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9 Vpon Hong Kong ADN Inventory 7,000,000 1,200,000,000 Number of Unique Users/Month 5,250,000 3,500,000 1,750,000 0 Q1 Q2 Q3 Q4 Number of Ad Inventory/Month 900,000, ,000, ,000,000 0 Q1 Q2 Q3 Q4 180% INCREASE IN AD INVENTORY 2014 was a fruitful year and Vpon Ad network in HK is now reaching 600 millions unique users and processing 1 billion Ad inventory per month. The major driving force is the tourists from greater China regions, especially the mainland China tourists. Source: UU & Inventory, Q4 2014, Vpon Inc.

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11 Top 10 Android Devices Samsung Galaxy Note Samsung Galaxy Note Samsung Galaxy S3 4.8 SAMSUMG Samsung Galaxy S4 Xiaomi Redmi Note Release in 2014 Jul remains the market leader and 6 of its phones hits top 10, its board portfolio serves the fragmented users behaviors LG G3 Samsung Galaxy S5 Sony Experia Z Samsung Galaxy S Release in 2014 Apr New stars like Xiaomi Hongmi Note, LG G3, Sony Xperia Z and LG G Pro2 are catching up from behind. The demand for Xiaomi Hongmi Note stays strong and it maintains its 5th position as in last quarter. LG G Pro Release in 2014 Jun Source: UU, Q4 2014, Vpon Inc.

12 Top 10 Android Devices Samsung Galaxy Note Samsung Galaxy Note Samsung Galaxy S3 4.8 Samsung Galaxy S4 5.0 PHABLET Xiaomi Redmi Note LG G Release in 2014 Jul 8 top 10 phones are Phablet swhose screen size are within Samsung Galaxy S5 Sony Experia Z Phablet is expected to continue to be the mainstream of smartphone. Samsung Galaxy S2 LG G Pro Release in 2014 Apr Release in 2014 Jun Source: UU, Q4 2014, Vpon Inc.

13 Android OS Versions Icecream 3.1% KitKat 45.8% 45.8% KitKat Jelly Bean 51.0% Older Versions 0.1% Lollipop 0.0% Version 4.x has been installed by more than 96% users within which half are using Jelly Bean and half are using KitKat Andriod L, 5.0 released in Nov14, and it does not take any significant proportion of usage now and a longer phase period is expected. Source: UU, Q4 2014, Vpon Inc.

14 ios Devices IPHONE6 29.0% IPHONE5 40.5% IPAD 16.5% OTHERS 1% IPHONE 4 13% iphone5 40.5% Near 40% of the ios users are now using 5S and 5 iphone 6 and 6+ was released on 19Sep14 in Hong Kong, and it quickly takes about 30% of the users population who are mostly early adaptors Source: UU, Q4 2014, Vpon Inc.

15 ios Versions ios5 0.3% ios7 31.0% ios6 3% 65.7% ios8 ios8 released in Sep14 and it quickly replaces ios7 and further phases out ios6. ios8 65.7% Comparing to Android, ios shows a more unified pattern, 65.7% ios users are using the latest version which became the majority as soon as it is released. Source: UU, Q4 2014, Vpon Inc.

16 Mobile Browsers 29% CHROME Chrome is taking a bigger pie quarter by quarter and we expect it a better HTML5 compatible browser for Ad delivery in 2015 Safari 33.0% 100% 75% 50% 25% Android Safari Chrome 4.7% 49.6% 45.6% 24.1% 23.3% 29% 40.6% 27.4% 33% 49.1% 35.3% 37.8% Android Browser 37.8% Others 0% Chrome Mobile 29.0% 0% Q1 Q2 Q3 Q4 Source: UU, Q4 2014, Vpon Inc.

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18 Hong Kong 18 Districts Traffic Wan Chai 5% Eastern 4% Southern 2% Central and West 4% Outlying 2% Kowloon City 10% Sai Kung 6% Yau Tsim Mong 5% Kwai Tsing 8% Tuen Wan 8% Sham Shiu Po 7% Kung Tong 6% Wong Tai Sin 4% Sha Tin 9% Tuen Mun 5% Yuen Long 5% Northern 3% Tai Po 5% 100% 75% 50% 25% 0% 53% N.T New Territories sharing more than half of the total traffic HK Island Kowloon N.T 29% 50% 21% 43% 39% 17% 51% 33% 16% 53% 32% 15% Q1 Q2 Q3 Q4 Source: UU, Q4 2014, Vpon Inc.

19 Simplified Chinese Apps Location-Based Traffic 53% IN 6 DISTRICTS Central and West, Yuen Long and Yau Tsim Mong, Shatin, Sham Shiu Po and Tuen Wan are districts sharing top traffic which is believed to be generated by the mainland tourists Source: UU, Q4 2014, Vpon Inc.

