Tedial Evolution Adopting IMF to Build a True Media Factory EUROPE USA MEA LATAM APAC
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1 Tedial Evolution Adopting IMF to Build a True Media Factory EUROPE USA MEA LATAM APAC
2
3 Index Media Activities Market Evolution The Foundations Adopting IMF Practical Application Conclusion Q&A
4 Media Activities Program Making Acquisition Production Post production Studios Promos / Commercials Processing Enrichment Metadata enrichment Audio/Subtitles Editing Versioning Publishing Distribution Multi-channel broadcast TV everywhere and OTT Catchup and VOD B2B and B2C
5 Market Evolution Market Evolution Linear Playout Non-Linear Known Formats Formats Explosion Limited Channels Packages Single Clip Multiple Content
6 The Goal: Coordination and Efficiency
7 Building a True Media Factory: The Foundations Components to be Delivered. Audio Essences, Subtitles and any other related clips Transformations to be Completed. For each specific platform Packaging and Delivery. To each destination Components Audio Track(s) Subtitle(s) Transformations Transcoding DRM Tracks Reordeing Packaging Metadata + Components Dynamic Info Package
8 Adopting IMF: What s made for Content Distributors Content Makers Films Series Programs [ ] IMF Package-1 IMF Package-2 Territory / Platform [ ] Content Distributors Content Distributors Territory / Platform [ ] IMF Package-n Territory / Platform [ ]
9 Adopting IMF: Why? Proprietary vs Standard. Use of IMF Composition Playlist (CPL). Definition of the components to be delivered Essence Component. Individual essences specs. Output List (OPL). Transformations to be done
10 Adopting IMF: The Design Foundations MediaSet. Asset (Original Master) + a set of related assets declared as Physical Versions Physical Versions. All the instances as versions (with specific media) MediaFile. References all the physical files in a single, logical structure. Relationships. Use of EBUCore: IsVersionOf, IsPreviewOf of, IsTrailerof, IsArtworkOf,
11 Adopting IMF: What can be achieved Platform-1 MAM Films Series Programs [ ] IMF Package-1 (Delivery -1) IMF Package-2 (Delivery -2) Media Factory Engines Control Delivery s Packaging Package-1 Package-2 CableLabs 1.1 Platform-2 Platforn-3 CableLabs 1.1 (mod) IMF Package-n (Delivery -n) Package-n NetFlix
12 Adopting IMF: Composition Playlist (CPL) Composition Playlist (CPL) Segment Image Sequence (Id = 1123) Segment Image Sequence (Id = 2345) Resource(TrackField-1) Resource (TrackField-2) Resource (TrackField-5) Audio Sequence (Id = 125F) Resource (TrackField-3) Audio Sequence (Id = 115F) Resource (TrackField-6) Audio Sequence (Id = 3236) Resource (TrackField-4) Resource (TrackField-7) Audio Sequence (Id = 2336) Resource (TrackField-8)
13 Audio Virtual Track Audio Virtual Track Image Virtual Track Adopting IMF: Composition Playlist (CPL) Image Track File (id=1) Image Track File (id=5) Image Track File (id=2) Audio Track File (id=3) Audio Track File (id=6) Audio Track File (id=4) Image Track File (id=8) Audio Track File (id=7)
14 Composition Playlist (CPL) Video Virtual Track Audio Virtual Track Audio Virtual Track Adopting IMF: Output List (OPL) Output List (OPL) Macro List Image Crop Macro (name=crop-1) Pixel Decoder Macro (name=decode-1) Image Scale Macro (name=scale-1) Pixel Encoder Macro (name=encode-1) Audio Routing Macro (name=route-1) Audio Encode Macro (name=encode-2)
15 Application Engines s Definition. Registration of the macro (engines) available on the system Customer + Delivery s Creation. Identify the delivery profiles for each destination CPL Definition. Selection of the components to be exported. OPL Definition. Transformations to be done Instigation. Manually / API Execution. Executed by the media processing factory, controlling all the 3rd party systems (engines) needed for the media transformations
16 Application IMF Package. per each destination (CPL + OPL + Package) Reusability. Same packages can be used for similar destinations (Same CPL/OPL) Content Independent. The is used per destination, not per content
17 Subs Virtual Track Subs Virtual Track Audio Virtual Track Audio Virtual Track Video Virtual Track Adopting IMF: Delivery CPL Video Track File (Label=1) Version Factory Audio Track File (Label= LAN-1) Audio Track File (Label= LAN-n) Subtitles Track File (Label= LAN-1) Subtitles Track File (Label= LAN-m)
18 Composition Playlist (CPL) Video Virtual Track Audio Virtual Track Audio Virtual Track Adopting IMF: Delivery OPL Output List (OPL) Macro List Image Crop Macro (name=crop-1) Pixel Decoder Macro (name=decode-1) Image Scale Macro (name=scale-1) Pixel Encoder Macro (name=encode-1) Audio Routing Macro (name=route-1) Audio Encode Macro (name=encode-2)
19 Application: IMF Packages for Delivery s
20 Application: From the Operator s perspective Content Delivery CPL Definition Engines s Definition Visibility: Global Monitoring Delivery s OPL Definition
![Destination] [ ] OP-1 (V) Check CPL OP-2](/docs-images/72/67034996/images/21-5.jpg "against (V ) MediaID[j] Trailer Meta data")
21 CPL Processing OPL Processing Packaging & Delivery Application: How does it work? Version Factory Content Requests Get IMF for Destination[i]: CPL / OPL [MediaID, Destination] [ ] OP-1 (V) Check CPL OP-2 against (V ) MediaID[j] Trailer Meta data OP-n (A1-n) Publish Requested Files (Video, Poster Audio, Subs) Engine-1 Engine-2 Engine-n File(s) File(s)
22 Application: Content Publishing for Broadcasters Version Factory: As Next Generation in Automation Systems for Content Publishing Abstraction of the multiple platforms for content publishing: Linear, Non-Linear Packages: Metadata + Main Clip + other content (Trailers, Posters) + Multiple Resolutions Single Clip for traditional linear playout Global Monitoring. A single platform to control and manage all the publishing operations including 3 rd party products Integration with Business Planning: Traffic and Scheduling Systems, Multiple Inputs, Playlist processing, scheduling requests, missing clips, Flexibility: Use of IMF for the definition of the profiles for each platform (Packages, Languages, subtitles, Formats, )
23 Application: Content Publishing for Broadcasters Content Requests Version Factory Global Scheduling Components Transformations Packaging Customer Business Planning Traffic Scheduling TV Everywhere planning Content Requests -1: Non-Linear Components Transformations Packaging -2: Non-Linear VOD Catch-up Linear Components -n: Linear
24 Application: Content Publishing for Broadcasters
25 Application: Flexibility & Future Proof
26 Conclusion Use of SMPTE Standards. Guarantees evolution, reduces R&D efforts and ensures future interoperability Use of IMF. Although not intended for this, It naturally fits due to the design principles and features. IMF-Ready. When content distributors adopt the IMF for content delivery. Use Cases. Content Delivery (Distribution companies) / Publishing (Broadcast) Some Enhancements. Needed for packages delivery (eg. Cablelabs), using relationships and specific operations for it
27 Q&A
28 EUROPE USA MEA LATAM APAC
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