ESSENTIALS. Cliff Seltzer. Deliver s That Get Results. Presented by:
|
|
- Crystal Hawkins
- 6 years ago
- Views:
Transcription
1 ESSENTIALS Deliver s That Get Results Presented by: Cliff Seltzer February 24, 2010
2 In the time it takes you to read this sentence, some 20 million s entered cyberspace. For Audio, call:
3 Essentials Agenda The Power of Six Critical Phases for Success 1. Strategy and Planning 2. List Building and Segmentation 3. Design and Content 4. Deliverability 5. Analysis and Reporting 6. Test, Revise and Repeat What s Next? Q&A For Audio, call:
4 The Power of Cost effective Improved customer engagement and service Timeliness and quick deployment Broad reach Targeting capabilities Measurable results
5 6 Critical Phases for Success Strategy & Planning Test, Revise, & Repeat List Building & Segmentation essentials Analysis & Reporting Design & Content Deliverability
6 Strategy & Planning
7 Strategy and Planning Establish measurable goals Incorporate your brand Dedicate budget and resources Internal and external (ESPs) Integrate with other marketing efforts Implement metrics to track results
8 Strategy and Planning (cont.) Develop an campaign plan, process, timeline and milestones Sample schedule
9 List Building & Segmentation
10 Building Your Database Leverage all opportunities to grow your list Your website (not just the home page) During registrations In person, point-of-sale On the phone Partner websites Forward to a friend Social media Offer promotions, discounts, incentives Focus on quality of your list
11 List Building Best Practices Permission-based s Opt-in, double opt-in, unsubscribe, privacy policy Set expectations and send only to those who want to hear from you Compliance CAN-SPAM and other regulations List hygiene Update and scrub your database regularly Remove duplicates Collect data to segment and target your audience
12 Subscriber Opt-in Preferences
13 Targeting Know Your Audience Segment and target for best results Age Gender Interests Prior registrations and activities Geo-targeting Other characteristics
14 Design & Content
15 5 Stages of Viewing s First Impressions From Subject Preview Pane Open (Above the Fold) Full Source: ExactTarget
16 5 Stages of Viewing s: From Name From The From field is what people use most often to determine whether to delete an Subject Preview Pane Ensure your From name ( friendly name ) is instantly recognizable Open (Above the Fold) From address should also be legitimate and recognizable Full
17 5 Stages of Viewing s: Subject Line From Subject The Subject line is what actually motivates people to open the 80/20 Rule 80% will scan your subject line, less than 20% will read or take action on your Preview Pane Open (Above the Fold) At least 40% of the reader s decision to open or take action is based on the from field + the subject line Source: Sender and Provider Coalition Full
18 5 Stages of Viewing s: Subject Line From Subject Preview Pane Open (Above the Fold) Full
19 5 Stages of Viewing s: Subject Line From Subject Preview Pane Open (Above the Fold) Full Call-to-Action Personalized Time-sensitive & offer to save Time-sensitive Question
20 5 Stages of Viewing s: Subject Line From Subject Preview Pane Open (Above the Fold) Do Keep it concise and descriptive characters (7-8 words) Make it relevant and compelling Offer value, benefits Include a call-to-action Make it time-sensitive Ask a question, teaser Don t 69% of recipients decide whether to report as spam based on the subject line. Source: ESPC Mislead or make it vague Use words or characters blocked by spam filters (words like free, excessive CAPS and punctuation!!!, etc.) Full
21 5 Stages of Viewing s: Preview Pane From Subject Preview Pane Open (Above the Fold) Full Top left 4-5-inch square is key Between pixels Ensure your call-to-action is visible Test in various clients Preview panes vary widely across ISPs Vertical vs. horizontal preview panes Image-blocking Fewer than one-fourth of people (21%) turn on images in messages. Source: Jupiter Research
22 5 Stages of Viewing s: Preview Pane No preview pane
23 5 Stages of Viewing s: Open From Anatomy of an Pre-Header Subject Header Preview Pane Headline Salutation Fold Open (Above the Fold) Content (Body) Full
24 5 Stages of Viewing s: Open From Subject Preview Pane Open (Above the Fold) Pre-Headers Very valuable real estate Align left for vertical preview panes Consider using it for your main messaging, callsto-action, content summary Other functional uses Link to a web or mobile version Forward to a friend Unsubscribe link or update preferences Full
25 5 Stages of Viewing s: Open From Pre-Headers Subject Preview Pane Open (Above the Fold) Full
26 5 Stages of Viewing s: Open From Subject Preview Pane Above the Fold Headline Call-to-action and links Salutation personalization Image-blocking Open (Above the Fold) Full 59% of online customers routinely block images. Source: MarketingSherpa
27 Anatomy of an From Anatomy of an Subject Calls-to Action (links) Branding Preview Pane Graphics (links) Open (Above the Fold) Full
28 Anatomy of an (cont.) From Anatomy of an Content Links Subject Preview Pane Branding Open (Above the Fold) Full Footer: Organizational Info Privacy Policy Unsubscribe
29 5 Stages of Viewing s: Full From Subject Preview Pane Open (Above the Fold) Full Scrolling Length Image-blocking Actions Download Register Visit Website Forward, Share Save
30 Types of s Different tone and content based on goals of News, updates, informational, enewsletters, offers, promotional, transactional, receipts, etc.