20 Network Operators China Mobile 21.5% Hutchison 19.0% 40.2% csl csl. 40.2% Others 0.5% SmarTone 18.9% The market is divided by the four strong players within which CSL was merged with PCCW in July14 to become csl. Each of four operators provides 4G LTE services Source: UU, Q4 2014, Vpon Inc.

21 Mobile Internet Access 60.9% Wifi Wi-Fi 60.9% Wifi usage shows an upward trend and the possible reason may be due to the reason that all network operator have tuned up in monthly package price of cellular data since July Cellular 39.1% %Share of ipad 100% 75% 50% 25% 0% Wifi Cellular 44% 41% 39% 39% 56% 59% 61% 61% Q1 Q2 Q3 Q4 Source: Ad Inventory, Q4 2014, Vpon Inc.

22 Weekdays Hourly Traffic Cellular Wifi CELLULAR DAYTIME; WIFI NIGHTTIME Cellular traffic peaks at 1 pm and 6 pm which are the lunch and off-work commute hours. Wifi traffic peaks at 10 pm which is the leisure time before sleep and it matches with the peak hour of video app traffic Source: UU, Q4 2014, Vpon Inc.

23 Weekend Hourly Traffic Cellular Wifi WIFI DOMINATES IN All HOURS Wifi peaks at 11pm and cellular weekend traffic peaks at 5pm Wifi weekend traffic shoots higher than cellular one for all hours Source: UU, Q4 2014, Vpon Inc.

24 Hourly Traffic by Carriers Android ipad iphone PEAK HOURS at 1300 and 2200 Android and iphone traffic spikes at lunch time at 12 am -1 pm and nighttime 8-10 pm ipad traffic increases drastically from 8-12 p.m and in nighttime Source: UU, Q4 2014, Vpon Inc.

25 Android Apps Categories Life 21.3% Others 3.0% News 7.7% Video 21.7% Entertainment 46.4% 46.4% ENTERTAINMENT Apart from entrainment, life and videos categories, which shares about 43% in total, are valuable for effective branding advertisement Life categories includes travel, and gourmet search, and beauty apps, to name but a few. Source: UU, Q4 2014, Vpon Inc.

26 iphone Apps Categories Video 22.8% social Network 2% Entertainment 2.7% News 28.5% Life 44.3% 44.3% LIFE iphone users spend most of the time in Life and News apps including gourmet search, transportation, beauty and fashion. ipad serves a complement to iphone for videos, and part of the video traffic on ios devices are channelled to ipad Source: UU, Q4 2014, Vpon Inc.

27 ipad Apps Categories Video 70.2% 70.2% VIDEO Most of ipad users download video Apps for Taiwan, Korea, China and Japan TV series or movies Others 1.3% Life 10.7% Entertainment 17.8% The large screen allow better video and gaming experience and therefore the two category shares almost more than 98% traffic Source: UU, Q4 2014, Vpon Inc.

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29 National Day Golden Week Unique Users Simplied Chinese Language Apps 22/9-28/9 29/9-05/10(Golden Week) 1/10 National Day of PRC MON TUE WED THU FRI Sat Sun The Golden Week, in the mainland China, is the name given to a semi-annual 7-day national holiday. Comparing the unique users using apps of simplified Chinese language in the golden week and the week before, an increase of 8-15% is recorded. The users are likely Chinese tourists. Source: UU, Q4 2014, Vpon Inc.

30 National Day Golden Week Unique Users Simplied Chinese Language Apps 22/9-28/9 29/9-05/10(Golden Week) Central and West Wan Chai Eastern Southern Kowloon City Yau Tsim Mong Wong Tai Sin Kung Tong Sham Shiu Po Kwai Tsing Northern Yuen Long Sha Tin Tai Po Tuen Mun Sai Kung Tuen Wan Outlying The surge of traffic and unique users in the golden week can be found at the shopping areas like Central and West, Yau Tsim Mong, Wan Chai, Yuen Long and Shatin. Given that the low exchange rate of Hong Kong dollars continues, it reasonably attracts lots of Chinese tourists to Hong Kong. The above data reflects the location dependence of mobile traffic. Source: UU, Q4 2014, Vpon Inc.

31 National Day Golden Week NEWS Average Categories Traffic Per User in the National Day Golden Week. 29/9-5/10 Chinese Tourists Lookalikes Local Users LIFE ENTERTAINMENT TRAVEL VIDEO GOURMET SEARCH SOCIAL NETWORK Traveling is mix of plans and surprise, and thus apps about transportation, shopping updates and gourmet search makes plan-on-the-run possible on their mobile phone. The lookalike Chinese tourists have more frequent and higher traffic usage than average local users. It reflects the scenario dependence of mobile traffic. Source: UU, Q4 2014, Vpon Inc.

