Caught in the Act. Manage Distracted Driving. New Technology Promises To Help. Deb Lawhead State of Delaware. Greg Langan

Transcription

1 Caught in the Act New Technology Promises To Help Manage Distracted Driving Caught in the Act New Technology Promises To Help Greg Langan Manage Arthur Distracted J. Gallagher Driving Deb Lawhead State of Delaware STRIMA 2012 September Austin, TX

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4 distracted driver 1934 By 1993 survey 1973 there results: 1967 June Martin were Joe car 27, radio 1 Cooper Mannix million 1946 is a dangerous cellphone distraction users in the USA

5 the road map What is the problem? How bad is it? What are the solutions? What have employers done up to this point? Are there any NEW solutions? Can you tell us about anyone who has tried the new technologies?

6 How bad is the problem of distracted driving?

7 Why driving while using hands-free cell phones is risky behavior National Safety Council White Paper

8 Motor Vehicle Crashes No. 1 cause of death for 3- to 34-yearolds An estimated 39,000 to 46,000 people killed in crashes every year More than 2.2 million injuries from crashes in 2008 Distractions now join alcohol and speeding as leading factors in fatal and serious injury crashes. nsc.org

9 Distracted Driving Driver distractions leading factor in fatal and serious injury crashes NHTSA 2009 data: 16% of all crashes attributable to distracted drivers 1.6 million crashes involve distracted drivers (2008 data) 5,500 fatalities 506,000 injuries Cell phone users 4x as likely to crash, hands-free or hand-held Texting drivers are 23x as likely to crash nsc.org

10 Millions of People are Talking While Driving 11% of drivers at any point during the day are on cell phones 81% of drivers admit to talking on cell phone while driving: i 74% of Boomers 88% of Gen X 89% of Gen Y 62% of Teen Drivers nsc.org

11 Millions of People are Texting While Driving 18% of drivers admit to texting while driving: 4% of Boomers 15% of Gen X 39% of Gen Y 36% of Teen Drivers nsc.org

12 Talking Texting Boomers 74% 4% Gen X 88% 15% Gen Y 89% 39% Teens 62% 36% nsc.org

13 What distracted Driver field-of-vision drivers di remember seeing Source: National Safety Council

14 Inattention Blindness A type of cognitive distraction looking but not seeing Even hands-free drivers are less likely to see: High and low relevant objects Visual cues Exits, red lights and stop signs Navigational signage Content of objects nsc.org

15 What hands-free Driver field-of-vision cell phone drivers see Source: Transport Canada

16 a new HLDI study finds no reductions in crashes after hand-held phone bans take effect. - 1/29/10

17 Cell Phone: Driver Risks Inattention blindness Slower reaction/response times Problems staying in lane nsc.org

18 nsc.org More than 1.6 million crashes are caused by cell phone use and texting while driving each year.

19 nsc.org Are cell phones any worse than having a conversation with a passenger?

20 Passenger Conversations Adult passengers share awareness of driving situation, a safety benefit Front seat passengers reduce risk of crashing by 38% compared to cell phone conversations Adults with passengers have lower crash rates than adults without passengers Not true for novice teen drivers nsc.org

21 Passenger Conversations Like video clip nsc.org

22 Passenger Conversations passengers do not always decrease the risk of crashing BUT drivers with front-seat passengers have 38% fewer crashes than drivers using cell phones nsc.org

23 But the cellphones biggest culprits and texting are are cell not phones the only and distractions texting more than 1.6 million crashes are caused by cell phones and texting while driving each year. nsc.org

24 Top 10 Driver Distractions ti 10. Daydreaming 9. Smoking 8. Talking/singing to self 7. External distractions ti (billboards, looking at pedestrians, etc) 6. Eating 5. Shaving, make-up, personal hygiene 4. Programming g radio, tinkering with dashboard controls 3. Reaching for CD s, food, falling objects or other internal distractions Source: Virginia Tech Transportation Institute 2. Talking to and interacting with passengers 1. Using a cell phone/wireless device National Highway Traffic Safety Administration Study 24

25 74% of commuters eat while driving 53% use a cellphone 34% read a map 19% perform personal grooming

26 Four Types of Driver Distractions Visual looking at something other than the road Auditory hearing something not related to driving Manual manipulating something other than the wheel Cognitive thinking about something other than driving Governors Highway Safety Association/State Farm Study 2011