31 Getting Results Simple, timely text s work!
32 Getting Results Driving action and participation Learn what resonates with your customers Calls-to-Action Active voice Links Multiple, descriptive links (not just click here ) One click to registration or your website Viral Forward to a Friend, Share on Facebook, etc. Reminders, resends Confirmations, receipts Additional opportunities for actions and interactions (e.g., thank you coupon, survey, etc.)
33 Getting Results Triggered s Based on a specific action, behavior or event
34 Getting Results Triggered s based on an action, behavior or event Memberships Welcome message to new registrants Renewal s Birthday greeting Participation or Attendance Tip: Considering adding discounts or other incentives Automatically send a reminder to attendees of the previous year s event Send intermediate class details and link to participants who registered for beginning classes If someone attended the band concert, send an reminding them that they can purchase a DVD recording online
35 Getting Results HP Welcome with Offer Followed by Campaign Track
36 Getting Results Campaign Track Scheduled campaigns, drip campaigns
37 Content Best Practices Concise, clear copywriting Relevant, informative Build relationships with participants (loyalty) Links and calls-to-action Personalization, dynamic content Testing
38 Design Best Practices Consistent branding and clean layout Multiple links No attachments Web, text and mobile versions Templates Landing pages Use standard HTML More HTML, fewer images Validate your HTML code Use W3C standards Avoid CSS
39 Design Best Practices Images Host images Use Alt tags Define the image size Alt Tags & HTML coding None
40 Design Best Practices Test content rendering
41 Design Best Practices Test content rendering
42 Deliverability
43 Manage Your Online Reputation Follow CAN-SPAM laws and stay compliant FTC: Provide an opt-out method Provide a valid postal address ISPs determine what is considered spam to a large extent Authentication Pay attention to bounces and unsubscribes
44 Timing When should you send s? 80% of s you send are opened within 48 hours of delivery. Source: MarketingSherpa
45 Analysis & Reporting
46 Metrics: What Should You Track? Delivered Bounces Opens Click-thru rate Unsubscribes
47 Reporting
48 Advanced Reporting Listed by specific click-thru urls
49 Advanced Reporting
50 Test, Revise & Repeat
51 Test, Test, Test A/B testing Test only one element at a time Test different elements to see what works in your environment Timing Subject lines CTA s Links Layout / Graphics Landing pages
52 What s Next?
53 What s Next? Relevancy Dynamic targeting and dynamic content relevant to each subscriber Content based on interests and actions Improved landing pages Mobile Social media integration
54 Leveraging Social Media Build subscriptions through social media Links within s to grow fan base and followers Enable sharing opportunities
55 Questions? Essentials Webinar Contacts: Cliff Seltzer CEO, Co-Founder Puresend, part of the Active Network Jackie Burns Online Conversion Manager Active Network Thank you!
56 Resources Industry Resources: Active Network Contacts for Products: Experience: MarketingSherpa: Marketing Profs: Deliverability and Reputation Return Path: Deliverability.com: CAN-SPAM FTC: Puresend ( Service Provider): ActiveCommunities ActiveEducate Active Network Customers Contact your Account Manager or
Essentials Driving event revenue through marketing
Event Director s Best Practices Webinar Series In collaboration with Puresend, presents EM@IL Essentials Driving event revenue through email marketing By Cliff Seltzer, General Manager September 22 nd
More informationRefreshing your Marketing Campaigns: Getting Back to Basics
Refreshing your E-mail Marketing Campaigns: Getting Back to Basics Thursday, October 1, 2009 Sponsored by: Welcome Bob Felsenthal Publisher BtoB magazine, BtoBonline.com Our Sponsor www.campaigner.com
More informationAdvanced Marketing Certification Training
Advanced Email Marketing Certification Training Duration: 25+ hours; e-learning content PREREQUISITES Although not required, ideally, participants will first complete our Email Marketing Foundations course.
