Inside This Guide. Style Guide Overview Primary Logo Usage. Alternate Brand Marks. Incorrect Logo Use

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2 Inside This Guide Style Guide Overview Primary Logo Usage + Primary Logo + Mono Logo + Reversed Mono Logo 05 Alternate Brand Marks + Rampant Lion + One School Branding Incorrect Logo Use 06 Sub Branding School Sporting Teams Scotch Academies 09 Colour Palette 07 General Usage Guide + Clear Space + Quality + Minimum Dimensions + Colour 10 Other Brand Guidelines + Promotional Items + Stationery + Signatures + Flyers, Invitations + Plaques + Presentations 08 Typeface 11 Branding Examples

3 Style Guide Overview To help Scotch College Adelaide achieve a strong and consistent visual image, a cohesive identity system has been developed to reflect the forward thinking, legacy of excellence and historic character of the College. These guidelines do not limit creativity, but instead provide a standard designed to ensure consistency in the use of the Scotch College branding across all marketing and communications plans and materials. Each time Scotch communicates with its audiences, we have an opportunity to strengthen public awareness of our unique character and mission. A strong and consistent visual identity helps shape the way our audiences view Scotch College, now and in the future. Consistency in the way these icons are presented is important for our thriving institution to continue its growth in quality and stature. Our goal is to send positive impressions and messages to the public that will strengthen our reputation and will assist in attracting great faculty members, staff, students, donors and friends We hope you share our enthusiasm about this direction for the College and we thank you in advance for your support. 3

4 Primary Logo The logo is the primary visual symbol of Scotch College Adelaide. The official logo consists of the Scotch College Shield, the name of the college boldy inscribed in a blue container, followed by Adelaide underneath. An official logo should be placed on all Scotch communications, marketing, presentations, printed pieces, advertising and any other materials that represent the college. The logo should only be used in the accepted forms below and should not be manipulated in any way. This includes but is not limited to using surrounding boxes, shadows and embellishments, warping aspect ratios or adding additional sub-headings without prior approval Primary Logo The full colour primary Scotch College Adelaide logo is preferred wherever possible. 2. Mono Logo To be used where the full colour logo is not suitable. Should only be used on light backgrounds. 3. Mono Logo, Reverse To be used where the full colour logo is not suitable. Should only be used on dark backgrounds. 4

5 Rampant Lion The Rampant Lion is one of the strongest visual representations of Scotch College Adelaide. The Rampant Lion insignia is an accent graphic and should not take the place of the official primary logo. As such, the Rampant Lion should always be used as intended in the upright position and proportionally unaltered. One School Branding The one school insignia is an accent graphic and should not take the place of the official primary logo - the one school insignia should ONLY be used in conjunction with the Scotch College Adelaide primary logo. As such, the one school insignia should always be used as intended, featuring the word one in the approved typeface, accompanied underneath by a subheading using the approved typeface. Incorrect Use The examples below represent unacceptable uses or alterations to the Scotch College Adelaide primary logo. Please note that the following examples apply to all Scotch College logos and should be avoided at all times. Effects such as 3D, drop shadows, outer glow or strokes should not be applied to Scotch brand marks. Do not alter the orientation of the Rampant Lion or alter the detail of the insignia in any way. The colours of the Scotch logo must not be altered in any way (see color palette details within this guide). Do not alter the orientation of the Scotch official logo s elements. Do not alter or distort the dimensions or aspect ratio of the Scotch branding in any way. 5

6 Sub-branding Sub-brands of Scotch College Adelaide should never alter the main logo without express prior written consent from the school. In most cases, logos for sub-brands of Scotch College Adelaide should consist of the Scotch College Adelaide Primary Logo with the sub-brand added below the logo. School Sporting Teams School sporting team logos should be based on the Scotch College Primary Logo and may include limited embellishment upon the orginal design, provided no element of the primary logo is removed, altered or otherwise interfered with. This style guide does not cover the design of sporting team logos. For more information regarding restrictions when producing team garments, please refer to the Scotch College Uniform Committee. Example: Scotch Rowing Featured crossed oars behind Scotch primary logo crest. Embroidered Logos Scotch College Adelaide sporting team logos may be slightly altered in accordance with emroidering requirements for specific garments. A yellow outline is acceptable, as is use of a standard font for the name of the school. Scotch Academies 1 2 Scotch Academies features a main brand mark, pictured left (1) that should be used for all general Scotch Academy general communications. Each individual Scotch Academy also has its own brand mark (example shown left, (2)), consisting of the main brand mark s identity, with a customised silhouette specific to the activity, and the name of the Academy in Scotch Red, Rockwell Bold typeface. To produce a new Scotch Academy individual Academy logo, please contact the Development Office to request logo production. 6

