Examining potentials for future of mobile Internet
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1 Examining potentials for future of mobile Internet Laura Männistö 9 February 2000
2 Subscriber Growth Fixed (Millions) Minute migration Mobile Fixed Internet Mobile Internet Source: Ericsson.
3 Agenda Drivers to mobile Internet Challenges to mobile Internet Some potential application areas Examples
4 Internet Waves GOVERNMENT & RESEARCH WORLDWIDE WEB WIRELESS / MOBILE INTERNET EMBEDDED INTERNET Today Source: Motorola.
5 Drivers for mobile Internet Annual growth % Telephone lines Meteoric growth of the Internet and mobile communications Increasing mobility New applications, services and business models Enabling technologies Cellular subscribers 52% Internet hosts 87%
6 Mobile Evolution Source: ITU World Telecommunication Development Report 1999, adapted from Matsushita Communication Industrial Co, Ltd.
7 3G (IMT-2000) Network Architecture Satellite Global Suburban Urban In-Building Macrocell Microcell Picocell Basic Terminal PDA Terminal Audio/Visual Terminal Source: ITU World Telecommunication Development Report 1999, adapted from European Commission (DGXIII).
8 Digital Services Vision Data Transmission Speed - k bps 2,000 1G 2G 3G Voice Telephone (Voice) Voice Mail Fax Electronic Newspaper Text Messaging Electronic Publishing Data Weather, Traffic, News, Sports, Stock updates Audio Streaming Video Conference (Lower quality) Karaoke Still Imaging Video on Demand: Sports, News Weather JPEG Still Photos Video Streaming Mobile Radio Audio Voice-driven Web Pages Streaming Audio Remote Medical Service (Medical Video Conference (High quality) image) Image Mobile TV Viideo Surveillance, Video Mail, Travel E-Commerce Source: Motorola.
9 Lots of Questions: Wireless Internet? Where is the demand? How to segment? How to classify? What price? What interface? Which standards? What kind of value chain? Which business models?
10 Demand: Characteristics of applications Personal Location-based Simple Action-oriented
11 Segmentation: Subscriber - Application Intranet Hosted Applications Wireless Business Subscribers Wireless Consumer Subscribers Internet Hosted Applications
12 Interfaces
13 Which standards? - An alphabet soup SMS GSM WAP GPRS W-CDMA W-LAN i-mode XML Bluetooth EPOC Jini VXML
14 Ready to WAP? 37 operators announced WAP services in January 2000 WAP will not be significant before GPRS packet switching and always on features WAP likely to be an interim technology Where Are the Phones Wait And Pay
15 Mobile applications Person-to-person (communications) services Mobile office (business) services Mobile E-commerce services Travel/location based services Entertainment/leisure services Telemetry (machine-to-machine) services
16 Person-to-person (communications) services Messaging (voic , SMS, , unified messaging) Computer Telephony Integration
17 Mobile office (business) services Internet/intranet access - browsing, file transfer Corporate groupware / PIM synchronization Real-time support (expert-on-line) Remote diagnostics / maintenance Collaborative working (tele-prescence)
18 Mobile E-commerce services Banking Trading Ticketing Gambling & auctions Shopping Source: Adapted from Ericsson.
19 Travel/location based services Timetable, schedule info Traffic information Yellow pages, intelligent directories Navigation services Tourist info / virtual tour guide
20
21 Entertainment/leisure services News, sports, weather updates E-magazines Audio-on-demand Video-clips-on-demand Interactive games / gambling Health advice and information Education, training
22
23 Telemetry (machine-to-machine) services Remote monitoring & control Data acquisition & metering Remote or temporary E-POS Surveillance Traffic telematics (route guidance, tracking etc.)
24 Additional services Security for mobile commerce Billing solutions for mobile commerce
25 Application Revolution Traditional Application Portfolio Access Access And More Access Next-Generation Application Portfolio Click-N-Call Interactive Chat Surf-With-Me Video Conferencing Micropayments Virtual Second Line Unified Messaging Collaboration Personal IVR CD Quality Sound Video Answering Machine Virtual Assistants Online Directory Worldwide Forwarding Toll Bypass QoS Differentiation Remote Access CoS Differentiation Internet Voice Mail Transaction Productivity Enhancement Cost Savings Source: USbancorp Piper Jaffray.
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27 (Finland)
28 (Ireland)
29 jinny.ie (Ireland)
30 (Burlington, MA; Iceland, Sweden)
31 (Finland)
32 (Finland)
33 (Finland, United Kingdom, Germany)
34 (Sweden)
35 (Sweden, Hong Kong, Richardson USA)
36 (Sweden)
37 (Finland)
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