MoviePlex Graphic Standards 02.06

Transcription

1 MoviePlex Graphic Standards 02.06

2 Contents Logo Elements Unnacceptable Logo Usage Clear Space & Sizing Color Variations Background Control File Structure Color Specifications Typography

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4 Unacceptable Logo Usage All logo versions have been precisely designed for maximum legibility and impact. Do not alter the elements or their proportion or position. Do not change the size or position of the cube symbol in relation to the wordmark Do not change the typeface of the wordmark Do not alter symbol elements Do not change the size or the position of the registration mark in relation to the wordmark Do not alter the typeface of the channel descriptor 4

5 Logo Clear Space and Sizing Clear Space Clear space is the area around the logo that must be kept clear of competing graphic elements. The minimum required clear space is defined by the measurement x, as shown. This measurement is equal to the height of the e in our wordmark. Horizontal Keep in mind that x represents the minimum amount of space you must give the logo. Increasing the clear space surrounding the logo can result in a greater impact. Vertical To help our logo stand out we ve established a minimum size, as shown in the exhibits to the right. Minimum Sizing The minimum size shown here should accommodate most applications. Whatever reproduction technique is used, our logo should always be clearly executed. Applications such as the Web, signage or merchandise may require larger sizes for legibility. Horizontal Vertical 5

6 Logo Color Variations Color variations of our logo have been created for a variety of applications and reproduction techniques. These logo variations are available for all three channel logos. Two-color versions For use on a photographic or a color background. The cube symbol appears with its representative colors. The wordmark appears in white in the reverse version and in black in the positive version. Two-color reverse Two-color positive White reverse version The cube symbol appears in shades of grey and the wordmark appears in white. This variation can be used either on a photographic or color background. White reverse Black version The cube symbol appears in shades of grey and the wordmark appears in black. This variation can be used either on a photographic or color background. Black 6

7 Logo Background Control Care must be taken when applying our logos to various backgrounds. It s extremely important to ensure the visibility of all Two-color reverse logo on black The two-color reverse logo can be used on any dark color that provides sufficient contrast for all Do not place logos on colors that provide insufficient contrast for the cube symbol. Always choose a logo based on the color of the background to ensure enough contrast with all Two-color positive logo on white The two-color positive logo can be used on any light color that provides sufficient contrast for all Do not place logos on colors that provide insufficient contrast for the cube symbol. White reverse logo on black The white reverse logo can be used on any dark color that provides sufficient contrast for all Do not place logos on colors that provide insufficient contrast. Black positive logo on white The black logo can be used on any light color that provides sufficient contrast for all logo elements. Do not place logos on colors that provide insufficient contrast. 7

8 Logo Background Control - Continued Two-color reverse logo on black The two-color reverse logo can be used on dark imagery that provides sufficient contrast for all Do not place logos on backgrounds that provide insufficient contrast for the cube symbol. Two-color positive logo on white The two-color positive logo can be used on light imagery that provides sufficient contrast for all Do not place logos on backgrounds that obscure White reverse logo on black The white reverse logo can be used on dark imagery that provides sufficient contrast for all logo elements. Do not place logos on backgrounds that provide insufficient contrast for the Black positive logo on white The black logo can be used on light imagery that provides sufficient contrast for all logo elements. Do not place logos on backgrounds that provide insufficient contrast for the Care must be taken when applying our logo to various backgrounds. It s extremely important to ensure the visibility of all Because of color and value variations in photography, abstract graphics and illustrative images, always choose a logo that provides enough contrast. You may find that adjusting the position of a photograph or retouching the area where the logo resides helps to achieve that goal. The exhibits here demonstrate acceptable and unacceptable applications of the different logo color variations. 8 Do not place logos on backgrounds that provide insufficient contrast for the wordmark.

9 Logo File Structure File-naming Legend File-naming Example Files/Folder Hierarchy Example (MoviePlex ) 1. Channel Descriptor mplx = MoviePlex iplx = IndiePlex rplx = RetroPlex pod = MoviePlex On Demand 2. Configuration hor = horizontal ver = vertical 3. Appearance pos = positive rev = reverse 4. Color Version 2c = two-color bk = black wh = white mplx_hor_pos_2c_cmyk.eps mplx_hor_pos_2c_rgb.eps MoviePlex_cmyk-spot mplx_2-color mplx_ver_pos_2c_cmyk.eps mplx_ver_rev_2c_cmyk.eps mplx_hor_pos_2c_cmyk.eps mplx_hor_rev_2c_cmyk.eps mplx_black mplx_ver_pos_bk_cmyk.eps mplx_hor_rev_wh_cmyk.eps mplx_white mplx_ver_rev_wh_cmyk.eps mplx_hor_rev_wh_cmyk.eps MoviePlex_rgb mplx_2-color mplx_ver_pos_2c_rgb.eps mplx_ver_rev_2c_rgb.eps mplx_hor_pos_2c_rgb.eps mplx_hor_rev_2c_rgb.eps mplx_black mplx_ver_pos_bk_rgb.eps mplx_hor_pos_bk_rgb.eps mplx_white mplx_ver_rev_wh_rgb.eps mplx_hor_rev_wh_rgb.eps 5. Color Mode rgb = rgb color mode cmyk = cmyk color mode 6. File type extension.eps = encapsulated postscript.jpg = jpeg raster graphic 9

10 Color Specifications Accurate representation of the color palette is important for clear and consistent communication of the MoviePlex brand. The color specifications are listed to the right for your reference. These colors are already built into the logo files provided. In lieu of the color(s) listed on this page, you may use the PANTONE Colors cited, the standards for which can be found in the current edition of the PANTONE formula guide. The colors shown throughout these guidelines have not been evaluated by Pantone, Inc. for accuracy and may not match the PANTONE Color Standards. Consult current PANTONE Publications for accurate color. PANTONE is the property of Pantone, Inc. 10

11 Typography When used correctly, typography can unite all MoviePlex channels, applications and brand communications. We ve chosen the Helvetica Neue font family to represent the MoviePlex brand. There are four weights available to give you design flexibility. Italic versions of these fonts may be used to highlight statements or words, but no other fonts should be used. ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Helvetica Neue 45 Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Helvetica Neue 55 Roman ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Helvetica Neue 75 Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Helvetica Neue 95 Black 11