Hana Co- Innovation Lab and Eco-System. Mike Kemelmakher, July 2013
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1 Hana Co- Innovation Lab and Eco-System Mike Kemelmakher, July 2013
2 SAP HANA Co-Innovation Lab HPAi, SAP Labs Israel
3 SAP HANA Co-Innovation Lab Fast Facts Established March 2012 Full time members - 6 HANA deployed and operational in the LAB Large Size HANA Cluster ( 900 cores, 6 TB RAM, Infiniband ) 1TB RAM VMware server in DMZ for POCs with startups Advanced HW GPGU/FPGA Accelerators from NVidia, Intel, etc 2013 SAP AG. All rights reserved. 3
4 SAP HANA Co-Innovation Lab Business Development Focus Promotion of HANA as a generic real-time analytics platform integrations and POCs with non-sap traditional applications in various industries Identify local ISVs with strong use-cases for low latency analytics and high potential for integration with HANA aiming at bundling it as part of their solution Collaborate with SAP sales organizations on HANA OEM customer cases with strong focus on Telecom, Security and Financial Services markets Develop close relationship with Israeli Startup eco-system 2013 SAP AG. All rights reserved. 4
5 SAP HANA Co-Innovation Lab Technology Focus HANA stack optimization by evaluation and integration of 3rd party SW/HW components Use of Accelerators GPGPU, FPGA for performance optimization of CPU intensive parts of HANA machine learning, compression Low Latency Interconnects and RDMA for performance optimization of inter-node communication in HANA scale-out setups Performance, Availability, Resource Monitoring Solutions 2013 SAP AG. All rights reserved. 5
6 SAP HANA Co-Innovation Lab Achievements Accomplished advanced due-diligence for HANA stack 2 storage vendors, 1 DB security vendor, 1 Predictive Analytics vendor Ongoing technology due-diligence Low Latency Interconnects, Accelerators, Machine Learning Investment Rounds closed by SAPV Advanced storage infrastructure Startup HANA Startup Forum and Israeli ISV eco-system 15 startups participated in 1st Israeli HANA SUF event in July startups presented their HANA based solution during SAPPHIRE Madrid startups presented their HANA based solution during SAPPHIRE Orlando startups provide their HANA based solution via SAP STORE on HANA One SaaS platform 2013 SAP AG. All rights reserved. 6
7 SAP HANA Co-Innovation Lab Inside SAP Collaborate with HANA R&D around Architecture, HW platform and Performance strategy Collaborate with HANA Solution and Product organizations on customer requirements and Product Roadmaps and Strategy Collaborate with Field and Marketing Organizations on Hana OEM cases in Israel 2013 SAP AG. All rights reserved. 7
8 SAP HANA Co-Innovation Lab Inside SAP We partner with: SAP Ventures Support technology and business due-diligence activities around startups relevant for HANA SAP Corporate Development Support M&A process in cases of technology acquisitions HANA Startup Forum Access to SAP eco-system marketing events (SAPPHIRE, TECHED) SAP Developer Experience Organization Free and Early access to SAP Software ( HANA, Sybase, Business Objects) SAP Field and Sales Promotion of joint ISV/SAP HANA solutions 2013 SAP AG. All rights reserved. 8
9 SAP HANA Co-Innovation Lab First Israeli SUF cycles included following participants: Local Industry Partners and Technology Vendors 2013 SAP AG. All rights reserved. 9
10 SAP HANA Overview
11 SAP Sybase PowerDesigner modeling SAP Real-time Data Platform Vision ERP Business Warehouse Hadoop Hadoop Big Big Data Data Business Intelligence SAP Real-time Data Platform SAP Sybase ASE transactions SAP Sybase ESP streams Common programming APIs In-memory/real-time SAP HANA SAP Sybase IQ EDW SAP Sybase SQL Anywhere mobile and embedded SAP Data Services / SAP Information Steward information management Mobile & Embedded monitoring SAP Sybase Control Center SAP RTDP Foundations Cross-application data management & access for new models of value discovery. High-performance on all classes of application and usage scenarios Benefits Store, analyze, optimize, transact and mobilize without system limitations. Embrace and extend across variations of data forms and processing models. Common modeling, integrated development environment, shared systems management infrastructure and deployment independent solutions SAP AG. All rights reserved. / Executive Board Meeting Confidential 11