7 General Usage Guidelines To maintain a high standard of quality and consistency in a variety of applications, the following guidelines should be followed when using the Scotch College primary logo, Rampant Lion insignia or the one school branding. Clear Space Observe the clear space around the logo to maximise visual effectiveness. The radius of the clear zone for the primary logo should be equal to the height of the letters in Scotch College as shown in the diagram right. The use of reasonable clear space should be observed when using the Rampant Lion and one school branding. x mm x mm Quality Where possible, all Scotch College logos should be reproduced from an original vector-based electronic file. x mm Size To maintain readability, each of the Scotch College logos should not be reproduced any smaller than 20mm in width. Colour Printed applications should use the CMYK colour space version of the logos while web or screenbased applications (video, presentations, etc) should use the RGB colour space. min 20 mm 7

8 Typeface The signature typeface of Scotch College is the Rockwell font family. Rockwell is a serif typeface belonging to the classification slab serif, or Egyptian, where the serifs are unbracketed and similar in weight to the horizontal strokes of the letters. Rockwell Regular and Bold should be used for headings only, while Rockwell Light should be used for body copy. In instances when the Rockwell Light typeface is not available, the typeface Tahoma should be used. Rockwell should be used in all external marketing communications. Rockwell Bold Rockwell Light Rockwell Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Rockwell Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Rockwell Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

9 Colour Palette The primary colours of Scotch College (Scotch Red, Scotch Blue and Scotch Yellow) are presented below in Pantone, CMYK, RGB and hexadecimal (web) values. PANTONE PMS Reflex Blue PANTONE PMS 185 Red CMYK 100 / 72 / 0 / 6 RGB 0 / 83 / 159 CMYK 0 / 100 / 75 / 0 RGB 237 / 25 / 65 WEB 00539F WEB ED1941 PANTONE PMS 123 Yellow PANTONE PMS UP 115 Yellow CMYK 0 / 21 / 88 / 0 RGB 255 / 202 / 56 WEB FFCA38 CMYK 0 / 12 / 94 / 0 Note: PMS UP 115 Yellow should ONLY be used for printing on uncoated stock. 9

10 Other Identity Standards 1. Promotional Items Physical items such as clothing, giveaway items, etc should also adhere to the standards described in this guide including the use of Scotch College logos, color palette and typeface where possible. In the event of a Scotch logo appearing on blue clothing, use of a yellow outline is acceptable Stationery Letterheads, envelopes and business cards are often the first contact many will have with Scotch College. All school departments and offices should adhere to the style guidelines within this document when producing these items. 3. Signatures As one of the most common forms of communication on a daily basis, all users at Scotch College should present their signatures in a consistent and professional manner. It is recommended that s include a preformatted signature that includes the following: Name, Title, Name of the college, The College s Address, Relevant contact telephone numbers, College website URL The school s logo and accompanying branding should also be included where possible. 2 Firstname Lastname Position Title CARRUTH ROAD TORRENS PARK SA 5062 AUSTRALIA Carruth Road Torrens Park South Australia 5062 Phone Fax Mobile admin@scotch.sa.edu.au Carruth Road Torrens Park South Australia 5062 ABN Phone Fax admin@scotch.sa.edu.au CRICOS NO B 4. Flyers, Event Invitations When designing flyers and event invitations (see examples), be sure to include the Scotch College Primary Logo prominently in your design, observing clear space and minimum size guidelines wherever possible Plaques Bronze plaques should feature the Scotch College Adelaide Crest, accompanied by appropriate text. In these cases, the use of Rockwell typeface is not required. 6. Presentations Powerpoint and other presentation slides should always include the Scotch College Primary Logo at minimum on a predominately white background. PLACED BY THE COUNCIL OF SCOTCH COLLEGE TO RECOGNISE THE RESTORATION OF KALLAWAR HOUSE AS A NEW CENTRE OF LEARNING AND INNOVATION TERM 3, Presentation Example Dot Point One Dot Point Two Dot Point Three Dot Point Four 6 10

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