More informationThe Power of the Inbox Tips and Tricks for Successful Marketing. Constant Contact 2016
The Power of the Inbox Tips and Tricks for Successful Email Marketing Constant Contact 2016 Welcome Reina Valenzuela, MBA CEO of Starfish Global Authorized Local Expert for Constant Contact Questions after
More information7/11/14. Presented by: Overview. Writing effective subject lines Creating good body copy Choosing HTML vs. Plain Text s
Overview Writing effective subject lines Creating good body copy Choosing HTML vs. Plain Text emails Presented by: SurveyGizmo Online Academy Reducing spam complaints Managing email lists Testing emails
More informationMarketing Best Practices
Email Marketing Best Practices Email Best Practices Email Marketing Metrics Churn Metrics - How to reduce unsubscribes? Why segmentation matters? Increase Open Rates & Click-through Rates Beware of SPAM
More informationLeveraging Marketing For Stakeholder Engagement. November 28, 2018
Leveraging Email Marketing For Stakeholder Engagement November 28, 2018 Agenda Introductions Program Stakeholder engagement funnel Why integrate email with your comms strategy The anatomy of an email Keeping
More informationHOW-TO GUIDE. How to Optimize Your s for Deliverability
HOW-TO GUIDE How to Optimize Your Emails for Deliverability The Problem Email Reputation Your ability to market to your audience is based on sending emails from your Email Service Provider, or ESP. ESPs
More informationUsing Social Media and New Media Technologies in Fundraising
Using Social Media and New Media Technologies in Fundraising Presented by: Maria Semple, The Prospect Finder LLC Copyright 2013 The Prospect Finder LLC The Options Seem Endless.. 1.15 billion monthly active
More informationThe Power of the Inbox. Tips and Tricks for Successful Marketing
The Power of the Inbox Tips and Tricks for Successful Email Marketing Constant Contact 2015 Welcome Susana Fonticoba Digital Marketing Strategy @ Right Click Advantage Email: Susana@RightClickAdvantage.com
More informationMarketing 101 Whitepaper
Email Marketing 101 Whitepaper Introduction Email Marketing is an essential part of an organization s communications strategy. As social media and mobile usage continue to rise on the list of ways to communicate
More informationDiscuss principles of effective e-marketing. Challenges & solutions for improved reader response
Agenda Discuss principles of effective e-marketing Challenges & solutions for improved reader response Keys to greater e-deliverability Presentation of deliverability advantages to ESPs highlighted through
More informationThe Power of the Inbox Tips and Tricks for Successful Marketing
The Power of the Inbox Tips and Tricks for Successful Email Marketing Constant Contact 2015 Kimberly Beer Contact me: Midnight Productions, Inc & Constant Contact President, Constant Contact Authorized
More informationMARKETING AUTOMATION MADE SIMPLE FOR MICROSOFT DYNAMICS 365
MARKETING AUTOMATION MADE SIMPLE FOR MICROSOFT DYNAMICS 365 ClickDimensions is a powerful marketing automation solution natively built inside Microsoft Dynamics 365. That means there are no integration
More informationDoylestown, PA ROI Goalsetter is a registered trademark of FulcrumTech, LLC.
How to Power Up Your Email- Marketing ROI www.fulcrumtech.net 215-489-9336 Doylestown, PA ROI Goalsetter is a registered trademark of FulcrumTech, LLC. How to Get More Out of Your Email- Marketing Dollars
More information2010 Guide to Holiday Campaigns: 14 Tips to Increase Holiday Revenue
2010 Guide to Holiday Email Campaigns: 14 Tips to Increase Holiday Revenue 01 2010, Listrak By Megan Ouellet, Director of Marketing September 15, 2010 Online retailers will face another challenging holiday
More informationMarketing Best Practices. The National Hotel Marketing Conference 2018 Staffordshire 5th July 2018
Email Marketing Best Practices The National Hotel Marketing Conference 2018 Staffordshire 5th July 2018 Sofia Tappa General Manager EMEA at Revinate Hospitality Technology Email Marketing Electronic Distribution
More informationDeliverability: The Battle to the Inbox
Email Deliverability: The Battle to the Inbox Arend Henderson, Chief Analytics Officer Q Interactive Tuesday, February 26, 2008 Q Interactive Overview Connect advertisers and consumers using Consumer Requested
More informationHow to Select the Right Marketing Cloud Edition
How to Select the Right Marketing Cloud Edition Email Studio, Mobile Studio, and Web Studio ith Salesforce Marketing Cloud, marketers have one platform to manage 1-to-1 customer journeys through the entire
More informationPricing Guide.
