Branding Guide ST. MARK CATHOLIC SCHOOL LOGOS, COLORS AND TYPOGRAPHY FOR MARKETING COMMUNICATIONS AND SPORTS TEAMS WHERE FAITH AND KNOWLEDGE MEET
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1 Branding Guide LOGOS, COLORS AND TYPOGRAPHY FOR MARKETING COMMUNICATIONS AND SPORTS TEAMS
2 This Branding Guide shows several variations of the logo for St. Mark Catholic School, as well as versions of the Lion Head and Halo logo for sports teams. Use this Guide when communicating about branding with suppliers and others. It will help St. Mark Catholic School be represented by a strong, consistent visual identity in all marketing, promotional materials and spirit wear. Please contact the Director of Marketing and Communications at for the official logo files and for permission to use them.
3 Logo, name and tagline FULL COLOR ON ANY LIGHT BACKGROUND These full color versions are preferred StMarkCS-logo-name-tag-fullcolor-on-light-HORIZ StMarkCS-logo-name-tag-fullcolor-on-light-VERT StMarkCS-logo-name-tag-fullcolor-on-light-WIDE
4 Logo, name and tagline FULL COLOR ON ANY DARK BACKGROUND These full color versions are preferred StMarkCS-logo-name-tag-fullcolor-on-dark-HORIZ StMarkCS-logo-name-tag-fullcolor-on-dark-VERT StMarkCS-logo-name-tag-fullcolor-on-dark-WIDE
5 Logo, name and tagline ONE COLOR: GREEN StMarkCS-logo-name-tag-green-HORIZ StMarkCS-logo-name-tag-green-VERT StMarkCS-logo-name-tag-green-WIDE
6 Logo, name and tagline ONE COLOR: WHITE StMarkCS-logo-name-tag-white-HORIZ StMarkCS-logo-name-tag-white-VERT StMarkCS-logo-name-tag-white-WIDE
7 Logo, name and tagline ONE COLOR: GOLD StMarkCS-logo-name-tag-gold-on-dark-HORIZ StMarkCS-logo-name-tag-gold-on-dark-VERT StMarkCS-logo-name-tag-gold-on-dark-WIDE
8 Circular logo and name THREE COLOR FOR WINDOW DECAL StMarkCS-circle-logo-name-on-light StMarkCS-circle-logo-name-on-dark
9 Lions HEAD AND HALO FULL COLOR These full color versions are preferred StMarkLions-2line-fullcolor-on-light StMarkLions-2line-fullcolor-on-dark StMarkLions-1line-fullcolor-on-light StMarkLions-1line-fullcolor-on-dark
10 Lions HEAD AND HALO ONE COLOR: GREEN AND GOLD StMarkLions-2line-green StMarkLions-2line-gold-on-dark StMarkLions-1line-green StMarkLions-1line-gold-on dark
11 Lions HEAD AND HALO BLACK AND WHITE StMarkLions-2line-black StMarkLions-2line-white StMarkLions-1line-black StMarkLions-1line-white
12 Colors PRIMARY Green Pantone 626 Process 76c 0m 64y 62k RGB 51r 93g 70b Hex #335D46 Gold Pantone 130 Process 0c 30m 100y 0k RGB 236r 183g 49b Hex #ECB731 SECONDARY Light Green Pantone 622 Process 24c 0m 19y 4k RGB 194r 217g 203b Hex #C2D9CB
13 Typography CORBEL Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Corbel is included with Microsoft operating systems and preinstalled on most computers. Available in regular and bold weights with matching italics, it is a clear, easy-to-read sans serif that complements the St. Mark Catholic School logos and branding. To help make the school more recognizable, use Corbel consistently for marketing, promotions and correspondence. Bold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
14 Plaid A simplified pattern, based on the plaid used in the uniform skirt, can be used as a part of the visual identity of the school. The repeating block is in a 6:5 proportion, reflecting the original pattern dimensions.
15 St. Mark Catholic School 1201 Alma Drive Plano TX Please contact the Director of Marketing and Communications at for the official logo files and for permission to use them.
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