MOBILE NAVIGATION SERVICES AND DEVICES

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1 MOBILE NAVIGATION SERVICES AND DEVICES INDEX Index Table of Contents Table of Contents... i List of Figures...viii Executive summary Personal navigation solutions Vehicle fleets and navigation system penetration The European passenger car market The North American passenger car and light truck market Overview of personal navigation systems and services Factory installed in-dash navigation and telematics solutions Aftermarket in-dash navigation systems Personal Navigation Devices Smartphones and mobile phones Internet tablets and media players PND categories and segments Standalone car navigation PNDs Embedded PNDs Multimode and rugged PNDs Truck PNDs Handset-based navigation services On-board navigation apps Off-board navigation services Navigation service distribution channels and business models Mobile network operators Handset vendors On-device app stores Active handset navigation users Map data and content providers Digital map data and image suppliers...29 STRATEGIC LBS RESEARCH SERIES i

2 INDEX MOBILE NAVIGATION SERVICES AND DEVICES NAVTEQ TomTom Maps AND AutoNavi Blom CE Info Systems DigitalGloble GeoEye Intermap Technologies OpenStreetMap ZENRIN Traffic information services Traffic information systems RDS-TMC services The VICS traffic information system The TPEG standard AirSage Clear Channel Radio s Total Traffic Network Decell INRIX Mediamobile TrafficCast Trafficmaster Speed camera warning devices and database providers Coyote Systems Cyclops FoxyTag Road Angel RoadPilot Wikango Travel guide, POI data and weather information providers CustomWeather...49 ii STRATEGIC RESEARCH SERIES LBS RESEARCH SERIES

3 MOBILE NAVIGATION SERVICES AND DEVICES INDEX Foreca Fodor s Travel Langenscheidt Mairdumont NavX ViaMichelin Wcities Directory publishers PagesJaunes and Mappy Truvo Yell Group Navigation software developers Technology overview On-board, off-board and hybrid navigation software Evolution of navigation software features Vendor market shares Handset navigation app market shares in Europe Handset navigation app market shares in North America Company profiles and strategies ALK Technologies Appello Systems decarta Elektrobit Fullpower Technologies Google GPS Tuner Intrinsyc Software Maction Technologies Mireo NavGuard NaviExpert Navitel...70 STRATEGIC LBS RESEARCH SERIES iii

4 INDEX MOBILE NAVIGATION SERVICES AND DEVICES NAVITIME Navmii NDrive NNG PH Informatica ROUTE Skobbler Sygic TeleCommunication Systems TeleNav Telmap UbiEst Waze Wikitude Yapp Mobile Mobile operator service offerings Navigation services from mobile operators in North America AT&T Bell Mobility MetroPCS Rogers Wireless Sprint Nextel TELUS Verizon Wireless Navigation services from mobile operators in Europe Deutsche Telekom Group Orange Group SFR Telefónica Group Telekom Austria Group TeliaSonera Group Vodafone Group...96 iv STRATEGIC RESEARCH SERIES LBS RESEARCH SERIES

5 MOBILE NAVIGATION SERVICES AND DEVICES INDEX 4.3 Navigation services from mobile operators in Asia Pacific Country profile: Australia Country profile: Japan Country profile: South Korea SingTel Group Tata Indicom Vodafone New Zealand Navigation services in other countries Country profile: Israel Country profile: South Africa América Móvil NII Holdings Telefónica Latin America Mobile TeleSystems Device vendor profiles PND market developments PND feature evolution Market consolidation PND shipments and vendor market shares Shipments by geographical region PND hardware revenues Vendor market shares PND vendor profiles and strategies Garmin Navigon TomTom MiTAC Airis AvMap Mappy/Logicom MEDION Panasonic STRATEGIC LBS RESEARCH SERIES v

6 INDEX MOBILE NAVIGATION SERVICES AND DEVICES Shinco Sony Thinkware Systems UniStrong United Navigation Handset market developments Smartphone evolution Handset vendor market shares Handset vendor navigation service strategies Handset vendor profiles and strategies Apple HTC LG Electronics Motorola Nokia RIM Samsung Electronics Sony Ericsson Market analysis and forecasts Navigation industry trends The total navigation system penetration rate is still low globally Low cost in-dash navigation systems drive take rates Evolution of handset navigation distribution channels Evolution of handset navigation business models Regional markets The European mobile navigation market The European PND market The North American mobile navigation market The North American PND market The Rest of World mobile navigation market The Rest of World PND market Glossary vi STRATEGIC RESEARCH SERIES LBS RESEARCH SERIES