27 Deliberate At-Risk Behavior Habitual At-Risk Behavior Unintentional At-Risk Behavior

28 What are the solutions? What have employers done up to this point?

29 How Are We Addressing The Problem? Widespread education Driver training Prohibiting cell phone use in state vehicles Legislation Law enforcement Let s look at these one at a time Technology

30 Widespread Education

31 Widespread Education posters visual reminders

32 Widespread Education Public Service Announcements

33 Widespread Education but it s mostly focused on texting

34 How Are We Addressing The Problem? Widespread education Driver training Prohibiting cell phone use in state t vehicles Legislation Law enforcement Technology

35 Driver Training video training

36 Driver Training

37 Driver Training

38 Driver Training

39 Driver Training

40 Driver risk is identified

41 Mitigate risk: targeted training regime Driver risk is identified

42 Monitor driver training completion

43 Monitor driver training completion Alert Driving s Learning Management System: 1. identify driver needs 2. select programs and schedule training 3. report completion to driver s supervisor

44 How Are We Addressing The Problem? Widespread education Driver training Prohibiting cell phone use in state vehicles Legislation Law enforcement Technology

45 Employer Policy on Distracted Driving

46 State Vehicle Cell Phone Policy 1. Handheld ed ban for all drivers (primary law) 2. Ban on all cell phone use (handheld & hands free) for bus drivers (primary law) 3. Ban on all cell phone (handheld & hands free) for novice drivers (primary law) 4. Ban on texting for all drivers (primary law)

47 State Vehicle Cell Phone Policy

48 How Are We Addressing The Problem? Widespread education Driver training Prohibiting cell phone use in state vehicles Legislation Law enforcement Technology

49 Hand-Held Cell Phones Prohibited Primary Offense: 8 of the 10 states t and DC 10 and as DC of after August July

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51 Texting While Driving Prohibited Primary Offense: 35 of the as 39 of August states and 2012 DC

52 Washington DC Metro Driver MyFoxDC MyFoxDC.com

53 How Are We Addressing The Problem? Widespread education Driver training Prohibiting cell phone use in state vehicles Legislation Law enforcement Technology

54 The Plan Media Saturation to Promote the Program and Warn of Enforcement Ticketing

55 July 2011

56 July 2011

57 June 2012: Enact U.S. and Transportation enforce tough Secretary state laws LaHood: Address technology 'Blueprint Better educate for Ending young Distracted drivers devices Driving' integrated into vehicle Drivers, parents, educators, industry devices and not integrated into vehicle $2.4 government Million for get California, involved i in Delaware solving l voice-activated this devices problem Pilot Projects driver monitoring technologies Driver and passenger personal crash responsibility warning technologies Advocacy

58 How Are We Addressing The Problem? Widespread education Driver training Prohibiting cell phone use in state vehicles Legislation Law enforcement Technology

59 Technology Are there any NEW solutions?

60 Technology Cell Phone Blocker

61 Technology Cell Phone Blocker

62 Technology Cell Phone Blocker ZoomSafer unit plugs into a vehicle's onboard diagnostic (OBD) port ZoomSafer software is loaded onto the mobile device This Cell Phone Blocker Works With iphones Other Cell Phone Blockers Should Work With iphones When Apple Allows Apps To Run In The Background (scheduled late 2012)

63 CellControl unit plugs into a vehicle's onboard diagnostic (OBD) port Cell Control software is loaded onto the mobile device Works with smart and non-smart phones, laptops, tablets Reports mileage, idle time, hard braking

64 Technology Cell Phone Blocker Pro 1. Inexpensive 2. If vehicle is out for service, OBD unit is transferable to backup vehicle 3. Some blockers have ability to not lock passenger out 4. Most blockers send an alert when the software is disabled Con SafeCell 1. Permission to install the blocker on employee s personal phone? Stateissued cell phones? 2. Driver could take along a second device 3. Driver may be able to disable the software 4. Most blockers have annual service contracts.

65 Technology GPS Tracking System Primarily used as data collecting systems Speed monitoring Idle time Tracking location and route of the vehicle Odometer information for maintenance

66 GPS based tracking, reports on: Fuel efficiency Vehicle history trails Speeding alert against posted limitsit Maintenance reporting and more... But does not discourage distracted driving behaviors

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70 forward camera and interior camera built-in GPS function allows recording of the speed, position, and direction of the vehicle. automatically records scenes totaling two minutes before and after an accident automatic recording activated upon rapid motion always capturing the last 40 minutes.

