Welcome! Visioning Workshop. 24 March 2015

Transcription

1 Welcome! Visioning Workshop 24 March :30p.m. Open House and Check-in 6:00 p.m. Opening Remarks 6:10 p.m. Overview Presentation 6:25 p.m. Discussion 7:00 p.m. Report back 7:10 p.m. Wrap-up

2 Overview Presentation Gaurav Srivastava, AECOM Lance Harris, AECOM

3 WHAT IS THE FRESNO STATION DISTRICT? (We are here) 3

4 WHY PLAN THE STATION DISTRICT 1. Position Fresno for success 2. Ensure even attention and investments for neighborhoods on both sides of the tracks 3. Build on recent accomplishments: Fulton Mall Reconfig Downtown Community Plans General Plan Update Bus Rapid Transit Ongoing Downtown revitalization 4. Serve as a national model

5 WHY IS THE STATION DISTRICT IMPORTANT TO FRESNO? 1. THIS IS FRESNO S FRONT DOOR Shape a visitor s first impression of Fresno. Elevated sense of place and arrival.

6 WHY IS THE STATION DISTRICT IMPORTANT TO FRESNO? 2. THIS IS FRESNO S BIRTH PLACE Home to its oldest neighborhoods Foundation of stories that shaped our history

7 WHY IS THE STATION DISTRICT IMPORTANT TO FRESNO? 3. IT WILL FUEL DOWNTOWN S ONGOING RESURGENCE Will bring visitors and activity downtown Facilitate implementation of recent downtown plans Adaptive Reuse at Mayflower Lofts Live/Work lofts on Fulton Retail at Kern and N

8 WHY IS THE STATION DISTRICT IMPORTANT TO FRESNO? 4. IT WILL PROVIDE A NEW POSTCARD IMAGE FOR THE CITY Southern Pacific depot, postcard, circa 1900.

9 HOW DOES RAIL SHAPE CITIES? Rail adds value to parcels within a 10- minute walk. Private development captures this value by clustering jobs and homes in the Station District. (We are here) These uses, in turn, provide the ridership necessary to sustain the transit system. 9

10 RAIL IN THE CENTRAL VALLEY Stockton Modesto Merced Madera FRESNO Tulare Delano Central Pacific built a connection, via the Central Valley, from Los Angles to San Francisco in Stations along the corridor have grown to become the cities and towns of the Valley.

11 RAIL IN THE CENTRAL VALLEY Merced Modesto FRESNO Madera A lasting imprint in each of these cities. Relationship with rail is at the heart of their identity. Tulare Delano

12 The original rail station of 1872 marks Fresno s birthplace. The rail alignment provided the framework for the urban core. RAIL HAS SHAPED DOWNTOWN FRESNO 12

13 RAIL HAS SHAPED DOWNTOWN FRESNO The view looking up Mariposa, on arrival, in 1893.

14 BUT, RAIL TODAY DOES NOT ADD VALUE 14

15 BUT, RAIL TODAY DOES NOT ADD VALUE No passenger service since Vacant and underutilized parcels are clustered alongside rail. 15

16 ,000,000 OFFICE County RETAIL INDUSTRIAL Q Q Q Q Q Q Q Q Q Q 5,380,000 City Rentable Building Area Growth Index (2007 = 100) Downtown County City Downtown Q Q Q Q Q Q Q Q Q Q Downtown County City Q Q Q Q Q Q Q Q Q Q 25% Rentable Building Area (SF) 5,000,000 4,000,000 3,000,000 2,000,000 1,000, % 2,840,000 2,900,000 6% 4% Office Retail Industrial/Flex 20% 15% 10% 5% 0% Downtown as Percent of County Source: CoStar (Year-End 2014) Rentable Building Area Share of County Supply COMMERCIAL DEVELOPMENT HAS NOT KEPT PACE 16

17 DOWTOWN COMMERCIAL GROWTH = MORE JOBS 7,500 NEW JOBS GAINS ( ) Public Admin Edu Services Professional Finance Health Care LOSSES Retail Information Arts & Entertainment Management of Companies 7,500, 24% 9,500, 30% 14,600, 46% County City Downtown Downtown Jobs as Percent of the County KEY SECTORS Public Administration Information Arts/Entertainment Health Care/Social Assistance Professional/Technical Services Finance/Insurance 7% 11% 18% 29% 44% 80% Source: US Census OnTheMap ( ) 0% 20% 40% 60% 80% 100%

18 MARKET AREA FOCUS DOWNTOWN SUB-MARKET AREA ~1,750 acres Less than 1% of County area with 24% of jobs Source: CoStar (Year-End 2014) 18

19 MARKET AREA FOCUS DOWNTOWN RETAIL Cluster around Fulton Street/Mall Convention/ Civic Center Chinatown Belmont Ave Blackstone Abby Fresno Source: CoStar (Year-End 2014) 19

20 MARKET AREA FOCUS DOWNTOWN INDUSTRIAL & FLEX Rail Freeway Source: CoStar (Year-End 2014) 20

21 MARKET AREA FOCUS DOWNTOWN OFFICE Fulton Mall Civic Center Source: CoStar (Year-End 2014) 21

22 HOW CAN RAIL ATTRACT PEOPLE? People who Live & Work in Downtown 18,000 16,000 14,000 12,000 10,000 8,000 6,000 4,000 2,000 0 LIVE & WORK 15,500 9, Downtown Fresno Peer Cities Aspirational Downtown Population 90,000 80,000 70,000 60,000 50,000 40,000 30,000 20,000 10,000 0 LIVE 77,700 50,600 14,200 Downtown Fresno Peer Cities Aspirational Note: Assumes 38,500 Jobs in Downtown (2011) Note: Assumes 515,600 people in City of Fresno (2014) In 2011, less than 1% of the City s population live & work downtown There has been no net increase in downtown population since 2000 Peer cities = Population (Tucson, Albuquerque, Sacramento) Aspirational = Revitalization (Seattle, Portland, Austin) Source: California Department of Finance, US Census

23 LA Entertainment HOW CAN RAIL ATTRACT JOBS? Analytic Instruments Aerospace Fashion TRADED CLUSTERS Location Quotient Fresno County Nine times the average jobs in Natural Resources Half the average jobs in Information Natural Resources San Francisco County Information Los Angeles County Media Agriculture Environ Technology Computers and Electronics? Energy BAY AREA Biotech Source: US Census OnTheMap ( ) Health and Wellness FRESNO

24 TRENDS & EMERGING OPPORTUNITIES 24

25 AVAILABLE SPACE EMERGING TRENDS & OPPORTUNITIES 25

26 SO HOT FRESNO IS RIGHT NOW 26