TODAY S TV IS AVAILABLE ON EVERY PLATFORM, ANYWHERE AND AT ANY TIME

Transcription

1 TV ANYTIME ANYWHERE

2 TODAY S TV IS AVAILABLE ON EVERY PLATFORM, ANYWHERE AND AT ANY TIME

3 TV AND ITS BABIES Television Viewing When Live (In-home Linear & Streaming) On-Demand (Playback & VOD) How In-home Linear Live Stream Record & Playback Broadcaster VOD Screen TV Connected TV Connected TV Mobile Tablet PC TV Connected TV Connected TV Mobile Tablet PC Device

4 THE BVOD-o-SPHERE

5 HOW DOES BVOD MEASURE UP? OzTAM measures and reports more than one hundred digital free-to-air and subscription channels both live and playback up to 28 days from original broadcast. Over the years OzTAM s panel has evolved to account for the ever-changing characteristics of Australian households and their adoption of new technologies. To capture accurately and measure BVOD, OzTAM s service also includes the Video Player Measurement (VPM) Metric. OzTAM s VPM service captures all online video content streamed live or played on-demand from participating broadcasters video players. These broadcasters currently include ABC, Seven Network, Nine, Network Ten, SBS and Foxtel. OzTAM s VPM captures census level data on exactly what content is being played on connected devices; delivers metrics consistent across online video player services; measures actual video player activity; is accurate, transparent and independently verifiable; and uses terminology consistent with well-understood TV terms and definitions.

6 THE SCREEN SCENE The growth in the number of screens in the Australian home is a key enabler of changing audience behaviour. The majority of these screens are internet capable and many are also portable. Proliferation of screens has created new viewing opportunities in home and on the go. SCREENS IN AUSTRALIAN HOMES Q Screens Q Screens Q Screens Source: OzTAM, AUSTRALIAN VIDEO VIEWING REPORT QUARTER 2, 2018 TV Mobile Tablet Desktop/Laptop

7 LOTSA SCREENS, LOTSA VIEWING OzTAM s VPM data showed that across April to June 2018 a monthly average of 12 million unique devices connected to Broadcaster VOD Services. If you consider that there are around 10 million households in Australia, that means multiple screens per home connected and consumed 554 million minutes of content on average each week with 31% from live streaming and 69% from VOD Which makes up around 2% of all Total TV consumed each week. Source: OzTAM Video Player Measurement (VPM), Q VPM data

8 BROADCASTER VOD CONTINUES TO GROW 700,000, ,000, ,000,000 Total Minutes Viewed by Week 554m minutes consumed on average each week Q2, ,000, ,000, ,000, ,000, Source: OzTAM Video Player Measurement (VPM), Total BVOD minutes Viewed by week, Sourced on 25 th July 2018

9 BVOD GREW 52% YEAR ON YEAR IN 2017 Total BVOD Minutes: VOD and Live Streaming Total VPM Minutes 20,000,000,000 18,000,000,000 16,000,000,000 14,000,000,000 12,000,000,000 10,000,000,000 8,000,000,000 6,000,000,000 4,000,000,000 2,000,000, % +52% 11.3 billion 4.7 billion 17.2 billion Source OzTAM Video Player Measurement (VPM), Total BVOD Catch up and Live minutes Viewed by Year, Sourced on 25 th July 2018

10 2018 IS ON TRACK TO SMASH 2017 VIEWING LEVELS Total Minutes BVOD Viewing VOD Live 14,000,000,000 12,000,000, % 13.2 billion Total VPM Minutes 10,000,000,000 8,000,000,000 6,000,000,000 4,000,000,000 2,000,000, billion +122% +62% Viewing is up 76% on the same period last year. Technological advances and the rise of connected TVs, together with the increased popularity of watching whenever and wherever is most convenient, will only drive further BVOD growth. 0 H1, 17 H1, 18 Source: OzTAM Video Player Measurement (VPM), Total BVOD Catch up and Live minutes Viewed by Year, Sourced on 25 th July 2018

11 WE BVOD JUST LIKE LINEAR TV Shape of the BVOD Day VOD and Live Stream Viewing, 4 Week Average wkday wkend BVOD consumption peaks a little later than linear viewing, with a decent dose of daytime VOD across the weekend 23:30 23:00 22:30 22:00 21:30 21:00 20:30 20:00 19:30 19:00 18:30 18:00 17:30 17:00 16:30 16:00 15:30 15:00 14:30 14:00 13:30 13:00 12:30 12:00 11:30 11:00 10:30 10:00 9:30 9:00 8:30 8:00 7:30 7:00 6:30 6:00 5:30 5:00 4:30 4:00 3:30 3:00 2:30 2:00 1:30 1:00 0:30 0:00 Source: OzTAM Video Player Measurement (VPM), 4 Week average VPM Viewing, 29th April to 26th May 2018