32 End of Umbrella Movement - Mong Kok Protest Clearance 26Nov News Category Apps Unique Users 25/11/2014(TUE) 26/11/2014(WED) 27/11/2014(THU) 26/11, 9:00, bailiffs started to dismantle roadblocks 26/11, 18:00, 6000 Police cleared Nathan Road Nov morning, police and bailiffs executed Hong Kong court s injunction order to clear Mong Kok occupation, starting at 9a.m. The traffic in our news category apps showed an abnormally substantial traffic during the morning office hours. It reflect the scenario dependence of mobile traffic. Source: UU, Q4 2014, Vpon Inc.

33 End of Umbrella Movement - Mong Kok Protest Clearance 26Nov Mobile LBS Traffic At Mong Kok 25/11/2014(TUE) 26/11/2014(WED) 27/11/2014(THU) 26/11, 9:00, bailiffs started to dismantle roadblocks 26/11, 18:00, 6000 Police officers started to clear Nathan Road Nov evening, 6000 police officers were assigned took removal tactics to cleared Mong Kok occupation and prevent re-occupation and a trough in its traffic is observed right away that. The clearance operations lasted to 2:00. Several hundred of occupants are arrested. Source: UU, Q4 2014, Vpon Inc.

34 End of Umbrella Movement - Admiralty Protest Clearance 11Dec News Category Apps Unique Users 10/12/14(WED) 11/12/14(THU) 12/12/14(FRI) 11/12, 9:00, police started to dismantle roadblocks Dec morning, police executed court s injunction order to clear Admiralty occupation, starting at 9a.m. Similar traffic pattern of an abnormally substantial traffic during the morning office hours is observed and it continued at night. Source: UU, Q4 2014, Vpon Inc.

35 End of Umbrella Movement - Causeway Bay Protest Clearance 15Dec News Category Apps Unique Users 14/12/14(SUN) 15/12/14(MON) 16/12/14(TUE) 15/12, 9:00, police started to dismantle roadblocks Dec morning, police executed court s injunction order to clear Causeway Bay occupation, starting at 9a.m. Again an abnormally substantial traffic during the morning office hours is found and it forms a consistent picture like what happens on other places clearance. Source: UU, Q4 2014, Vpon Inc.

36 New Year s Eve & New Year s Day Unique Users: 2015 New Year Day 12/31/14(WED) 01/01/15(THU) 02/01/15(FRI) 31/12, 17:00-19:00, peak traffic on new year s eve at near off-work hours 1/1 & 2/1, 20:00-22:00, users stayed active at night New year s eve, mobile traffic peaked at 6pm when is the near off-work hours, it may imply a higher festival mood at office or an earlier clock-off time? How was your new year eve? Source: UU, Q4 2014, Vpon Inc.

37 New Year s Eve & New Year s Day Gourmet Search Category Apps Unique Users 12/31/14(WED) 01/01/15(THU) 02/01/15(FRI) 31/12, 18:00-20:00, dinner time on new year s eve In normal occasion, holidays traffic is higher than that of working days in each single hours, while we see the opposite on the new year s eve. The number of users on 31Dec evening is even more than that on the new years day. It reflect the scenario dependence of mobile traffic. Source: UU, Q4 2014, Vpon Inc.

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44 AUDIENCE BUY IN ACTION CLICK THROUGH RATE OF A SAMPLE CAMPAIGN IN HK(CALIMED TPH) 29% 128% 23% 139% LBS and lookalike Optimized TPH Campaign Lookalike Optimized TPH Campaign Average Non-Optimized Campaign CTR(%) 178% 291% 72% 107% ios Fullpage Android Full Page ios Banner Android Banner Location and Scenario Dependence The above is the CTR comparison of a Hong Kong sample real estate campaign between optimized and non optimized results. In many of the previous examples together with this one, we have found the mobile traffic is interlocked with location and scenario dependence. Here is an example how we leverage the power of data to achieve unparalleled campaign performance. Source: CTR, Q4 2014, Vpon Inc.

45 AUDIENCE BUY IN ACTION MULTI REGIONAL AD NETWORK INVENTORY INPORT/EXPORT LOOKALIKE MODULE DATA DRIVEN LBS TARGETING SCENARIO BASED RETARGETING BETTER ROI The above are important elements advertisers should consider when it comes to mobile advertising, and the additional values they brings is driving the market to audience buy.

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