The #1 Telecom & Wireless Career Site on the Web. Iain Gillott (512)

Transcription

1 The #1 Telecom & Wireless Career Site on the Web Iain Gillott (512)

2 About Us The #1 Telecom & Wireless Career Site on the Web We are a Human Capital Community of more than 200,000 industry professionals, and more than 250 employer clients. Vision: We help the Telecom, Media, and Technology community achieve authentic and sustainable economic and personal growth. Mission: Online and in person, we connect great people with a world of TMT opportunities. Fast Facts Over 3,000 jobs posted 1,500 resumes viewed per day 12,000 applications per month

3 What s New The #1 Telecom & Wireless Career Site on the Web Professional Development Series Blog Webinars TelecomCareers Events Coming Soon Market Specific Sub-Sites CSIdentity SAFE-Certified

4 Market strategy consultancy focused on the wireless and mobile communications industry Research and analyze the impact new wireless and mobile technologies will have Clients typically include carriers, equipment vendors, handset OEMs, solution/application developers Range of services and products Custom consulting Honoraria Subscription research services U.S. Quarterly Smartphone Tracker Multiclient studies Mobile Developers 2009 Mobile TV & Video 2009

5 First cellular call at Soldiers Field, Chicago 1982 Analog systems Initial phones filled the trunk of a car and cost ~$4k Early market studies said market was limited to 4m users Who needs to talk and drive? Initial licenses were awarded by the government Free! Two operators per market Some did not see opportunity million subscribers in U.S. (double 1994) 11 percent population ~20,000 cell sites Digital systems first introduced in mid-1990s Driven by voice quality Initial data services introduced late 1990s 14.4 Kbps then upgraded to 19.2 Kbps Brick-like modems

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7 GSM Voice TDMA GPRS Data TDMA W/ UMTS Voice & Data HSUPA Data LTE Voice & Data OFDMA TDMA Voice TDMA iden Voice TDMA 2.5G EDGE Voice & Data TDMA 3G HSDPA Data HSPA+ Data WiMAX Data OFDMA 4G? 2G Voice IS-95B Voice & Data 1xRTT Voice & Data EV/DO Data 2000 EV-DO Rev. A Data EV-DO Rev. B Data EV-DO Rev. C/ UMB Voice & Data OFDMA

8 4,500,000 4,000,000 3,500,000 3,000,000 2,500,000 2,000,000 1,500,000 1,000, ,000 0 GSM family 71.1% % UMTS/HSPA/EV-DO 19.4% GSM family 80.8% % UMTS/HSPA/EV-DO 40.2% Other PDC GPRS/EDGE W-/UMTS TDMA GSM EV-DO 1X AMPS

9 ~220k cell sites Causes of Churn 1. Network Quality/Coverage 2. Customer Service 3. Price

10 Early days Subscriber purchased handset Subscriber purchased monthly service ~30 minutes for $40 Roaming fees of ~$1 per minute Mid 1990s Operators started subsidizing handsets to increase penetration Exchanged subsidy for contract commitment Penetration jumped Operators then pressured handset OEMs to reduce prices Initial vendors Motorola, Ericsson, Nokia 2000s Subsidy model now adopted worldwide Penetration increasing Handset manufacture now in low cost countries Handset costs as low as $20 - $30 Samsung, LG, ZTE, Huawei, HTC, Apple, RIM, Sony-Ericsson, Nokia, Motorola, etc

11 Cost per gross add: $320 up Cash cost per month: $28 - $35

12 Use of Family Rate Plan? Number of Lines

13 Multiple screens focused around functions Customer Account Payment Dispute Collections Shop-Quote-Order Usage and Bills User & Agent Avg cost per minute for live CSR: ~$2 - $2.50 CSR Handles subscribers per day Average call length ~6 mins CSR Tasks Add interaction note ~40 per day Bill inquiry ~35 per day Order service for new customer 15 per day Payment ~10 per day

14 70% Consumers say they will buy a Smartphone next time

15 No standard definition QWERTY keyboard? Operating system? Push ? Native applications? Third-party apps? Music, video, etc.? Mobile broadband? WiFi? Several early examples include Nokia Communicator Ericsson r380 Handspring Treo 180 BlackBerry 6200

16 Things are changing

17 Part 2: 3G to 4G (January 13) Part 3: Smart Devices (January 22) Part 4: The New Mobile Apps (February 5) Part 5: The Last Mobile Growth Markets (February 19)