DRIVING THE FUTURE A STRATEGY FOR FOSTERING COLLABORATIVE ECONOMIC DEVELOPMENT ALONG THE INTERSTATE-41 CORRIDOR

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1 Image credit: Destin, Florida by Steve Evans from Citizen of the World - Destin, Florida via Wikimedia Commons (CC BY 2.0) South Main Street Historical District by Royalbroil via Wikimedia Commons (CC BY-SA 3.0) DRIVING THE FUTURE A STRATEGY FOR FOSTERING COLLABORATIVE ECONOMIC DEVELOPMENT ALONG THE INTERSTATE-41 CORRIDOR JON ROBERTS ALEX COOKE FEBRUARY 21, 2018

2 AGENDA How we got here Key findings The strategy What matters most

3 WHO IS TIP STRATEGIES? FOUNDED 1995 THREE PRINCIPALS WITH A STAFF OF 12 COMMITTED TO HOLISTIC THINKING & SUSTAINABLE DEVELOPMENT AUSTIN & SEATTLE OFFICES WITH GLOBAL REACH

4 We have over 20 years of experience in over 300 unique communities, across 40 states, and 4 countries.

5 1 HOW WE GOT HERE

6 PROJECT GOAL develop and implement a planning process which results in a coordinated and collaborative strategy for corridor level economic development, including several associated support and outreach tasks that help build capacity for such activities.

7 SCOPE OF WORK DISCOVERY Kick-off meeting Report review & inventory Economic assessment Stakeholder engagement SWOT Analysis OPPORTUNITY Unifying principles Cluster & target industry validation Economic development network Opportunities analysis workshop IMPLEMENTATION Implementation strategy Outreach and branding strategy Final report and presentation

8 STAKEHOLDER INPUT Roundtable Discussions Education and workforce development officials Real estate developers Economic development and chamber professionals Young professionals Transportation and general infrastructure officials Individual Interviews Private employers Public officials Economic development professionals Advisory Committee (four meetings)

9 ADVISORY COMMITTEE MEMBERS Linda Bartelt, NEW ERA Jon Bartz, WEDC Tom Belter, Oshkosh Chamber of Commerce Jerry Bougie, Winnebago County Naletta Burr, WEDC Jeci Casperson, New North, Inc. Jim Cleveland, Envision Greater Fond du Lac Eric Fowle, ECWRPC Tim Hanna (mayor), City of Appleton Cecilia Harry, Envision Greater Fond du Lac Dennis Heling, Shawano County Economic Progress, Inc. Carol Karls, Wisconsin Public Service Rob Kleman, Oshkosh Chamber of Commerce Mary Kohrell, Calumet County Bob Mundt, Fox Cities Chamber of Commerce Jerry Murphy, New North, Inc. Troy Parr, Oneida Nation Beth Pritzl, Fox Cities Regional Partnership Art Rathjen, Greater Oshkosh EDC Jeff Sachse, Rawley Point Economic Advising Kristan Sanchez, GRAEF Anthony Snyder, Fox Valley Workforce Development Board Sarah Spang, Envision Greater Fond du Lac Dave Thiel, Waupaca County EDC Sarah Van Buren, ECWRPC Manny Vasquez, Pfefferle Companies, Inc. Jason White, Greater Oshkosh EDC Peter Zaehringer, Greater Green Bay Chamber of Commerce

10 #2 2 KEY FINDINGS

11 POPULATION TRENDS 1.10 I-4 1 W isconsin United States 2005 = Source: US Census Bureau, Population Estimates program

12 COMPONENTS OF POPULATION CHANGE 5,000 Immigration Net domestic migration N atural increase (births minus deaths) 4,000 3,000 2,000 1, ,000-2, U.S. Bureau of the Census (history) via Moody's Analytics

13 UNEMPLOYMENT RATES Current Rates in Context of Historical Rates Historical Range Current Rate 12.0% W isconsin I-4 1 Avg. United States % % 6.0% % % Brown Calumet Fond du Lac Outagamie W innebago Wisconsin United States 0.0% Source: US Bureau of Labor Statistics, Local Area Unemployment Statistics (state and local), Current Population Survey (national)

14 COMMUTING PATTERNS Commuting Flows, I-41 Net Commuters OUTBOUND (Commute from I-41 Region to jobs outside) 26,491 INBOUND (Commute into I-41 Region from outside) LIVE & WORK (Live & work in I-41 Region) 20,312 20,764 21,651 23, , , ,000 16,069 12,018 13,791 14,456 16, , ,000 50, Source: US Census Bureau, Local Employment Dynamics.

