M2M success stories in Switzerland and the future of M2M from an operator perspective. Olivier Thyes Business Development Manager M2M 5.12.

Transcription

1 M2M success stories in Switzerland and the future of M2M from an operator perspective Olivier Thyes Business Development Manager M2M

2 M2M Definition Machine-to-Machine involves information exchange between remote terminals and central units 2 M2M Machine Mobile terminal To Machine Machine-to-Machine (M2M) involves information exchange, partly or fully automated, between remote terminals, such as machines, objects, cars, containers, public infrastructure etc., and a central unit. M2M brings information and communication technologies together and results in the Internet of intelligent things the so-called Internet of Things The goals of M2M Applications are: process- or energy optimization, increase of human or infrastructure security, increase of service quality, compliance with regulatory requirements.

3 Applications The M2M world is manyfold 100+ applications in various industries exist 3 Olivier Thyes, M2M@Swisscom, Mobile Monday,

4 Applications Some examples Remote control & maintenance of machines and infrastructure (e.g. industrial machines, robots, elevators, coffee machines, vending machines) Remote readout of business critical information (e.g. electricity meters, car diagnostic, surveillance of cold chain, credit card terminals) Fleet management (e.g. vehicle tracking, order management) Surveillance and alerting (e.g. public infrastructure, cars, pets, elderly people) Info Mobility / Consumer electronics (e.g. traffic information, e-readers)

5 Success story Limmex What it is Get help anywhere and anytime in case of an emergency just by pressing one button on your Limmex watch How it works M2M modem with microphone, speaker and battery in a sleek and stylish body Automatic call setup and remote battery and status monitoring How Swisscom supports Device Testing (optimization of electromagnetic radiation, reception quality, acoustic tests) Supply of soldered SIM cards (M2M Form Factor) Future: Supply of improved location information

6 Success Story Tracker What it is Internet (SaaS) tracking solutions using GPS and GPRS technology How it works Industry-specific tracking devices Applications include logistics, animals, sport, people and objects tracking How Swisscom supports Personalized SIM card International M2M connectivity

7 Success Story TomTom What it is Embedded connectivity for personal navigation Real-time HD-Traffic Information + other live services such as Weather, Google Local search, traffic hot-spots How it works Build-in M2M SIM card for TomTom Live devices Traffic calculation engine using anonymous mobile location data How Swisscom supports Personalized SIM card + reporting server International M2M connectivity incl. end-2-end data security (TomTom APN) Anonymous Bulk Location Data from Swisscom mobile network for real-time traffic calculation

8 Success Story Smarcom/Selecta / What it is Selecta vending machines enabled for mobile payment and remote diagnostics End-2-end solution provided by our partner Smarcom How it works Built-in M2M module connected to machine interface and remote payment platform from Smarcom (smarpay) IP How Swisscom supports Personalized SIM card Fix IP addresses in Swisscom mobile network Swisscom CNA Full-RAS solution for secure network connection and IP addressing Third party mobile payment and end-user invoicing

9 Interactive Home A Swisscom Product Monitoring / Security Create and retrieve videos and recordings via web or smartphone. Notifications in the event of a break-in, fire alarm, etc. Alarm messages also forwarded to the alarm center. Automation Switch devices or lights off via mobile access. Convenience, for example, turn on the heating in your holiday home before you arrive. Energy Control and monitor the energy consumption of your household devices.

10 Contract Invoice Contract Invoice Contract Invoice Contract Invoice Olivier Thyes, Mobile Monday, How Swisscom supports M2M solution providers Swisscom s partner ecosystem Business Models 1 Standard 2 Value Added Reseller 3 GU Customer Customer Customer Partner Swisscom Partner Contract Invoice Swisscom Partner Contract Invoice Swisscom Benefits for Swisscom partners M2M Industry sales events, Swiss Dialog Arena Partner fact sheets for Swisscom sales Force Special discounts on selected products Small selection of Swisscom partners Aartesys Sensile Volag CCV Jéronimo SIX Telekurs Smarcom LogiFleet Traceon swiss1mobile

11 Challenges for operators From B2x to B2B2x - M2M Wholesale B2x Retail Consumer gets SIM & connectivity service from operator Connectivity and device in bundles or acquired separately Device from operator or acquired from other source Different bundles and plans, discount schemes, etc. Multiple SIMs per customer B2B2x Wholesale SIM/connectivity in bulk towards enterprise customers Connectivity embedded in device and included in service/offering Consumers pay for device and/or service/content Device owned by consumer or company (e.g. meters) SIM cards x10, ARPU /10 Two contrasting types of operator business models by courtesy of Ericsson

12 Facing the challenges Swisscom s new M2M solution Service Flexibility Costs Security Availability Automated processes for procurement and management of SIM cards using the M2M portal and API M2M communication solution tailored to your needs and processes Individual subscriptions and pricing models Avoid SIM card misuse or malfunctions on M2M devices Highly available M2M portal and API; best network coverage worldwide Get the PDF factsheet on

13 Contact Swisscom M2M - We connect things for people Olivier Thyes Business Development Manager M2M Swisscom (Switzerland) Ltd P.O. Box 3050 Bern Phone: olivier.thyes@swisscom.com Web: