The most powerful multi-channel user engagement platform

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1 The most powerful multi-channel user engagement platform

2 WebEngage - The Company WebEngage is a multi-channel user engagement platform. It automates your communication across your user's lifecycle and helps you send messages via these channels: Web Messages In-app Messages Push Notifications s Text Messages Highlights Founded in Oct, ,000+ installations so far Team of 70+ employees Interact with more than 210M users every month. The most comprehensive multi-channel tool out there. Trusted By and thousands more Headquartered in Mumbai

3 WHAT WE HAVE TO OFFER Cross Device User Segmentation Multi Channel Engagement Automating Workflows Using Journey Designer

4 CROSS DEVICE USER SEGMENTATION We track your users on all the devices they use and enrich their profiles accordingly. When you use WebEngage, you talk to your customer as one, irrespective of the number of devices they use.

5 CROSS DEVICE USER SEGMENTATION SDK INTEGRATION SDK CODE CROSS DEVICE TRACKING EVENT TRACKING & USER ENHANCEMENT SMART SEGMENTS WEB ANDROID APPLE DATA WAREHOUSE Integration with WebEngage is a one-time job and requires minimal assistance. Once the SDKs are integrated, the data starts to flow into WebEngage, making it measurable and actionable. Web SDK: A javascript code snippet to be added in the common footer of your website. Android SDK: A unique piece of code generated for your android app to be added in your package. ios SDK: To be added to your app to track data and employ engagement on your ios app. REST API: You can also send your data from your Data Warehouse via REST APIs

6 CROSS DEVICE USER SEGMENTATION CROSS DEVICE TRACKING SDK CODE CROSS DEVICE TRACKING EVENT TRACKING & USER ENHANCEMENT SMART SEGMENTS The integrated SDKs enable WebEngage to track your user on every device they choose to use. The devices are tracked to the granularity of it being a desktop, mobile, tablet or any other along with the OS they employ. Cross device tracking helps keeping your communication coherent and contextual irrespective of the device of access and hence cutting out the redundancy by making the experience personalized and relevant.

7 CROSS DEVICE USER SEGMENTATION EVENT TRACKING AND USER ENHANCEMENT SDK CODE CROSS DEVICE TRACKING EVENT TRACKING & USER ENHANCEMENT SMART SEGMENTS There are a number of events that happen on your mobile app and website, either performed by the user or the system. Such events or actions are recorded to enrich the user profile. All of these events, attributes and actions are populated under a single customer view which translates to an enriched user persona of your users. WebEngage tracks events for both anonymous and logged in users enabling you to reach your anonymous users contextually, like never before.

8 CROSS DEVICE USER SEGMENTATION SMART SEGMENTS SDK CODE CROSS DEVICE TRACKING EVENT TRACKING & USER ENHANCEMENT SMART SEGMENTS Segmentation of you audience in groups on the basis of: Who they are - User attributes What they do - User behaviour How they reach you - Technology they use Move beyond the static query based segment creation. Say hello to Rolling Segments.

9 CROSS DEVICE USER SEGMENTATION SMART SEGMENTS Eg: All high LTV customers who haven t transacted in the last 30 days

10 MULTICHANNEL ENGAGEMENT Targeted, coherent and triggered engagement on all the channels of reach between your user and your business. Create campaigns to automate communications on all channels viz. Web, App, and SMS.

11 Notifications MULTI CHANNEL ENGAGEMENT WEB MESSAGES A web message can either be: A WEB NOTIFICATION with or without a CTA button OR an ONSITE SURVEY asking your users about things that matter. Businesses globally use our web messages to Personalize the user experience Gather user insights Or simply generate leads Survey

12 MULTI CHANNEL ENGAGEMENT IN-APP MESSAGES IN-APP In-app messages are the messages you display on screen while a user is using the app. In-app messages are a great way to push contextual messages and reaching your users while they are using your app, thus building relevance.

