Dell Software Defined Enterprise
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1 Dell Software Defined Enterprise A practical vision of Future Ready IT Armughan Ahmad Vice President, Dell Enterprise
2 1 2 3 Defining the Software-Defined Enterprise Strategy for success with SDE Maximizing value throughout the enterprise
3 IT Waves! 3 rd Platform is evolving A new computing landscape requires a new way to architect! Virtualization Client/server 2010s Dell, VmWare/EMC, Citrix, Cisco Mainframes/minis 1970s and 80s Novell, Sun, IBM, Digital, Nortel 1990s and 2000s Dell, HP, IBM, Cisco, EMC
4 The current IT industry narrative These megatrends are rewriting the rules of Traditional IT These companies are seen as the benchmark for New IT Cloud Mobility { SDx } Big Data Software-Defined...and Dell knows this story well 4 Confidential ** Embargo until March 25, 2014 ** Enterprise Marketing
5 But it s not that simple Traditional IT Systems of record Transaction-oriented Built for traditional business models and business processes Customer-oriented Traditional revenue models Optimized by analytics Etc A fundamental schism has occurred creating two primary IT architectural approaches The New Paradigm Systems of engagement Relationship-oriented Designed for new business models and new business processes Subscriber-oriented New revenue models (aas, ad-supported) Analytics is the business Etc Virtualization Private Cloud BI/DW Visualization BYOD MDM SDN Hyper-Converged IaaS/PaaS HyperScale Hadoop Graph Analytics Mobile Apps Digital Shift Anti-Fragile DevOps Same Buzzwords; Different Meanings
6 Server Storage Network Software Advance IT to advance your business Infrastructure-centric IT Service-centric IT Private cloud Enterprise workloads Mobile workforce IT is maintained IT provides infrastructure IT is a cost center IT is an innovation engine IT is a service provider IT is a growth driver 6
7 1 2 3 Defining the Software-Defined Enterprise Strategy for success with SDE Maximizing value throughout the enterprise
8 Defining software-defined SDE SDN The basics SD DC SDS Traditional system Softwaredefined Control plane Data plane Purpose-built hardware & software Next-gen compute block Open standard, e.g., OpenFlow General-purpose hardware Purpose-built function virtualized in general-purpose hardware delivered as a service Compute The capabilities Storage/availability Networking/ security & management The benefits Automated & simplified Unlimited agility Maximum efficiency
9 The software-defined enterprise An agile, efficient foundation for growth, everywhere Software-Defined Enterprise Benefits Reduced CapEx & OpEx Greater agility from automation Seamless mobility Seamless application/ workload/ data migration Flexible, secure, programmable, efficient infrastructure End-to-end scalable design point
10 Building a software-defined infrastructure End-to-end DIY Piecemeal Holistic forklift upgrades Open source code, commodity hardware Completely customized solution Untested, not supported, timeintensive, hidden costs Solutions focused on individual domains Better support, validated Limited focus = limited benefit, cannot extend value Singular system approach Unified approach across systems Rigid, risky, timeconsuming, expensive Dell can help you achieve your goals, on the path you choose which path is best for you?