Pricing Guide www.benchmarkemail.com Layouts Blocks Global Styles Create & Send Responsive, Mobile Friendly Emails Get Signups with Signup Forms & Autoresponders Real-time Reports Best Support in the Industry
More informationAdditional Tips and Tricks
Marketing Rockstar s Guide to Marketo Page 37 Additional Tips and Tricks Multiple Brand Generally you can do this using the steps above to create the appropriate brand or business unit fields in Marketo.
More informationBuilding Better s. Contents
Building Better Emails Contents Building Better Emails... 1 Email Marketing Basics... 2 How to Optimize HTML Emails... 2 Using OnContact to Send Email Campaigns rather than your regular email address or
More informationLeveraging Social Media. Copyright 2011 Constant Contact, Inc.
Leveraging Social Media Introduction This presentation has three parts 1 2 3 Connecting to build customer relationships Informing people who will buy in to your message and share it with others Growing
More informationTracking 101 DISCOVER HOW TRACKING HELPS YOU UNDERSTAND AND TRULY ENGAGE YOUR AUDIENCES, TURNING INTO RESULTS
Email Tracking 101 DISCOVER HOW EMAIL TRACKING HELPS YOU UNDERSTAND AND TRULY ENGAGE YOUR AUDIENCES, TURNING EMAIL INTO RESULTS SUMMARY 2 INTRODUCTION TO EMAIL TRACKING 3 WHAT IS EMAIL TRACKING? 4 WHAT
More informationdesign and creative
VUTURE GUIDE Email design and creative www.vutu.re/explore explore@vutu.re London +44 20 7928 6250 New York +1 646 569 9079 Sydney +61 (0) 2 82160767 Table of contents DESIGNING FOR EMAIL 3 STRATEGY 4
More informationHow to Power Up Your -Marketing ROI FulcrumTech, LLC. All Rights Reserved.
1 How to Power Up Your Email-Marketing ROI 2 What ROI Should You Email marketing continues to be an incredibly cost-effective marketing tool. A 2016 survey of U.S. marketers revealed that email generated
More informationBut the foundation of marketing success is the quality and size of your permission-based list.
Introduction Email marketing can be profitable for any business, no matter what kind of product or service you offer. But the foundation of email marketing success is the quality and size of your permission-based
More informationHello! by Arash Khosravian & Farhad Beheshti. from Anetwork
Email Marketing Hello! by Arash Khosravian & Farhad Beheshti from Anetwork 1 Why Email? PEOPLE HAVE DRAMATICALLY CHANGED HOW THEY LIVE AND WORK. In traditional marketing, companies focus on finding customers
More informationAnatomy of a Marketing
Anatomy of a Marketing Email Your Guide to Email Design and How it Can Work for You After all, Isn t Email Dead? The first email was sent in 1971. In digital marketing terms that s like a million years
More informationHOW TO CHOOSE THE BEST MARKETING PRODUCT? zoho.com/campaigns
HOW TO CHOOSE THE BEST EMAIL MARKETING PRODUCT? zoho.com/campaigns EMAIL MARKETING CAMPAIGNS - AN INSIGHT Emails can do much more for your business than you may think. Marketing campaigns can bring you
More informationIntroduction to List Building. Introduction to List Building
Introduction to Email List Building Introduction to Email List Building 1 Table of Contents Introduction... 3 What is email list building?... 5 Permission-based email marketing vs. spam...6 How to build
More informationOracle Eloqua s User Guide
http://docs.oracle.com Oracle Eloqua Emails User Guide 2018 Oracle Corporation. All rights reserved 11-Jan-2018 Contents 1 Emails Overview 6 2 Examples of emails 7 3 Creating emails 19 4 Email authoring
More informationPlanning for Marketing
Copyright 2008 Constant Contact Inc. Agenda Planning for Email Marketing Questions to Answer and Planning Suggestions for Success Types of Email s What Do I Want to Achieve Who Should I Send to When Should
More informationAutomation Best Practices
Core Concepts 1 Need to Know Terms: Open Rate: The percentage of emails opened in an email marketing campaign, or the percentage opened of the total number of emails sent. Click Thru Rate (CTR): The percentage
More informationChecklist: 25 Questions to Answer Before You Send. Constant Contact, Inc Trapelo Road, Suite 329 Waltham, MA Phone:
Email Checklist: 25 Questions to Answer Before You Send Constant Contact, Inc. 1601 Trapelo Road, Suite 329 Waltham, MA 02451 Phone: 1-866-811-1344 The email marketing landscape has certainly changed in
More information25 Essentials for Exceptional Campaigns
