Japan s Initiative for Eco-Innovation
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1 Japan s Initiative for Eco-Innovation Shinji Okakura Director International Affairs Office Ministry of Economy,Trade & Industry (METI) Government of Japan 1
2 1.Background & Objectives Promoting Eco-Innovation (1) Society based on mass-production & mass-consumption 2
3 Promoting Eco-innovation (2) MCM 2007, OECD Minister Amari, (former), METI, proposed the concept of Eco-Innovation. In Japan Eco-Innovation has been positioned to become part of Japan s basic policies. 1 Innovation 25(June, 2007) 2 21st Century Environment Strategy(June, 2007) 3 Economic Growth Strategy Outline(June, 2007) 4 Basic Policy for Economic and Fiscal Reform 2007 (June, 2007) 3
4 2. Eco-Innovation Activities in Japan Promoting Eco-Innovation (3) <Our concept of Eco-Innovation> Eco-innovation is innovation aimed at improving the quality of life for mankind. It is sustainable through the development of a sound and environmentally-friendly economy that utilizes natural resources and the environment, effectively and efficiently. <Examples of Eco-innovation> Top Runner program (e.g. air-conditioners) LCA, Carbon Footprint, Green IT, etc 4
5 Top Runner Program (1) Policy tools: Recommendation Publication of company name Order Penalty (up to 1M yen ) or approximately $10K Fuel Efficiency (km/l) 16 15km/L 14km/L Standard setting of Top Runner Program 19km/L 18km/L 17km/L 15km/L Target Products: 21 products At the time of standard setting 13km/L 12km/L Target Fiscal Year Weighted average per product category is used to judge achievement of the standard 5
6 Top Runner Program (2) Improvement of Energy Efficiency (Actual Performance / Anticipated Performance) 25.7% / 16.4% (FY1997 FY2003) 55.2% / 30.5% (FY1998 FY2004) 73.6% / 58.7% (FY1997 FY2003) 22.0% / 22.8% (FY1995 FY2004) ( FY1995 FY2010) 6
7 Eco Leaf Program LCAs for products are certified by a third party The EcoLeaf mark includes detailed information on the environmental impact of the product for the consumer The program began in 2002 and as of December 2007 a total of 639 have been registered No.XXX-XX-XXX 7
8 Carbon Footprint Program in Japan Projects in 2008 Creating guidelines for the calculation and indicators of Carbon Footprints Adjusting subjects for the establishment and diffusion of Carbon Footprint Proposal of a universal system that utilizes the Carbon Footprint concept Projects in 2009 Implementing Model projects and starting sales in various markets 8
9 Cool Earth-Innovative Energy technology Program (1) 9
10 Cool Earth-Innovative Energy technology Program (2) Innovative Photovoltaic Power Generation 10
11 Green IT Project (1) Development of advanced energy-saving technologies, such as semiconductors and display technologies, has been successfully supported by a collaborative effort that includes industry, academia, and government. In addition to existing programs, the Green IT Project will be initiated to develop innovative information technologies based on medium and long-term perspectives (draft budget for fiscal 2008: 3 billion yen). 11
12 Green IT Project (2) Outline Internet Data Centers (idc) High efficiency cooling system Ultra high density HDD High efficiency data storage system Organizaitons such as private companies and government agencies Office Power consumption adjustment technology of routers in response to the amount of data traffic Homes Networks (including the Internet) Data centers or server rooms SMEs Enegy-saving OLED technology
13 Demonstration Initiatives for Eco-innovation METI NEDO (Funding Agency) Funding R&D programs Feasibility Study Program Discovery of seeds of new technologies and social/economic system for Ecoinnovation 1 st Step FS Reports Demonstration Program Trials of Ecoinnovation system at local area Local models Evaluation reports Expansion of developed models to all areas in Japan & in the World Sustainable Society Eco-innovation Dada-base 2 nd Step 3rd Step 13
14 3. Proposed Steps toward Eco-Innovation Promoting Eco-innovation (4) <Steps toward Eco-innovation> Create a Global Platform for Eco-Innovation Clarifying the concept of Eco-Innovation Collecting best practices for Eco-Innovation Sharing information on existing roadmaps Developing Eco-Innovation indicators Network & Database Develop and Improve Eco-Innovation Roadmaps Demonstrate and disseminate best practices Realize Eco-innovation & sustainable society 14
15 4. Summary (1)Importance of Eco-Innovation (2)Current status and initiatives in Japan (3)Challenges toward future Create global platform for eco-innovation Demonstrate best practices worldwide Ultimate Goal: Realize Eco-innovation & sustainable Society 15
16 16
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