11 1 2 3 Defining the Software-Defined Enterprise Strategy for success with SDE Maximizing value throughout the enterprise
12 Servers Storage Networking Virtualization Management Take an open, evolutionary IT approach to meet today s needs Domaincentric IT Software-defined IT Dell s approach Workload Workload Workload Management Multi-vendor, crossplatform management App App App Thin OS Open standardsbased App App App Thin OS Storage HW Servers Networking HW Aligned HW & SW innovation Storage HW Servers Networking HW Slow procurement (months) Expensive People-intensive & SI-led Multiple-components/vendors Faster procurement, faster deployments Can have hidden costs Some configs not validated or tested May lack support Fast, flexible easy & secure procurement & deployments Cost-effective Customizable, validated configs Comprehensive support
13 Start today: Dell s evolutionary SDE blueprint Understand requirements Enterprise initiatives, workloads Optimize the process Add open capabilities Infrastructure, resources Consulting services Integrate the data center Converged & unified Automate the data center Virtualized & software-defined Activate the enterprise End-user & cloud services Design Deployment & Support Management Campus Network Data Center
14 Embrace your legacy, control your destiny Best-ofbreed systems System of systems CapEx $ $$ $ OpEx $$$ $ $ Servers Storage Networking Servers Storage Networking Fully integrated & software-driven Key enablers Integrated apps/systems management Unified element management Software-defined storage and networking Flexible next gen modular platforms Key benefits Service-centric IT driving growth and innovation Efficient, no-compromise balance between legacy and modern IT Increased business agility in dynamic, competitive environments A practical vision of future-ready IT: Defined by software, accelerated in hardware
15 1 2 3 Defining the Software-Defined Enterprise Strategy for success with SDE Maximizing value throughout the enterprise
16 A foundation for SDI Only from Dell Clients & devices Enterprise IT services Workloads/applications Security Management Open source Open standards interfaces Orchestration stack (VMware, Microsoft, OpenStack ) Infrastructure control Abstraction Virtualization Automation (Any hypervisor) Open systems Server Storage Networking
17 Software- Defined... Servers? = Virtualization (VmWare, HyperV)
18 Choice of Software Defined Networking approach Open Standards + Open Protocols + Open Source = Open IT with Choices Overlay /Hypervisor Solutions Vmware, Microsoft, Open Stack Open Networking TCL, Perl & Python scripting REST-API, XML, OMI, Puppet, Chef Programmable Solutions Software-Defined Networks SDN Controllers Open Standards, Open Source Controller Solutions 18 Dell Confidential Enterprise Solutions Group
19 Software Defined Storage Evolve Storage Support dynamic enterprise needs Evolving Data Center Dell Storage Softwaredefined storage Performance Intensive New paradigm
20 Simplify complexity in your data center with open and flexible integration Workload-centric, modular IT Management Workload IT services Private cloud Enterprise applications Desktop virtualization Virtualization IT services ecosystem Dell Software 3 rd Party Networking Integration platform Active System Manager Storage Virtualization Compute Integrated infrastructure
21 Any application, any workload, any way Solutions from Dell Gain Empower Seamlessly Solve Accelerate Simplify Get to productive efficiency HPC decision-making and productivity challenges results connect enhance and faster with people and at inmemory business more scale each easily innovation application other IT and transform everywhere with faster any information delivery Future-Ready common IT infrastructure Future-Ready IT solutions Business computing applications Private cloud Virtual desktop infrastructure Unified communications and collaboration Cloudera Hadoop Flexible approach accommodates any hypervisor, cloud management Establish right service levels for each application and user Efficient infrastructure delivers 20-40% cost savings/desktop Networking certified for superior VDI performance Optimized designs and building blocks to improve SLAs App-specific tools to reduce admin burden A top Microsoft end-to-end solution provider Proven Hadoop distribution for the enterprise Optimized Dell server and network configurations Scales economically High performance computing SAP HANA Microsoft SQL Oracle Reach breakthroughs faster for competitive advantage Make it simpler to select, deploy and manage clusters with the right fit, performance and cost Certified solutions on SAP s product availability matrix Fast, easy deployment with precertified, sized configurations Strategic Dell-Microsoft partnership for over 20 years Portfolio of systems designed for ease of deployment Verified 5 9 s Storage availability Preferred x86 Partner for Oracle software Oracle- and Dell-tested and validated configurations Integrated, single-vendor solution from purchase to support 21
22 1 2 3 SDI can make your enterprise more agile and efficient Choose an open, evolutionary approach to fit your needs Dell provides open, end-to-end solutions for maximizing value throughout your enterprise, every step of the way
23 Let s get started Meet with Dell subject matter experts Gain hands on experience, see demonstrations at Dell Events Schedule a Whiteboard Session to address your specific requirements. Contact your account team for details. Visit a Dell Solution Center near you Visit
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