Market Focus, Inc. First to Develop Custom CRM for the Mortgage Industry in ,000 Clients in U.S., New Zealand Canada, Automated Marketing Strat

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1 Supercharge Your Sales With Mortgage Quest Chris Carter Market Focus, Inc

, New Zealand Canada, Automated Marketing Strategies High Quality Marketing Content System

2 Market Focus, Inc. First to Develop Custom CRM for the Mortgage Industry in ,000 Clients in U.S., New Zealand Canada, Automated Marketing Strategies High Quality Marketing Content System Integration with MS Office, Encompass, Calyx, etc Australia, Expansion to Real Estate, Insurance and Sales Professionals Top 100 Innovative Companies (Housingwire.com) 2014

B iggest Mistakes of 2014 LinkedIn Survey Expecting Agents to be Loyal Not Having a Consistent Marketing Plan Not Enough Action Assuming Agents Will

3 B iggest Mistakes of 2014 LinkedIn Survey Expecting Agents to be Loyal Not Having a Consistent Marketing Plan Not Enough Action Assuming Agents Will Give Referrals For Doing a Good Job Not Enough Contact with Realtors Not Effectively Expanding Realtor Referral Base Not Staying in Touch with Past Clients

4 Mortgage Quest Automated Marketing Full Industry-Specific CRM With Many Features Track Leads, Notes, Appointments, Tasks Marketing Strategies Increasing Realtor Referrals Increasing Referrals From Past Clients Increasing Repeat Business from Past Clients Drip Marketing Prospects Marketing Content Digital Newsletters Digital Ecards Library Custom Integration With Other Marketing Companies

5 Access Anywhere Internet WebDesk Office Home On the Road Single Team Multi-User PC Mac i Pad, i Phone, Others Local Printer

6 Bundled Services OriginationPro Newsletter and Library Complete Market Focus Letter and Library Digital Ecards Realtor Cobranding Loan Processing Milestone Communication Marketing System

OriginationPro Marketing System D ave Hershman Industry Expert and Author Weekly Real Estate News & Economic Commentary Market Reports Without Complex Charts Timely Responses to Industry and Market

7 OriginationPro Marketing System D ave Hershman Industry Expert and Author Weekly Real Estate News & Economic Commentary Market Reports Without Complex Charts Timely Responses to Industry and Market Changes Sales Advice for Your Referral Partners Real Estate and Mortgage Finance Articles 200 Targets Realtors, Prospects, Past Customers and others Marketing Topics Business Planning Finance Home Ownership Marketing Tips Motivational Past Customer Real Estate Sales Real Estate Listing Recruiting Referral Refinance Sales Techniques

8 Economic Commentary Interest Rate Overview Real Estate News Customized to Loan Officer

Market Focus Marketing System 600 Letters and Email Designed to Build Long- Lasting Business Relationships and Generate Referrals Installed into Drip Marketing Campaigns Can be Edited Using Microsoft

13 Market Focus Marketing System 600 Letters and Designed to Build Long- Lasting Business Relationships and Generate Referrals Installed into Drip Marketing Campaigns Can be Edited Using Microsoft Word Has Digitized Photo and Scanned Signature Header and Signatures can be Customized Marketing Topics Prospect Refinance Prospect Purchase Past Customers Loan Processing Realtor Approach Credit Repair First Time Buyer Home Ownership Alternate Referral Referral Thank FSBO Special Interest

14 Market Focus Ecards Holiday & Seasonal Birthday Referral Thank You Referral Request Business Thank You Wedding Anniversary Mortgage Specific

15 Holiday Ecard

16 July 4 th Ecard

17 Halloween Ecard

18 Birthday Ecard

19 Veterans Day

Getting More Leads From Realtors Cobranding Increases Realtor Referrals Adds Value to Your Realtor Relationships Stays in Contact with Prospects for 2 ½ Months Stays in Contact with Past Clients for

20 Getting More Leads From Realtors Cobranding Increases Realtor Referrals Adds Value to Your Realtor Relationships Stays in Contact with Prospects for 2 ½ Months Stays in Contact with Past Clients for 5 Years Communicate Status of Referrals Received Co-Branded Application Landing Page Market to Realtors Involved in Transactions Loan Status Updates While the Loan is In Processing P ost Closing 3,6,12 Months Remind Realtors of Success Past Closings and Ask for Business

21 Stay In Contact with Prospects Your photo Your contact info Drip campaign and Letters

w/emails, Twitter, Facebook, LinkedIn, Snap chat, personal text.

