we see a 368% increase in the number of points of interest (POI) searches from Q4, 2009 to Q4, 2010 POI searches shows such dramatic growth rate due to the introduction of Telmap5 that includes single-line search Looking at the three charts above, we can see that users drove less in Q4 when compared with Q3 (which included summer travels), yet address and POI searches went up, indicating many searches are done in users close vicinity Q4, 2010 Page 7

8 This Quarter s top 10 most popular free text search terms 1. Gas 15% 2. IKEA 13% 3. Cinema 12% 4. Hospitals 11% 5. Sushi 11% 6. Hotel 9% 7. Airport 8% 8. Restaurant 8% 9. Bank 7% 10. Shopping mall 6% This Quarter s top 10 most popular POI categories 1. Hospital 27% 2. Gas Stations 16% 3. Restaurants 13% 4. Shopping 8% 5. ATM 7% 6. Parking 6% 7. Transportation 6% 8. Theatre 6% 9. Airport 6% 10. White Pages 5% Q4, 2010 Page 8

9 Days of the Week Analysis Telmap Metrics Report Average % of Weekly Requests MONDAY 13% TUESDAY 14% WEDNESDAY 15% SATURDAY 16% THURSDAY 15% SUNDAY 12% FRIDAY 15% We can see that usage is spread out evenly throughout the week. Calculations for days of the week analysis exclude activity in Israel as the work week is not Monday-Friday. Q4, 2010 Page 9

10 Hours of the Day Analysis Telmap Metrics Report 8% Average % of Hourly Requests 7% 6% 5% 4% 3% 2% 1% 0% Section Hours Activity level Night Time Midnight-7:00 8% Morning Commute 7:00-11:00 22% Mid-Day (meetings, errands, etc.) 11:00-18:00 49% Early Evening (evening commute) 18:00-21:00 14% Late evening 21:00-00:00 7% Q4, 2010 Page 10

11 Top Devices Analysis - EMEA Telmap Metrics Report Devices with the highest number of new users Rank Device % of Top 10 Devices 1 iphone 32% 2 Samsung Galaxy 15% 3 Samsung Monte 11% 4 Samsung Wave 11% 5 Blackberry % 6 Blackberry % 7 Nokia E71 6% 8 HTC Desire 4% 9 Sony Ericsson W995 4% 10 Sony Ericsson X10i 3% Not surprisingly, the Telmap based iphone applications that were released in various markets prove to be very popular with users who download and use the application in large numbers. The two leading devices are touch devices, indicating the increasing popularity of touch devices with end users. Blackberry users overall account for 14% of new users in Q4, 2010, and we can see later on that BlackBerry users are also very active in using the application, both for in-car and pedestrian navigation. Q4, 2010 Page 11

12 EMEA: Devices Used for the Highest Number of In-Car Navigations Samsung Wave 5% Nokia N95 4% HTC HD2 4% Nokia E72 2% Blackberry % Nokia E71 6% iphone 45% Blackberry % Blackberry % Sony Ericsson W995 7% Devices Used for the Highest Number of In-Car Navigations by Handset Manufacturer HTC Samsung Sony Ericsson Nokia RIM iphone 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% Q4, 2010 Page 12

13 EMEA: Devices Used for the Highest Number of Pedestrian Navigations HTC Desire 4% Sony Ericsson W995 4% BlackBerry 8900 HTC HD2 3% 3% Nokia E71 3% Samsung Galaxy 3% Samsung Galaxy 5% Samsung Wave 8% iphone 55% Blackberry % Devices Used for the Highest Number of Pedestrian Navigations by Handset Manufacturer Nokia, 3% Sony Ericsson, 4% HTC, 7% Samsung, 16% RIM, 16% iphone, 55% 0% 10% 20% 30% 40% 50% 60% Q4, 2010 Page 13

14 When it comes to pedestrian navigations the iphone is a clear leader, followed by RIM and Samsung. We assume that many of these devices owners operate in urban environments where having a pedestrian navigation option readily available can prove to be extremely useful. Q4, 2010 Page 14

15 About Telmap Telmap is a world leader in mobile location-based services that are fully designed to open new business opportunities and generate new revenue streams. The company has established a solid reputation for providing its customers with innovative, value added end-to-end mobile location based services that enrich on-the-go experiences through integration of local content, community interactions, and relevant retail offers. Telmap s flagship product is the world s first personalized Mobile Location Companion integrating innovative and patented technologies including Telmap Active Interface, Telmap Active Search and Telmap Active Widgets. A complementary web companion is also available, as well as a robust location platform with a set of APIs to support Telmap customers in delivering a strong LBS strategy. Telmap is the #1 provider of choice for mobile location-based services and its technology has been selected by leading industry players such as Orange FT Group, Vodafone, Vodacom, SFR, O2, Telefonica, SingTel, OPTUS, Cellcom, Pelephone, and more. For more information, please visit or look for the Telmap page on Facebook. Disclaimer The information in this report is coming from Telmap servers and is reflecting navigation trends and patterns based on Telmap s usage data. Telmap doesn t claim that this information is necessarily representative of the mobile navigation market as a whole, or any particular geographical market. The information presented in this report is of statistical nature, and should not be attributed to any specific user or operator. Total number of in-car and pedestrian navigation routes only takes into account originally requested routes and does not include reroutes. Q4, 2010 Page 15