Load and send? Batch and blast? Those direct marketing concepts are ancient history in the modern email environment. Today s email marketers must navigate their way through a complicated landscape of shifting
More informationBuying Names: Append, List Rental + Co-Registration Realities
Buying Email Names: Append, List Rental + Co-Registration Realities More data on this topic available from:: Patricia Maguire Director of Marketing Entertainment Publications Tuesday, March 6, 2007 Entertainment
More informationMarketing Benchmark Survey 2004
Email Marketing Benchmark Survey 2004 1. What percentage of your total marketing budget is currently devoted to email marketing? 25%
More informationStrategy, Tips & Trends
Email Strategy, Tips & Trends About Blue Sky Factory We are here for you: Client Services Deliverability Creative Software Development Social Media & Strategy Support, Education & Training Employee Spotlights:
More information10 Don ts of Marketing
10 Don ts of Email Marketing Effective email marketing can increase brand awareness, drive up room bookings and improve guest retention. To get optimal ROI for your time and money, however, you must sidestep
More informationStand Out In The Inbox: Best Practices For Unleashing Your Potential
Stand Out In The Inbox: Best Practices For Unleashing Your Email Potential Jason Lillie Solution Architect Radius Howard Sewell President Spear Marketing Group Housekeeping AUDIO CHECK Use the chat window
More informationTop 10 Deliverability Best Practices. #ActOnSW
Top 10 Deliverability Best Practices Today s Presenter David Fowler Act-On Chief Privacy & Deliverability Officer david.fowler@act-on.net Agenda The Deliverability Ecosystem Top 10 Best Practices Common
More informationCreate, Customize & Send an
How-To Guide Create, Customize & Send an Email Getting your first email out the door is easy with Constant Contact. This guide will walk you through creating, customizing, and sending an email to your
More informationWhy Your Sucks. And How To Fix it. Thank you for attending! We ll start at 1pm Eastern / 10am Pacific.
Why Your Email Sucks And How To Fix it Thank you for attending! We ll start at 1pm Eastern / 10am Pacific. Important Note My email sucks, too We can all do better! 1. Why EMAIL AGENDA 2. Six Reasons &
More informationengage 10 Tips to Healthier Marketing
2019 Healthcare & Wellness Practice Marketing Conference engage 10 Tips to Healthier Email Marketing Lisa Tilt, President Agenda 2 01 Why do it? 04 Design with style 02 The Nuts & bolts 05 Build your contact
More informationTHE BEGINNER S GUIDE TO MARKETING
THE BEGINNER S GUIDE TO Whether you re a new entrepreneur, a recent marketing convert or a veteran business owner, an email campaign could be one of the most powerful tools in your digital marketing strategy.
More informationGrowing your Donors by Growing your List
+ + Overview of Webinar Growing your Donors by Growing your List Webinar June 14, 2012 A Growing Your Donors monthly webinar Ashley Hansen, Care2 ashleyh@care2team.com 202-785-7304 Director of Nonprofit
More informationGuide to Marketing
Guide to Email Marketing Why Email Marketing? Isn t Email Dead? Email is not dead. In fact, it s very much alive. More and more businesses are using email as an effective form of communication, and more
More informationMarketing 101. Mellissa Lee
Email Marketing 101 Mellissa Lee Introduction to GetResponse video Building a List An average email list degrades about 23% every year. Tip #1 Search Engine Optimization (SEO) One of the most effective
More informationBlue Sky Factory. Driving Marketing Performance. Shake & Bake Your Campaigns Into Joanna Lawson-Matthew & DJ Waldow
Blue Sky Factory Driving Email Marketing Performance Shake & Bake Your Email Campaigns Into 2010 Joanna Lawson-Matthew & DJ Waldow November 5, 2009 1:00 to 1:45 PM ET Twitter: #bsfwebinar Baltimore, Maryland
More informationThe State of Marketing in SMBs.
The State of Email Marketing in SMBs. 2011 Report Executive summary This study is based on data collected in our survey Email Marketing Success Tester, which was originally designed to serve two purposes.
More informationMARKETING VOL. 3
TITLE: Proven Tips For Being Successful With Network Marketing Author: Iris Carter-Collins Table Of Contents Proven Tips For Being Successful With Network Marketing 1 Are You Here To Learn About E-mail
More informationWHITEPAPER. Dispensable, unimportant, unloved.
