4/11/2014 OVERVIEW LIFESAVERS CONFERENCE NASHVILLE, TN Speaking With Teens About Distracted Driving

Transcription

1 2014 LIFESAVERS CONFERENCE NASHVILLE, TN Speaking With Teens About Distracted Driving Joel Feldman, Esq., MS OVERVIEW Background & science behind EndDD.org s presentation 2012 EndDD.org Pilot program and CHOP g analysis of effectiveness of EndDD s presentation 2014 EndDD.org presentation influenced by analysis and feedback What it will take to significantly reduce distracted driving Casey Feldman,

2 Enddd.Org / Children s Hospital Of Philadelphia (CHOP) Center For Injury Research And Prevention (CIRP) Health communication, behavioral science and behavioral change theory Teen targeted persuasion principles Motivational interviewing Non confrontational and avoids unanticipated boomerang effects 2012 EndDD.org PILOT PROGRAM 40,000 high school students in 19 states CHOP pre and post presentation surveys (2, 501 & 134) Volunteer speakers trial attorneys 2012 EndDD.org PRESENTATION Changes from pre to post survey in, inter alia, the following areas: Teens cell phone use, talking and texting g Teens observations of parents & friends cell phone use Frequency and importance of talking to parent about stopping cell phone use Frequency and importance of talking to friends about stopping cell phone use 2

3 STATISTICALLY SIGNIFICANT RESULTS: Parent Pre test mean, SD Post test mean, SD P value Frequency of parent texting on cell (.98) 0.56 (.86) 0.03* phone while driving Frequency of talking to parent about stopping cell phone use while driving (1.11) 0.89 (1.17) 0.06* Intention to talk to parent (1.18) (1.35) * Importance to teen of talking to parent (1.53) 3.21 (1.43) 0.04* Confidence of teen to talk to parent (1.32) 3.97 (1.19) 0.24 OTHER RESULTS Not Statistically Significant Friend Pre test mean, SD Post test mean, SD P value Frequency of friend talking on cell phone while driving 1 112(107) (1.07) 1.05 (1.04) 04) Frequency of friend texting on cell phone while driving (1.17) 1.09 (1.10) 0.28 Frequency of talking to friend about stopping cell phone use while 0.51 (1.04) 0.44 (1.03) 0.23 driving 1 Teens reported observation of frequency of parent and friend distracted driving behaviors and teen behaviors, intentions and beliefs related to talking to their parent or friend about stopping cell phone use while driving, at pre and post test 2014 EndDD.org PRESENTATION 2014 EndDD.org presentation addresses areas in which we hoped for statistically significant change but did not attain that result: Teens cell phone use, talking and texting Frequency and importance of talking to friends about stopping cell phone use 3

4 SELECTED PORTIONS OF 2014 ENDDD.ORG PRESENTATION Full presentation available for download at EndDD.org THERE ARE THREE TYPES OF DISTRACTION ManualM l Visual Cognitive Distracted Bus Driver 4

5 What is Distracted Driving? Driving while engaged in any activity that could divert a personthat could divert a person's attention away from the primary task of driving. (SOURCE: Distraction.gov / NHTSA) I Drove Distracted Your parents Friends You EndDD. org PSA 5

6 What is a Role Model? Someone who serves as an example whose behavior we tend to copy There are many types of distracted driving Bridgestone and Tosh Chambers, Harrisburg, PA. We know it s risky, but we still drive distracted Why? I am a good driver I can multi task Nothing bad will happen It s just for a few seconds 6

7 Two sides to distracted drivingd d i i Just a Few Seconds What is your plan to drive distraction free? When alone, turn my cell phone off or on vibrate before starting to drive. Stop texting, or end phone conversations with others once I learn they are driving. Pull over to a safe location or wait until I am finished driving to eat or apply make up. 7

8 Driving Alone Driving with Sentence Listening Marcel Just, Ph D. Carnegie Mellon University Cognitive demands of cell phone use narrows our field of vision Published in The Report from Transport Canada Inattention Blindness Failure to notice an unexpected stimulus in one's eyesight when other attention demanding tasks are being performedare Looking but not seeing Examples? 8

9 COGNITIVE DISTRACTIONS AND BLUE TOOTH AND VOICE TO TEXT TECHNOLOGIES No safety benefit for hands for hands free versus hand held cell phone use. National Safety Council (NSC) White Paper. Understanding the Distracted Brain, Voice to text technologies are no safer than manual texting. Texas A&M Transportation Institute, April STUDIES HAVE SHOWN THAT TALKING ON A CELL PHONE CREATES RISKS SIMILAR TO DRIVING WITH A.08 BLOOD ALCOHOL LEVEL Driving with a blood alcohol level of.08 results in a 4x greater likelihood of being in a crash Driving while talking on a cell phone results in a 4x greater likelihood of being in a crash Drews and Strayer (2003). Fatal distraction? Comparison of the cell phone driver and drunk driver. HOW LONG DOES TEXTING ON AVERAGE TAKE A DRIVER S EYES OFF THE ROAD? More than 4 seconds About 75 feet per second or 300 feet in 4 seconds 9

10 Producer Alex Emmons for the Minnesota Dept. of Public Safety 2011 Speaking Up For Your Safety As a passenger when driven distracted you have a choice Keep quiet and hope nothing bad happens nothing happens Or Show your driver you care about her by offering safe alternatives to distracted driving 10

11 Bystander Intervention Passengers assuming responsibility with the driver for arriving safely Why might it be uncomfortable asking a friend to drive safer? What might be the pros and cons of doing so? ABC s of Bystander Intervention Acknowledge the dangerous driving behavior Be yourself using using I statements let your driver know how you feel about the dangerous behavior Collaborate with the driver offer solutions to stop the distracted driving Adapted for Bacchus Network/CODOT What is your plan for when you are driven distracted by others? When being driven by a distracted driver ask the di driver to drive safer. di As a passenger share the responsibility for arriving safely with my driver and offer help so my driver does not drive distracted. 11

12 Consequences? (Death) Kassy Kerfoot April 24, 1991 December 29, Meridian, ID Joe Teater April 12, 1991 January 20, Spring Lake, MI 12

13 Ashley Johnson, 16 January 10, 1994 May 10, 2010 Xzavier Davis Bilbo Milwaukee, WI Cady Reynolds October 21, 1990 May 31, 2007 Omaha, NE 13

14 Casey Feldman, 21 Each of us has the power to save lives It starts with you. Stay Informed. Educate Others. Do YOUR part to help End Distracted Driving. Please take a moment to find us on Facebook and follow us on Twitter: End Distracted Driving & The Casey Feldman 14