GESTALT COMMUNITY SCHOOLS BRANDING AND DESIGN GUIDELINES
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1 GESTALT COMMUNITY SCHOOLS BRANDING AND DESIGN GUIDELINES BRAND GUIDELINE V
2 WELCOME IT S THE GESTALT COMMUNITY SCHOOLS BRANDING GUIDE TO THE GALAXY This guideline will help you determine the best way to use our brand. CONTENTS USAGE FOR HUMES PREPARATORY ACADEMY LOGO USAGE FOR KLONDIKE PREPARATORY ACADEMY LOGO USAGE FOR POWER CENTER ACADEMY LOGO COLOR 13. TYPOGRAPHY USAGE IN GENERAL Please don t use our name, logos, or screenshots ( brand materials ) in ways that may be confusing, misleading, or suggest our sponsorship, endorsement, or affiliation. Please don t edit or change the Gestalt Community Schools logos. ADVERTISING, PROMOTIONAL, AND SALES MATERIALS Please check with us before using our logos on websites, products, merchandise, packaging, manuals, or for other commercial or product use. 2
3 Humes Preparatory Academy Our logo comes in three variations: VERTICAL LOGO The full color stacked logo is our preferred version and should be used wherever possible. The dark version of the vertical logo is for black and white applications only. Thanks for not editing, changing, distorting, recoloring, or reconfiguring the logo. 3
4 Humes Preparatory Academy HORIZONTAL LOGO The horizontal version of the logo should only be used when there is minimum space available: ie. online banners or classified size advertising. The dark version of the logo is for black and white applications only. SYMBOL LOGO The horizontal version of the master logo should only be used when there is minimum space available: ie. online banners or classified size advertising. The dark version of the logo is for black and white applications only. 4
5 Humes Preparatory Academy ELEMENTS 1) The Logo Symbol 2) The Logotype 1 2 CLEARSPACE Whenever you use the logo, it should have enough clear space to ensure visibility and impact. Keep approximately one power symbol worth of space between the Logotype and other elements. WRITING Humes Preparatory Academy is always Title Case. Write Humes Preparatory Academy in plain text, rather than embedding the logo into text. Humes Preparatory Academy HUMES PREPARATORY ACADEMY Humes Preparatory Academy 5
6 Klondike Preparatory Academy Our logo comes in three variations: VERTICAL LOGO The full color stacked logo is our preferred version and should be used wherever possible. The dark version of the vertical logo is for black and white applications only. Thanks for not editing, changing, distorting, recoloring, or reconfiguring the logo. 6
7 Klondike Preparatory Academy HORIZONTAL LOGO The horizontal version of the logo should only be used when there is minimum space available: ie. online banners or classified size advertising. The dark version of the logo is for black and white applications only. SYMBOL LOGO The horizontal version of the master logo should only be used when there is minimum space available: ie. online banners or classified size advertising. The dark version of the logo is for black and white applications only. 7
8 Klondike Preparatory Academy ELEMENTS 1) The Logo Symbol 2) The Logotype 1 2 CLEARSPACE Whenever you use the logo, it should have enough clear space to ensure visibility and impact. Keep approximately one power symbol worth of space between the Logotype and other elements. WRITING Humes Preparatory Academy is always Title Case. Write Humes Preparatory Academy in plain text, rather than embedding the logo into text. Klondike Preparatory Academy KLONDIKE PREPARATORY ACADEMY Klondike Preparatory Academy 8
9 Nexus Stem Academy Our logo comes in three variations: VERTICAL LOGO The full color stacked logo is our preferred version and should be used wherever possible. The dark version of the vertical logo is for black and white applications only. Thanks for not editing, changing, distorting, recoloring, or reconfiguring the logo. 9
10 Nexus Stem Academy HORIZONTAL LOGO The horizontal version of the logo should only be used when there is minimum space available: ie. online banners or classified size advertising. The dark version of the logo is for black and white applications only. SYMBOL LOGO The horizontal version of the master logo should only be used when there is minimum space available: ie. online banners or classified size advertising. The dark version of the logo is for black and white applications only. 10
11 Nexus Stem Academy ELEMENTS 1) The Logo Symbol 2) The Logotype 1 2 CLEARSPACE Whenever you use the logo, it should have enough clear space to ensure visibility and impact. Keep approximately one power symbol worth of space between the Logotype and other elements. WRITING Humes Preparatory Academy is always Title Case. Write Humes Preparatory Academy in plain text, rather than embedding the logo into text. Nexus Stem Academy NEXUS STEM ACADEMY Nexus Stem Academy 11
12 Power Center Academy Our logo comes in three variations: VERTICAL LOGO The full color stacked logo is our preferred version and should be used wherever possible. The dark version of the vertical logo is for black and white applications only. Thanks for not editing, changing, distorting, recoloring, or reconfiguring the logo. 12
13 Power Center Academy HORIZONTAL LOGO The horizontal version of the logo should only be used when there is minimum space available: ie. online banners or classified size advertising. The dark version of the logo is for black and white applications only. SYMBOL LOGO The horizontal version of the master logo should only be used when there is minimum space available: ie. online banners or classified size advertising. The dark version of the logo is for black and white applications only. 13
14 Power Center Academy ELEMENTS 1) The Logo Symbol 2) The Logotype 1 2 CLEARSPACE Whenever you use the logo, it should have enough clear space to ensure visibility and impact. Keep approximately one power symbol worth of space between the Logotype and other elements. WRITING Humes Preparatory Academy is always Title Case. Write Humes Preparatory Academy in plain text, rather than embedding the logo into text. Power Center Academy POWER CENTER ACADEMY Power Center Academy 14
15 COLOR Humes Preparatory Academy BLUE CMYK 100, 80, 28, 12 Pantone 534 RGB 22, 69, 119 HEX ORANGE CMYK 0, 60, 100, 0 Pantone 716 RGB 245, 130, 32 HEX f58220 Klondike Preparatory Academy RED CMYK 35, 92, 73, 46 Pantone 188 RGB 108, 31, 41 HEX 6c1f29 GRAY CMYK 65, 57, 52, 29 Pantone Cool Gray 11 RGB 85, 86, 90 HEX 55565a Nexus Stem Academy PURPLE CMYK 68, 96, 33, 22 Pantone 261 RGB 95, 40, 95 HEX 5f285f GOLD CMYK 6, 23, 93, 0 Pantone 7406 RGB 241, 194, 48 HEX f1c230 Power Center Academy BLUE CMYK 100, 60, 0, 40 Pantone 541 RGB 0, 66, 122 HEX 00427a GRAY CMYK 65, 57, 52, 29 Pantone Cool Gray 11 RGB 85, 86, 90 HEX 55565a 15
16 TYPOGRAPHY PRIMARY FONT Our primary typeface is Museo Slab. Please use the following sizes. Aa ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Museo Slab 700 Museo Slab 500 Museo Slab 300 SECONDARY FONT Our secondary typeface is Museo Sans. Please use the following sizes. Aa ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Museo Sans 700 Museo Sans 500 Museo Sans
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