Identifiers in the. Audiovisual Sector. 14 May, 2014 Rev 1. March 2010

Transcription

1 Identifiers in the March 2010 Audiovisual Sector 14 May, 2014 Rev 1

2 What is EIDR one page summary What EIDR is -Global registry for unique identification of movie and TV content -Designed for automated machine-to-machine communication -Flexible data hierarchy down to the product & SKU level, incl. edits, clips, composites, encodings, and relationships EIDR Purpose -Make digital distribution competitive -Help reduce costs -Improve collaboration and automation across multiple application domains & platforms -Enable new businesses and create new efficiencies What EIDR is Not -Profit-making -Rich commercial metadata -Ownership or rights information -US-only EIDR Technology Summary -Interoperable, standards-based infrastructure -Built on ISO Digital Object Identifier (DOI) standard -Application integration through public APIs and schemas, freely available SDK for members -Efficient infrastructure for new and existing applications 2

3 Scope and basic approach Industry enabling philosophy A clear positioning A proven resource to the industry Cost-effective for largescale use Cost-recovery participation fees Not competitive with existing commercial services Minimal descriptive metadata Strong focus on metadata for uniqueness only Interoperable with existing standards and IDs Clear boundaries for what it does and doesn t do Designed for ubiquitous adoption w/ no restrictions on use or mirroring IP-neutral with no implication of ownership, no rights data Opaque IDs with all metadata kept up to date in a database Permanent and persistent B2B service Continuous registration of new and backcatalog/archive content Metadata providers and production companies In operation since December 2010 Currently 45 member companies ~645,000 IDs registered High level of member participation 3

4 EIDR enabling scalable content services EIDR Offer terms Ownership and license rights Contributor metadata (cast, crew, etc.) Digital revenue reporting Metrics & Analytics Valueadded metadata and services

5 Governance and operations Run by the members, for the members 2 non-profit industry associations & 7 commercial companies on the board Membership dues based on company size (set annually, currently $5K - $ 35K) Some non-profits join for free and contribute in kind in various ways Very small participants interact through a service bureau model All-you-can-eat use model and access Registrations are free for members Lookups are free to anyone through the EIDR registry UI and the DOI Proxy Members can integrate with the registry API using a variety of technologies (Java,.NET, XML and REST) Members can mirror the entire Registry. Lean and agile technology infrastructure Operations and most engineering are contracted out Small permanent staff Some staff loaned by member companies New features are defined by technical working groups 5

6 Ecosystem snapshot Archives Producers & programmers Aggregators Distributors Reporting, tracking, business intelligence Infrastructure and media services Metadata Labs Industry & standards organizations 6

7 The Need for a Global Unique Identifier Registry 7

8 Millions of film and TV products created each year Digital encodings of movies, TV shows, clips Cumulative unique assets for distribution Formats, Regions, Languages, Subtitles Network, Pay TV Distributions Packages Retailer SKUs Versions Edits 8

9 An ideal ID registry for the supply chain Coverage: Ability to generate unique identifiers for all types of digital AV content Scalability: Ability to handle very large volumes of registrations and lookups at production level SLAs Flexibility: Support wide variety of objects, hierarchies & relationships between objects Cost-effectiveness: Must make economic sense for large volumes Extensibility: Can be readily extended to accommodate new types of assets in future Value-added Services: Must support the ability of vendors to offer value-added services & applications Interoperability: Must be able to interoperate with other registries & ID s Accessibility: Open search and query access without restrictions. All applications have equal access. Network accessible. 9

10 Example EIDR movie hierarchy Titles (Abstractions) Movie IsPromotionFor Editions (Performances) IsEditOf IsEditOf Theatrical (Original Domes5c) IsEditOf IsEditOf Director s Cut Movie Trailer Theatrical (Regional Release) Home Entertainment Edi5on Manifestations (Digital) IsManifestationOf Similar Hierarchy Here Mezzanine (EN, FR, SP) Blu- Ray Disc Image Mezzanine (EN, FR, SP) IsManifestationOf Retailer SD (EN) Retailer HD (EN) VOD (EN, FR, SP) 10