Exploit the Power of the Welcome Dispensable, unimportant, unloved. Such is the opinion held of welcome emails by many marketers. Optimizing the lowly confirmation that your address has been added to the
More informationOracle Eloqua s User Guide
http://docs.oracle.com Oracle Eloqua Emails User Guide 2017 Oracle Corporation. All rights reserved 08-Dec-2017 Contents 1 Emails Overview 6 2 Examples of emails 7 3 Creating emails 19 4 Email authoring
More informationA quick guide to. Getting Started
A quick guide to Getting Started World s Easiest Email Marketing. In this guide... Learn how to build your list, create engaging email messages, and convert contacts into customers, using industry-leading
More informationA quick guide to. Getting Started
A quick guide to Getting Started In this guide... Learn how to build your list, create engaging email messages, and convert contacts into customers, using industry-leading GetResponse features. Table of
More informationto Stay Out of the Spam Folder
Tips and Tricks to Stay Out of the Spam Folder At SendGrid we are very serious about email deliverability. We live and breathe it each day. Similar to how Google keeps adjusting its search algorithm to
More information31 Examples of how Microsoft Dynamics 365 Integrates with Marketing Automation
31 Examples of how Microsoft Dynamics 365 Integrates with Marketing Automation Manage Email Campaigns In-House 1. Quickly Design Emails Save time creating marketing emails using drag and drop template
More informations & Listservs CAHNRS Office Hours October 19, 2016
CAHNRS Office Hours October 19, 2016 Overview Today we ll look at Current state of emails CAN-SPAM Act 3rd party email service providers Email structure & content Helpful tips on sending bulk emails Background
More informationGuide to Marketing
Guide to Email Marketing Email Stats to Guide Your Way 1. 47% of email recipients open email based on the subject line (Invesp) 2. 78% of consumers unsubscribe from emails because brands were sending too
More informationBest emarketing Techniques to Reach Your Lumens Audiences. September 29, 2009
Best emarketing Techniques to Reach Your Lumens Audiences September 29, 2009 Leading Industry Partnerships Winning Partnerships. LERN partnered with Augusoft in 1999 to build Lumens the first Web-based
More informationMARKETING made SIMPLE
EMAIL MARKETING made SIMPLE Wait. Isn t Email Dead? After all, Isn t Email Dead? The first email was sent in 1971. In digital marketing terms that s like a million years ago. Over the years email s death
More informationBABSON BRAND GUIDELINES » JUNE 2017
BABSON BRAND GUIDELINES EMAIL» JUNE 2017 BABSON BRAND GUIDELINES EMAIL» 2017 TABLE OF CONTENTS 4 INTRODUCTION / BABSON EMAIL 5 TYPES OF BABSON EMAILS 5 Single-Send Announcements to Group or List 6 enewsletters
More informationto Successful Marketing in 2018
R The A M P O D A to Successful Email Marketing in 2018 Table of Contents Introduction Subject Lines Interactive Body Content Newsletters Images CTAs Personalization Curation Branding Mobile- Responsiveness
More informationAll-In-One Cloud-Based Blaster
All-In-One Cloud-Based Email Blaster Page 1 Index 04 What is Email Magix 05 How Email Magix Works 06 Email Magix Features 08 Email Design Features 10 Email Campaign Features 13 Autoresponder Features 14
More informationGetting Your s Read!
Getting Your Emails Read! The time-tested, tried, and true methods for getting your emails read and opened. This is essential for anyone that wants to build a full time income from their list efforts.
More informationINTEGRATE MOBILE MESSAGING INTO YOUR MARKETING MIX TO DRIVE IMMEDIATE ROI. Learn more
INTEGRATE MOBILE MESSAGING INTO YOUR MARKETING MIX TO DRIVE IMMEDIATE ROI Learn more www.outspoken.com @getoutspoken! BRANDS EMBRACING TEXT MESSAGE MARKETING Text message marketing boasts up to a 45% ROI
More informationTable of content. Creating signup form Associating automation tools to signup form Signup form reports...42
A User Guide Signup forms are the most popular tools for building a subscriber database. They let your website visitors become subscribers by entering basic details such as name and email address. The
More informationMARKETING VOL. 4. TITLE: Tips For Designing A Perfect Marketing Message. Author: Iris Carter-Collins
TITLE: Tips For Designing A Perfect E-mail Marketing Message Author: Iris Carter-Collins Table Of Contents 1 Tips For Designing A Perfect E-mail Marketing Message 4 Are You Here To Learn About E-mail Marketing?