71 Black Boxes

72 Crash Data Retrieval Systems Recordable Airbag and Power Train Control Monitors Accident or near-miss Data replaced unless an event occurs Records data over a specified time interval continuous loop system Data Capture length of data capture varies based on the model of vehicle -- as little as 70 ms before to 30 seconds after.

73 Crash Data Retrieval Systems Recordable Airbag and Power Train Control Monitors What is recorded? vehicle speed engine rpm s brake status throttle ttl position airbag deployment driver s seatbelt status passenger airbag enabled state... and 23 other data measurements that will be required by 2013

74 Jeep Kia Land Rover Lexus Lincoln Mazda Mercedes-Benz Mitsubishi Nissan Porsche Which vehicles have them? Saab Scion Acura Insurance Institute for Smart Audi Highway Safety (IIHS) says recent data shows Subaru BMWall new cars have some form of Event Suzuki Buick Data Recorder (EDR) Cadillac Toyota Volkswagen Chevrolet Chrysler Volvo By model Dodge year 2013 all new vehicles Fiat sold in America Ford Crash Data Retrieval Systems Recordable Airbag and Power Train Control Monitors will be equipped with a CDR GMC Honda Hyundai

75 Crash Data Retrieval Systems Recordable Airbag and Power Train Control Monitors How is the data retrieved? post accident downloaded Bosch Ventronix

76 Crash Data Retrieval Systems Data Collection Systems Records vehicle operation data for periods of time longer than EDRs Federal Motor Carrier Safety Admin: data recorders may replace trucker s hours-of-service log books European data recorders European data recorders up to one year s worth of data

77 Crash Data Retrieval Systems Camera / Video Systems some systems also record crash data for retrieval Drive Cam Video Systems Eye3 camera records forward and interior i of vehicle unit mounts on rear-view mirror records video, audio and G-forces CCD camera forward and interior of vehicle 20 seconds before, 10 sec after

78 Crash Data Retrieval Systems GPS / Cellular Systems GM On-Star System frontal crash, alerts On-Star SARV Infotech speed, stoppage times satellite based vehicle-tracking France testing a satellite system that controls a vehicle s fuel consumption rate

79 Driver Attention Monitor CCD camera mounted on steering wheel, works with Pre Crash Safety system Infrared LED sensors monitor driver alertness though h position of face If the driver is not paying attention to road ahead and a dangerous situation is detected, the system activates System sounds a warning buzzer and applies a brief braking action Works with driver wearing sunglasses Works with drivers who (literally) ll nod off

80 Eye Tracker warns drivers about drowsiness It tracks a driver's eye movements and EyeTracker is about half the size of a Can be mounted in any car, and dd doesn t issues a warning before the driver has an opportunity to nod matchbox, with camera lenses that are just three to four require complicated calibration of the cameras. Able off to sleep millimeters in to set the interval diameter. when the driver s EyeTracker is expected to be hit the market eyes are off the road by the end of the next year for 100 ($161). ahead.

81 Can you tell us about anyone who has tried the new technologies?

82 Delaware State Police: utilizing the black box data from accidents to verify their calculations during accident reconstruction 70% of state vehicle fleet is equipped with GPS: 2 minute ping speed monitoring idle time to track gas waste odometer download for maintenance 24% savings verify location of the vehicle to dispute (or prove) claim Delaware is receiving a grant from the NHTSA Blueprint for Ending Distracted Driving - starts fall 2012

83 Washington Counties Three Washington counties use the system: monitor idle time, speed, location run engine diagnostics during morning vehicle inspection new protocols for operators about length of engine idling confirm or deny claims of causing rock chips on claimant s windshield prove or disprove citizen complaints about speeding trucks no longer snowplowing roads that are not county roads bl k h l d d/ d i b i d

84 Tell us about your experience with any technologies to reduce distracted driving

85 Caught in the Act Reducing Distracted Driving Behaviors New Our Technology Recommendation: Promises To Help Manage Distracted Driving 1. Review your distracted driving policy 2. Be prepared to enforce it 3. Continue driver training programs 4. Raise awareness during driver meetings 5. Deb Consider Lawhead cell blocking Greg technology Langan 6. State Consider of Delaware GPS monitoring Arthur J. technology Gallagher that will identify driver behaviors STRIMA 2012 September Austin, TX

86 Caught in the Act New Technology Promises To Help Manage Distracted Driving Caught in the Act New Technology Promises To Help Greg Langan Manage Arthur Distracted J. Gallagher Driving Deb Lawhead State of Delaware STRIMA 2012 September Austin, TX