MULTI CHANNEL ENGAGEMENT PUSH NOTIFICATIONS PUSH NOTIFICATION Push notifications let your application notify a user of new messages even when the user is not actively

13 MULTI CHANNEL ENGAGEMENT PUSH NOTIFICATIONS PUSH NOTIFICATION Push notifications let your application notify a user of new messages even when the user is not actively using your application. Targeted and personalised push notifications have a high CTR and proven conversions. It is a great tool to engage and re-engage your users to your app.

MULTI CHANNEL ENGAGEMENT EMAIL CAMPAIGNS EMAIL WebEngage enables you to create contextual and triggered email campaigns using an email service provider of your choice.

14 MULTI CHANNEL ENGAGEMENT CAMPAIGNS WebEngage enables you to create contextual and triggered campaigns using an service provider of your choice. You can define segments and triggers which decide to whom and when an is sent. as a channel has always been a reliable one, now you can increase its ROI manifolds by adding context and relevance to the reach it provides.

15 MULTI CHANNEL ENGAGEMENT SMS MESSAGES SMS MESSAGE SMS as a medium, when utilised diligently can work wonders for the reach as well as conversions. We add context, triggers and personalisation to this time-tested marketing channel, making it more effective and efficient at the same time.

16 AUTOMATING WORKFLOWS USING JOURNEY DESIGNER Drag and drop journey designer to design automated workflows for user engagement.

17 JOURNEY DESIGNER With our drag n drop journey designer, create flowcharts and architect automated user journeys for each of your user segments Reduce Cart Drops (Mobiles) Save Draft Publish Journey Search Controls 2,451 Entries 4 Conversion Paths 8% Conversion Start Journey one hour Post Delivery Send to gather post purchase feedback Geo-fence Occasion on click Show offsite survey containing NPS questionnaire on Form Submit If rating <= 6 Send to internal customer success team

18 JOURNEY DESIGNER COMPONENTS Triggers They are the events or conditions that sec-off the actions in the flow. Geo-fence Occasion

JOURNEY DESIGNER COMPONENTS - TRIGGERS EVENT An event is when something worth noticing happens. It can mean - a button click, mouse movement, text enter, page scroll and so on.

19 JOURNEY DESIGNER COMPONENTS - TRIGGERS EVENT An event is when something worth noticing happens. It can mean - a button click, mouse movement, text enter, page scroll and so on. SEGMENT Segments are the different groups of users created based on their behaviour and/ or attributes. SPECIFIC USERS Add a specific set of users at the runtime of a journey ATTRIBUTE-CHANGE Attributes are user details such as name, birthday, last seen and more. Attribute change is a trigger which sets off when a mentioned attribute's value is changed.

20 JOURNEY DESIGNER COMPONENTS - TRIGGERS OCCASION (profile date) Occasion is a defined special date. This can be picked from all the dates mentioned or captured for a user profile such as birthday, anniversary or completion of an year with you GEO FENCE An entry or exit from a marked geo boundary can trigger a journey. Specific use-cases finds application for push notifications.

21 JOURNEY DESIGNER COMPONENTS Actions Actions are the campaign elements that are set-off once the trigger is true.

22 JOURNEY DESIGNER COMPONENTS - ACTIONS SEND Triggered s to selected segments with granular personalization abilities. SEND PUSH Push messages for both android and ios. Targeted and personalized notifications with geo-fencing to increase effectiveness. SEND TEXT Targeted, personalized and triggered promotional as well as transactional SMSs. SHOW WEB MESSAGE Web notifications and onsite surveys. Robust targeting engine with granular personalization to engage your web traffic like never before.

23 JOURNEY DESIGNER COMPONENTS - ACTIONS SHOW IN-APP MESSAGE Triggered s to selected segments with granular personalization abilities. SET A USER ATTRIBUTE Push messages for both android and ios. Targeted and personalized notifications with geo-fencing to increase effectiveness. SEND WEB PUSH The WebEngage API can be called with an unique combination of the User ID and unique Journey ID. This would automatically activate the specified journey for the user. CALL API The WebEngage API can be called with an unique combination of the User ID and unique Journey ID. This would automatically activate the specified journey for the user.