More informationGetting started. Create event content. Quick Start Guide. Quick start Adobe Connect for Webinars
Quick start Adobe Connect for Webinars Adobe Connect Event enables you to manage the full life cycle of large or small events, including registration, invitations, reminders, and reports. Adobe Connect
More informationCampaign Manager 2.0 for Sitecore CMS 6.6
E-Mail Campaign Manager 2.0 Marketer's Guide Rev: 2014-06-11 E-Mail Campaign Manager 2.0 for Sitecore CMS 6.6 Marketer's Guide User guide for marketing analysts and business users Table of Contents Chapter
More informationNewsletters: Tips & Tools. Kim Rush Lynch Agriculture Marketing Specialist Prince George s County
Email Newsletters: Tips & Tools Kim Rush Lynch Agriculture Marketing Specialist Prince George s County kimrush@umd.edu 301.868.8780 ARE NEWSLETTERS DEAD? A June 2016 survey of US marketers conducted by
More informationFactors that Impact Deliverability
Factors that Impact Deliverability Thank you for joining us. Audio: Select Use Mic & Speakers to use VOIP or Use Telephone to get dial in number and access code. If using VOIP, it is recommended that you
More informationNot Your Mother's Marketing
Not Your Mother's Email Marketing Brought to you by: Joseph Scott, MAS Scott & Associates, Inc. CAS 1 Monday, January 10, 2011 3:45 pm 4:45 pm The views and opinions expressed by presenters or others who
More informationMailChimp Basics. A step by step guide to MailChimp Course developed by Virginia Ridley
MailChimp Basics A step by step guide to MailChimp Course developed by Virginia Ridley By the end of this course you will: Know why a newsletter is important Have a brief understanding of Canada s Anti
More information. Best Practices. for Fundraising
Email Best Practices for Fundraising 1 Contents Do More for Your Cause with Email Marketing...2 Plan...4 3 Simple Steps to Planning Your Email Marketing Strategy...5 Design...8 7 Essential Elements of
More informationMarketer's Guide. User guide for marketing analysts and business users
Marketer's Guide Rev: 2014-06-11 Marketer's Guide User guide for marketing analysts and business users Table of Contents Chapter 1 Introduction... 4 Chapter 2 Quick Start Guide... 5 2.1 Accessing the Email
More informationMaking the MVP of Your integrated Marketing Strategy X X O O. Copyright 2016 Market Data Retrieval
Making Email the MVP of Your integrated Marketing Strategy X X O O 1 NEW OLD 2 7 best practices to improve your email performance TODAY 1 2 3 4 5 6 7 Segment Your List: Match Message to Goal to Audience
More informationExisting Data. Platform. User Roles and Permissions. What would happen to our current data ( , web visits...etc)?
Questions Answers Existing Data What would happen to our current data (email, web visits...etc)? What s the process for integrating w/our CRM? Link to integration doc would be great. Platform Is your platform
More informationthe power of marketing
the power of e-mail marketing Robyn Mather Founder, A Social State of Mind Authorized Local Expert Constant Contact, New England buzz@robynmather.com www.facebook.com/socialstateofmind www.twitter.com/robynmather
More informationPERSONALIZED COMMUNICATION
EMAIL MARKETING By Rebecca L. Cooney, MSC Clinical Assistant Professor Washington State University Email marketing is the targeting of consumers through electronic mail (email). Often associated with data
More informationGetting into Gmail and other inboxes: A marketer's guide to the toughest spam filters
FulcrumTech Email Marketing Results You Can Measure Getting into Gmail and other email inboxes: A marketer's guide to the toughest spam filters What Really Determines Inbox Engagement? Do Internet service
More informationCOMMUNICATIONS ACTIVATION GUIDE. Optimize your communications to reach potential customers. Macola. ERP and business software.
EMAIL COMMUNICATIONS ACTIVATION GUIDE Optimize your communications to reach potential customers Macola. ERP and business software. Introduction Email is still king when it comes to digital marketing tools.
More informationGrow Your Business with & Social Media
Grow Your Business with Email & Social Media Simple Marketing Strategy for Small Business and Nonprofits Constant Contact 2016 Welcome Pam Wood Constant Contact Solution Provider/Authorized Local Expert
More informationINTRODUCTION...3 INSTRUCTIONS...4. SECTION 1 Welcome s...7. SECTION 2 Promotional s SECTION 3 Event Registration s...
