Increase uptime with a faster, more reliable, connection

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1 FIXED WIRELESS SELLING GUIDE Key takeaways It s survivable: you ll see improved uptime and redundancy Increase uptime with a faster, more reliable, connection It s cost-efficient: you can specify, and pay for, the specific amount of bandwidth you need It s easy to deploy: you can implement fixed wireless in weeks, around days, not months Windstream Fixed Wireless is a point-to-point and point-to-multipoint FCC-licensed fixed beam transmission that provides secure, high-bandwidth connectivity and network diversity to virtually eliminate downtime and deliver a better end-user and customer experience. /01 Understand the situation IT decision makers are on the hook to support high-demand, high-bandwidth applications to drive their company s productivity. Fixed wireless can supplement your current network to add robustness, scalability and support for traditional and cloud-based business critical applications. Fixed wireless is flexible and can be used as a primary network connection or to provide physical diversity and path redundancy. 1

2 /02 Know your target Fixed wireless is a perfect fit for mid-market and large businesses with: The need for reliability and business continuity An interest in access options The need for a diversity strategy and overall quality of network infrastructure The need for cost controls The need for voice, Internet, MPLS, SD-WAN or point-to-point service The need for rapid deployment Single or multi-locations Requirements for Ethernet access from 10 mpbs to 5 Gbps Requirements for short-term or temporary bandwidth /03 Introduce the solution Value proposition and differentiators: Windstream offers a complete portfolio of access methods fiber, copper, fixed wireless that can connect to all our IP and Ethernet services, setting us apart from standalone fixed wireless providers who only offer point-to-point or Internet connectivity and from conventional telecommunications companies that don t offer a fixed wireless option. Windstream Fixed Wireless delivers secure connectivity and network diversity to virtually eliminate downtime, delivering a better end-user experience. Windstream helps rapidly evolving, customer focused high-growth companies adapt and lead with technology. We take the time to understand our customers, their industry and their business goals. Then, we work closely with their IT team to build, deploy and manage a solution that s right for their business. 2

3 Windstream Fixed Wireless enables the creation of a cloud-optimized network with secure and reliable diversity to support all high-bandwidth, cloud-based applications. Windstream has an expanding fiber and fixed wireless presence and delivers integrated SD-WAN, voice, data and cloud solutions that lay the foundation for your future growth and success. Windstream Fixed Wireless provides peace of mind knowing your business will stay connected in the event of an outage impacting buried utilities with a % network availability. Windstream offers a hybrid architecture supporting both traditional/legacy and cloud based applications Windstream offers fixed wireless service in approximately 44 metro markets with ongoing expansion into new markets across the country. /04 Position the solution Here s how you can position fixed wireless according to the strategic objectives of today s growth-oriented IT professionals. How does the solution address our customer s needs? Ensure business continuity Operating in parallel with a primary wireline access method, fixed wireless operates at a guaranteed bit rate over a path-diverse wireless connection. As the wireless link operates continuously, you have the continuous confirmation that the backup is operating and available. Fixed wireless supports all SD-WAN, IP voice, Internet, MPLS and point-to-point services, as well as your business continuity plan via a combination of fiber optic and fixed wireless connectivity. Benefits Provides peace of mind knowing there s a proven wireline alternative that cannot be compromised Improves network/application resiliency Delivers faster connection speeds than copper, up to 5 Gbps Enables timely installation in approximately days Encrypts transmissions and offers a direct line of sight from rooftop to rooftop Offers usable capacity, so you don t pay for services you aren t using Meets the ever-changing needs of bandwidth capacity for business-critical applications Restores service automatically in the unlikely event of a circuit interruption Assigns dedicated technicians who proactively monitor every fixed wireless connection, treating every alarm with the highest priority Supports business continuity when combined with fiber optic or other access methods and fixed wireless Complements existing connections all SD-WAN, IP voice, Internet, MPLS and point-to-point services 3