15 NET COMMUTING BY INDUSTRY TREN D Manufacturing 4,764 4,782 2,909 2,760 3,757 4,540 4,675 6,505 6,760 6,988 Health Care & Social Asst. 1, ,883 2,023 1,855 2,147 2,558 2,917 3,500 3,683 Reta il Trade 2,741 2,045 2,518 2,386 2,149 2,180 2,204 2,064 2,389 2,847 Finance and Insurance ,143 1, ,521 1,394 2,429 2,519 2,763 Construction 2,318 2,163 2,431 2,453 2,231 2,521 2,101 1,946 2,022 2,024 8,000 7,000 6,000 5,000 4,000 3,000 2,000 +4,764 +4,782 MANUFACTURING +2,909 +2,760 +3,757 +4,540 +4,675 +6,505 +6,760 +6,988 4,500 4,000 3,500 3,000 2,500 2,000 1,500 1,000 HEALTH CARE & SO CIAL ASST. +1, ,883 +2,023 +1,855 +2,147 +2,558 +2,917 +3,500 +3,683 1, Source: US Census Bureau, Local Employment Dynamics

16 INDUSTRY DISTRIBUTION NAICS Code & Description I-41 Wisconsin US Manufacturing 18.7% 15.2% 8.0% 62 Healthcare & social assistance* 12.1% 13.4% 13.4% Retail trade 10.2% 10.3% 10.6% 72 Lodging, restaurants, & bars 7.4% 7.8% 8.6% 61 Education* 7.4% 8.4% 9.3% 23 Construction 5.7% 4.6% 5.5% 56 Administrative & support services 5.0% 5.2% 6.3% 52 Finance & insurance 5.0% 4.1% 3.9% 81 Personal & other services 4.5% 4.8% 4.9% 42 Wholesale trade 4.0% 4.1% 3.9% 9039 Local govt. 3.7% 4.2% 3.6% 54 Professional services 3.6% 4.0% 6.5% Transportation & warehousing 3.5% 3.4% 3.5% 55 Corporate & regional offices 2.7% 2.2% 1.4% 11 Agriculture & forestry 1.4% 1.9% 1.3% 71 Arts, entertainment, & recreation 1.4% 1.5% 1.7% 51 Information 1.3% 1.6% 1.9% 53 Property sales & leasing 0.9% 1.1% 1.7% 9029 State govt. 0.6% 1.1% 1.5% 9011 Federal govt. (civilian) 0.6% 1.0% 1.8% 22 Utilities 0.2% 0.3% 0.4% 21 Mining (incl. oil & gas) 0.1% 0.1% 0.4% Source: EMSI QCEW Employees, Non-QCEW Employees, and Self-Employed

17 INDUSTRY CONCENTRATION (LQ) Manufacturing Corporate & regional offices Finance & insurance Agriculture & forestry Construction W holesale trade Local govt. Transportation & warehousing Retail trade Personal & other services Healthcare & social assistance* Lodging, restaurants, & bars Arts, entertainment, & recreation Administrative & support services Education* Information Professional services Property sales & leasing Utilities State govt. Federal govt. (civilian) Mining (incl. oil & gas) ABOVE AVERAGE BELOW AVERAGE Source: EMSI QCEW Employees, Non-QCEW Employees, and Self-Employed

18 #2 3 THE STRATEGY

19 WHAT YOU TOLD US We don t want to create a new regional economic development organization We need to better align our existing groups and initiatives We need a very specific issue/initiative to build a regional coalition around What we really lack is a cohesive regional talent strategy Access to talent is the overriding challenge that employers are facing This issue will influence future investment decisions in the region by key employers.

20 UNIFYING PRINCIPLES COHESIVE CONNECTED SUSTAINABLE INNOVATIVE

21 STRATEGIC PLAN FRAMEWORK Goal 1. Implement a cohesive regional talent strategy. Goal 2. Enhance the corridor s infrastructure and economic competitiveness. Goal 3. Foster a stronger collaboration ecosystem. Resource Matrix Cluster and Target Industry Validation. Regional Economic Assessment Report Inventory Summary

22 GOAL 1 Implement a cohesive regional talent strategy. 1. Establish an I-41 Corridor talent council to implement the talent strategy. 2. Design and launch a regional talent campaign to support the recruitment of talent to the I-41 Corridor. 3. Design a friends-and-family campaign to inform alumni in other areas of opportunities in the I-41 Corridor. 4. Develop creative incentives designed to attract and retain talent. 5. Build greater awareness of the I-41 Corridor s job opportunities and strong employment base. 6. Streamline business engagement and input mechanisms. 7. Continue to support education and training institutions in strengthening the I-41 Corridor s homegrown talent pipeline.