12 BVOD IS THE SECOND COMING OF PRIME-TIME Shape of the BVOD Day VOD and Live Stream, 4 Week Average LIVE VOD A closer look at viewing type highlights the later peak of VOD viewing. Live linear prime-time shows take viewing precedence earlier in the evening, with viewers further increasing their on-demand viewing from around 9pm 23:30 23:00 22:30 22:00 21:30 21:00 20:30 20:00 19:30 19:00 18:30 18:00 17:30 17:00 16:30 16:00 15:30 15:00 14:30 14:00 13:30 13:00 12:30 12:00 11:30 11:00 10:30 10:00 9:30 9:00 8:30 8:00 7:30 7:00 6:30 6:00 5:30 5:00 4:30 4:00 3:30 3:00 2:30 2:00 1:30 1:00 0:30 0:00 Source: OzTAM Video Player Measurement (VPM), 4 Week average VPM Viewing, 29th April to 26th May 2018

13 CONNECTED TV USAGE IS DRIVING GROWTH OF BVOD The evolution of broadcast video viewing, by month by device 800,000, ,000,000 Total VPM Minutes 600,000, ,000, ,000, ,000, ,000,000 Jul-17 Aug-17 Sep-17 Oct-17 Nov-17 Dec-17 Jan-18 Feb-18 Mar-18 Apr-18 May-18 Jun-18 PC (Browser) Mobile (App) Tablet (App) Connected TV Source: OzTAM Video Player Measurement (VPM), Total BVOD and Live Stream minutes, July 2017 to June 2018

14 THE CONNECTED TV SCREEN IS NOW THE DOMINANT SCREEN FOR ONLINE VIEWING 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Total BVOD: VOD and LIVE VPM Minutes, share by device Other Devices TV 20% 24% 27% 28% 27% 28% 29% 32% 34% 34% 36% 34% 80% 76% 73% 72% 73% 72% 71% 68% 66% 66% 64% 66% Jul-17 Aug-17 Sep-17 Oct-17 Nov-17 Dec-17 Jan-18 Feb-18 Mar-18 Apr-18 May-18 Jun-18 The TV set is still the screen of choice when catching up with online content, and this is set to continue. Viewers will always choose the best and biggest screen to watch content. The TV set still plays an important role in the Australian home and content distribution. Source: OzTAM Video Player Measurement (VPM), Total LIVE and BVOD minutes share by device, by month, July 2017 to June 2018

15 DEMAND FOR CONNECTED TV IS STRONG Penetration of Connected TVs has doubled in the past five years. Consumers are increasingly using Broadcaster VOD apps and websites to access TV content. Connected TV Penetration Growth ytd 30% 32% 37% 43% 46% 20% 23% Q Q Q Q Q Q Q Source: Oztam Australian Video Viewing Report, Q Connected TV Penetration from

16 TV SCREEN USAGE IS SIMILAR WHETHER IT S ON CONNECTED OR NON-CONNECTED TV BVOD: VOD and Live Streaming - Weekdays desktop phone tablet tv 23:30 23:00 22:30 22:00 21:30 21:00 20:30 20:00 19:30 19:00 18:30 18:00 17:30 17:00 16:30 16:00 15:30 15:00 14:30 14:00 13:30 13:00 12:30 12:00 11:30 11:00 10:30 10:00 9:30 9:00 8:30 8:00 7:30 7:00 6:30 6:00 5:30 5:00 4:30 4:00 3:30 3:00 2:30 2:00 1:30 1:00 0:30 0:00 Source: OzTAM Video Player Measurement (VPM), 4 Week average VPM Viewing, 29th April to 26th May 2018.

17 MORE THAN HALF BVOD VIEWING IS FROM THREE GENRES Share of BVOD viewing by genre, 29th April - 26 May 2018 Comedy Movies 4% 4% Documentary 5% Other 2% Drama 20% News/Current Affairs 7% Reality Television 11% Children's programs 19% Source: OzTAM Video Player Measurement (VPM), 29 th April to 26 th May 2018 Based on viewing of content that was originally broadcasted on TV Entertainment 14% Sport 14%

18 TOP BVOD SERIES JAN TO JUNE 2018 PROGRAMME CHANNEL Total VPM Minutes PROGRAMME CHANNEL Total VPM Minutes 1 Married at First Sight Season 5 552,807,004 2 Love Island Australia Season 1 320,183,191 3 My Kitchen Rules Season 9 300,228,121 4 Bachelor In Paradise 182,374,937 5 Home And Away 146,196,242 6 The Handmaid's Tale Season 1 145,592,101 7 MasterChef Australia 139,775,266 8 House Rules 111,139,568 9 The Voice Season 7 106,583, The Handmaid's Tale Season 2 70,759,680 Source: OzTAM Video Player Measurement (VPM), Total Catch up and Live BVOD minutes Viewed by Jan to June The Bold and the Beautiful 68,469, Peppa Pig 67,981, PJ Masks 67,655, The Good Doctor Season 1 64,831, I'm A Celebrity...Get Me Out Of Here! 63,620, Mystery Road 60,370, Harrow 58,082, Neighbours 57,827, Bing 55,305, Ben And Holly's Little Kingdom 52,150,940

19 thinktv.com.au