Creating competitive advantage with Mobile Computing Sponsored by: Conducted By BizTechReports

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Sydney York
6 years ago
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1 Creating competitive advantage with Mobile Computing Sponsored by: Conducted By BizTechReports

2 In the past, big business owned innovation. If your name was Ford or General Electric, you had the money to create influence that reached a global audience. You weren t just the early adopters - you dictated the technology other organizations adopted. You showed everyone how it was done. Thankfully, for small and mid-sized businesses like yours, that was yesterday. Today, rapid advances in technologies like mobile computing have changed everything.

3 In this series, Softchoice, one of North America s largest IT solutions and managed services providers, partnered with BizTechReports and Lenovo, to compare and contrast attitudes towards mobile computing within Canadian & US SMB organizations. Survey objective: Compare and contrast attitudes and opinions among high-growth, low-growth, and median organizations in Canada and the USA to understand the role mobile devices play in creating competitive differentiation. Survey methodology: BizTechReports surveyed a targeted sample of US (XX) and Canadian (XX) SMB business leaders across a broad spectrum of verticals and industries.

4 158 executives from both Canada and the US were asked Mobile Computing Devices (laptops and tablets) differentiate my business from competitors 84% 9% 6% Agree Disagree Don t know 84% of NA SMBs surveyed indicated that mobile computing is a strategic differentiator Get #Softchoice study

5 When comparing NA SMBs that experienced revenue growth in 2013 vs. NA companies that declined in revenue: Mobile Computing Devices (laptops and tablets) differentiate my business from competitors 94% 68% US & Canadian Companies with growth agreed VS US & Canadian Companies with revenue decline agreed #SMBs with $ growth in 2013 more likely to see mobile computing as differentiator vs decliners Get #Softchoice study

6 When comparing US versus Canadian organizations: Mobile Computing Devices (laptops and tablets) differentiate my business from competitors 86% 80% US Companies Agreed VS Canadian Agreed US #SMBs value mobile devices more than CAD to create competitive differentiation Get #Softchoice study now

7 Almost all NA companies with revenue growth value mobile devices to create competitive differentiation. Mobile Computing Devices (laptops and tablets) differentiate my business from competitors 96% 92% Us Companies with revenue growth Agreed VS Canadian Companies with revenue growth Agreed 94% of NA #SMBs see mobile devices as good way to create competitive differentiation Get #Softchoice study now

8 US SMBs with revenue decline in 2013 saw more value in mobile devices creating competitive differentiation than Canadian companies with revenue decline. Mobile Computing Devices (laptops and tablets) differentiate my business from competitors 74% 57% US Companies with revenue decline agreed VS Canadian Companies with revenue decline agreed US SMBs more bullish on mobile devices to create competitive edge than CDN SMBs Get #Softchoice study now

9 Conclusion US & Canadian companies with growth in 2013 versus companies that declined in revenue in 2013 see more value in mobile computing devices to create competitive differentiation US SMBs (despite experiencing growth, staying the same, or declining in revenue) see more value in mobile devices providing a competitive differentiation versus Canadian SMBs.

10 Download the other studies in this series: Creating Better Customer Experiences with Mobile Computing The potential to Optimize Business Operations with Mobile Computing Brought to you in partnership by:

Innovation Never Stands Still

Innovation Never Stands Still Chun Lee Director of T2 VAR Channel Sales for US 8/21/2016 2016 Lenovo Internal. All rights reserved. Who We Are A New Lenovo The Results Drive Channel Sales Growth 2 A global