MAKING MONEY FROM YOUR UN-USED CALLS. Connecting People Already on the Phone with Political Polls and Research Surveys. Scott Richards CEO
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1 MAKING MONEY FROM YOUR UN-USED CALLS Connecting People Already on the Phone with Political Polls and Research Surveys Scott Richards CEO
2 Call Routing 800 Numbers Call Tracking
3 Challenge Phone Carriers 150 BILLION 5 BILLION Don t Connect MIDI CALLS
4 MIDI Calls Misdialed. Incomplete. Disconnected Inbound.
5 Estimated Carrier Payout* Calls 1 Million 10 Million FROM TO FROM TO Toll-Free DID-BIZ DID-RES $50,000 $75,000 $25,000 $45,000 $10,000 $25,000 $500,000 $750,000 $250,000 $450,000 $100,000 $250,000 *Based on 7+ sec unique calls received over 24 hours. MIDI is an acronym for Misdialed, Incomplete or Disconnected Inbound calls
6 Virtually Everyone Makes MIDI Calls
7 Monetizing MIDI Calls Lead Generation Research
8 Live Calls Call Processing Lead Delivery Geo Time of Day Caller Info Blacklists Performance
9
10
11 Challenges Phone Research Surveys 1. Cost 2. Speed 3. Representivity 4. TCPA Legal Issues
12 ~58 % U.S. households mostly/only use cell phones Survey Magazine July 2015
13 $12 Million Dollar Settlement
14 We Invented a Platform that Connects People already on the phone with Research Surveys
15 How Inbound Calling Surveys Work MIDI CALLS People are screened IVR invites inbound callers to participate in a survey. Gender Age Education Ethnicity Race Geography Survey is conducted by IVR Mobile/Web Live Agent
16 MIDI Calls Are a Triple Win 1. Telecom 2. Consumer 3. Research
17 Legal Issues Intercept Messages Optional Content Send Call
18 Compared to Web Surveys Full-Time Working Mom s with Children Under 18
19 Compared to Outbound Calling National Presidential Opinion Poll Major Polling Company
20 Case Study Reconnect Research vs CDC
21 National Health Survey Please answer our important national health survey. We're America's Real Opinion. Don t miss this opportunity to have your voice heard. The survey will take less than 3 minutes. Let's begin Would you say that in general your health is excellent, very good, good, fair or poor? If excellent, press 1 If very good, press 2 If good, press 3 If fair, press 4 If poor, press 5
22 Calls & Completes RESPONSE STATUS NUMBERS PERCENT Calls 52, % Non-respondent % Unknown response status 44, % Ineligible % Completes 6, %
23 Percent Gender Female Gender Category Male CDC Reconnect Research U.S. Census
24 Percent Age Age Category CDC Reconnect Research U.S. Census
25 Percent Race/Ethnicity White NH AA NH Hispanic Other Race Race/Ethnicity Category CDC Reconnect Research U.S. Census
26 Percent Educational Attainment Less Than HS HS Grad Some College BS Educational Attainment Category CDC Reconnect Research U.S. Census
27 Percent Cell Phone Use % of U.S. Households mostly/only use cell phone Cell-only Phone Use Category Reconnect Research reaches more mobile users CDC Reconnect Research U.S. Census
28 Percent Percent AL AK AZ AR CA CO CT DE DC FL GA HI ID IL IN IA KS KY LA ME MD MA MI MN MS State Abbreviations CDC Reconnect Research MO MT NE NV NH NJ NM NY NC ND OH OK OR PA RI SC SD TN TX UT VT VA WA WV WI WY State Abbreviations CDC Reconnect Research
29 Unequal Weighting Effect CDC 2.10 Reconnect Research % Closer to U.S. Census
30 Percent General Health Survey Error Excellent Very Good Good Fair Poor General Health CDC Reconnect Research
31 Percent Physical Activity in Past Month Yes Physical Activity No CDC Reconnect Research
32 Percent Seat Belt Use Always Nearly Always Sometimes Seldom Never Seat Belt Use CDC Reconnect Research
33 Percent Smoke 100 Cigarettes in Lifetime Yes Smoke 100 Cigarettes in Lifetime No CDC Reconnect Research
34 Percent Smoke Daily Every Day Some Days Not At All Smoke Daily CDC Reconnect Research
35 Percent Health Care Coverage Yes Health Care Coverage No CDC Reconnect Research
36 Percent Hours of Sleep CDC 7.1 Reconnect Research Hours of Sleep CDC Reconnect Research
37 1-800-TEST BIG
38 Estimated Carrier Payout* Calls 1 Million 10 Million FROM TO FROM TO Toll-Free DID-BIZ DID-RES $50,000 $75,000 $25,000 $45,000 $10,000 $25,000 $500,000 $750,000 $250,000 $450,000 $100,000 $250,000 *Based on 7+ sec unique calls received over 24 hours. MIDI is an acronym for Misdialed, Incomplete or Disconnected Inbound calls
39 Scott Richards CEO ReconnectResearch.com RECONNECT
40 Intercept Message The number you ve dialed is no longer in service You ll get $25 Dining Dollars for answering our important national health survey. We re America s Real Opinion. The survey will take less than 3 minutes. Let's begin
41
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