4 Features: Diverse last-mile access Dedicated connection It s complementary to fiber access Installs quickly Supports private line, MPLS with Quality of Service (QoS), Voice (SIP or TDM), SD-WAN and Dedicated Internet Bandwidth ranges from 10 mbps to 5 Gbps Reaches locations up to five miles from a core site (without expensive construction costs) Deliver reliable connectivity Prioritize missioncritical applications Highly secure Control costs Ease burdens on IT Even in scenarios where fixed wireless is the only connection used, it serves as a highly reliable access method, engineered to rival fiber s exacting reliability standards. You can also use fixed wireless to provide physical diversity and path redundancy. You can specify which applications should be prioritized in the event of a failure on your primary link. As the wireless link is fully encrypted, and uses MAC address for further security, you can rest easy knowing that data sent over any service carried over fixed wireless has not been read or modified. Fixed wireless is entirely OPEX no upfront expenditures on equipment or engineering required. It costs less to install when compared to a diverse dual fiber path solution. Using both fiber and wireless paths simultaneously, avoids stranding purchased capacity. As the design, installation and maintenance of the fixed wireless service is managed entirely by Windstream, it places almost no strain on your internal IT resources. You also receive a dedicated customer advocate and 24/7 support. /05 Understand install expectations You and your customer Windstream Confirm opportunity in Windstream Fixed Wireless market General confirmation based upon maps provided. Confirm availability and perform line of sight analysis 2-4 business days. Submit LOS request to Windstream Channel Manager Standard form provided by Windstream Channel Manager. Response SLA 4 business days. Schedule and perform site survey Site survey will be scheduled immediately upon receipt of roof right. Obtain proof rights and submit building contact information It is customary in leasing arrangements for tenants to have some amount of space allocated in their lease. This can be used for the Fixed Wireless antenna. Install Fixed Wireless service business days. 4

5 /06 Know the market Available markets: AL Birmingham MN Minneapolis OK Oklahoma City AR Little Rock MO Kansas City PA Philadelphia AZ Phoenix MO St. Louis SC Greenville CO Denver NC Charlotte TN Knoxville FL Jacksonville NC Raleigh-Durham TN Nashville FL Miami NE Omaha TX Dallas/Ft Worth FL Tampa NJ New Jersey TX Houston GA Atlanta Albany TX San Antonio IA Cedar Rapids Buffalo UT Salt Lake City IL Chicago New York City VA Richmond IN Indianapolis Rochester VA Virginia Beach KY Ashland Syracuse WA Seattle MA Boston OH Akron WI Madison MD Baltimore OH Cleveland WI Milwaukee MI Detroit OH Columbus Coverage areas: Akron, OH Albany, Ashland, KY 5

6 Atlanta, GA Baltimore, MD Birmingham, AL Boston, MA Buffalo, Cedar Rapids, IA Charlotte, NC Chicago, IL Cleveland, OH Knoxville, TN Little Rock, AR Madison, WI 6

7 Columbus, OH Dallas, TX Ft. Worth, TX Denver, CO Detroit, MI Greenville, SC Houston, TX Indianapolis, IN Kansas City, MO Raleigh, NC Richmond, VA Salt Lake City, UT 7

8 Miami, FL Milwaukee, WI Minneapolis, MN Nashville, TN New York, /NJ Oklahoma City, OK Omaha, NE/Council Bluffs, IA Philadelphia, PA Phoenix, AZ Syracuse, Tampa, FL Virginia Beach, VA 8

9 San Antonio, TX Seattle, WA St. Louis, MO /07 Dig deeper: Q&A Customers and prospects are excited about fixed wireless, but they ll have questions. Anticipating and leading distinctly back to Windstream can help your target make an informed and confident decision. Probing questions 1. What is your plan for VoIP/UCaaS/Internet/ data network access in the event of an outage impacting buried utilities? 2. How important is network diversity and 100% network uptime to your business? Explain the diversity currently in your network. 3. Tell me about any short-term events you have coming up that require connectivity or additional bandwidth. 4. What experience have you had with a fixed wireless network? 5. What business-critical applications do you currently use? Where do the applications reside? How do your employees and customers connect to the applications? What happens if the applications cannot be reached? What is your cloud migration strategy? 6. What is your migration strategy for the prioritization of sites and plans for business continuity to support technology such as SD-WAN? For more information on Fixed Wireless, or to confirm availability to a specific address within the Fixed Wireless markets, please contact your Channel Manager