NEW BEGINNINGS. Our Visual Identity Version 1: July 2015

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1 NEW BEGINNINGS Our Visual Identity Version 1: July

2 hello The National Opera House is Ireland s first purpose-built opera house, an award-winning building situated in the historic heart of Wexford. It is home to the internationally recognised 64 year old Wexford Festival Opera as well as a host to theatre, music, opera, dance, comedy and cultural events as well as a leading conference and corporate venue. The house was designed by renowned architect Keith Williams with acoustics by Arup (Glyndebourne/Oslo Opera House). Contained within a bold contemporary form that rises theatrically above the low skyline of Wexford Town, its entrance and streetscape are by contrast discrete. The highlight of the building is its walnut-lined auditorium, which is traditional in spirit and contemporary in its expression and a beautiful and memorable performance space. The opera house may be seen as a series of formal set-pieces centred around the main auditorium, fly-tower and the smaller second theatre forming a nucleus at the heart of the organisation. The long-term strategy of the National Opera House team is a commitment to fostering and growing opportunities for world class arts and cultural experiences as well providing state-of-the-art corporate facilities while creating a recognisable name for the venue both here and abroad. 2

3 CONTENTS Our logo 4 Our clearance zone 7 Our minimum size 8 Our typography 5 INTRODUCING OUR LOGO Our colours 6 Incorrect Use of the Logo 8 Co-branding 9 The following pages outline the usage guidelines for implementing the National Opera House brand identity clearly and consistently across all communications. 5

4 THE LOGO VARIATIONS The cornerstone of our brand identity is our logo. This was created to reflect our brand values, and create visual distinction between us and our competitors. The relationship between the characters and line is fixed and should not be altered in any way. The NOH logo consists of a logotype and four horizontal lines set within specific proportions and relationships. For the brand to communicate coherently it is essential that the brandmark is reproduced correctly and consistently. There are versions of the NOH logo for colour usage and single colour usage, as indicated below. The primary version of the logo is Pantone 433 on a white background. Our logo has been designed as a one colour logo. The various can be found on the accompanying CD. The logo can appear in its positive form or reversed as shown here. Avoid low contrast between the background colour and the logo. LOGOTYPE NOH_Positive Logo NOH_Reverse Logo NOH_Black Logo NOH_Positive logo P

5 OUR CLEARANCE ZONE The NOH logo must be displayed prominently on the page. The protective clearance zone, as shown below, has been created to maintain the integrity of the logo and to avoid distraction of the logo from type, photographs and illustrations. The clearance zone around the identity is equal to the x height of the letterforms (opera etc.). Nothing should enter the clear space. TYPOGRAPHY - PRIMARY Trade Gothic is the primary font, and may be used for all applications from headline to body copy. This font family includes enough weights and styles to accommodate all creative requirements. It should be applied to pre-printed stationery, brochures, leaflets, marketing material, advertising and any other applications where design agencies may be involved. It has been chosen for its modern, clean, crisp appearance. The font offers great flexibility to provide variation and emphasis, as and when required. 2X 2X a b c d e f g h i j k l m n o p q r s t u v w x y z X A B C D E F G H I J K L M N O P Q R S T U VW X Y Z 2X 2X $ % ^ & * ( ) 20MM OUR MINIMUM SIZE When applying any version of the NOH logo it should not appear at a size of less than 25mm across, as indicated. Trade Gothic is available from: 8 9

6 TYPOGRAPHY - SECONDARY The Serif is a secondary font that is to be used in conjunction with Trade Gothic to offer more variation of emphasis. The Serif has been chosen for its excellent legibility and, while being a modern serif font, also for its traditional/ classical feel. There may be unique instances in which a designer wishes to use a different font in conjunction with the NOH fonts. This must always be agreed with the NOH brand manager in advance of the commencement of the project. a b c d e f g h i j k l m n o p q r s t u v w x y z INTRODUCING OUR COLOURS A B C D E F G H I J K L M N O P Q R S T U VW X Y Z $ % ^ & * ( ) The Serif is available from:

7 PRIMARY COLOUR SECONDARY COLOUR To establish our unique visual style we have adopted a suite of corporate colours. The consistent use of this colour palette will help establish the NOH identity. Our primary colour palette is composed of two colours. These are the colours used in our identity mark. The use of white keeps our communications clean, clear and open. Confident use of this colour adds impact, modernity and sophistication. Our identity mark looks better with more white space around it. Accurate reproduction of our colours will help us to maintain the integrity of our brand identity. Secondary colours are used to add variety and give flexibility when creating communications for our varied audiences. The palette contains friendly, warm, accessible colours as well as more serious colours for business communications. NOTE: When printing the NOH colours, always match them to a current PANTONE swatch. Do not match colours against the ones shown in this document. Pantone 318 Pantone 381 Pantone 514 Pantone 7411 Pantone 433 RGB Websafe White RGB Websafe Pantone Warm Red Pantone Yellow Pantone 443 Pantone

8 USE WITH CARE DO S & DON TS Consistent representation of the logo is vital in maintaining the integrity of our brand. At no point should the logo be altered or redrawn in anyway. When using the logo: Don t stretch it Don t re-colour it Don t separate the elements Don t outline it Don t add to it Don t re-proportion it Don t re-draw it Don t alter the colours Do use the correct version supplied on the Master Artworks disc Do make sure it is legible Do maintain the exclusion zone around it INTRODUCING OUR FRIENDS 14 15

9 CO-BRANDING WITH WEXFORD FESTIVAL OPERA LOGO CO-BRANDING AND SPONSORSHIP WITH OTHER MARKS There are some applications where our logo is co-branded with Wexford Festival Opera. It is important that both marks appear at equal size without one dominating the other. Depending on the particular application, the sequence of the two marks may be reversed. Once the correct size relationship is used, the distance between the marks may vary as much as is required for each particular layout but never any less than the minimum distance shown below. There are many applications where our logo appears with the logos of other companies with whom we are co-branding. Depending on the nature of co-branding or sponsorship the NOH visual style will be applied to a greater or lesser extent. Positioning for associate, key and support logos must always be agreed with the NOH brand manager in advance of the commencement of the project

10 CONTACT US The National Opera House High Street, Wexford, Ireland Tel: Nationaloperahouse.ie 18