Contents INTRODUCTION...3 INSTRUCTIONS...4 SECTION 1 Welcome Emails...7 SECTION 2 Promotional Emails...10 SECTION 3 Event Registration Emails...13 SECTION 4 Transactional Emails...16 SECTION 5 Cart Abandonment
More informationDirect Marketing 101: Online Fundraising
Direct Marketing 101: Online Fundraising Presented February 2, 2017 Avalon Consulting Group www.avalonconsulting.net Cover Page 1 Online revenue is growing, but still makes up roughly 10% of total revenue
More informationSponsored InMail Best Practices & Gallery of Examples
Sponsored InMail Best Practices & Gallery of Examples Contents 1. Sponsored InMail overview 2. Sponsored InMail Self-Service walkthrough 3. Best practices 4. Incorporating Sponsored InMail into your content
More informationGET TO KNOW MARKETING AUTOMATION
GET TO KNOW MARKETING AUTOMATION for Microsoft Dynamics CRM ONLINE Friday, June 10 2016 01:00 PM EDT Microsoft Dynamics CRM Center of your Digital Strategy Historically, Microsoft Dynamics CRM is known
More informationU n i v e r s i t y o f W i s c o n s i n M a d i s o n UW E-Business Consortium.
U n i v e r s i t y o f W i s c o n s i n M a d i s o n UW E-Business Consortium www.uwebc.org Email Marketing Best Practices and Competitive Analysis Project Sponsor Flair4all.com Project Report Authors
More informationGET THE MOST OUT OF YOUR MARKETING Best Practices. 10 November 2016
GET THE MOST OUT OF YOUR EMAIL MARKETING Best Practices 10 November 2016 01 02 03 AGENDA How to get the most out of your emails Content & List Hygiene Customer Service Deliverability Compliance Current
More information9 Tips to Reduce Your Marketing Complaint Rate /
Scan the QR code to register for our newsletter or visit this link: http://goo.gl/y4ecxd 9 Tips to Reduce Your Email Marketing Complaint Rate www.shinealightmedia.com enquiries@shinealightmedia.com 01689
More informationThe DEFINITIVE. Marketing Guide. A White Paper Guide from TAILOR-MADE STRATEGIES THAT WORK FAST. Aggressive Growth Marketing 2017
The DEFINITIVE Email Marketing Guide A White Paper Guide from TAILOR-MADE STRATEGIES THAT WORK FAST Aggressive Growth Marketing 2017 www.aggressivegrowthmarketing.com +44 020 7692 8960 CONTENTS INTRODUCTION...
More informationHOW TO CONVERT VISITORS TO CLIENTS
HOW TO CONVERT VISITORS TO CLIENTS HTTP://WWW.WEDPLANNERPRO.COM INTRODUCTION You have done the hard work in getting some traffic to your website and brides are visiting your website, browsing a page or
More informationPlaying to Your Strengths: Increasing Engagement with Marketing
: Increasing Engagement with Email Marketing Allen Hammer Business Development Manager Delivra Agenda Email Marketing Overview Playing to Your Strengths: 6 Recommendations to Increase Engagement Email
More informationData Science & . June 14, 2018
Data Science & Email June 14, 2018 Attention. Source: OPTE Project How do you build repeat audience attention? EMAIL It s the best way to: own your audience cultivate relationships through repeatable
More informationDeliverability 2016: It s beyond just reaching the inbox
Deliverability 2016: It s beyond just reaching the inbox Agenda A Decade of Deliverability Deliverability: 2006 Deliverability: 2016 The Future of Deliverability Management Innovative Preview Demonstration
More informationSubject lines & content
1 CAN-SPAM COMPLIANCE Subject lines & content. In 2004 Congress passed a law that specifically states it is legal to send unsolicited bulk email for marketing purposes. In this law, they give guidelines
More informationWays to Drive Higher Webinar Attendance with . BrightTALK TM
9 Ways to Drive Higher Webinar Attendance with Email Despite the growing popularity of social media and other promotional channels, email continues to be the leading driver of webinar registrations, representing
More informationGuide to B2B Marketing Part four : Effective reporting
Guide to B2B Email Marketing Part four : Effective email reporting Introduction One of the key attractions to email marketing is the speed with which you can reach a targeted audience with your message.
More informationLIST GROWTH BLUEPRINT
EMAIL LIST GROWTH BLUEPRINT make your sign up form convert 1 make your sign up form convert Lesson summary In lesson six, you learned copywriting and design strategies to make your sign up form convert
More information