22 Co-Branding & Pre-Approval w/credit Empower Home Buyers With access to the Avantus Easy-To- Read Credit Report & FICO Scores Link from Realtor Web-site Embed w/ s, Twitter, Facebook, LinkedIn, Snap chat, personal text. Loan officer receives lead Instantly w ith Credit Report FICO Scores ready for Pre- Approval & Underwriting &

23 Referral Pipeline Report

24 Co-Branded E-Cards

Loan Status Updates Enhances Communication with Everyone Involved Reduces Phone Calls and Email About Status Increases

25 Loan Status Updates Enhances Communication with Everyone Involved Reduces Phone Calls and About Status Increases Customer Satisfaction Enhances Professionalism Co-Branded with Realtors Customizable to Trigger on Import or within MQ

26 Loan Status Communication Custom 1 Custom 2 Custom 3

27 Loan Status Communication

28 In Touch Today Newsletter Consumer Oriented Created Monthly Branded to Agent Interactive Links Very Visual

29 In Touch Today Newsletter Consumer Oriented Created Monthly Interactive Links Very Visual

30 Automated Service-Done For You Daily Birthday E-Cards For You Weekly OriginationPro Newsletter For You Monthly Holiday or Season E-Cards For You Monthly In Touch Today Newsletter (New)

31 Service Report

32 Marketing S endgrid Service High Deliverability Dedicated Service (SPF,DKIM Certificates) Unlimited Statistics List Management (Opt- Outs, Bounces, Blocks, Invalid) Updates Database Automatically Characteristics Send HTML from Anywhere Send Using Loan Officer s Address is Sent Individually and Shows in Inbox (No Distribution Lists) No Advertisements Send Broadcast to Your Entire Database or Specific Groups of People

Mortgage Quest YourEmail@yourcompany.com MS Exchange Office 365 or Plaxo.

33 Mortgage Quest MS Exchange Office 365 or Plaxo.com SendGrid Contacts Appointments Tasks Add People to MQ Mobile Access i Pad, i Phone, A droid, Blackberry, Local Outlook mobile.emarketfocus.com

V ideo Email Service Add On Service More Powerful than Text Easier to Create More Personal Builds More Trust Connects Better with Clients Fastest Growing Segment on the Internet Integrated Into

34 V ideo Service Add On Service More Powerful than Text Easier to Create More Personal Builds More Trust Connects Better with Clients Fastest Growing Segment on the Internet Integrated Into Mortgage Quest Added to Newsletters, Ecards, and Custom Create Video Drip Campaigns Create Video Library for Easy Access Outlook Plugin Makes it Super Easy to Record and Send On Demand

35 CoVideo Template

36 CoVideo Template

37 CoVideo Template

38 I nfohounds J ust Listed Alerts Add On Upload Mailing Addresses of Past Customers I nfohounds Notifies You When They List Their Homes for Sale Leads are Imported Directly into Mortgage Quest Drip Campaigns Designed for InfoHounds Leads Lead Management Dashboard and Reporting Special Pricing for Mortgage Quest Users

39 InfoHounds Report Example

40 N eighborhood Sales Report Add On Upload Mailing Addresses of Past Customers Generates Sales Activity Data in Their Neighborhood Sent Automatically Monthly Cobranded Single Embedded in Newsletter Includes Google Maps and Listing Information Makes Every Unique to Client

41 Mortgage Quest Special Webinar Offer C omplete and Letter Library Over 800 (Value $395) Digital Newsletter from O riginationpro (Value $35 per month) Digital Newsletter from In Touch Today (Value $95 per month) Digital E-Cards Microsoft Office 2010 Realtor Marketing Modules S endgrid Service (10,000 per month) (Value $89/month) Total Value of Bundled Offerings ($219+ per month) $75 per month Set Up Fee - $75 Month to Month Unlimited Training and Support Data Conversion and Import Service Contact: Sales@emarketfocus.com Group Demos Available

42 Why Mortgage Quest? Content, Content, Content 2 N ewletters, e cards, updated library Variety Extremely Cost Effective Marketing Automation Done For You Deliverability with Sendgrid Increases Results P artnering with Marketing Companies You Save Industry-Specific CRM You Control Your Database Market Focus Specializes in Small to Mid Size Companies Free Importing Service Free Training Free Consulting No Marketing Saturation Contact: Sales@emarketfocus.com Group Demos Available

Mortgage Quest Add On Pricing Covideo V ideo Email Service ($25/Month Normally $49/Month) InfoHounds Listing Service $ 29-250 Addresses (Normally $39) $ 39-500 A ddresses ( Normally $59) $

43 Mortgage Quest Add On Pricing Covideo V ideo Service ($25/Month Normally $49/Month) InfoHounds Listing Service $ Addresses (Normally $39) $ A ddresses ( Normally $59) $ Addresses ( N ormally $99) InfoHounds Neighborhood Sales Report $ Addresses $ Addresses $ Addresses Contact: Sales@emarketfocus.com Group Demos Available

Market Focus, Inc. First to Develop Custom CRM for the Mortgage Industry in ,000 Clients in U.S., New Zealand Canada, Automated Marketing Strat

Supercharge Your Sales With Mortgage Quest Chris Carter Market Focus, Inc Market Focus, Inc. First to Develop Custom CRM for the Mortgage Industry in 1992 20,000 Clients in U.S., New Zealand Canada, Automated