11 Example EIDR episodic hierarchy Series (Abstractions) Series Seasons (Abstractions) IsSeasonOf IsSeasonOf Season 1 Season 2 Episodes (Abstractions) Episode 1 Episode2 IsEpisopdeOf Episode N IsPromotionFor IsPromotionFor Edits (Performances) IsEditOf Similar Hierarchy Here Season 2 Trailer Broadcast Edit Broadcast Edit Broadcast Edit IsClipOf Manifestations (Digital) IsManifestationOf Promo5onal Clip Retail EST (EN, FR) Retail EST (EN, FR) Retail EST (EN, FR) Social Upload UGC Upload 11

12 EIDR Operations: Content database details Category Apr. Mar. Increase Total records 623, ,014 4,341 Original/Atle- level content: Movies 81,357 79,951 1,406 Shorts 3,801 3, One- Time- Only TV 30,570 30, Series 13,804 13, Seasons 18,614 18, Episodes 317, , Edits 148, ,974 1,173 Manifesta5ons 9,231 8, * NOTE: Does NOT include Rovi continuous seeding for Apr.

13 EIDR Growth 700, , , , , ,000 Edits & Manifesta5ons Shorts One- Time- Only TV TV Episodes TV Seasons TV Series Movies 100,000 0 Dec- 10 Dec- 11 Dec- 12 Dec- 13

14 Real-World Applications of the Entertainment ID Registry (EIDR) 14

15 Benefits - what EIDR helps you do Cut matching & other manual processing costs Matches content & metadata quickly and efficiently Allows automated B2B delivery of avails, metadata, & content Reduces manual processing of ingested content Eliminates costly translation between proprietary ID systems Improves back office billing & fulfillment in online retail & VOD Increase revenue opportunities Speeds time to digital sales Avoids missed window starts Reduces sales tracking error rate Enables automated micro-transactions Deliver services multi-platform coordination Connects consumer services to product ID s Allows multiple vendors to coordinate product-triggered services Simplifies multi-platform interoperability & services Facilitates new consumption metrics & tracking 15

16 Online retail - UltraViolet ecosystem EIDR Registrations and EIDR # Metadata and EIDR #s UltraViolet Coordinator Metadata & Rights Tokens Rights Web Portal Studio Content Provider Metadata & Rights Tokens Rights Retailer Metadata, Video and EIDR #s Streaming Other Vudu LASP LASP (LASP) Media and EIDR #s Content Delivery Network Request Download Retailer Retailer DSP DSP (DSP/Retailer) Media and EIDR #s Fulfillment LASP Locker Access Streaming Provider DSP Download Service Provider 16

17 Online retail - metadata & sales enrichment Cri5c Reviews Vendor Metadata Comments from Friends EIDR Studio Metadata Cast Bios & Filmography Related products offers 17

18 Why EIDR is essential for online SP s Cut ingestion costs one ID for avails, marketing metadata, file delivery; one system for all partners Standardized content discovery surface EIDR IDs in APIs for easy, automated discovery by all apps Matching match once, then never again Metadata acquisition buy the best data from multiple sources with one standard ID Cross-platform delivery all vendors on every platform talk the same ID language Data roll-up and reporting series/season/episode automatic roll-ups without manual reconciliation 18

19 VOD distribution & tracking Provides ability to report better VOD results, i.e., series level vs episodic level, rolled-up reports for content regardless of format (SD, HD, 3D) Programmer registers content Eliminates need to send content metadata multiple times when re-pitching assets VOD results correlated with EIDRs EIDR VOD Aggregator puts EIDR in ADI feed Enables retrieval of robust metadata from third-parties for QA/enhancement Enables MSO to roll up VOD episodes into a series package MSO adds EIDR to internal tracking Enables MSO to integrate metadata from multiple sources in a robust database Enables MSO to utilize metadata across platforms (Linear, VOD, Online) 19

20 Linear/VOD/online metadata linkage Studio/ Programmer Online applica5on vendor, e.g., search EIDR Metadata provider Review s EIDR EIDR Parental controls MSO Search Integrated browse, filter, search & recommendations across platforms & products Consistent, multi-platform data display titles, program descriptions, genre values, full credit lists, image support 20

21 Direct audience measurement Panel ratings not sufficient for new TV platforms Ad industry needs to measure viewership across an increasing number of platforms Smart phones, tablets, PCs, connected TVs, etc. Direct measurement offers greater reach and accuracy Requires standardized IDs for programs and ads CIMM-TAXI industry group in North America endorses EIDR for program ID Estimates $2.5B benefit to the media industry 21

