Is your nonprofit using text messaging the right way...or even at all?

Transcription

1 Presenter: Gabe Veach Is your nonprofit using text messaging the right way...or even at all? Title: GivBee Co-Founder Date: Feburary 15, 2017 GivBee will share the facts, expose the myths and relay the stories of how others use text messaging to get results

2 Agenda Welcome (GivBee and DP 5-10 minutes) Introductions and Bio (Gabe Veach GivBee Co-Founder) GivBee (30 minutes) Texting Statistics Why is it a trend? Texting Myths! Texting Strategy - FOMO (What is it and who is using it?) DPText Demo Story Summary Q and A (10 20 minutes)

3 Statistics Texting has evolved into a permission-based communications tool. Read rate -- 95% - 98% of text messages are read within 3 minutes Text messaging requires no installation, web connection or particular OS Text messaging is ideal for sending short, time-sensitive content A person s phone number is the only contact point that changes less than 10% over lifetime

4 Why is it a Trend? We are living in a fast-paced, technology-driven society Mobile fundraising is easy, user-friendly, and requires next to nothing of the donor or the organization Millennials love it It s already done a tremendous amount of good in the world You can easily integrate into your existing efforts and/or EOY

5 Myths! Haiti - When a 7.0 Richter scale earthquake hit Haiti, the Red Cross implemented one of the most successful text-to-donate campaigns to date The outpouring of support for Haiti made it standard for nonprofits to launch text-to-give campaigns as a way to make giving back in the wake of a disaster instantaneous and uncomplicated In total, the campaign raised $487.6 million Text Blasts No! I have a large list of mobile numbers what do I do? Opt-In Strategy

6 Strategy What is it? Communicate with your audience about upcoming events, alerts that need action, coordination of activities. Allows donors to give to nonprofits of their choice directly through text messaging Opt-Ins! Get people to join! Already part of your existing marketing with s, website, social, contests, Radio, TV, Print, events! Who is it for? Regular communication Active Mobile users the average millennial spends 23 hours a week texting. NOT JOKING!

7 Demo User experience: Text CORAL to A person texts your custom keyword to or enters their mobile number into a widget on your website. Try a widget here 2. Person receives your custom text message response (The opt-in process happens 1-time only) 3. You re now able to send the person texts and they can access all kinds of on-demand messaging options: - Donate - Pledge - Volunteer - Register for event - Watch a video CORAL Donations, pledges, volunteer signups and all other communications are instantly captured into your CRM.

8 Story = Local Theatre Step 1 Opt-In Strategy - Giveaway Sent out Added Opt-In and Keyword to Marquee Handouts 180 Opt-Ins Step 2 Follow Up Announced Winner Thanked participants Step 3 The Ask (Thanks purchase tickets at a discount) Provided 180 participants discounts for show 103 participants purchased tix

9 Creative Use Cases Call for Volunteers Web widget on website over 300 volunteers captured in about 3 months.

10 Event Branded Donors and donations appear in real-time. Combines donations from DPText and other sources.

11 User Stories Fundraising Gala Appeal During their annual gala, the director of a small non-profit asks If you have not yet given, will you please pick up your cell phone to make a donation by text? Result: She raises an additional $800 in one minute and adds a few dozen new opt-ins. Golf Tournament Foundation s golf tournament sends an appeal to purchase golf balls for a 50/50 golf ball drop. Result: The foundation takes in an extra $750. Magazine Mention The director of a small non-profit mentions her text message call-to-action while being interviewed for a community magazine. Result: The day the magazine hits mailboxes, the non-profit raises enough in donations to cover four years of the texting service. Pays for itself!

12 Summary Everyone texts and its not going away! Text 2 Give is only part of the story. Many other uses for texting! Key to success Opt-Ins! Texting strategy is easy and fun - make sure you have a hook though! Like a tree, give it time to grow and it will bare fruit!

13 Q and A