12 Integrated Modeling and Metadata SAP Real-Time Data Platform Unified open software platform for real-time business ERP Business Warehouse High Performance OLTP Stream Analytics Business Intelligence Mobile & Embedded SAP Real Time Data Platform Common Programming APIs In-Memory / Realtime SAP HANA Hadoop Big Data Information and Real-time Data Movement Open EDW Mobile & Embedded Purpose Built Integrated Systems Management and Landscape SAP Real-Time Data Platform foundations Cross-paradigm data access for new models of value discovery. Hyper-performance on all classes of application and usage scenarios Price-Performance value across all use cases Benefits Execute, record, analyze, and optimize without system limitations Embrace and extend across variations of data forms and processing models Common modeling, integrated development environment, shared systems management infrastructure, and deployment-independent solutions Trusted and unified data environment 2013 SAP AG. All rights reserved. 12
13 Integrated Modeling and Metadata HANA smart data access ERP ERP Business Business Business Business Mobile & Warehouse Warehouse Intelligence Intelligence Embedded High Performance OLTP Stream Analytics SAP Real Time Data Platform Common Programming APIs HANA Federation In-Memory / Realtime SAP HANA Hadoop Big Data Information and Real-time Data Movement Open EDW Mobile & Embedded Mobile Purpose & Embedded Built Integrated Systems Management and Landscape SAP RTDP Foundations Smart Data Acces between DB s SAP HANA to Sybase ASE SAP HANA to SAP IQ SAP HANA to SQL Anywhere SAP HANA to Hadoop (HIVE) Benefits Utilize servers that are most optimized for that type of processing, while accessing data from any other RTDP server All data stores benefit from the superlative inmemory performance and ensuing simplification translating to simpler and iterative application design models Faster application development time SAP AG. All rights reserved. 13
14 SAP HANA Supported Options for Customers/Partners to Build Application User Interfaces on HANA Today HANA Application.NET/JAVA/Flash/HTML5/Mobile or any other UI Application Technology HANA Applications BOE SDK Excel Runtime Services NW 7.3 Application SDK BI 4.0 MS Excel SAP BW 7.3 Certified HANA Application Platforms ODBC/JDBC BICS ODBO DBSQL Database Interfaces AnalyticView CalcView Column Tables Customer Defined Schema BW schema Database 2011 SAP AG. All rights reserved. / Executive Board Meeting Confidential 14
15 SAP HANA Operations 2011 SAP AG. All rights reserved. / Executive Board Meeting Confidential 15
16 SAP HANA Spatial Reference Architecture Analytics Applications Visualization GIS SAP Info Access (HTML5) Mobility Interfaces / Services Data Access odbc, jdbc, XS (InA, geojson, mapping services API) SQL / Calculation Models SAP HANA (OGC Compliant) Types & Functions: Point Linestring Clustering Polygon Spatial Joins SRID metadata Spatial function library Engines: Indexserver Calc Spatial Attribute XS Geo-Services: Geoservices Geocontent Views: Analytical Attribute Calculation Data Integration Tools Load tools: SAP Data Services SAP Event Stream Processor Partner ETL Tools Geospatial Import/Export: Shapefile, csv, binary WKT / WKB Support Data Sources SAP Data Non-SAP Data Spatial Data Real-Time Data 2011 SAP AG. All rights reserved. / Executive Board Meeting Confidential 16
17 SAP HANA Spatial Application Development Quickly develop and deploy SAP HANA based spatial applications with provided geo-content and map services via the native XS engine SAP HANA XS HTML5 Application ipad/ Browser Capabilities: SAP HANA spatial application development components include: Location Services (on-premises or cloud), Geo-Content, Application Interfaces, Services Allows for visualization, interaction, and exploration of spatial data in SAP HANA via maps Supports HTML5 deployments for browser or ipad Consumes SAP HANA models NOT a general purpose BI or GIS tool! Maps Spatial Engine Geocoding Geocontent Routing SAP HANA Location Services Benefits: Quick development and deployment time Low TCO & TCD and fast response times with 2-tier architecture All components, content, and services included with SAP HANA license 2011 SAP AG. All rights reserved. / Executive Board Meeting Confidential 17
18 SAP HANA Text Search & Sentiment Analysis HANA Search Services text indexing and search service out-of-the box trend spotting built-in Entity extraction metadata service suggestion service (for search term suggestions, aka type-ahead) HANA UI UI Toolkit (documentation, services, HTML5 controls) HANA Studio create a search view with graphical modeler 2011 SAP AG. All rights reserved. / Executive Board Meeting Confidential 18