24 JOURNEY DESIGNER COMPONENTS Conditions Conditions are the checks that decide if the actions are undertaken on a segment of users. Conditions supersede triggers. CONDITIONS Is In Segment Has Done Event Check User Attribute Engagement Response Is Reachable On Channel

25 JOURNEY DESIGNER COMPONENTS - CONDITIONS CHECK USER ATTRIBUTE The journey continues only if a user attribute value check is true or false. IS IN SEGEMENT Journey continues for a user only if he/she is in the specified segment. IS REACHABLE ON CHANNEL An engagement action is implemented only if the user is reachable on a particular channel or a set of channels. HAS DONE EVENT The event can be specified by you. The journey continues for the user only if the user has done the event. ENGAGEMENT RESPONSE Similar to the engagement responses when used as triggers, such as CTA click, window close, form fill and more. Each one of these responses can be used as a break condition to the journey.

26 JOURNEY DESIGNER COMPONENTS Flow Control Flow Control elements let you control the flow by introducing a wait, an A/B split and alike. FLOW CONTROL Wait for some time Wait for an Event Wait for a Date End Journey A/B Split

27 JOURNEY DESIGNER COMPONENTS - FLOW CONTROL WAIT This lets you add a time based delay in the workflow. WAIT FOR EVENT This lets you wait till a specific period till a specific event has occurred atleast once. END JOURNEY This block lets you set an exit point unconditionally. Use this block to end the journey within the workflow. WAIT FOR DATE This block lets you wait till a specific date and time in future.

28 JOURNEY DESIGNER COMPONENTS - FLOW CONTROL A/B SPLIT This lets you split the user flow on the basis of variants/experiments. This can be used to split users from same node to multiple channels. eg. you can split user flow and send 50% of traffic to node with channel and other 50% to node with SMS channel.

29 HOW WE DO IT Simple DIY flowcharts for easier understanding and effortless management of your automation. Reduce Cart Drops (Mobiles) Save Draft Publish Journey Search Controls 2,451 Entries 4 Conversion Paths 8% Conversion Check user attribute Is in pre-defined Segment? Send Send Text Is reachable on channel Geo-fence Occasion Send Push Notification Show Web message Show In-App message Check engagement response Update to CRM

30 SAMPLE JOURNEYS FOR AUTOMATED ENGAGEMENT

31 CONVERT ANONYMOUS VISITORS INTO LEADS Just before users abandon your site, ask them what they were looking for, and capture their details using a leadin form triggered using leave-intent tech. Push this data to your internal CRM, build an audience for your inbound marketing activities. Reduce Cart Drops (Mobiles) Save Draft Publish Journey Search Controls 2,451 Entries 4 Conversion Paths 8% Conversion Check Attribute Yes End Journey No Geo-fence Occasion Show Lead-gen survey Yes Add to your List

32 CONTEXTUAL REMINDERS TO INCREASE REPEAT PURCHASE Users today demand seamless and personalized experience. This makes the need for contextual interaction even more important. Track user behavior and activity; use the data to push relevant offers at right time in user journey, seamlessly across devices. Reduce Cart Drops (Mobiles) Save Draft Publish Journey Search Controls 2,451 Entries 4 Conversion Paths 8% Conversion Event: Last Seen > 30 days Is in Segment: Monthly repeat buyer Geo-fence Occasion Yes Show In-App: Reminder to buy Has done event: Checkout_Completed End Journey

33 AUTOMATED RENEWALS FOR BFSI Renewal business is huge for all BFSI companies. Creating a user journey for it automates the whole process of reminders via s, texts and notifications. It checks the accessibility of the customer and send reminders well in time for a physical reach out as well. Reduce Cart Drops (Mobiles) Save Draft Publish Journey Search Controls 2,451 Entries 4 Conversion Paths 8% Conversion 21 days before Occasion Health Insurance Renewal Send Time to renew peace of mind Wait for 14 days Geo-fence Occasion Check engagement response: Has opened No Send Text: 7 days before Renewal date Yes On failure Send 7 days before Renewal date Send Not Reachable to internal team