23 GOAL 2 Enhance the corridor s infrastructure and economic competitiveness. 1. Strengthen collective efforts to improve and expand the region s transportation and mobility infrastructure. 2. Develop the I-41 Corridor as a smart corridor. 3. Develop a regional broadband strategy. 4. Expand the inventory of competitive industrial sites and buildings in the region to accommodate business expansions and relocations. 5. Explore the use of regional, revenue-sharing models to support regional economic development and infrastructure projects in the I-41 Corridor.

24 GOAL 3 Foster a stronger collaboration ecosystem. 1. Advocate forcefully and collaboratively around key infrastructure issues. 2. Establish new opportunities for regional stakeholders to connect and work together on important regional economic development issues. 3. Launch an internal marketing campaign designed to reinforce the collective approach for the region and create a sense of regional identity within the corridor. 4. Fully leverage Microsoft s investments in the region to influence internal and external perceptions of the I-41 Corridor.

25 TARGET INDUSTRIES VALIDATION

26 PRIMARY EDOs IN THE REGION

27 Envision Greater Fond Du Lac Greater Oshkosh EDC Fox Cities Partnership Greater Green Bay Chamber New North Engine Manufacturing Manufacturing Advanced Manufacturing Advanced Manufacturing Automotive Metalworking Tech Heavy Transport Mfg. Forest Products, Packaging, Lumber Motor Vehicle Electronics Foxconn Production Tech. & Heavy Machinery Marine Manufacturing Business & Insurance Services Information Technology Business Services Corporate Headquarters Data Centers Education & Knowledge Creation Aviation Financial Services Aviation & Aerospace Health Services Health Care & Medical Technology Energy Systems Printing Services Digital Media & Entertainment Defense Industry Transportation & Distribution Logistics & Distribution Water Industry Food Processing Food & Bev. Processing Food & Beverage Ag. Production Wind Power

28 TARGET SECTOR WORD CLOUD

29 BUBBLE CHART Paper & Packaging, Location Quotient Printing Services, 5.84 Production Tech. & Heavy Mach., Food Processing & Manufacturing, 2.71 Insurance Services, 2.50 Downstream Metal Products, 1.67 Automotiv e, 2.48 Business Services, % -15% -10% -5% 0% 5% 10% 15% 20% 25% Transportation & Logistics, 1.21 IT & Analytical Instruments, Financial Services, 0.42 Hospitality & Tourism, 0.59 Aerospace Vehicles & Defense, 0.39 Source: EMSI Complete Employment Projected Job Growth

30 SUGGESTED REGIONAL TARGET CLUSTERS Aerospace Vehicles & Defense Automotive Food Processing & Manufacturing Metalworking Technology Paper & Packaging Production Tech. & Heavy Machinery Hospitality & Tourism Info. Tech. & Analytical Instruments Insurance Services Financial Services Printing Services Business Services Transportation & Logistics

31 I-41 REGIONAL CLUSTERS 6-digit NAICS industries with employment of 250+ organized into Harvard Business School s US cluster mapping groups and ranked by location quotient (LQ) Harvard Cluster NAICS Description 2016 LQ 2016 Jobs % Change 2016 Total Earnings Aerospace Vehicles & Defense Aircraft Mfg % $91,909 Automotive Business Services Downstream Metal Products Financial Services Heavy Duty Truck Mfg ,818-22% $79, Iron Foundries ,600-17% $73, Motor Vehicle Body Mfg ,938-2% $87, Motor Vehicle Electrical & Electronic Equipment Mfg % $70, Offices of Bank Holding Companies % $93, Telemarketing Bureaus & Other Contact Centers ,177 7% $40, Corporate, Subsidiary, & Regional Managing Offices ,783 15% $113, Process, Physical Distribution, & Logistics Consulting Services % $55, Engineering Services ,345 0% $92, Custom Computer Programming Services ,770 19% $92, Data Processing, Hosting, & Related Services % $75, Other Scientific & Technical Consulting Services % $76, Administrative Mgmt. & General Mgmt. Consulting Services % $76, Computer Systems Design Services % $86, Other Metal Container Mfg % $58, All Other Miscellaneous Fabricated Metal Product Mfg % $62, Metal Window & Door Mfg % $64, Savings Institutions % $71, Securities Brokerage % $131, Investment Advice % $69, Portfolio Mgmt % $156,890 Source: EMSI Complete Employment

32 WHAT MATTERS MOST Corridor talent development alone won t meet the needs of your industries. The idea of a talent council is essential for redefining the corridor.

33 QUESTIONS

34 THANK YOU

35 2905 San Gabriel Street Suite 205 Austin, TX Image Credit :Austin_Texas by Ed Schipul via Flickr (CC BY-SA 20)