7 MOBILE NAVIGATION SERVICES AND DEVICES INDEX STRATEGIC LBS RESEARCH SERIES vii

8 INDEX MOBILE NAVIGATION SERVICES AND DEVICES Index List of Figures Figure 1.1: The European passenger car market (2011)...5 Figure 1.2: Car navigation system shipments in Europe ( )...5 Figure 1.3: The North American passenger car and light truck market (2011)...6 Figure 1.4: Car navigation system shipments in North America ( )...7 Figure 1.5: Main car navigation system categories...8 Figure 1.6: Evolution of portable navigation solutions...10 Figure 1.7: Examples of GPS-enabled Internet tablets (December 2011)...12 Figure 1.8: PND feature comparison by price segment...14 Figure 1.9: Latest Garmin and TomTom connected PNDs...16 Figure 1.10: On-board navigation application screenshots...19 Figure 1.11: Off-board navigation application screenshots...20 Figure 1.12: Examples of mobile app stores (December 2011)...23 Figure 1.13: Examples of Android, BlackBerry and iphone navigation app developers...25 Figure 1.14: Active navigation users by distribution channel (World )...26 Figure 2.1: Examples of content providers...28 Figure 2.2: Major international digital map data suppliers...29 Figure 2.3: Traffic information platform...40 Figure 2.4: Examples of TMC service providers (2010)...42 Figure 2.5: Travel guide publishers...50 Figure 2.6: Leading directory service providers (2011)...52 Figure 2.7: Directory provider distribution channels and business models...53 Figure 3.1: Mapping and navigation server platform...55 Figure 3.2: Navigation app and service providers by active users (World Q4-2011)...58 Figure 3.3: Handset navigation service market shares (EU )...59 Figure 3.4: Handset navigation service market shares (North America )...60 Figure 3.5: Handset navigation app developers...62 Figure 4.1: Navigation offerings from North American operators (December 2011)...84 Figure 4.2: Navigation offerings from European operators (November 2011)...89 viii STRATEGIC RESEARCH SERIES LBS RESEARCH SERIES

9 MOBILE NAVIGATION SERVICES AND DEVICES INDEX Figure 4.3: Examples of navigation offerings from APAC operators (December 2011)...98 Figure 5.1: PND feature penetration in Europe and North America ( ) Figure 5.2: PND brands by original industry Figure 5.3: Global annual PND shipments and revenues ( ) Figure 5.4: PND shipments by region (Million units ) Figure 5.5: PND vendor market shares (World ) Figure 5.6: PND vendor market shares (Europe ) Figure 5.7: PND vendor market shares (North America ) Figure 5.8: Examples of Garmin nüvi PNDs Figure 5.9: Examples of TomTom PNDs and connected PNDs Figure 5.10: Smartphone shipments by vendor and OS (World Q3-2011) Figure 6.1: PND and in-dash navigation system penetration (World ) Figure 6.2: New business models for mobile navigation services Figure 6.3: Smartphone, GPS-enabled Internet tablet and PND shipments ( ) Figure 6.4: Navigation apps and service revenues (EU ) Figure 6.5: Annual PND shipments in Europe ( ) Figure 6.6: PND ASP, device and service revenues in Europe ( ) Figure 6.7: Navigation app and service revenues (North America ) Figure 6.8: Annual PND shipments in North America ( ) Figure 6.9: PND ASP, device and service revenues in North America ( ) Figure 6.10: Navigation app and service revenues (ROW ) Figure 6.11: Annual PND shipments in ROW ( ) Figure 6.12: PND ASP, device and service revenues in ROW ( ) STRATEGIC LBS RESEARCH SERIES ix

10 INDEX MOBILE NAVIGATION SERVICES AND DEVICES x STRATEGIC RESEARCH SERIES LBS RESEARCH SERIES

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