34 MAKE THE BEST OF YOUR FLASH SALES, BOOST YOUR GMV You have a flash sale on and your marketing has been on full throttle about it. But the majority of the visitors that come on your website either just browse and bounce off or add products to their cart and abandon it. The marketing spend doesn t turn into GMV and the ROI isn t justified. WebEngage saves the day by constant user engagement. Reduce Cart Drops (Mobiles) Save Draft Publish Journey Search Controls 2,451 Entries 4 Conversion Paths 8% Conversion On Click of FLASH SALES Web Notification Wait for Event - Purchase unto 15 mins On time out Show Survey: What is stopping your from purchasing Geo-fence Occasion on form submit Wait for 4 days Add and offer on Exit- Download from app & get $30 off Send Rate your last purchase Send Text: Download app for amazing

35 WHAT MAKES US COOL?

36 COOL FACTOR #1: GEO FENCING Wouldn t it be cool if you could: Define a geographical area, to the extent of meters and whenever your user enters or exits that defined area, you could trigger a push notification, SMS or an with your message! Geo-fencing feature in your dashboard does exactly that. One Time Schedule When do you want to send or show this message * Trigger Event Triggers On Joining Segment On Exiting Segment Geo Fencing Reset On entering Lat: -- Long: -- Radius: -- Set Campaign Dates: Begin Now runs till Scheduled date 05/13/2016 at 11:00 hrs Set Frequency capping for this message Send/display message once Send/display multiple number of times

37 COOL FACTOR #2: DYNAMIC SEGMENTS It s high time the world moved ahead of the query-based static-segments. It s time for the future. Dynamic segments are dynamic in nature and once defined, users enter and exit the segment as per the defined criteria. Example: All Users who have completed_checkout in the last 1 month User New or Returning Reset All users Behaviour Users who DID: Reset Checkout once Filters Reset Checkout_completed is within last 1 month(s)

38 COOL FACTOR #3: GOALS AND CONVERSION Define the goal you want to achieve via a WebEngage campaign in your dashboard and we will track it for you. You can view the conversions that your campaigns resulted in, along with extensive and actionable reports.

39 COOL FACTOR #4: A/B SPLIT Create variants of your campaign elements and monitor the version that works the best for you and improve your conversion funnel drastically.

40 COOL FACTOR #5: THE EXTENSION STORE We play nice with all the tools you use and more. Our extension store offers out-of-box integrations with all the major tools in the marketing ecosystem. and many more

41 Loved by 40,000 businesses across the world.

42 READ MORE ABOUT US: Case Studies Marketing Blog Knowledge Base Technical Docs Company Blog Schedule a demo now

channels like Email, Push, Text, In-app and Web.

Soyinka Majumder, Retention Marketer @ Goibibo WebEngage helped us channelize our communication effectively with its Journey Designer.

channels. It has not only increased engagement time matrix but also affected overall business numbers and funnel optimization.

conversion rate by allowing us great flexibility with on-site personalization, It has helped us increase the communication frequency to various

43 Don t take our word for it. hear it from our clients Rajan Bajaj, SlicePay We used WebEngage s Journey Designer to create automated workflows to engage with users on channels like , Push, Text, In-app and Web. The ability to create coherent communication across the user lifecycle has brought tremendous impact on conversions. Soyinka Majumder, Retention Goibibo WebEngage helped us channelize our communication effectively with its Journey Designer. Using it we were able to create automated, multi-channel workflows that increased ROI on inbound traffic and reduced search drop offs across channels. It has not only increased engagement time matrix but also affected overall business numbers and funnel optimization. Abhishek Joshi, Digital Marketing Housejoy Pratyush Jalan, Founder and BoxMySpace "WebEngage has not only helped us increase our conversion rate by allowing us great flexibility with on-site personalization, It has helped us increase the communication frequency to various segments by automating a lot of manual tasks and has also led to improvement in our repeat "The biggest pain-point which we removed using WebEngage, was by having a single platform through which we could create different types of lead generation forms and have a single repository for them. Moreover, the WebEngage journey designer helped us automate the lead nurturing process, cohorts" significantly helping us cut back on repetitive tasks in the process."

44 The most powerful multi-channel user engagement platform +1 (408) /WebEngage

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