TVU Networks Brand Identity Guidelines
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1 TVU Networks Brand Identity Guidelines Version 2 August 2015 Please direct any questions regarding the TVU Brand Identity Guidelines to Eric Chang at echang@tvunetworks.com or
2 Trademark Notations TVU, TVU Networks and TVUPack are registered trademarks of TVU Networks. Each mark must include the. TVU TVU Networks TVU networks TVUPack If the cannot be included for any reason, one of the following text must be added in close proximity to the mark s use: Reg. U.S. Pat. & TM. Off. OR Registered in U.S. Patent and Trademark Office 2
3 Trademark Notations The following are trademarked and require a (TM) TVU One TVU Me TVU Grid TVU Anywhere TVU MLink TVU Sports 3
4 Primary LOGO Print Logo - Full Color The TVU Networks logo has one primary format, which includes both the logotype and the icon in full gradient color on a black background. This logo is the default, and should always be used whenever possible. The n in networks is always lower case in logo treatments. An upper case N is used in all other instances, including correspondences, articles and s. 4
5 Primary LOGO Print Logo - 2-D Full Color If you are prevented from using the primary color logo, the 2-Dimensional version is also acceptable. 5
6 Primary LOGO Screen Logo 6
7 Do s and Don ts Space Around the Logo To ensure optimum legibility, the minimum reproduction size for the logo is 0.5 (12.7 mm) tall. The size of the black padding border around the logo should not be less than the height of the TVU lettering in the circular icon in order to maintain the correct visual balance. Minimum 0.16 (4 mm) { Equivalent to the height of TVU in the middle. { Minimum 0.5 (13 mm) Minimum 0.16 (4 mm) { DO NOT CHANGE LOGO COLOR X TVU networks DO NOT USE IMAGE BEHIND LOGO X TVU networks DO NOT CHANGE LOGO FONT X TVU networks DO NOT CROP LOGO X TVU networks DO NOT CHANGE LOGO POSITION X TVU networks DO NOT CHANGE FONT LAYOUT X TVU networks 7
8 SECONDARY LOGO For secondary purposes, the mark may be used by itself without the logotype. The secondary logo may only be used if the primary logo has already been displayed elsewhere in the document. The secondary may only be shown in full color or gray-scale. Full Color Gray-Scale If you are prevented from using the primary color logo, the 2-Dimensional version is also acceptable. 2-D Full Color 2-D Single Color 2-D Monotone 2-D Reverse Single Color 8
9 PRODUCT LOGOs TVU Networks product logo: TVUPack Please do not include any additional space between P and U in TVUPack. TVUPack is one word. TVUPack TVUPack TVUPack 9
10 PRODUCT LOGOs TVU Networks product logo: TVU One TVU and One need to be treated as separate words. TVU One should not be executed as TVUOne or TVUone or TVU 1. TVU One TVU One TVU One 10
11 PRODUCT LOGOs TVU Networks product logo: TVU Me TVU and Me can be treated as separate words or together TVUMe with Me italicized. TVU Me TVUMe TVU Me TVUMe TVU Me TVUMe 1
12 PRODUCT LOGOs TVU Networks product logo: TVU MLink TVU and MLink are separate words. TVU MLink TVU MLink TVU MLink 12
13 PRODUCT LOGOs TVU Networks product logo: TVU Anywhere TVU and Anywhere are separate words. TVU Anywhere TVU Anywhere TVU Anywhere 13
14 USING CORPORATE LOGO AND PRODUCT LOGO TOGETHER When both the corporate logo and product logo appear in the same section, the product logo must appear as white on black background. TVUPack TVUPack DO NOT PLACE LOGOS RIGHT NEX T TO EACH OTHER X TVU networks TVUPack When corporate logo and product logo are in different sections, multicolor product logos are acceptable. DO NOT PLACE LOGOS RIGHT ON TOP OF EACH OTHER TVU networks X TVUPack 14
15 OPTIONAL template Optional template that does not use black background for top and bottom 15
16 COLOR PALETTE Solid Gradient Pantone 361C C: 69 M: 0 Y: 100 K: 0 R: 84 G: 185 B: 72 #54b948 Pantone 364C C: 77 M: 32 Y: 100 K: 19 R: 65 G: 118 B: 48 # Prepress output: Make sure logo gradient background is high-definition, crisp, smooth, and band-free. Pantone 877C C: 52 M: 43 Y: 43 K: 8 R: 127 G: 127 B: 127 #7f7f7f Pantone 425C C: 0 M: 0 Y: 0 K: 77 R: 95 G: 96 B: 98 #575a5d Black C: 0 M: 0 Y: 0 K: 100 R: 0 G: 0 B: 0 #
17 TYPOGRAPHY For Screen Corporate website: Base Verdana,Geneva,Arial,Helvetica,sans-serif #3C3C3C H1 24px bold H2 14px normal H3 24px normal H4 14px Bold Bullet Disc 11px normal Paragraph 11px normal Paragraph Link 11px bold #54b948 Paragraph Link Hovered 11px bold #54b948 underline Tab Link 13px normal # Tab Link Hovered 13px normal #54b948 For Print Datasheet, print advertisment, signs Our primary typography family is Myriad Pro a free open-source font available for both commercial and non-commercial use. Our secondary typography family is Verdana, an award winning font that is very popular among designers and web developers. Both fonts are bundled and available on both Windows and Mac operating systems. abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz Myriad Pro Regular abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz Myriad Pro Bold abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz Verdana Regular abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz Verdana Bold 17
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