22 Online retail - Warner Bros & Xbox Live Integra5on Points WB s MSB metadata management system to the 1 EIDR directory. Requests and applies new EIDR # s to WB 5tles. WB s MSB system to the Avails 2 system (RRTS) to provide the EIDR # on avails 5tles Facilita5ng Microsof repor5ng back to WB with EIDR detail Request new title Data Servicing Issue title list with EIDR # Data Servicing Announce avails Avails 1 2 Review material request Distribution Services/ DETE Create media order Distribution Services/ DETE API call EIDR Registry Avails list Orders Select titles from avails list Content Ops Open internal project & place order Content Ops Benefits Iden5fied Reduc5on in QC efforts Reduc5on in customer queries Improved repor5ng / invoicing capabili5es Create & deliver files Distribution Services/ DETE Process Re-bill Invoicing Tech Ops Finance Consolidate reporting Finance & Accounting Mezzanine file & Metadata Daily/monthly reports Reconcile metadata with asset file names Content Ops Process metadata and publish asset to store front Content Ops Report POS & royalty data Content Ops 22

23 Rights recovery Claims & cue sheets Broadcast data Scheduling data 23

24 EIDR and Linked Identifiers 24

25 EIDR and Linked Content EIDR is used extensively as a way of cross-linking content IDs ~645,000 EIDR IDs ~623,000 IDs from other systems on 360,192 records ~57% of EIDR records have at least one external ID EIDR has a smallish (~40,000 records) database of production companies, distributors, etc. Parties can come as Name only EIDR ID only ISNI and name ISNI only (eventually, since we have to add the code for resolution, etc. to allow matching parties with IDs and parties without IDs But no one is giving us ISNIs yet Not much coverage (in our industry) Poorly understood economics/commercial model (at least in our industry) Not using an ID for people yet (though the schema supports it) 9/3/

26 Where do external IDs come from? From new registrations Creating a new record Matching an existing one and adding an identifier to it From explicit matching projects Content owners going through their multiple databases Registrants who couldn t do it at registration time Catalogs that are know to be mostly included already A few on-line service providers 7/18/

27 Types of Alternate IDs External IDs /18/

28 Examples 15 Alternate IDs Just 12, but a better film Machine-readable Full EIDR metadata: DOI standard metadata: Annotates IDs with URI forms (if applicable) Adds type information; currently only EIDR and BBC IDs support more than one resolution type Eventually this will be done with more standard http content negotiation 7/18/

29 What do people use them for? In UI-based workflow, makes more metadata available Research for on-line storefronts Present links to consumer Share information between archives In automated workflows, primary use is for matching internal and external records Look up a non-eidr ID to get EIDR ID Use EIDR IDs other identifiers to find refs in existing databases Lots of the broadcast chain is about matching what you have with something someone else has Supplied TV show to EPG database Catch-up show to broadcast show Broadcast log to rights reporting As-run logs to advertising/viewing metrics 7/18/

30 Examples Metadata vendors add their IDs to EIDR They can sell their services based on EIDR ID, decreasing work for their customer Studios add internal IDs to integrate new and legacy internal workflows Multiple parties join the pieces of a distribution path together EIDR ID has studio ID and retailer IDs à Avails, reporting, etc can be done with EIDR ID or either proprietary ID. EIDR ID has multiple metadata vendor IDs à Service provider can use data from multiple sources EIDR ID has IDs from multiple producers or distributors à Broadcasters and retailers can match avails and works across suppliers and against their existing catalog A recent new member wanted to register 35,000 films We had 22,000 of the already, and added the member s own ID to the existing records They will use this to enrich their own data, provide more information to their own customers, etc. 7/18/

31 Observations The more IDs, the better. Everything snowballs, and interesting new applications appear. You need some level of critical mass for it to really take off. Resolvable vs non-resolvable Matching works with both kinds Resolution currently mostly used in UI-based workflows, expanding into machine-to-machine applications E.g. resolve an EIDR ID to get the external IDs Formats Human-readable is good and useful Machine-readable is domain and application specific EIDR metadata for full and complete information about everything DOI metadata is optimized for navigation and relationships Don t get worked up about XML vs RDF vs JSON 7/18/

32 Conclusions Standard identifiers can solve a lot of problems Linking identifiers together can solve a lot of problems Standard identifiers should support linking to other identifiers 7/18/