19 SAP HANA In-Database Text Analysis The text analysis process runs inside the HANA database. Technically, the text analysis is performed by the TA SDK, the same natural language processing technology found in Text Data Processing on Data Services ( formally known as Inxight ). There is no data replication, no transformation outside the HANA database. Text analysis feeds from and writes to HANA tables 2011 SAP AG. All rights reserved. / Executive Board Meeting Confidential 19
20 SAP HANA Text Analysis Language support Up to 31 languages New or improved language coverage e.g.: New major fact types for certain languages for Voice of customer option: Profanity: defines a set of pejorative vocabulary Emoticons: expression of someone's feelings about the whole sentence or situation Weak Positive: Loving my new BlackBerry Q10! No iphone needed over here. Strong Positive: The show was hilarious :-D Weak Negative: I hate this phone I'm using :-( Strong Negative: The Dow Jones fell 200 points :-((( Additional social slang coverage e.g. GR8, LOL, luv, etc SAP AG. All rights reserved. / Executive Board Meeting Confidential 20
21 Text Analysis Data in a Search Based Application Built with HANA Info Access Toolkit for HTML SAP AG. All rights reserved. / Executive Board Meeting Confidential 21
22 SAP HANA Available Text Analysis Configuration Options 2011 SAP AG. All rights reserved. / Executive Board Meeting Confidential 22
23 SAP HANA Predictive Analytics Library Predictive Analysis Library (PAL) and Business Function Library (BFL) Compiled analytic function library for business analysis in SAP HANA Multiple algorithms are supported, such as: K-means algorithm: e.g. can be used for market segmentation or customer segmentation Apriori algorithm: e.g. can be used for product recommendation or affinity analysis C4.5 decision tree: e.g. can be used for user purchase decision prediction Do not need to buy 3 rd party predictive analytic packages Help Customers To Know Your Business Decide with Confidence Compute Quickly Empower the Business 2011 SAP AG. All rights reserved. / Executive Board Meeting Confidential 23
24 R Integration for SAP HANA Embedding R scripts within the SAP HANA database execution Enhancements are made to the SAP HANA database to allow R code (RLANG) to be processed as part of the overall query execution plan Suitable when the modeling and consumption environment sits on HANA and the R environment is used for specific statistical functions Sample Codes in SAP HANA SQLScript DROP TABLE "spamclassified"; CREATE COLUMN TABLE "spamclassified" LIKE "spameval" WITH NO DATA; ALTER TABLE "spamclassified" ADD ("classified" VARCHAR(5000)); DROP PROCEDURE USE_SVM; CREATE PROCEDURE USE_SVM( IN train "spamtraining", IN eval "spameval", OUT result "spamclassified") LANGUAGE RLANG AS BEGIN library(kernlab) model <- ksvm(type~., data=train, kernel=rbfdot(sigma=0.1)) classified <- predict(model, eval [,- (which(names(eval) %in% "type"))]) result <- as.data.frame(cbind(eval, classified)) END; CALL USE_SVM("spamTraining", "spameval", "spamclassified") WITH OVERVIEW; SELECT * FROM "spamclassified"; 2011 SAP AG. All rights reserved. / Executive Board Meeting Confidential 24
25 Transformation Scenarios SAP HANA Extended Application Services (XS) Front-end Technologies http/s HTML5 / SAPUI5 Client-side JavaScript Client: Browser or Mobile Presentation logic Control Flow Technologies OData Server-Side JavaScript XMLA Data Processing Technologies SQL / SqlScript Calculation Engine Functions Application Function Library (AFL) SAP HANA XS Data Control flow logic Calculation logic 2011 SAP AG. All rights reserved. / Executive Board Meeting Confidential 25
26 SAP HANA for developers SAP HANA as development platform extended application services (XS engine) developer perspective in SAP HANA Studio application content lifecycle management Application- and data-logic separation client side app logic in JavaScript (HTML5) server side app logic in JavaScript data intense procedures in SQLScript data models, tables, user roles as code Develop & deploy ios Apps SAP HANA XS services HTML5 Apps Application Foundation Library (AFL) accessible from SQLScript business functions in BFL analytic procedures in PAL SAP HANA Studio development perspective 2011 SAP AG. All rights reserved. / Executive Board Meeting Confidential 26
27 Thank you
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